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ANANTH SITXFIN004 PROJECT NYC
ANANTH SITXFIN004 PROJECT NYC
ANANTH SITXFIN004 PROJECT NYC
Case Study
Scenario:
You are a project manager for Melbourne Events, an event management company.
You need to organise a charity program to raise fund for the Royal Children’s
Hospital. The event is planned to take place in Swanston Street, at Melbourne Town
Hall, a historic landmark of the city. The Royal Children’s Hospital wants a green-
themed event with entertainment, music and dance, along with a charity auction. The
event is planned to be held on the first Saturday in December, before Christmas and
they hope to sell 350 tickets.
As a project manager, you need to organise food and beverages, along with a master
of ceremonies, entertainment and music for the night. The charity will source all items
for the auction. The program preparation should start from the first week of August.
The goal is to conduct a successful event and collect at least 25% of the profit from
the event and the auction, for charity.
As part of the planning process, you must prepare a series of budgets to help achieve
these goals.
Part A
As a project manager, analyse and prepare the budget information as requested
below:
Macallan College is a trading name of Macallan College Pty Ltd. RTO No.: 41030 | ABN: 36 165 356 141 | CRICOS 03468F
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PR2.1. For the event, which budgets should be prepared to achieve the goal?
Mention the scope and nature of selected budgets. Record your answer using the MS
excel template provided on the LMS.
PR2.2. To prepare the budget, you are required to gather the necessary information.
Outline six (6) sources of data and the information these data sources will provide to
meet the organisation’s requirements. Fill in the template below, using the document
provided on LMS, with the information gathered. TRY AGAIN YOU NEED TO TALK
ABOUT SOURCES OF INFORMATION TO HELP YOU BUDGET FOR THIS
EVENT
Data / Information Data Sources
Historical From the historical data we get the information related to gross
information profits, margins, overhead such as electricity, rates,
maintenance, salaries.
Food and We can get the information related to food and beverage cost
beverage from the food and beverage manger or chef.
information
Entertainment We can collect the budget information related to entertainment
and music and music from the event manager
budget
Host budget The event manager will have all sort of information related to
host budget
Staff budget We can have the staff budget information from individual
departments/ event committee members.
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Ticket budget We can collect information related to ticket budget form event
committee members.
PR2.3. Analyse three (3) internal and three (3) external factors that can impact on
the budget. List them and provide a brief description of the positive / negative impact
of each. Use the MS Excel template provided below on the LMS to write your
answers.
Factor Impact
Macallan College is a trading name of Macallan College Pty Ltd. RTO No.: 41030 | ABN: 36 165 356 141 | CRICOS 03468F
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technology, you must pay for the
acquisition and implementation of new
technology within your business budget
Political and legal guidelines can affect
your business in many ways. Some of
these factors are discussed below. Tax
development and adjustment is one of the
Political and legal factors (external) most important political and legal external
factors. As a company, we cannot
influence how much the state wants us to
pay in various taxes. When other taxes
are announced, they are expected to
follow the rules. When creating a budget,
the law should include taxes and other
changes. Certain political factors such as
regime change, and war also need to be
considered. War can often disrupt a
country's stock market and spending. This
external influence should also be
considered when budgeting, especially if
your country is at war or on the brink of
war.
Part B:
Conduct a discussion session with three (3) stakeholders (Finance manager, Food
and beverage manager, event committee chair) to obtain input on the possible
budget items. Instructor and two (2) students will act as the stakeholders for the
meeting. If there are insufficient student numbers, the trainer will assume multiple
roles. PR2.4. Share the information on the type of budget, external and internal
factors affecting the budget and obtain input on the ideas and/or any
concerns/missing areas to cover in the budget.
Gather the following input from the stakeholders:
• Finance manager: Key performance indicators to be used in the budget to
measure its performance.
• Food and beverage manager: How to account for significant price movements
for certain commodities, if any.
• Event committee chair: Objectives to be achieved.
Use the following template on the LMS to gather the input:
Suggestion / Input on budget planning Input by
Macallan College is a trading name of Macallan College Pty Ltd. RTO No.: 41030 | ABN: 36 165 356 141 | CRICOS 03468F
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• Monitor expenses and reduce expenses Finance manager
• Set achievable goals
• Communicate expectations and goals to stakeholders
• Allocate resources strategically and appropriately
supply strategy: can use multiple suppliers to ensure Food and beverage
competitive pricing, mitigate the impact of potential price manager
increases, or adopt a collaborative partnership approach.
