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Journal of Supply Chain Management

2018, 54(4), 62–85


© 2018 Wiley Periodicals, Inc.

TOWARD RELATIONSHIP RESILIENCE: MANAGING


BUYER-INDUCED BREACHES OF PSYCHOLOGICAL
CONTRACTS DURING JOINT BUYER–SUPPLIER
PROJECTS
LUTZ KAUFMANN AND JENS ESSLINGER
WHU – Otto Beisheim School of Management

CRAIG R. CARTER
Arizona State University

This research examines buyer–supplier relationship resilience associated with


a psychological contract breach by the buying organization. Our study covers
the span of buyer-induced negative events from prebreach to postrepair.
Specifically, we investigate the role of the nature of the interorganizational
and interpersonal relationships in preventing initial trust loss (prebreach)
and the effectiveness of different repair processes (penance and regulation)
in promoting subsequent trust repair (postbreach). The effects are analyzed
on two levels: interorganizational and interpersonal. We use social exchange
theory to derive the study’s hypotheses and a scenario-based role-playing
experiment to test them. The results suggest that effective interorganizational
trust repair can help to transform the nature of an interorganizational buyer–
supplier relationship from adversarial to collaborative. Furthermore, initially
adversarial interpersonal ties exacerbate the extent of interorganizational
trust loss in collaborative interorganizational buyer–supplier relationships,
while collaborative interpersonal ties help prevent initial interorganizational
trust loss. Our study makes three contributions. First, it extends the psycho-
logical contract literature by investigating purchasing managers’ mitigation
strategies in response to a buyer-induced negative event. Second, it accounts
for the role of interpersonal ties in buyer–supplier relationship resilience.
Third, it underscores the effectiveness of trust repair mechanisms, such as
penance and regulation, in actually improving buyer–supplier relationship
resilience after a psychological contract breach.

Keywords: psychological contract breach; buyer–supplier relationship resilience;


trust; social exchange theory; scenario-based experiments

INTRODUCTION contracts to manage their exchanges (Granovetter, 1985;


Buyer–supplier relationships frequently suffer from Hill, Eckerd, Wilson & Greer, 2009; Lumineau & Malho-
conflict (Bai, Sheng & Li, 2016) or face the threat of tra, 2011; Macaulay, 1963; Malhotra & Murnighan,
opportunism (Williamson, 2008), causing supply chain 2002). As such, they form subjective exchange agree-
members to rely on contracts (written or unwritten) to ments that introduce a distinctly psychological element
mitigate these risks (Eckerd & Girth, 2017; Lumineau & into contractual relationships (MacNeil, 1985)—
Henderson, 2012). Particularly in situations in which namely, an individual’s idiosyncratic interpretation of
contractual relationships involve high monitoring and the terms and conditions of an exchange (Eckerd, Hill,
structuring costs, such as during joint new product devel- Boyer, Donohue & Ward, 2013; Rousseau, 1989). Psy-
opment (NPD) projects, managers often rely on alterna- chological contracts are inherently perceptual and can
tive governance mechanisms in addition to written coexist with other types of contracts, such as written

