Malawi National Police Headquarters

P. O Box 533
Lilongwe
Malawi
26th April 2024.
Head of Human Capital National Bank of Malawi
P.O. Box 945
Blantyre
Dear Sir/Madam,
APPLICATION FOR DIGITAL SERVICES OFFFICER
I am writing to express my keen interest in the Digital Services Sales Officer position advertised
by National Bank of Malawi plc. I have a Bachelor's degree in Development Economics from
LUANAR and five years of professional experience, including serving as a Sales Manager at
Buundle MW, I am confident in my ability to contribute effectively to your Digital Financial
Services Team.
During my tenure at Buundle MW, I have honed my skills in sales strategy development,
customer relationship management, and team leadership. I successfully led a high-performing
sales team, exceeding targets consistently while ensuring exceptional customer satisfaction. My
experience has equipped me with a deep understanding of market dynamics and the ability to
identify and capitalize on opportunities for business growth.
I am particularly drawn to the responsibilities outlined for the Digital Services Sales Officer role.
My background in Economics, coupled with my hands-on experience in sales management,
positions me well to excel in these areas and contribute to the continued success of National
Bank of Malawi plc.
I am impressed by National Bank of Malawi plc's commitment to innovation and digital
transformation in the banking sector. I am eager to bring my expertise in sales and my passion
for driving digital financial inclusion to your esteemed organization. I am confident that my
skills and qualifications make me a strong candidate for this position.
Thank you for considering my application.
I am available at your earliest convenience for an interview and can be reached at 0994171513
or sibalel4@gmail.com
Yours sincerely,

Lawrence Sibale.
 LAWRENCE SIBALE
MALAWI NATIONAL POLICE HEADQUTERS
P/ BAG 305, Lilongwe
0994171513
Email: sibalel4@gmail.com
Nationality: Malawian

PROFILE SUMMARY
Dynamic and results-oriented professional with a proven track record in sales and a passion
for digital financial services. Eager to leverage expertise in sales strategy development and
team leadership to drive growth and enhance customer experiences at National Bank of
Malawi.

SKILLS AND COMPETENCIES

 Proven ability to develop and execute sales plans and marketing strategies.
 Strong understanding of digital banking products and systems.
 Excellent interpersonal and communication skills.
 Analytical mindset with proficiency in business intelligence.
 Leadership and team-building capabilities.

WORK EXPERIENCE

Period: January 2020 – Present

Organization: Buundle Mw
Position: Sales Manager

 Led a high-performing sales team to achieve and exceed sales targets consistently.

 Developed and implemented innovative sales strategies resulting in a 20% increase in

revenue within one year.
 Cultivated and maintained strong client relationships, resulting in a 30% increase in customer
retention.
 Collaborated with cross-functional teams to identify market trends and opportunities,
ensuring alignment with organizational goals.
 Prospected and acquired new clients, effectively communicating the value proposition of
digital products and services.
 Conducted product demonstrations and presentations, leading to a 25% increase in product
adoption.
 Provided ongoing support and training to clients, ensuring optimal utilization of digital
solutions.
 Monitored market trends and competitor activities to identify areas for growth and innovation
PERIOD: JANUARY 2019 – DECEMBER 2019
Organization: Ministry of Trade and Industry
Post: Monitoring and Evaluation – Intern

 Conducted research on trends and developments in the digital financial services

sector, both locally and globally.
 Analyzed market data to identify opportunities for expanding the adoption of digital
products and services.
 Assisted in preparing reports and presentations summarizing key findings for internal
use.
 Assisted in the development and implementation of sales strategies to promote digital
products and services.
 Supported sales activities by preparing sales materials, presentations, and product
documentation.
 Helped, organized and coordinated promotional events or campaigns to increase
awareness and uptake of digital services

ACADEMIC QUALIFICATIONS
 December 2018 – May 2023.
Bachelor of Science in Development Economics,
Lilongwe University of Agriculture & Natural Resources, (Luanar).
 February 2012 – November 2016
Malawi School Leaving Certificate of Education
(MSCE),Robert Laws Secondary School, Mzimba,
Malawi.

PENDING
 September 2023- November 2025
Masters Of Science in Agricultural Economics
Lilongwe University of Agriculture & Natural Resources, (Luanar).

KEY TRAININGS

 Oct 2020 – October 2022

Excellence Assured
Data Management Certificate (Short Course)
 REFEREES

Pro Beston MAONGA Dr Happy Jones

PROJECT SUPERVISOR
Lunar, Box 219, Lilongwe
Cell: 0991997509
Maonga.bo5@gmail.com
Chief Executive Offficer
Buundle Mw,
Box 51447
Cell: (+265) 884827398
buundlemw@gmail.com

Mr. Phillip Banda

Economist
Ministry of Trade and Industry
P/O Box 30366
Lilongwe
0881753861
phillip.banda@trade.gov.mw