SOCIAL AND BEHAVIORAL CHANGECOMMUNICATION

PLAN FOR DENGUE PREVENTION AT WVMC

SHARED VISION
By 2026, at least 90% of WVMC employees champion dengue awareness, prevention, and management.

At WVMC, we envision a future where our employees are at the forefront of Dengue Prevention and Management. Our hospitals are safe
havens where patients receive compassionate care and support, and our communities are empowered with knowledge to prevent the
spread of this deadly disease. Guided by our core values of integrity, accountability, compassion and transparency, we are committed to
providing the highest standard of care and working tirelessly to achieve our goals. We believe in the power of compassion, treating every
dengue patient with empathy and understanding.

Our commitment to excellence drives us to continuously improve our skills and resources, ensuring prompt and effective diagnosis and
treatment. Collaboration is our strength; by working together across departments and disciplines, we can better understand and address
the challenges of dengue prevention and management. Our vision extends beyond hospital walls. We are advocates for dengue
prevention in our communities, empowering our neighbors with knowledge and resources to fight against dengue. We strive to enhance
patient care, develop innovative solutions, and build capacity within our staff through ongoing education and training.

Through concerted efforts, we will implement mosquito control measures, conduct awareness campaigns, and collaborate with local
health authorities to strengthen surveillance and reporting. Together, we can make a difference in the lives of those affected by dengue,
contributing to a healthier, dengue-free Western Visayas for generations to come.
 CURRENT SITUATION (PROBLEM STATEMENT)
January 1 - June 30 CY 2023 and 2024

Year January February March April May June Total

2023 30 33 39 25 20 29 176

2024 33 26 18 21 19 19 136

Source: WVMC Hospital Epidemiology and Surveillance Unit

There is a notable prevalence of dengue cases from 2023 to 2024, with a potential increase expected in the second
half of 2024 due to the onset of the rainy season. Urbanization, high population density, and inadequate sanitation in
many areas exacerbate the spread of the disease. The warm and humid weather provides an ideal environment for
mosquitoes, leading to recurrent dengue outbreaks. The region has experienced a high number of dengue cases
over the past decade, with periodic spikes often overwhelming healthcare facilities.
CURRENT DESTINATION (DESIRED BEHAVIOR)

WVMC employees champion Dengue awareness,

prevention and management.
KEY CONSTRAINT (COM B)
CAPABILITY
As with many health facilities,
WVMC often have limited
resources and overcrowding
issues, making it difficult to
effectively manage and control
diseases like Dengue. Medical
staff may be overwhelmed with
patient influx during Dengue
outbreaks, leading to challenges
in timely diagnosis, treatment,
and containment efforts.
OPPORTUNITY
Dengue fever is endemic in the
Philippines due to its tropical climate
and the presence of the Aedes
mosquito vector. Hospitals serve as
primary points of care for Dengue
patients, especially during outbreaks
when the number of cases surges.
The high population density and
inadequate sanitation in some areas
create environments conducive to
mosquito breeding, increasing the risk
of Dengue transmission.
MOTIVATION
We are motivated to address
Dengue because it poses a
significant public health threat,
leading to increased morbidity and
mortality rates, particularly among
children. Dengue outbreaks strain
our healthcare resources,
overwhelm hospital capacities, and
can lead to economic burdens on
families and the healthcare system.
Furthermore, at WVMC, we are
motivated to prevent the spread of
Dengue to protect our reputation
and fulfill their duty to provide
quality healthcare to the community.
AUDIENCE PROFILE WVMC
Working age group 21-65 at Western Visayas Medical Center

Employees of WVMC are a diverse group of dedicated healthcare professionals committed

to providing quality care to patients. This audience includes doctors, nurses, laboratory
staff, pharmacists, and administrative personnel working across various departments in
hospitals and healthcare facilities. They possess a range of educational backgrounds and
experience levels but share a common goal of improving patient outcomes and community
health.

With a deep sense of professional dedication, hospital staff often face challenges such as
resource constraints, time pressures, and high workloads. During Dengue outbreaks, they
experience heightened stress due to the increased number of cases and the urgency to
manage them effectively. Hospital employees understand the importance of staying
updated on Dengue prevention strategies, diagnosis, and treatment protocols to provide
the best care possible.

Their goals include enhancing their knowledge and skills in Dengue prevention and
management, implementing effective infection control measures within hospital settings,
and collaborating with public health authorities to prevent outbreaks. Despite the
challenges, these healthcare workers are compassionate, resilient, and committed to
mitigating the impact of Dengue on patients and the community. They value ongoing
education and support to fulfill their roles effectively and safeguard public health.
AUDIENCE PROFILE WVMC
Working age group 21-65 at Western Visayas Medical Center
Description of Audience:
Diverse group of dedicated healthcare professionals, committed to providing quality care to patients
Includes doctors, nurses, laboratory staff, pharmacists, and administrative personnel
Work across various departments in hospitals and healthcare facilities
Possess a range of educational backgrounds and experience levels
Share a common goal of improving patient outcomes and community health

Challenges Faced:
Resource constraints
Time pressures
High workloads
Heightened stress during Dengue outbreaks
Increased number of cases
Urgency to manage effectively

Understanding of Dengue:
Importance of staying updated on Dengue prevention strategies, diagnosis, and treatment protocols
Commitment to providing the best care possible during outbreaks

Goals:
Enhancing knowledge and skills in Dengue prevention and management
Implementing effective infection control measures within hospital settings
Collaborating with public health authorities to prevent outbreaks

Attributes:
Compassionate, resilient, and committed to mitigating Dengue's impact
Value ongoing education and support to fulfill roles effectively
Dedicated to safeguarding public health
COMMUNICATION/ SMART OBJECTIVES

100% of targeted employees receive orientation on Dengue

prevention and management by the end of 2025.