62 Volume 54, Number 4


Toward Relationship Resilience

contracts (Robinson, 1996; Shore & Tetrick, 1994). Psy- project. NPD projects involving suppliers are character-
chological contract breach occurs when an individual ized by high levels of risk and uncertainty (Leifer,
perceives that the exchange partner has failed to fulfill McDermott, O’Connor, Peters & Rice, 2000) and fre-
the reciprocal obligations of the psychological contract quently suffer from mistakes made earlier in the NPD
(Morrison & Robinson, 1997; Rousseau, 1989). This can process (Khurana & Rosenthal, 1997). These mistakes
lead to negative relational outcomes for both partners can lead to delayed product launches (Cohen, Eliashberg
involved (Tomprou, Rousseau & Hansen, 2015). & Ho, 1996; Kim & Wilemon, 2002), unfavorable bud-
Psychological contract breaches are a form of adverse get changes (Kim & Wilemon, 2002), budget escalation
event. The mechanisms by which organizations manage problems (Schmidt & Calantone, 2002), and even the
such adverse events likely affect the resilience of the termination of ongoing projects (Balachandra, 1984;
buyer–supplier relationship. Research in the field of psy- Green, Welsh & Dehler, 2003).
chology defines resilience at the individual level as “the We therefore argue for an extension of the extant
ability to bounce back from negative emotional experi- focus on contract governance in joint NPD (e.g., Ryall
ences and flexibly adapt to the changing demands of & Sampson, 2009) to provide a more complete under-
stressful experiences” (Hu, Zhang & Wang, 2015; p. 18; standing of the effects of psychological contract
see also Block & Kremen, 1996) and as “occasions in breaches, and subsequent responses to remedy the
which, following adversity, the focal individual observes breach, on buyer–supplier relationship resilience. In
his or her relationship with a relational other as being the wake of this holistic approach of analyzing the
stronger than it was prior to the adversity” (Thompson changes in interorganizational trust from prebreach to
& Korsgaard, 2018; p. 4) at the interpersonal relation- postrepair, we argue that the supplier’s relational
ship level. At the supply chain level, Sheffi and Rice responses to the unexpected negative event are likely
(2005, p. 41) define resilience as “the ability to bounce to depend on the initial nature of the interorganiza-
back from a disruption.” Similarly, Christopher and Peck tional relationship. Moreover, we expect that the inter-
(2004, p. 2) conceptualize supply chain resilience as personal ties between the supplier’s sales manager and
“the ability of a system to return to its original state or the buying organization’s purchasing manager influ-
move to a new, more desirable state after being dis- ence the supplier’s relational responses at the interor-
turbed” and note that “the implication in this definition ganizational level as well (Gligor & Autry, 2012).
is the notion of flexibility, and given that the desired We rely on social exchange theory (SET) and posit that
state may be different from the original, “adaptability” the nature of an interorganizational buyer–supplier rela-
also earns a place in our thinking.” tionship, defined as whether the relationship is collabo-
Our research falls in between these levels of the indi- rative or adversarial (Heide & John, 1990, 1992; Heide &
vidual and the supply chain, by examining buyer–sup- Stump, 1995; Williamson, 2008) at the time the negative
plier relationship resilience. Building on extant event occurs, affects the way supply chain partners
definitions, we define buyer–supplier relationship resi- 1) evaluate unexpected negative events emanating from
lience as the extent to which a buyer–supplier dyad can a buying organization’s psychological contract breach
absorb negative events and recover—potentially to an and 2) approach subsequent repair processes. We
even more desirable state. This definition encompasses hypothesize that compensational/monetary repair pro-
resilience as both a process (absorption of negative cesses are more effective at repairing interorganizational
events) and an outcome (the recovery to a more desir- trust in initially adversarial interorganizational relation-
able state) (Hu et al., 2015). We operationalize buyer– ships, while regulatory/nonmonetary processes are more
supplier relationship resilience by investigating one crit- effective at repairing trust in initially collaborative
ical dimension of resilience (Hu et al., 2015)—that is, interorganizational relationships. Selecting a repair pro-
trust, or specifically the potential interorganizational cess based on the initial nature of the interorganizational
and interpersonal trust loss and subsequent recovery relationship is more likely to lead to effective trust repair
associated with the breach of a psychological contract. and, thus, relationship resilience going forward. In line
In particular, we examine psychological contract with our assertion about the importance of accounting
breaches that lead the buying firm to trigger unexpected for the role of interpersonal relationships, we further posit
negative events for the supplier during a joint NPD pro- that collaborative ties between individuals are likely to
ject (e.g., unexpected reduction of financial budgets, make collaborative interorganizational relationships
shifted deadlines, project delays). We argue that these resilient to interorganizational trust loss following such
buyer-induced events affect the supplier’s trust in the buy- a negative event.
ing firm and might lead to behaviors indicative of a In the next two sections of our paper, we introduce
breakdown or crisis if the relationship is not restored to hypotheses concerning the roles of both individuals
a state of agreement going forward (Akkermans & van and organizations in interorganizational trust loss and
Wassenhove, 2018; Tomprou et al., 2015). We examine interorganizational trust repair. We then describe the
this phenomenon within the scope of a joint NPD methodology used to collect our study’s data.