You can have a fixed-price purchase agreement or an
agreement with a pre-agreed price increase cap.
Macallan College is a trading name of Macallan College Pty Ltd. RTO No.: 41030 | ABN: 36 165 356 141 | CRICOS 03468F
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Part C
For this part, use the MS Excel template from LMS for calculating and preparing the
budget.
Assume you have conducted research on the available vendors/suppliers and have
received the following information:
Expense item Quote ($) Comments
Communication 250.00
Event staff uniform 650.00 T-shirt for service staff in the event.
Stage and lighting hire 5,500.00 For stage and dance floor with colourful
spotlights
Food and service equipment 1,570.00 Food preparation and service equipment
lease
PR2.5. Prepare linen hire cost for the event using the MS Excel template on LMS.
The financial information from suppliers on the cost of linen for the event is provided
below. Prepare the linen hire cost based on the following information.
($) ($)
Macallan College is a trading name of Macallan College Pty Ltd. RTO No.: 41030 | ABN: 36 165 356 141 | CRICOS 03468F
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Round 8.50 35 297.5
tablecloths
Trestle 8.50 10 85
tablecloths
Venue 2000.00
Communication 250.00
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Consultant fees 4000.00
PR2.7. Prepare a wage budget for the event using the MS Excel template on LMS.
For the event, all human resources required are managed by an HR firm. The
financial information from the company on wages is provided below.
Besides the listed wages, an extra $10 per hour penalty will need to be paid, for
anyone that worked more than 8 hours in a day, after the allotted time.
The staff are required for two days:
The required resources are listed in the table on the next page.
Job role No. of staff Rostered hours per person Pay rate per hour
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Based on the information provided, prepare a wage budget for the event using the
MS Excel template on LMS.
GOOD
Job role Wages Total wages
Cook
8 8 $1040
Kitchen
assistant
6 8 $664
Kitchen hand
8 $320
Waiters
8 8 $1800
Waiters
8 $2000
Bar attendant
4 6 $460
Security 1
8 8 $640
Security 2
8 8
$640
Security 3
8
$360
Supervisor
10 10
$1880
Total event wages $9804
Macallan College is a trading name of Macallan College Pty Ltd. RTO No.: 41030 | ABN: 36 165 356 141 | CRICOS 03468F
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• Standard recipes have been costed for each course, and an individual cost
per serve determined.
Using the MS Excel template provided on the LMS, calculate the food costs,
including food cost per head, assuming 350 customers bought the tickets and
attended the charity ball. GOOD
Menu item Cost x 1 serve No. serves required Food cost
($) ($)
Using the MS Excel template provided on the LMS, calculate the beverage costs,
including beverage cost per head, assuming that demand is equal to the forecast
requirements given. GOOD
Beverage item Cost per item per Forecasted requirements Beverage cost
bottle/serve ($)
($)
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Merlot 8.80 50
$440
Shiraz 12.45 45
$560.25
Cabernet Sauvignon 15.01 55
$825.55
Light beer (750 ml) 3.40 50
$170
Hea vy beer (750 ml) 3.99 30
$119.7
Soft drink 0.20 400
$80
Juice 0.31 225
$69.75
Total beverage costs $5831.75
PR2.9. Prepare draft event budgets using the MS excel template provided on the
LMS.
From previous experience in projects, it has been identified that a specific percentage
of ticket sales revenue is spent on additional expenses, such as advertising, printing,
decorating the venue and entertainment for the event. These expenses need to be
included in the revenue statement budgets.
