ILIGAN MEDICAL CENTER COLLEGE

College of Education

VISION
A leading private non-sectarian professional institution producing holistic, productive and globally competent
graduates in various medical related fields and other disciplines.

MISSION

To nurture academic excellence attuned to global quality standards through:

(a) Production of intensive instruction utilizing advanced technology facilitated by highly qualified
faculty implementing a well-crafted curriculum to develop highly level careers.
(b) Production of quality researches among faculty, staff, and students to generate knowledge and
technology relevant to industry and the socio-economic needs of the country
(c) Implementation of relevant and collaborative social orientation and community extension program
for knowledge and technology transfer.

PROGRAM EDUCATIONAL OBJECTIVES MISSION

a b c
Four years after graduation, the alumni of Bachelor of Elementary
/Secondary Education program shall have:
1. Entailed themselves on projects/tasks in the field of Bachelor of / / /
Elementary/Secondary Education program for the advancement of the
profession significant to the society.
2. Performed work responsibly guided by the institutions mission values. / / /
3. Established ability unravel multifaceted problems with high ethical / / /
standards, singly or in teams.
4. Engaged in career advancement that defines their future clear / / /
opportunities and career path for professional development.

COURSE SYLLABUS

1. Course Code : GE P

2. Course Title : Purposive Communication

3. Pre-requisite :

4. Co-requisite : none

5. Credit : 3 units

6. Course Description : Purposive Communication is about writing, speaking and presenting to different
audiences and for various purposes (CMO 20 s 2013)

Purposive Communication is a three – unit course that develops student’s

communicative competence and enhances their cultural and intercultural
awareness through multimodal task that provide them opportunities for
communicating effectively and appropriately to a multicultural audience in a local
or global context. It equips students with tools for critical evaluation of a variety
of text and focuses on the power of language and the impact of images to
emphasize the importance of conveying messages responsibly. The knowledge,
skills and insights that students gain from this course maybe used in their other
academic endeavors, their chosen disciplines, and their future careers as they
compose and produce relevant oral, written, audio – visual and/or web –based
output for various purposes.
 7. Student Outcomes and Relationship to Program Educational Objectives

Program
Educational
Student Outcomes Objectives
1 2 3 4
(a) Articulate the rootedness of education in philosophical, sociocultural, historical, / / / /
psychological and political contexts
(b) Demonstrate mastery of subjects matter discipline
/ / / /
(c) Facilitate learning using a wide range of teaching methodologies and delivery / / / /
modes appropriate to specific learners and their environments
(d) Develop innovative curricula. Instructional plans, teaching approaches, and / / / /
resources for diverse learners
(e) Apply skills in the development and utilization of ICT promote, quality, relevant, / / / /
and sustainable educational practices
(f) Demonstrate a variety of thinking skills in planning, monitoring, assessing and / / / /
reporting learning processes outcomes
(g) Practice professional and ethical teaching standards sensitive to the local, / / / /
national, and global realities
(h) Pursue lifelong learning for personal and professional growth through varied / / / /
experiential and field –based opportunities

8. Course Outcomes (Cos) and relationship to Student Outcomes:

Student Outcomes
Course Outcomes A B

The student should be able to:

CO1. Demonstrate proficient and effective communication (writing, speaking, and use of new I R
technologies)
CO2. Demonstrate Critical, analytical and creative thinking D D
CO3 Interpret the Human experience from various perspective I R
CO4. Appreciate the complexity of the human condition D D
CO5. Manage one’s knowledge, skills, and values for responsible and productive living I R
CO6. Organize one’s self for lifelong learning D D

* Level: I- Introduced, R – Reinforced, D - Demonstrated

9. Course Coverage

WEEK DAY TOPICS TLA AT COURSE

OUTCOME
S
1 1  Course Orientation of IMCC VMGO  Presentation and  Graded recitation
 VISION discussion of the
 MISSION course syllabus
 GOALS  Discussion of the
 OBJECTIVES
Grading system
and course
requirements

2 2  Communication processes,  Lecture/ class  Quizzes / Seatwork

Principle and Ethics discussion
 Elements and types of  Group
Communication
Presentation
 Elements of communication in
various text  Games

2 3  Communication and Globalization  Class Discussion  Reflective Journal

Entry No. 1
Title : Communication changes the
world (Blog Form)

Social Medica can make history web for

global good
 2 4 Local and Global Communication in  Lecture and class  Quiz
multicultural settings discussion  Answering Exercises
 Films or videos showing different  Exercise on
speakers from various regions
analyzing content
communicating in multilingual
setting various text
 Invitation of multi lingual speakers  Session with
(Speakers /
Varieties and Registers of spoken and student)
written language
 WEEK 2: Prelim Examination

3 5 Listening, reading, viewing messages and /  Lecture and class  Answering exercises
or images of different types of texts discussion on on analyzing content
reflecting different types of text reflecting Critical reading of various texts
different cultures (Regional, Asian, Western,
and listening
etc.)
1. What is message?  Analyzing content
2. What is the purpose of the of various text
message?
3. How is the message?
4. Who is the target audience of the
message?
5. What are the other ways of
presenting the message are
there?