October 2018 63
Journal of Supply Chain Management

Afterwards, we present our analyses and results. We The Nature of Interorganizational Relationships
next discuss our study’s findings and contributions. and Interorganizational Trust Loss
We conclude by discussing the study’s limitations and Interorganizational relationships emerge as two or
highlight opportunities for future research in the area more organizations exchange knowledge and informa-
of buyer–supplier psychological contracts in the final tion (Anderson & Narus, 1990). Extant literature has
section of the paper. shown that these relationships can be either collabo-
rative or adversarial in nature (e.g., Heide & Stump,
1995; Johnston et al., 2004; McCutcheon & Stuart,
INTERORGANIZATIONAL TRUST LOSS 2000). Collaborative relationships are characterized
We rely on SET as the theoretical foundation in by a norm of information exchange (Heide & John,
developing our hypotheses surrounding interorganiza- 1992), continuity (Heide & John, 1990), and coopera-
tional trust loss (Rousseau, 1995). Although its roots tion for mutual gain (Williamson, 2008). By contrast,
lie at the individual level, previous supply chain man- adversarial relationships are characterized by relatively
agement (SCM) research has extended SET to intraor- little voluntary cooperation (Heide & John, 1990),
ganizational and interorganizational contexts (Das & and a general uncertainty about the continuity and
Teng, 2002; Muthusamy, 2005). SET stipulates that time horizon of future interaction (Williamson,
any interaction between two entities constitutes an 2008).
exchange of resources that can be economic or social When the buying firm is the cause of a negative
(Homans, 1958) or, according to the psychological event emanating from a psychological contract breach,
contract literature, transactional or relational in nature it has failed to fulfill the supplier’s reward expecta-
(Rousseau, 1990; Shore & Tetrick, 1994). While eco- tions or, in other words, is in breach of the perceived
nomic exchanges highlight the financial and more obligations toward the supplier. According to SET,
tangible aspects of the relationship (Lo & Aryee, relational costs begin to outweigh the benefits
2003), social exchanges involve rewards that are pro- incurred, and the supplier will likely reciprocate
vided voluntarily and on which no exact price can be (Nyaga, Lynch, Marshall & Ambrose, 2013; Thomas,
put (Blau, 1968; Das & Teng, 2002). Individuals or Thomas, Manrodt & Rutner, 2013). As trust is usually
firms usually enter a relationship with the expectation affected the most by negative events, particularly dur-
of a reward from that interaction (Emerson, 1962; ing innovation-related projects (Ng, Lam & Feldman,
Homans, 1958; Thibaut & Kelly, 1959). As such, both 2010), we rely on the trust loss literature to examine
partners are motivated to attain rewards and avoid its effect on collaborative and adversarial interorgani-
punishments (Griffith, Harvey & Lusch, 2006). In zational relationships. We define interorganizational
repeated interactions, they compare the benefits with trust loss as the extent to which the negative event
those of other exchanges and maintain the relation- causes trust to deteriorate at the organizational level
ship as long as the incurred rewards exceed those of (Dirks, Lewicki & Zaheer, 2009). We argue that the
the available alternatives (Lambe, Wittmann & Spek- supplier is likely to adjust its relational expectations
man, 2001). When providing a reward, partners trust of and perceived obligations toward the buying firm
that the counterpart will reciprocate by returning the after a negative event by reducing its willingness to
benefit over time (Homans, 1958). Positive interac- display trusting behaviors accordingly (Dirks & Ferrin,
tions produce relational exchange norms that, in turn, 2001). The extent of interorganizational trust loss is
guide a partner’s future behavior (Blau, 1964). thus contingent on the initial nature of the interorga-
The extant literature typically considers collabora- nizational relationship that explicitly defines the sup-
tive interorganizational relationships to be a desir- plier’s reward expectations.
able characteristic of joint NPD efforts (Johnston, In collaborative interorganizational relationships, suppli-
McCutcheon, Stuart & Kerwood, 2004). However, ers have established relational psychological contracts
buyers and suppliers can have both collaborative and with the buying firm and thus expect to receive eco-
adversarial interorganizational relationships. Given nomic and/or social exchange benefits. As previous
the high technological uncertainty of NPD, buying exchanges have been characterized by mutual coopera-
firms often have limited alternatives when selecting tion, continuity, and a norm of information exchange
viable suppliers (Kull, Oke & Dooley, 2014). Research (Heide & John, 1990, 1992; Williamson, 2008), an
further suggests that collaborative interorganizational unexpected negative event likely constitutes a breach
relationships can lead to an overreliance on an of the supplier’s high reward expectations. It involves
exchange partner’s knowledge. Such behavior, includ- an economic loss and a breach of the buying firm’s
ing the lack of attention paid to the veracity and (in)- social obligations toward the supplier. As a response,
completeness of the exchanged information, is likely we thus expect the supplier to lose interorganizational
to hamper NPD capabilities and diminish project out- trust. The negative event likely increases uncertainty in
comes (Krishnan, Martin & Noorderhaven, 2006). the NPD project and reduces the supplier’s expectations