Advertising 1%
Printing 0.25%
Room decoration 3%
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Entertainment 5%
Total 9.25%
Using the MS excel template on LMS, calculate the revenue for both ticket prices
No. of tickets Ticket price = $100.00 Ticket price = $200.00
Using the MS excel template on LMS, prepare alternative revenue statement budgets
using the information you have accumulated so far. TRY AGAIN
Alternative 1 % of Alternative 2 % of sales
sales
Sales
$35000 $70,000
Revenue from ticket sales $35000 $70,000
Cost of goods sold
Food cost
$4798.75 13.71 $4798.75 6.86
Beverage cost
$5831.75 16.66 $5831.75 8.33
Total cost of goods
$10,630.50 30.37 $10,630.50 15.19
Gross profit
$24369.50 69.63 $59369.50 84.81
Expenses
Labour costs
$8824 25.21 $8824 12.61
Venue
$2000 5.71 $2000 2.86
Stationery items /
Postages $225 0.64 $225 0.32
Communication
$250 0.71 $250 0.36
Event staff uniform
$650 1.86 $650 0.93
Hire audio-visual
equipment $3500 10 $3500 5
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Floral arrangements
$4000 11.43 $4000 5.71
Stage and lighting hire
$5500 15.71 $5500 7.86
Food and service
equipment lease $1570 4.49 $1570 2.24
Master of ceremonies
$900 2.57 $900 1.29
Consultant fees 11.43
$4000 $4000 5.71
Linen hire
$1870 5.34 $1870 2.67
Advertising
$350 1 $700 1
Printing
$87.5 0.25 $175 0.25
Room decor 3
$1050 3 $2100
Entertainment 5
$1750 5 $3500
Total expenses 104.36 56.81
$36,526.50 $39764.00
Profit/loss -$12157.00 -34.73 $19605.50 28.01
Loss Profit
PR2.10. Using the information given in the previous scenario, including the prepared
budget statements, calculate the revenue amount required to achieve a 25% profit.
By analysing the net profit with a ticket price $190, we get a profit of
24.62%
I.e. revenue from ticket sales: 190*350=$66500
Total cost of goods= $10360.50
Gross profit= $56139.5
Total expenses cost= $39764.00
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Profit= $16375.5 (24.62%)
In similar way If the ticket price is $191, we get a profit of 25.019%. so, to
get a profit of 25% we can have the ticket price for $190.85
I.e. revenue from ticket sales: 191*350=$66850
Total cost of goods= $10360.50
Gross profit= $56489.5
Total expenses cost= $39764.00
Profit= $16725.5 (25.019%)
Using this revenue figure, calculate the ticket price required to be charged in order to
generate the 25% profit assuming 350 tickets will be sold.
350 $66797.5
PR2.11. Using the MS Excel template provided on LMS, and the ticket price
calculated in PR2.10, prepare an alternative revenue statement budget using the
information you have accumulated so far.
Amount ($) % of sales
Sales
Food cost
$4798.75 7.18
Beverage cost
$5831.75 8.73
Total cost of goods
$10,630.50 15.91
Gross profit
$56167.00 84.25
Expenses
Labour costs
$8824 13.21
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Venue
$2000 2.99
Stationery items / Postages
$225 0.34
Communication
$250 0.37
Event staff uniform
$650 0.97
Hire audio-visual
equipment $3500 5.24
Floral arrangements
$4000 5.99
Stage and lighting hire
$5500 8.23
Food and service
equipment lease $1570 2.35
Master of ceremonies
$900 1.35
Consultant fees
$4000 5.99
Linen hire
$1870 2.80
Advertising
$667.975 1
Printing
$166.99375 0.25
Room decor
$2003.925 3
Entertainment
$3339.875 5
Total expenses 59.09
$39467.77
Profit/loss $16699.23 25.00
PR2.12. Circulate the draft budget to the event committee for input.
Macallan College is a trading name of Macallan College Pty Ltd. RTO No.: 41030 | ABN: 36 165 356 141 | CRICOS 03468F
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Prepare an email with the detailed draft budget, including two alternatives and
breakeven price, seeking input from the relevant stakeholders (those who gave input
in 2.4). The email should be 150-200 words long.
Dear Charlie,
I hope you are doing well. According to information of all expenses I am going to
share a budget with you for different ticket prices which is listed below.
For ticket price $100 we got a loss of which is -$12157.00. Then we changed the
price of the ticket from $100 to $200 and we came in the total profit of which is
$19605.50.
Then to get a 25% profit, we tried 2 alternative prices i.e. $190 and $191. From the
calculations of these alternative prices, we assume the ticket price as $190.85 to get
a profit of 25%. This is all the budget revenue from the ticket sale price. I hope you
find it easy to understand. If you have any queries about this budget, please free to
email me.
Thankyou
King regards
Ananth Sidda
END OF ASSESSMENT
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