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Reports Womenswear+Ss24+Key+Facts+&+Data+ 65201238cca1d
Reports Womenswear+Ss24+Key+Facts+&+Data+ 65201238cca1d
Reports Womenswear+Ss24+Key+Facts+&+Data+ 65201238cca1d
SPRING/SUMMER 24 SPRING/SUMMER 24
KEY FACTS AND DATAKEY FACTS AND DATA
PRADA SS24
AGENDA
CHAPTER 01
KEY NUMBERS
CHAPTER 02
FASHION TRENDS
CHAPTER 03
CASTING
PRADA
2
CHAPTER1 KEY NUMBERS
*Share of traffic generated by a designer compared to the total traffic of the city and weighted by the number of days
5
since the show
LONDON TOP 5 DESIGNERS
#1. BURBERRY #2. DAVID KOMA #3. SIMONE ROCHA #4. 16ARLINGTON #5. ERDEM
10,38% 6,177% 5,52% 5,49% 4,7%
*Share of traffic generated by a designer compared to the total traffic of the city and weighted by the number of days
6
since the show
MILAN TOP 5 DESIGNERS
#1. GUCCI #2. BOTTEGA VENETA #3. PRADA #4. JIL SANDER #5. DOLCE GABBANA
6,32% 6,01% 5,02% 4,56% 4,55%
*Share of traffic generated by a designer compared to the total traffic of the city and weighted by the number of days
7
since the show
PARIS TOP 5 DESIGNERS
#1. MIU MIU #2. CHANEL #3. VALENTINO #4. SAINT LAURENT #5. DRIES VAN NOTEN
6,12% 4,98% 4,26% 3,42% 3,28%
*Share of traffic generated by a designer compared to the total traffic of the city and weighted by the number of days
8
since the show
DESIGNERS: A SEASON OF CHANGE
SABATO DE SARNO PETER DO PETER HAWKINGS STEFANO GALLICI LOUISE TROTTER SIMONE BELLOTTI
Gucci Helmut Lang Tom Ford Ann Demeulemeester Carven Bally
9
A SELECTION OF NEWS
THE ATTICO
PETER DO
ZOMER
MARNI
MAINS
NEW CITY NEWCOMERS
Marni premiered in Paris instead of Milan, Ralph Lauren returned 19 designers made their debut appearances this season (on or off
to New-York’s official calendar & Peter Do showcased his schedule), including Sami Miro Vintage, Mains, The Attico and
collection for the first time in Paris, departing from his usual Zomer. This season, New York and London had the most
New-York location. newcomers, with 6 designers each. 10
CHAPTER 2 FASHION TRENDS
TRANSPARENT
+11%
of transparent
vs Spring/Summer 2023
GIVENCHY
VICTORIA BECKHAM
PRADA
N°21
GIVENCHY
MITHRIDATE
AARON ESH
PRADA
DIOR
N°21
BUCI
*Share of collection 12
KEY DETAIL
DRAPE
JW ANDERSON
DION LEE
DI PETSA
ATLEIN
+18% of drape
vs Spring/Summer 2023
*Share of collection 13
KEY TRENDS
+237% +4%
CARVEN
MAX MARA
CHANEL
CALCATERRA
GUCCI
FENDI
*Share of collection
MUGLER
PROENZA SCHOULER
JIL SANDER
CAROLINA HERRERA
AZ FACTORY
KEY TREND
of white dresses
vs Spring/Summer 2023
+13%
WHITE DRESS
CECILIE BAHNSEN
GUCCI
VALENTINO
VERSACE
15
KEY TRENDS
+43% +19%
ACNE STUDIOS
HELMUT LANG
BOTTEGA VENETA
GAUCHERE
LOEWE
GUCCI
1990 MINIMAL