64 Volume 54, Number 4


Toward Relationship Resilience

of receiving an equitable division of exchange benefits interorganizational trust loss following an unexpected
over time (Lambe et al., 2001; Robinson, Kraatz & negative event. Interpersonal relationships refer to the
Rousseau, 1994; Thomas et al., 2013). relational posture of an individual toward a counter-
In adversarial interorganizational relationships, interac- part and thus develop through relational interactions
tions are built on transactional psychological contracts between business partner employees being directly
and thus are characterized by little voluntary coopera- connected in a supply chain (Gligor & Autry, 2012).
tion and a general uncertainty about the continuity of They lead to social-psychological bonds, such as
the relationship (Heide & John, 1992; Williamson, mutual norms, sentiments, and friendships over time
2008). Exchanges are considered independent events (Ring & van de Ven, 1994), and are thus inherently
that are purely economic in nature (Shore & Tetrick, distinct from interorganizational relationships in that
1994), and they differ from social exchanges in that they are usually expressive rather than instrumental,
they do not involve any long-term reciprocal expecta- based on voluntary rather than involuntary interac-
tions and obligations (McDonald & Makin, 2000). tions, and have a communal rather than reciprocal
Adversarial interorganizational relationships do not orientation (Grayson, 2007). Partners can thus pro-
necessarily reflect negative experiences from prior vide or receive benefits (or punishments) without cre-
exchanges, but often result from an organization’s dis- ating a feeling of obligation to reciprocate (Fischer,
position to trust or institutional restrictions put on 1982; Gligor & Autry, 2012; Silver, 1990). Prior SCM
certain buyer–supplier relationships (McKnight, Cum- research has examined relationships from an interor-
mings & Chervany, 1998). An unexpected negative ganizational (e.g., Pulles, Veldman, Schiele &
event therefore does not violate any social obligations, Sierksma, 2014) or interpersonal (e.g., Huang, Gat-
but only reflects a breach of the buying firm’s transac- tiker & Schwarz, 2008) perspective. We propose a
tional obligations toward the supplier (Robinson reciprocal relationship between both levels, with nei-
et al., 1994). Consequently, we expect both collabora- ther alone being sufficient to fully understand the
tive and adversarial interorganizational relationships exchange mechanisms between supply chain partners
to suffer from the negative event, but argue that the (Ring & van de Ven, 1994; Zaheer, McEvily & Perrone,
effect is likely to be stronger for collaborative rather 1998). Specifically, we differentiate between collabora-
than adversarial interorganizational relationships. tive and adversarial interpersonal relationships, and
While in adversarial relationships the event tends to thus investigate four combinations of either conso-
create mere inequity in the economic exchange, it nance or contention between the individual and the
affects collaborative relationships by breaching the larger relational nature held by the organization
socioemotional obligations that are most critical to (Liedtka, 1989).
relational contracts. We therefore expect the loss in In collaborative interpersonal relationships, individuals
interorganizational trust to be stronger in collabora- are focused on developing solutions to the problems
tive interorganizational relationships, as the event at hand rather than jumping to conclusions about the
may have the effect of damaging relational obligations personalities involved (Zaheer et al., 1998). Both
in ways that may be irreparable (Robinson et al., managers are confident about resolving conflicting sit-
1994). Thus: uations, so periodic disagreements may not lead to a
fear of exploitation (Zaheer et al., 1998). In the con-
H1a: An unexpected negative event leads to interor-
text of SET, collaborative interpersonal ties imply that
ganizational trust loss in collaborative interorgani-
individuals put faith in the moral integrity of their
zational relationships.
counterpart to achieve an equitable split of benefits
over time (Lambe et al., 2001). We therefore propose
H1b: An unexpected negative event leads to
that when experiencing a buyer-induced negative
interorganizational trust loss in adversarial interor-
event, the sales manager will likely mitigate her or his
ganizational relationships.
retaliatory sentiments against the purchasing manager
by relying on the goodwill that both have already
H1c: An unexpected negative event leads to greater
developed, which will decrease the supplier’s motiva-
interorganizational trust loss in collaborative
tion to reciprocate accordingly. While interorganiza-
interorganizational relationships than in adversarial
tional relationships are conditioned by organizational
interorganizational relationships.
role responsibilities, individuals likely rely on the nat-
ure of the interpersonal relationship as a first refer-
The Role of Interpersonal Relationships in ence when deciding on their response to an
Interorganizational Trust Loss unexpected event (Ring & van de Ven, 1994). As such,
We further expect an interaction between the nature we expect collaborative interpersonal ties to attenuate
of the interpersonal relationship and the interorganiza- the positive association between the (initial) nature of
tional relationship in their effect on the extent of the interorganizational relationship and the extent of