100% of referred Dengue cases given appropriate care and

management by 2026.

Achieve a 100% survival rate among Dengue patients referred to

WVMC at first signs of symptoms by 2026.
KEY BENEFIT STATEMENT

By championing Dengue awareness, prevention and management

you can contribute towards protecting our patients, our communities,
and ourselves. By staying informed, equipped, and proactive in
effectively managing Dengue outbreaks, we can help ensure safer
environments, and the delivery of optimal patient care.
Message House
“Championing Dengue Prevention and Management for a Dengue-Ready WVMC!"

Awareness and Collaboration Empowerment and Impact Training and Education Resilience and Support

Stay Informed: Understand the latest
Dengue prevention strategies,
diagnosis, and treatment protocols.
Be Prepared: Equip yourself with the
knowledge and resources needed to
manage Dengue cases effectively.
Team Effort: Work together across
departments to implement infection
control measures and respond swiftly
during outbreaks.
Empowerment: Take proactive steps
to prevent Dengue transmission
within hospital settings and the
community.
Impact: By effectively managing
Dengue, we protect patients, alleviate
community burden, and safeguard
public health.
Continuous Learning: Participate in
training sessions and stay updated on
Dengue prevention and management
best practices.
Educational Resources: Access
resources and support to enhance
knowledge and skills in combating
Dengue effectively.
Resilience: Stay strong and resilient in
the face of challenges posed by
Dengue outbreaks and high
workloads.
Support: Seek and provide support
within our hospital community to
navigate through Dengue outbreaks
with compassion and effectiveness.

Communication: Foster open

communication channels to share
information and coordinate efforts
with public health authorities.
Implementation Mix
Training and Information Simulation Exercises Infection Control Collaboration with
Education Programs Dissemination and Drills Measures Stakeholders

Conduct regular Distribute educational Organize mock Implement strict Establish regular
workshops, seminars, materials (posters, scenarios of Dengue protocols for vector communication
and webinars on pamphlets, digital outbreak responses to control within hospital channels with local
Dengue prevention screens) on Dengue enhance preparedness premises (e.g., health departments to
strategies, diagnosis, prevention and and coordination eliminating breeding stay updated on
and treatment symptom recognition among staff. sites, using insect Dengue trends and
protocols. throughout the repellents). outbreak alerts.
hospital. Conduct tabletop
Provide online learning exercises to simulate Ensure proper waste Participate in
modules accessible to Utilize email decision-making during management and community Dengue
all staff members. newsletters or internal outbreak situations. sanitation practices to prevention campaigns
communication prevent mosquito and initiatives
Offer certification platforms to share breeding.
courses for advanced updates and best
Dengue management. practices.

Display guidelines for

Dengue prevention and
management
prominently in common
areas.
Implementation Mix
Employee Support Monitoring and Recognition and Technology Community
and Well-being Evaluation Incentives Integration Engagement

Provide counseling Implement Recognize and Utilize technology Organize

services or support surveillance reward staff for real-time educational events
groups to address systems to monitor members who reporting of for patients and
stress and burnout Dengue cases demonstrate Dengue cases and the community on
during Dengue within the hospital. exemplary monitoring of Dengue prevention
outbreaks. commitment to vector control measures and
Offer flexible Conduct regular Dengue prevention efforts. symptoms.
scheduling or evaluations to and management.
additional assess the Implement Encourage staff
resources to effectiveness of Offer incentives for electronic medical participation in
manage increased Dengue prevention participation in record systems community health
workloads during and management training programs with alerts for fairs and outreach
outbreaks. strategies and and adherence to Dengue symptoms programs focused
make necessary protocols. to ensure timely on Dengue
adjustments diagnosis and awareness.
treatment.
BIG IDEA
BIG IDEA
Dengue Ready sa WVMC!
Rapping our way towards a Dengue-ready WVMC

Kami diri sa WVMC,

Sa Dengue, always ready,
Kami preparado kag may ihibalo,
Para magserbisyo sa inyo!

Gani mga kaupdanan,

Mag-kooperar kita tanan
Para Dengue-ready nga WVMC
Aton makamtan!
Mobilization and Monitoring
Process Indicator
# of employees oriented on
the nature of Dengue, its signs
and symptoms, prevention,
and management.
Dengue Management
Protocol/Dengue fast lanes
established
% of targeted logistics for
Dengue made available
Intermediate outcome
% of employees practicing
4Rs against Dengue
% of referrals processed
through Dengue fast lanes
within prescribed timeline
# of patient availing proper
Dengue management
Outcome
% of wards/offices with best
practices on Dengue
Prevention
% of referred patients
promptly managed
% Dengue treatment success
Impact
% of employees championing
Dengue Prevention
% treatment success of
Dengue cases referred at first
sign of symptoms
% reduction in mortality of
Dengue cases referred at first
sign of symptoms
Evaluate and Evolve
Outcome Indicator Source

% of wards/offices with best % Wards/Offices complying to Dengue Program

practices on Dengue 4Rs
Prevention

% of referred patients promptly % of patients with Dengue Medical Records

managed recovered

% Dengue treatment success Morbidity/Mortality Data Medical Records

Thank YOU

Zenard de la Cruz, RMT

Health Education and Promotion Officer II
Public Health Unit
Western Visayas Medical Center