INDIAN INSTITUTE OF MANAGEMENT KOZHIKODE

Post Graduate Program in Management

Course Outline

Course Code and Course PGP 105 Data Analysis

Title
Course type Compulsory
Pre-requisites (if any) NIL
Course Credit 3
Total no. of sessions 24
Session Duration 75 minutes
Term I
Year and Batch 1st Year 2022-23, PGP27
Sections (if any) A, B, C, D, E, F, G, and H

Instructor(s) Prof. Shovan Chowdhury, Prof. Soumya Roy, Prof. Saparya Suresh, Prof.
Sandip Barui

Prof. Shovan Chowdhury 0495-2809119 (Off), shovanc@iimk.ac.in

Faculty Block 1: Room No. 19

Prof. Soumya Roy 0495-2809109 (Off), soumya@iimk.ac.in Faculty

Contact Details and Block 1: Room No. 09
Office Address
Prof. Saparya Suresh 0495-2809615 (Off), saparya@iimk.ac.in Phase
V : FC-01

Prof. Sandip Barui 0495-2809684 (Off), sandipbarui@iimk.ac.in Room

No.FC-01 in Faculty Block-06

Consultation Hours Through Prior Appointments

Introduction

In a highly competitive and data-centric world where information and data is available in
abundance, it is vital for a decision maker to focus on statistical data analysis for effective
decision making. Broadening statistical knowledge enables one to engage in
decisionmaking processes with authority, accuracy and integrity. The most successful
managers are those who can understand and use information effectively.
Advances in statistical tools and techniques coupled with application software can
considerably aid in intelligent decision making in various fields of management viz. market
research, financial modelling, operations management, HR analytics and many more. This
course aims at developing at individual level, understanding of data, concepts of
appropriate quantitative techniques, data visualizing, analytical and interpreting abilities.

Learning Outcomes/Course Objectives

(AACSB Sub Goal 4.1: Critically examine organizational problems and issues, using
various analytical tools and frameworks)

This course will enable students –

• to understand data and visualize in a knowledge perspective
• to conceptualize different statistical methodologies and techniques
• to analyze data using appropriate statistical techniques
• to use appropriate software for better understanding of data analysis
• to interpret results of data analysis for effective business decision making
• to prepare students interested to learn analytics related courses

Textbooks and Learning Materials -

Text Book
Jaggia and Kelly (2018), Business Statistics – Communicating with Numbers, 3rd
Edition, McGraw Hill Education (India).

Reference Books

• Doane, D., Seward L., Chowdhury, S. (2020), Applied Statistics in Business and
Economics (SIE), 6th Edition, McGrawHill
• Anderson, D. R., Sweeney, D. J., Williams (2013), T. A. Statistics for Business and
Economics, 9th Edition, Thomson Learning

Technology and Software

Data Analysis tool pack (Excel add-in), Minitab

Other Resources (Journals, Internet Websites) (if any)

NIL

Pedagogy – Learning Process

The pedagogy will be a mix of interactive lectures, case let discussions and demonstrations
of analysis of real life data. Discussions will be based on understanding the concepts and
applications of the methodologies to real-life situations. Students are expected to come
prepared for each session. They should go through the relevant reading materials from the
text book before coming to the class. Homework will be assigned at regular intervals.
However, homework may not be graded, and it will be student’s responsibility to
understand and complete the homework.

Evaluation Components/Assessment of Student Learning

Evaluation
Intended subject learning outcome (4.1) to be
Component Percentage
assessed
/Assessment Tool
Quiz 20% These components evaluate students’ ability to
Mid-term Exam 25% understand various concepts of the subject and to
apply appropriate statistical techniques in business
applications through data analysis. Students are
End term Exam 35% also evaluated in terms of their ability to interpret
various statistical outputs generated through
statistical software.
Project will be carried out in groups. Each group
will identify a phenomenon worth of analysing
quantitatively and study it with a real data set
(project with primary data will attract more
credits). Students will be expected to come up with
a decision-making problem and give it a solution
(limited to the topics) based on quantitative
Project 20% methods.
The group project facilitates students to
demonstrate their ability in a real-life situation in
terms of identifying problem, collecting appropriate
data, analyzing data with statistical techniques and
software and interpreting different results from a
managerial perspective.