October 2018 65
Journal of Supply Chain Management

interorganizational trust loss. For collaborative inter- behaviors of the buying firm and the supplier’s reward
personal ties, interorganizational trust loss will thus expectations (Blau, 1964; Lambe et al., 2001; Wagner,
be weaker for collaborative and stronger for adversar- Coley & Lindemann, 2011). Consistent with our rea-
ial interorganizational relationships. soning employed in Hypothesis 1, we posit that ini-
In adversarial interpersonal relationships, individuals tially collaborative interorganizational relationships
are typically unwilling to accept periodic disagree- are likely to recover more strongly from an unex-
ments. The purchasing manager’s actions are usually pected negative event than initially adversarial interor-
less predictable, and the sales manager is less confi- ganizational relationships. Thus, they will react more
dent that apparent issues will be resolved (Zaheer strongly in terms of both interorganizational trust loss
et al., 1998). We therefore expect that when suffering and repair.
from an unexpected negative event, the sales manager For initially collaborative interorganizational relation-
will question the moral integrity of her or his counter- ships, we expect the exchange norms and the sup-
part and refuse to postpone anticipated economic plier’s expectation of future interaction to strongly
exchange benefits (Lambe et al., 2001; Ring & van de motivate the firm to maintain the relationship by tak-
Ven, 1994). As such, the sales manager will likely ing into account the anticipated future rewards it will
view the event as more costly, which will increase the likely receive (Cropanzano & Mitchell, 2005; Wil-
supplier’s motivation to reciprocate accordingly. We liamson, 2008). The supplier’s confidence in achieving
therefore expect adversarial interpersonal ties to exacer- an equitable split of social and/or economic exchange
bate the positive association between the (initial) nat- outcomes over time, thus maintaining “positive net
ure of the interorganizational relationship and the obligations” (Robinson et al., 1994, p. 139), will
extent of interorganizational trust loss. For adversarial likely induce the firm to reestablish interorganiza-
interpersonal ties, interorganizational trust loss will tional trust.
thus be stronger for collaborative and weaker for For initially adversarial interorganizational relation-
adversarial interorganizational relationships. There- ships, we argue that the absence of social obligations
fore: and the high uncertainty in the continuity and time
horizon of future interaction will limit the supplier’s
H2a: Collaborative interpersonal relationships lead
motivation to engage in future exchanges with the
to weaker interorganizational trust loss in collabo-
buying firm (Bercovitz, Jap & Nickerson, 2006; Wil-
rative interorganizational relationships than in
liamson, 2008). As the supplier’s behavior is driven
adversarial interorganizational relationships.
by the extent to which anticipated and realized eco-
nomic benefits deviate from each other, we expect the
H2b: Adversarial interpersonal relationships lead to
incurred losses stemming from the negative event to
stronger interorganizational trust loss in collabora-
decrease the firm’s confidence in achieving an equita-
tive interorganizational relationships than in adver-
ble division of economic outcomes over time. The
sarial interorganizational relationships.
firm’s willingness to return any exchange benefit stem-
A summary of the interorganizational trust loss ming from the buying organization’s substantive
hypotheses of our research model is provided in the response will thus be rather low, such that interorga-
upper section of Figure 1. We next develop hypothe- nizational trust may only increase to a limited extent
ses related to the second phase of our model—interor- (Lambe et al., 2001). Overall, we expect the extent of
ganizational trust repair—as shown in the lower interorganizational trust repair to be higher if the nat-
section of Figure 1. ure of the relationship is collaborative rather than
adversarial. Thus:
INTERORGANIZATIONAL TRUST REPAIR H3a: Initially collaborative interorganizational rela-
The Nature of Interorganizational Relationships tionships recover from an unexpected negative
and Interorganizational Trust Repair event in terms of interorganizational trust repair.
Interorganizational trust repair involves overcoming
the salient negative expectations that arose from the H3b: Initially adversarial interorganizational rela-
unexpected negative event. As such, it refers to the tionships recover from an unexpected negative
extent to which the repair processes cause trust to event in terms of interorganizational trust repair.
increase at the interorganizational level (Dirks et al.,
2009) and thus can dictate how the nature of the H3c: Initially collaborative interorganizational rela-
interorganizational relationship develops postrepair to tionships recover to a greater extent from an unex-
achieve buyer–supplier relationship resilience. pected negative event than initially adversarial
Drawing on SET, we expect the extent of interorgani- interorganizational relationships in terms of trust
zational trust repair to be contingent on the relational repair.