4-6 6-9 Communication aids and strategies using  Lecture and class  Group presentation
tools of technology discussion CO1
 Group work
 Audio- Visual and Web- based
 Class activity
presentation

Week 6: Mid –Term Examination

7-10 10-13 Communication for various purposes  Lecture and class  Analysis
 Informative, persuasive and discussion
argumentative communication  Reaction paper or
 Types of speeches and public
discussion in
speaking (Read, memorized,
impromptu and extemporaneous) scientific forum
 Inquiry Letter, Interview, response
to queries, incident reports.
14-18 18-22 Communication for work purposes  Group Reporting  Writing samples of
 Analysis of workplace document
 Effective communication and different
oral presentations in the communication
workplace materials
 Different communication
materials in the workplace
a) Business letter
b) Memorandum
c) Business/ technical CO1
reports/proposals
d) Minutes of the Meeting
e) Electronic
Communication

CO1

WEEK 18: Semi-Final Examination

22 22 Communication for academic purposes  Lecture and class Quiz

 Styles, stones, conventions in discussion
writing academic papers  Group work for
 Presenting in an independent
(research
Research proposal writing analysis
and technical papers (literacy proposal)
analysis, political paper analysis
and/or Technical papers– for
journal or magazine article )
23 23  Lecture and class  Writing samples of
discussion on
 communication for workplace document
work purposes
 Independent
research (topic
proposal, lecture,
review, data
gathering, data CO1
analysis)
 Group Reporting
 Analysis of
different
communication
materials

CO1

WEEK 23: Final Examination

10. Opportunities to Develop Lifelong Learning Skill

11. Contribution of Course to Meeting the Professional Component:

Grading System:

A. CLASS PARTICIPATION 70%)

1. Portfolio…..……………………………………………………………………………20%

2. Quizzes/Participation……………………………………………………………..20%

3. Exhibit ……………………………………………………………………………………40%

4. Practicum/Performance Test…………………………………………………..20%

B. TERM EXAMINATION (30%)

TOTAL…………………………………………………………………………….. 100%

12. Textbook: Introduction to Linguistics; Lorimar Publishing.

3. Course Evaluation
Student performance will be rated based on the following:

Minimum Average
Assessment Tasks Weight (%) For Satisfactory
Performance (%)

Quizzes 3
CO1 12.5
Practicum/ Demonstration 10

Exams 7

Quizzes 3
CO2 12.5
Practicum/ Demonstration 10

Exams 7

Quizzes 3
CO3 12.5
Practicum/ Demonstration 10

Exams 7

CO4 Quizzes 3
& 12.5
CO5 Practicum/ Demonstration 10

Exams 7
 Summative Assessment: Prelim Exam(PE) 5
Term Examination
(written) Midterm Exam(ME) 5 25
Semi-Final Exam (SFE) 5

Final Exam(FE) 5

TOTAL 100 75

The final grades will correspond to the weighted average scores shown below.

Final Average Final Grade

95 & above 1.0

90-94 1.1 – 1.5

80-89 1.6- 2.5

75-79 2.6-3.0

65-74 5.0 (Fail)

dropped 6.0

13.1 Other Course Policies

a. Attendance
Iligan Medical Center College adheres to the following guidelines on absences and tardiness:
1. A limited number of absences are permitted, and are not to exceed the following
configuration:
a. for a 3-unit course meeting two times a week, 10 absences;
b. for a 2-unit course meeting twice a week, 7 absences;
c. for a 1 –unit course meeting once a week, 3 absences;
d. for a 3-unit course which meets only once each week, 7 absences;
e. for a 2-unit course which meets only once a week, 3 absences;
f. for courses with 4 or 5 units, the allowable number of absences is computed by
multiplying the number of unit-hours by three and adding one.

