SAURABH KALRA

[ IIM-A – AGMP , PEARL- FMPT , JIMS - PGDBM(IB) ]

Lead – Merchandising and Operations at FableStreet Lifestyle Solutions Pvt. Ltd. [ FableStreet , Marigold , Mikoto ]
Founder / CEO – White Rock Consultare [ Buying , Retail , Consultancy ]

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 Consumers Expect More From Retailers Than
Ever Before –

It’s Time For Retail Businesses To Maximize

Technology To Evolve For The Future.

In Brief :

•Retailers must prepare for a hybrid future, with consumers seeking the best of both
worlds between physical and online shopping.

•Adopting emerging technologies will help them transform their value propositions in line
with the three I’s: invisibility, indispensability and intimacy.

•A bold digital transformation strategy will help ensure success for retailers, but it
requires greater collaboration across technology ecosystems.
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 Invisibility
I want my life
To be easier

Indispensability Intimacy
I want my life I want my life
Improved To be fulfilling

EY Reimagining Industry Futures study (2022)

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 Making Consumer’s
lives easier through
predictive and real-
time operations, and
pre- emptive
ordering.

Invisibility
I want my life
To be easier

Creating hyper- focused

shopping experiences,
retailers will need to save
time and friction for
customers through
intelligent curation and
seamless checkouts

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 Solving customer’s
needs through
bundling products and
services into
personalized packages.

Indispensability
I want my life
Improved To become
indispensable, retailers
will need to orchestrate a
network of partners as a
part of an integrated
ecosystem and create
holistic lifestyle solution,
dynamically priced to
ensure a fair share of
value creation.

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 Creating rich consumer
experiences through
unique digital and in-
store support and
advice based on a 360-
degree view of a
customer.
Intimacy
I want my life
To be fulfilling

To deliver this level of

personalization and
experience retailers need
to combine data and
immersive engagement
that supports their talent
and delights their
customer.

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 We are heading toward a hybrid future where there is room for both channels and boundaries
between the two will be less distinct.
Yet, whether shopping takes place online or in store, digital technology will be pivotal in
enabling it.

say the COVID-19 pandemic has accelerated their digital

75% transformation plans.
Value of technology must be relevant to a distinct Retail Physical &
Strategy. Digital Retailing
will not be
an either-or
of retailers say their organization is more interested than choice.
71% before in 5G and Internet Of Things (loT) use cases that
can improve Supply chain visibility and management.

Credits: EY Reimagining Industry Futures study (2022)

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 7
Retail Technology Trends
Reviving the Stores & E-Commerce

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 Trend #1:
PoS Systems and Ecommerce
• New offerings at Brick and Mortar Stores:
1.Buy online pick up in store (BOPIS) services
2. Same day delivery
3.Online shipping.

• With Multiple ways of ordering goods, PoS(Point of sale)

need to be updated in an intelligent manner:

1.When a guest orders a product online, how does that affect the
store’s sales floor quantity in the database?

2. If a product is on hold for a pick up order, does that reduce the

count on the sales floor?

Questions??? a modern POS system must be able to answer.

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 Trend #2:
Indoor Positioning — Not Just For Store Maps
Indoor positioning systems (IPS)

 A trend of interest for a few years now for helping users navigate indoor areas
where GPS is not available or not accurate enough.
 On the surface, indoor navigation does have a great deal of potential for user
navigation that has been realized in :
 stores,
 office buildings,
 airports,
 hospitals.

Item Tracking

 RFID technology used for tracking down products in retail locations is useful but relatively
short range.

 For tasks like order fulfillment, retail workers can use their work devices to find locations in
the store using IPS maps to find the item’s location.

 If the item has IPS tracking set up, they could navigate to the item instead.
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 Targeted Deals

 When guests are in a particular part of the store using the store’s official app, the IPS
system can track where they are and offer them targeted suggestions on products
and deals on their smartphone.

 This can improve conversions as guests shop.

Customer Traffic Data

Data on where shoppers are in the store can lend itself useful for improving the
placement of products on shelves.

Questions that IPS tracking can answer :

•Where do guests go when they enter the store?
•Do they tend to prefer one location in the store over another?
•Are there any locations in the store that guests tend to avoid?

These analytics could be crucial for helping business owners make decisions on where to
place certain products.

Data becomes a valuable bargaining chip when negotiating with vendors on how much they should pay
to have their product included in a particular high-traffic area of the store.

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 Trend #3:
Augmented Reality for Consumers and Workers
This is one of the key technological advancements bridging the gap between digital ecommerce
storefronts and brick and mortar shopping.
Try Before You Buy
Virtual Reality (VR) helps digital customers to experience real time conditions
 Best example - Virtual Fitting Room Technology. : shoppers can see how they
look when trying on different kinds of products on themselves.

 Other kinds of products look like, such as furniture. Virtual fitting room
technology is already being implemented by stores like Sephora, Target, Ikea, and
more.

AR Navigation

 Augmented reality-based Indoor Navigation Technology helps shoppers find the

items that they need in store just by following directions on their phone’s screen.

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 Trend #4:
Artificial Intelligence in the Retail Industry
Consumer Behaviour Analysis
 In addition to tracking spending habits, Retailers can measure customer’s interest in
what they’re spending money on alongside their demographics with artificial
intelligence giving retail businesses a better idea on how they should be marketing to
their audiences.

 Idea extends to e-commerce as well. A user’s behavior can be tracked while they visit
an online storefront.
 What items their cursor hovers over ?
 How much time they spend on a particular page ?
 As well as where they come from. ?
Answer : Google Analytics.

Inventory Management Powered by AI

AI can measure consumer spending analytics to predict when certain types of items may
be more likely to move around on the sales floor. 15

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 Trend #5:
AI-Driven Demand Forecasting

Demand forecasting can also lead to more sustainable consumption and

production.
When demand is predicted much more accurately, items can be produced and
ordered only according to how much is needed by the consumer

Improvements in Inventory Planning:

As products flew off the shelves, stores that were able to adapt and get their
hands on high-demand items are able to thrive in this changing scenario .

Improved Relationship management for :

 Both Customers And Suppliers,
 Logistics,
 Manufacturing,
 Marketing.

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 Trend #6:
Robots and Automation in Retail
Hardware of robotics, closely related to artificial intelligence has a multitude of
applications –

 Delivery,
 Inventory Management,
 Customer Service.

Robotic Customer
Inventory Service
Management Robotics

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 Trend #7:
Voice Commerce

There is a great deal of nuance By asking smart speakers to

to be explored with the add products to a cart, they can
process of ordering products place orders entirely by voice.
from home with your voice
with or without a screen to aid
you visually.

With advancement in their Voice

recognition and responsiveness, Smart
assistants like Google Assistant, Alexa,
As artificial intelligence improves Siri, and Bixby , their ability to serve
in 2022, so does Natural customers in the retail industry has
Language Processing(NLP). improved tremendously

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 THANK YOU
ALL THE BEST FOR A BRIGHT retail tech .. FUTURE
Happy to Stay Connected :
9818435209 , 9810232131
saurabhk2880@gmail.com

© SAURABH KALRA
https://www.linkedin.com/in/Saurabh-kalra-7a10b1135