66 Volume 54, Number 4


Toward Relationship Resilience

FIGURE 1
Relationship Resilience: Summary of Research Models for Interorganizational Trust Loss and Repair

Interorganizational Trust Loss Scenario

Interpersonal Relationship
(Collaborative/Adversarial)

H2
Trust Loss
Unexpected Negative Event in Collaborative/Adversarial
H1 Interorganizational Relationships

Interorganizational Trust Repair (Post-Breach) Scenario

Interpersonal Relationship
(Collaborative/Adversarial)

Initially (Collaborative/Adversarial) H5
Interorganizational Relationship H3

H4
Interorganizational Trust Repair

Substantive Response
(Penance/Regulation)
by the Buying Organization

Substantive Responses by the Buying transactional and/or relational obligations of the psy-
Organization chological contract.
Extant literature provides a range of responses on Penance reflects a substantive response on which a
how damaged trust can be repaired (for a comprehen- compensational repair process builds. Here, the buy-
sive review, see Dirks et al., 2009). Repair processes are ing organization attempts to elicit the supplier’s per-
“activities by one or both parties [to] substantively ception of repentance for having caused the negative
return the relationship to a positive state” (Dirks et al., event by offering a monetary compensation to correct
2009; p. 69) and can be verbal responses, such as the negative state (Bottom et al., 2002; Lewicki &
apologies, or substantive responses, such as fixed pay- Bunker, 1996). In contrast to legalistic remedies stem-
ments (Bottom, Gibson, Daniels & Murnighan, 2002; ming from contractual obligations (e.g., Sitkin &
Kim, Dirks, Cooper & Ferrin, 2006; Sitkin & Roth, Roth, 1993), penance aims to recover the buyer–sup-
1993). While verbal responses might be discounted as plier relationship by adjusting the transactional obli-
“cheap talk,” particularly in business-to-business con- gations of the psychological contract to restore equity
texts, substantive responses involve a tangible element in the economic exchange (Robinson et al., 1994).
that adds credence to the buying organization’s actions Following this short-term economic benefit, the sup-
(Dirks, Kim, Ferrin & Cooper, 2011). We therefore plier is likely to develop positive expectations of
investigate two types of substantive responses by the future exchanges and be motivated to maintain the
buying organization that are commonly accepted in interorganizational relationship. Ideally, the supplier
both theory and practice (e.g., Bottom et al., 2002; believes that the buyer counterpart regrets having
Gillespie & Dietz, 2009) and that are likely to reconcile caused the negative event and is committed to reform-
a firm’s self-interests with the intention of maintaining ing the negative state by paying a substantive amount
the relationship (Blau, 1964; Ring & van de Ven, 1994): (Dirks et al., 2011). When being offered a monetary
penance and regulation. Both responses are grounded compensation after having suffered from an unex-
in relational governance mechanisms (Liu, Luo & Liu, pected negative event, the supplier is thus likely to
2009; Lusch & Brown, 1996) and aim to restore the return that benefit and view the interorganizational

