EXECUTIVE

CERTIFICATE
PROGRAMME

For Strategic
Chief Marketing
Officers
Duration: 10 Months

Mode of Learning:
Live Online +
Campus Immersion

Empowering Present And Future CMOs

The
Executive
Certificate
Programme
This is a cutting-edge CMO training programme curated for
high-potential emerging leaders and aspiring Chief Marketing
Officers. The programme prepares mid to senior-level marketing
professionals to master the core marketing concepts.

The insightful curriculum develops and enhances future business

leaders' strategic, operational, and technological leadership skills.

The 10-month online CMO programme, in collaboration with

Imarticus Learning, enables the learners to achieve faster vertical
career progression, launch global business initiatives and attain
the company's business goals.

Our expert faculty imbibe diverse perspectives, and IIM Raipur

campus immersion provides the knowledge exchange to craft
compelling business solutions and practical approaches.
Programme Highlights
New-Age CMO Training Programme
This programme will provide exposure to modern-day
management problems that CMOs of today are expected to
solve, as well as meaningful engagement with other CXOs
within and outside the organisation.

Curriculum Designed For Leaders

The CMO programme covers an in-depth syllabus to build a solid
foundation to understand the customers, craft successful marketing
strategies, execute business decisions and implement business master
plans to attain the organisation's goals.

IIM Raipur Executive Alumni Status

All CMO programme enrols will get an official email ID from IIM Raipur and
access to a network of distinguished IIM Raipur executive alumni. In addition,
our learners will also get the chance to access the IIM Raipur library, stay
updated with insightful newsletters and get access to their brochures.

IIM Raipur Campus Immersion

As part of this programme, our learners will meet and interact with their peers
from different organisations, CMOs and industry experts. During the campus
visit to IIM Raipur, professionals will get a chance to network with industry
pioneers, enhance their knowledge and build meaningful relationships.

Masterclass Sessions By CMOs

Access the minds of high-profile marketing leaders who have
implemented revolutionary business decisions as part of the 5
masterclass sessions planned throughout the programme to
provide real-world insights into the concepts covered.

World-class Learning Experience

This 150-hour CMO programme lets participants learn from leading
academicians at IIM Raipur through live online lectures. Get exposed to
real-life business problems by solving case studies and doing project work.
Wharton Interactive simulations provide an exceptional learning experience.
Learn Through
The Most Modern
Approach
-Wharton Interactive Simulations

Participants will get an opportunity to play the role

of a CMO, making tactical and strategic decisions
about customer acquisition, retention, and
development in the real business world.

Benefits of Learning Through

Wharton Interactive Simulations

Learn to increase Corporate Market Valuation by maximising

customer value through developing a customer-centric strategy

Learn to maximise
customer lifetime value (CLV)

Get hands-on fine-tuning investments in customer acquisition,

retention & development tactics based on customer heterogeneity

Understand Customer relations

management (CRM) systems
Role Of
A New-age
CMO

Effective Customer Innovation

Storytellers Champions Masters

Strategy Growth Capability

Pioneer Drivers Experts
Curriculum

Understand Customers
And Markets Through Data

Understand customers & markets through data by revisiting marketing philosophies in

the context of consumer, business & global markets and theories involving Marketing
Intelligence, Marketing Research, Consumer Behaviour and Service Marketing.

Marketing Intelligence & Research

Exploring Marketing Frameworks for Global Markets
Analysing Consumer & Business Markets
Basics of Consumer Behaviour & Service Marketing

Masterclass 1
Interpreting Changing Customer Preferences

Design Marketing Strategy

Explore essentials of strategy for different elements of marketing such as Brand,

Product, Service, Pricing, Marketing Communication, Retail and Rural marketing.

Essential Elements of Marketing Strategy

(Brand, Product, Service, Pricing & Communication)
Elements of Retail Marketing Strategy
Essentials of Rural Marketing Strategy

Masterclass 2
Design Elements Of A Marketing Strategy
Social Media

Understand the social media landscape and explore A to Z of campaigns using

Social Media including emerging trends, engagement on different platforms
such as Facebook, Instagram, Twitter, LinkedIn, YouTube.

Understanding Social Medial Landscape

A to Z of Social Media Campaign
Evaluating Social Media Engagement across Facebook,
Instagram, Twitter, LinkedIn & YouTube

Masterclass 3
Managing A Marketing P&L

Execute Business Decisions

Evaluate the consumer decision-making process using heuristics, qualitative

& quantitative data to formulate strategy and its execution for rural and
urban markets. Experiment with different facets of decision-making process
in digital world, leveraging marketing analytics to implement creative &
innovative strategies.

Consumer Decision Making Process

Quantitative & Qualitative Data Driven Decisions
Heuristics Based Decisions
Decision Making Process in Digital World
Leveraging Marketing Analytics
Decision Making for Urban & Rural Markets

Simulation Exercise
Wharton Online's Simulation Exercise On Customer Centricity
Demonstrate Leadership

In this ever-evolving market, explore innovative strategies for demonstrating

leadership in aspects such as Service, Product, Pricing, Distribution and
Communication.