Session Plan
Reading
Session
Topic(s) of coverage Pedagogy Reference from
Number*
Textbook
Interactive Lecture,
Exploratory Data Analysis:
case discussion, and
Data Types, Data Visualization, Chapters 1, 2 & 3
1-2 Demonstration
Descriptive/Summary Measures, Data
using data, Use of
analysis
software
 Interactive Lecture,
Categorical Data Analysis: caselet discussion,
Chapter 4
3-4 Basic Concepts of Probability, and Demonstration
Conditional Probability, Data Analysis using data, Use of
software

Reading
Session
Topic(s) of coverage Pedagogy Reference from
Number*
Textbook
Quantifying Randomness: Interactive Lecture,
Discrete and Continuous Random caselet discussion, Chapter 5
5-6 Variables, Concept of Probability and Demonstration
Distribution, Expectation, Variance,
using data, Use of
Bivariate Random Variables, Data
Analysis software
Spreadsheet Modelling of Random
Variables: Interactive Lecture,
Introduction to Important Discrete and caselet discussion, Chapters 5 & 6
7-10 Continuous Probability Distributions, and Demonstration
Business Applications of Different using data, Use of
Distributions, Introduction to software
QuantileQuantile Plot
Generalizing Sample Information to
Population:
Interactive Lecture, Chapter 7
11 Concepts of Sampling Distribution and
caselet discussion
Standard Error, Introduction to Central
Limit Theorem
Confirmatory Data Analysis (Part 1):
Interactive Lecture,
Introduction to Point and Interval caselet discussion,
Estimation, Case of Population Mean and and Demonstration Chapter 8
12-13
Population Proportion, Sample Size using data, Use of
Determination, Data Analysis software

Confirmatory Data Analysis (Part 2): Interactive Lecture,

caselet discussion,
Introduction to Hypothesis Testing, One Chapter 9
14-15 and Demonstration
Sample Problem, Case of Population using data, Use of
mean and Proportion, Data Analysis software
Confirmatory Data Analysis (Part 3): Interactive Lecture,
case discussion, and Chapter 10
16-17 Introduction to Two Sample Problem,
Demonstration
Case of population means and
proportions, Data Analysis
 using data, Use of
software

Interactive Lecture,
Confirmatory Data Analysis (Part 4): caselet discussion,
Chapter 12
18 Contingency Tables, Test for Association and Demonstration
of Attributes, Data Analysis using data, Use of
software
Reading
Session
Topic(s) of coverage Pedagogy Reference from
Number*
Textbook
Confirmatory Data Analysis (Part 5): Interactive Lecture,
case discussion, and
One-way Analysis of Variance Chapter 13
19 Demonstration
(ANOVA), Data Analysis using data, Use of
software
Confirmatory Data Analysis (Part 6):
Mathematical relationship between
Interactive Lecture,
variables, Bivariate correlation,
regression, testing for significance of caselet discussion,
20-24 bivariate correlation and regression and Demonstration Chapters 14 & 15
coefficients, use of F test, Regression using data, Use of
diagnostics, Introduction to Multiple software
regression, Checking Model
Assumptions, Data Analysis
End Term Examination
*Tentative

Additional Instructions (if any)

• Quizzes would primarily contain questions of objective type; questions may require
minor computing.
• The End-term examinations will be for 120/150 minutes. Use of Laptop is allowed
in the examination hall.

Group project:
A project proposal (should not exceed three pages) should be submitted for approval and
the participants are encouraged to discuss with the instructor before submitting the
proposal. The deadline for submission of the proposal as well as the final project will be
intimated later. The length of the final project report should be at least three but no more
than ten pages (A4 size, font size 12). Following information are mandatory for the final
submission:
• A title of the project with introduction and motivation for the problem
• Discussing sampling methodology used for the collection of data
• Statistical methodology used for the data analysis
• Conclusion
• Data (source), Tables and graphs should be provided in the “Appendix”.

Soft copies of the project and data set (MS Word or PDF document) should be submitted
through Moodle. The report must include the names of all the group members along with
the group number. Each member of the group should contribute and to ensure the
contribution, each group should write a brief report on the individual contribution (in the
data collection or analysis or problem selection, graphs and tables etc.).