October 2018 67
Journal of Supply Chain Management

relationship more positively than it did immediately compensation resulting from penance, regulation
following the event (Tomprou et al., 2015). enhances long-term trusting behavior and the provision
Regulation builds on a social repair process and of other social benefits going forward (Lambe et al.,
offers a monitoring system that helps augment trust- 2001). As such, it aims to restore the relational
ing behavior going forward (Nakayachi & Watabe, exchange obligations that have been initially breached
2005). Here, the buying organization offers to imple- and which are most central to relational (psychologi-
ment relational policies to provide means for control- cal) contracts (Rousseau, 1990). Thus:
ling behavior, but without any use of legal
H4a: Regulation is more effective than penance at
mechanisms (Kramer & Lewicki, 2010; Sitkin & Roth,
repairing interorganizational trust in initially collab-
1993; Thibaut & Kelly, 1959). The supplier benefits
orative interorganizational buyer–supplier relation-
from this repair process if its expectations are to
ships than in initially adversarial interorganizational
receive long-term social rewards that decrease the
relationships.
uncertainty involved in the NPD project (Clark,
1989). As such, regulation focuses on rebuilding the For initially adversarial interorganizational relation-
relational obligations damaged by the negative event ships, we propose that penance may be more effective
and thus increase the inherent value of the interorga- than regulation at restoring interorganizational trust.
nizational relationship (Robinson et al., 1994). By Such exchanges are characterized by a strong focus on
taking actions to avoid similar violations in the future, project profitability (due to the high uncertainty in
regulation reflects a buying organization’s general the continuity and time horizon of future interaction)
intention to compensate the supplier (Dirks et al., rather than the fulfillment of the buying organiza-
2011; Gillespie & Dietz, 2009). tion’s social/relational obligations. We thus expect
monetary reward offers to be more effective at resolv-
Interactions Between the Nature of ing the breach and regaining a supplier’s interorgani-
Interorganizational Relationships and zational trust by correcting the initially violated
Substantive Responses imbalance of transactional outcomes (Bottom et al.,
Extant research has not yet investigated potential 2002; Griffith et al., 2006; Sarin & Mahajan, 2001).
interactions between the nature of interorganizational Penance reflects a buying organization’s repentance
relationships and social and psychological approaches for having caused the disruption and should fulfill the
to trust repair. Repair processes tend to be discussed profit-seeking motives of SET by correcting the mere
in general terms (e.g., Eckerd & Handley, 2015; Kim, inequity in the economic exchange (Dirks et al., 2011;
Ferrin, Cooper & Dirks, 2004), advocating their use to Lambe et al., 2001; Robinson et al., 1994), thus
effectively recoup trust in buyer–supplier relationships. restoring the balance between inducements and con-
However, little emphasis has been put on how firms tributions (Robinson et al., 1994). Thus:
can effectively use them to rebuild interorganizational
H4b: Penance is more effective than regulation at
relationships that differ in terms of their initial nature.
repairing interorganizational trust in initially adversar-
Drawing on SET, we argue that suppliers are likely to
ial interorganizational buyer–supplier relationships
compare the positive signals stemming from penance
than in initially collaborative interorganizational rela-
or regulation with their expectations of the interorga-
tionships.
nizational relationship to decide on their willingness
to restore interorganizational trust. Thus, while we
expect both substantive responses to create favorable The Role of Interpersonal Relationships in
expectations of future interactions that may induce Interorganizational Trust Repair
the supplier to reciprocate accordingly (Nyaga et al., Similar to our reasoning employed in Hypothesis 2,
2013; Pulles et al., 2014; Thomas et al., 2013), we we expect the nature of the interpersonal relationship
propose that the extent of interorganizational trust to interact with the nature of the interorganizational
repair is likely to depend on whether the substantive relationship to affect the extent of interorganizational
response matches the supplier’s reward expectations. trust repair. For collaborative interpersonal ties, we
For initially collaborative interorganizational relation- posit that the sales manager will likely reconsider her
ships, we posit that regulation may prove more effective or his relationship with the purchasing manager after
than penance at restoring interorganizational trust. As having suffered from an unexpected negative event.
the exchange is typically characterized by norms of Violating the expectations of behaving with integrity is
information exchange and mutual cooperation, we likely to leave a continuing residue of inequity, such
argue that the implementation of relational structures that any repair process may not help alleviate the
that ensure some form of regularity and control are retaliatory sentiments stemming from the negative
likely to fulfill the supplier’s reward expectations most event (Bottom et al., 2002; Thomas et al., 2013). The
effectively. In contrast with (short-term) monetary sales manager’s diminished faith in the moral integrity