Product Leadership
Pricing Leadership
Distribution Leadership
Communication Leadership
Service Leadership

Masterclass 4
Change Management And Grooming Second Level Leaders

Thinking Strategically

Explore strategies for internal stakeholders to rally towards a common vision

& mission, facilitating competitive service offering, pricing, product
development and branding by leveraging competitive landscape, advanced
consumer research and ethical marketing.

Role of Vision & Mission

Understanding Competitive Landscape
Competitive Pricing, Product Development,
Service Offerings And Branding
Advance Consumer Research
Ethics In Marketing

Masterclass 5
Leveraging Emerging Technologies For A GTM Strategy
In This New VUCA World
How Will I Develop
New-age CMO Abilities?

Attending a 150-hour
extensive CMO programme

Live online lectures

by expert instructors

Real-world
case studies

Simulations by
Wharton Interactive

Networking opportunities
with present and future CMOs

IIM Raipur
campus immersion

Cutting-edge
projects

5 masterclasses
from top CMOs
 Unleash
Your Potential
With IIM Raipur

Established in 2010 at Raipur, the Indian

Institute of Management (IIM) by the IIM Raipur ranked 2 in
Government of India, the Ministry of Human Time's Survey of B-Schools 2022
Resource Development (now known as the
Ministry of Education) is the pioneer in its
IIM Raipur is among the
leadership programmes.
top 5 new IIMs
IIM Raipur's Executive Education programme
aims to develop, broaden the horizon, and It ranked 14 as per NIRF 2022
strengthen the skills of managers, preparing
them to face the challenges of global More than a decade of
business and forming them into heroes for academic excellence
changing domains.
Become
A Futuristic CMO
With Imarticus
Learning

Imarticus Learning is an innovative educational institute with extensive experience

transforming careers and creating leaders in finance, marketing, analytics, artificial
intelligence (AI), business analysis, and core technology.

Imarticus is the country's only institute that uses dynamic technologies and training
methods to impart knowledge, as well as a cutting-edge Learning Management System
to seamlessly integrate online and live learning.

Over 45,000 successful career transitions have been completed, and we have assisted
500+ renowned organisations in the finance and analytics industries in meeting their
human capital requirements and developing highly skilled individuals to strengthen their
workforce.
 Programme Directors
Mrs Anuradha Paraskar
Member of the Board of Governors, IIM Raipur
Independent Branding & Marketing Consultant.

Anuradha has been the Director on the Board of Governors at

IIM Raipur since March 2019. She has completed an executive
education programme at Harvard Business School.
Anuradha has over 30 years of work experience across industries.
She worked as a CMO of Piramal Realty and Vice President of
Marketing at Mattel Toys, followed by an 11-year stint as Head of
Brand, Marketing, PR, Sales, and Business Development at Lavasa.
Anuradha received the Woman Super Achiever award in 2010 from
The Asia Retail Congress. She was also recognised as one of India's
Greatest Brand Builders by The World CMO Council. She was
featured in Femina magazine as one of the '25 Most Powerful
women' in Pune in 2010.

Prof. Sushant Kumar

He is a faculty in the department of Marketing Management at the
Indian Institute of Management Raipur. He completed his PhD from
the Indian Institute of Management Shillong, a Postgraduate
Diploma in Project Management from the University of Hyderabad,
and a Bachelor of Technology from the National Institute of
Technology Durgapur. He has also completed the International
Climate Action Course COP22, Marrakesh, Morocco.
His area of research is in Consumer Behaviour, Life Course Study,
Sustainability, Tourism and Industrial Marketing.

Prof. Himanshu Shekhar Srivastava

He is a faculty in the department of Marketing Management at the
Indian Institute of Management Raipur. He completed his PhD from
IIM Indore and MBA from Medicaps Institute of Technology and
Management, Indore. His paper on Licensing or Compensating
Behaviour was awarded the best paper published during ICSSR
sponsored National Seminar on Global Issues on Management in 2017.
His area of specialisation is Consumer Behaviour, Service Marketing
and Decision Strategy.
 Programme
Certificate

To complete the programme, IIM Raipur expects participants to have a high

intellectual rigour and a strong desire to learn.

Attending all Sessions of a given course will benefit participants. They will be
eligible for a participation certificate if they meet the attendance requirements.

Candidates will only be considered for successful completion if they meet the
attendance and course evaluation criteria.
Who Can
Participate
In The Executive
Certificate Programme
For Strategic Chief
Marketing Officers?

Qualified candidates with

5 years of work experience
aspire to lead the marketing world.
 Admission Process Of
The CMO Programme

Pay
Registration
Apply Get Fees Receive
Shortlisted Offer Letter

Programme Fees Structure

IIMR - CMO Domestic Applicants International Applicants

Registration fee
`25,000 $500
(non-refundable
application fee)

Installment 1 `94,000 $2,000

Installment 2 `95,000 $1,000

Total Fee `2,14,000 $3,500

The Executive Certificate Programme for Strategic CMOs costs INR 2,14,000/- + GST for domestic applicants and
USD 3500 for international applicants.

Candidates can pay using a credit card, debit card or net banking from all leading banks as per the fee structure below.

We also offer EMI loan options where the processing fee, interest component, etc., can be borne by the candidate.
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MORE INFORMATION

+91 9319746164