Amity University, Lucknow

WEEKLY PROGRESS REPORT

For the Week Commencing- 11/05/2024-17/06/2024 WPR No.- 6

Name of the Student- Vedant Pratap Singh Enrolment No.- A7006423164

Program- BBA

Name of NTCC- Summer Internship

Organization Name- Amity University, Lucknow

External Guide’s Name- Dr. Komal malik

Project Title – Study the various factors influencing consumer decision making processes

Targets for the Week
• Address consumer
behavior’s Challenges
and their Mitigation
Strategies.
• Identifying Future
betterment Strategies for
consumer behavior.
⁠• Study Promotional
Channels and Methods of
consumer behavior.
• Continue working on my
NTCC report in consultation
to my NTCC guide.
Achievements for the Week
•Address challenges in
consumer behavior and their
mitigation strategies.
•Identify strategies for future
improvement in consumer
behavior.
•Study promotional channels
and methods influencing
consumer behavior.
•Continue NTCC report work
in consultation with NTCC
guide.
Future Work Plans
• Deep Dive into Consumer
Behavior Challenges:
•Conduct in-depth interviews
and surveys to gather primary
data.
•Analyze case studies of
companies successfully
overcoming consumer
behavior challenges.
•NTCC Report Development:
•Continue to gather and
analyze relevant literature.
•Integrate additional case
studies and real-world
examples.

Name of the Student- Vedant Pratap Singh

Signature of the Student