2. The number of minutes for a student to be late is 15 minutes. More than 15 minutes the
student is considered absent but allowed to attend the class, subject to existing rules and
guidelines. The best judgment of the teacher is required to help the student.
3. Tardiness for three times shall be considered as one absence.
4. Normally, absences are not excused. However, any consideration on special cases shall be
decided by the teacher in consultation with the Dean of the College.
5. Class hours lost by late registration is considered absences.

b. Submission of Assessment Tasks

Student Outputs should be on time; late submittal of coursework’s will not be accepted. If you
have a justifying circumstance, it must be discussed and a decision made before the due date or
it is due when the assignment is due. Copied works/tasks or any required material to be
submitted in the class are strictly prohibited and found guilty will be considered as cheating as
well.

c. Major Examination
Term Examinations (Prelim, Midterm, Semi-final, and Final) will be administered as scheduled by
the Institutional Calendar. IMCC adheres to the No Permit, No Exam Policy. In case of non-
 payment, student must ask approval of written promissory note from the college treasurer or
comptroller ahead of time. Failure to present an approved Promissory Note, means No Exam. No
Special Exam will be given unless with a valid reason subject for approval by the Dean of the
College. The student is required to pay the special exam fee of P200 at the school cashier. Special
Exam receipt is required by the teacher. Furthermore, students of this course are required to
participate actively in the events/activities organized for this course.

d. Course Requirements

1. Term Examinations
2. Quizzes/Assignment
3. Practicum/ Performance Task
4. Portfolios/ Outputs
5. Instructional Materials
6. Oral Graded Recitation
7. P.E Uniform
8. Grading System

e. Language of Instruction

Lectures, discussion, and documentation will be in English. Written and spoken work may receive
a lower mark if it is, in the opinion of the instructor, deficient in English.

f. Dress Code & Grooming Policy

 All students officially enrolled at Iligan Medical Center College should wear the
Prescribed School Uniform, except on Wednesdays and Saturdays designated as wash
days, with School Identification Card.
 If not in uniform, the student must secure a written approval from the Office of Student
Affairs.
 Good grooming for male & female students is a must.

g. Consultation Schedule

Consultation schedules with the Professor are posted on the CED Bulletin Board. It is recommended that
the student first set an appointment to confirm the instructor’s availability.

14. Other References

1. Abrams, R. Successful Business Plan: Secrets and Strategies Redwood, CA: Planning Shop, 2010
2. Exelrod, R. & Cooper, C. The St. Martin’s Guide to Writing. 10th ed. Bedford/St. Martin’s ,2013
3. Biber, D. & Condrad S. Register, Genre and Style Cambridge: Cambridge University Press, 2009
4. Lehman, C. & DuFrene, D. Business Communication. Mason, Oh: South –Western Cengage
Learning, 2011
5. Miller, K. Communication Theories: Perspectives, Processes, and Contexts.
6. 2nd ed. NY: McGraw Hill, 2004. Adler, R., Elmhorst, J. M., & Lucas, K. (2012). Communicating at work :
Strategies for success in business and the professions. NY: McGraw Hill
7. Biber, D. & Conrad, S. (2009). Register, genre, and style. Cambridge: Cambridge UP.
8. Bouing, R. (2006). Effective business communication. Mandaluyong City: National Bookstore.
9. Chase, R., & Shamo, S. (2013). Elements of effective communication. 4th ed. Washington, Utah:
Plain and Precious Publishing.

10. Dainton, M. & Zelley, E. (2015). Applying communication theory for professional life: A practical
introduction. 3rd ed. Sage. (incomplete info
11. Dones, M. (2011). Research, technical, and business communication. Manila: Mindshapers, Inc
12. Egipto, J. L. (2011). Writing business letters. Manila: Rex
13. yer, P. (2013, July 17). Where is home? TED Talks. Retrieved from
https://www.youtube.com/watch?v=3m6dV7Xo3Vc&t=207s
 14. Jackson, J. (2014). Introducing language and intercultural communication. Hoboken: Taylor and
Francis.
15. Kenna, P. & Lacy, S. (2003). Communication styles: United States and Taiwan. In M. Connelly
(Ed.), The Sundance Reader (3rd ed., pp. 272-273). Boston, MA: Wadsworth.
16. Lucas, S. (2011). The art of public speaking. NY: McGraw Hill.
17. Madrunio M. & Martin I. (2018). Purposive communication using English in multilingual contexts.
Quezon City: C & E Publishing, Inc.
18. Martin, J. N. & Nakayama, T. K. (2014). Experiencing intercultural communication: An
introduction (5th ed.). New York: McGraw-Hill.
19. Mazon, C. (2002). Effective writing in business. Manila: St. Augustine Publication.

15. Course Materials Made Available:

 Handouts
 Library Resources
 Reading materials
 Multi-media/ PowerPoint presentation

16. Committee Members:

Professor: Esmeralda T. Metillo LPT, MAT

Dean for CED: Terisita B. Ilago, Ph.D

Assistant Dean for Academic Affairs: Liezl Grace P. Wagas, Ed.D