*Share of collection vs Spring/Summer 2023 vs Spring/Summer 2023
16
KEY SHAPE
SHIRT
STELLA MCCARTNEY
DRIES VAN NOTEN
TOM FORD
COPERNI
+12% of shirts
vs Spring/Summer 2023
*Share of collection 17
LAQUAN SMITH RABANNE
COURRÈGES PRISCAVERA
JASON WU GUCCI
KEY THEME
of metallics vs
Spring/Summer 2023
+11%
METALLIC
*Share of collection
VERSACE
PHILOSOPHY DI
LORENZO SERAFINI
J E CAI
OTTOLINGER
PALOMA WOOL
FERRAGAMO
KEY COLOR
vs Spring/Summer 2023
of neutral tones looks
+13%
ONITSUKA TIGER
NEUTRAL TONES
TORY BURCH
N°21
GENNY
LEATHER JACKET
+13%
of leather jackets looks
vs Spring/Summer 2023
+13%
of leather looks
+2%
of colored leather looks
vs Spring/Summer 2023 vs Spring/Summer 2023
-19%
LOUIS VUITTON
RICK OWENS
BURBERRY
PRADA
of leather pants looks
vs Spring/Summer 2023
*Share of collection 20
LIGHT BLUE RED
ALEXANDER MCQUEEN
PROENZA SCHOULER
BOTTEGA VENETA
N°21
SUPRIYA LELE
HERMÈS
LOEWE
GUCCI
FENDI
PRADA
+19%
of light blue looks
+54%
of light blue looks
+58%of red looks
vs Spring/Summer 2023 in provisional top 20 collections in provisional top 20 collections
21
*Share of collection
KEY THEME
ACNE STUDIOS
ROMANTIC
VALENTINO
GIVENCHY
DIOR
+12%
of romantic looks in provisional top 20 collections
vs Spring/Summer 2023
*TOP 20 brands share of collection 22
KEY THEME
MICRO
CHANEL
KNWLS
PRADA
7%
GUCCI
DIESEL
of micro looks
vs Spring/Summer 2023
STELLA MCCARTNEY
ISABEL MARANT
TOM FORD
VALENTINO
MIU MIU
MARNI
*Share of collection 23
KEY DETAIL
FRINGES
BOTTEGA VENETA
ANDERSON
GIVENCHY
DI PETSA
PRADA
DIOR
JW
+10%
of fringes in provisional TOP 20 collections
vs Spring/Summer 2023
*TOP 20 brands share of collection 24
DECREASING DETAIL
LOGO
SS23
5,80%
-12% of logo
vs Spring/Summer 2023
FW23
SS24
3,10%
2 ,71%
-53%
vs Fall/Winter 2023
VALENTINO
BALMAIN
CHANEL
*Share of collection 25
DECREASING COLOUR
PINK
SS23
-21%of pink looks
vs Spring/Summer 2023
8,90%
FW23
SS24
6,80% 7%
GIAMBATTISTA VALLI
+3%
vs Fall/Winter 2023
MAX MARA
VERSACE
*Share of collection 26
DECREASING TRENDS
ISA BOULDER
VAQUERA
MUGLER
-56% -32% -25%
of CUT OUT of BODYCON of NUDITY
vs Spring/Summer 2023 vs Spring/Summer 2023 vs Spring/Summer 2023
*Share of collection 27
KEY SHOES
SANDY LIANG
MIU MIU
BALLERINA SHOES MARY JANE
+193%
vs Spring/Summer 2023
+45%
vs Spring/Summer 2023
*Share of collection 28
CHAPTER 3 CASTING
CHANEL SS24
TOP 5 MODELS
WHO WALKED THE MOST SS24 WOMENSWEAR SHOWS
FERRAGAMO
GIVENCHY
COPERNI
CHANEL
FENDI
ALAATO JAZYPER AMÉRICA GONZÁLEZ YILAN HUA VICTORIA FAWOLE PENELOPE TERNES
36 SHOWS 33 SHOWS 32 SHOWS 30 SHOWS 29 SHOWS
*Tagwalk does not reference Vogue World show and Pretty Little Things 30
CASTINGS
TOP WALKER PER SEASON SINCE SS20
32
GENDER FLUIDITY
33
UPCOMING CONTENT
WITH EVEN MORE DATA INSIGHTS
34