68 Volume 54, Number 4


Toward Relationship Resilience

and goodwill of the purchasing manager likely causes introductory prebreach (i.e., Stage 1), transitional
the manager to question her or his previous emo- event (i.e., Stage 2), and concluding postbreach (i.e.,
tional investments in the relationship and thus Stage 3) sections of the scenario, but were assigned
strongly decreases confidence in the counterpart’s different manipulations pertaining to the cell to which
trusting behaviors (McAllister, 1995; Ring & van de they were assigned (see Appendix A for a full descrip-
Ven, 1994). Accordingly, we expect the benefits associ- tion of the vignette). In the scenario, participants
ated with either repair process to appear less reward- assumed the role of a sales manager at a company
ing to the supplier, such that the motivation to supplying technical components to the electronics
reciprocate and, thus, to restore interorganizational industry. In their role, they were involved in a joint
trust will likely be mitigated (Cropanzano & Mitchell, NPD project. In Stage 1, all participants were given
2005; Lambe et al., 2001). Overall, we expect collabo- identical information about the current NPD project
rative interpersonal ties to attenuate and distant ties phase and also received a brief description of the pro-
to exacerbate the positive association between the ini- duct being developed to ensure a realistic scenario.
tial nature of the interorganizational relationship and Next, they received condition-specific information
the extent of interorganizational trust repair. Thus: describing either a collaborative or an adversarial
interorganizational relationship and either a collabo-
H5a: Collaborative interpersonal relationships lead
rative or an adversarial interpersonal relationship. We
to weaker interorganizational trust repair in collab-
ensured random assignment of the scenarios. After
orative interorganizational relationships than in
reading the first part of the scenario, respondents were
adversarial interorganizational relationships follow-
asked to assess the relationship in terms of their per-
ing the buying organization’s repair process.
ceived “base” level of the interorganizational and
interpersonal trust in the buying organization and
H5b: Adversarial interpersonal relationships lead to
purchasing manager, respectively. The level of trust to
stronger interorganizational trust repair in collabo-
assess the respective state of a relationship has been
rative interorganizational relationships than in
frequently used in extant organizational behavior
adversarial interorganizational relationships follow-
(e.g., Dirks et al., 2009), marketing (e.g., Doney &
ing the buying organization’s repair process.
Cannon, 1997), and SCM (e.g., Bstieler, 2006; Wang,
Craighead & Li, 2014) literatures.
In Stage 2, the participants continued reading the
METHODOLOGY scenario, now describing the unexpected negative
We used a vignette-based experimental methodology event, a project delay. The participants were again
to collect the study’s data (Eckerd, 2016; Rungtu- asked to judge their perceived level of interorganiza-
sanatham, Wallin & Eckerd, 2011). We selected this tional and interpersonal trust in the buying organiza-
methodology for two reasons. First, vignettes are fre- tion and purchasing manager, respectively. The extent
quently employed to examine complex relationship to which both interorganizational and interpersonal
phenomena, such as those studied in behavioral SCM trust decreased, as compared with the initial, pre-
research (e.g., Hada, Grewal & Lilien, 2013). Second, breach assessment, reflects the extent of interorganiza-
they provide distinctive advantages in terms of con- tional and interpersonal trust loss, respectively.
trol, efficiency, and responsiveness (Siemsen, 2011). In Stage 3, participants read descriptions of one of
In this study, 12 treatment conditions result from a the three repair processes and were again asked to
2 9 2 9 3 factorial experimental design. The manip- judge the perceived level of interorganizational and
ulated factors are the nature of the interorganizational interpersonal trust. We viewed the extent to which
relationship (collaborative versus adversarial), the nat- both interorganizational and interpersonal trust chan-
ure of the interpersonal relationship (collaborative ged as compared with the assessment postbreach/pre-
versus adversarial), and the repair process (penance, repair as reflecting the extent of interorganizational
regulation, and no substantive response as a control and interpersonal trust repair, respectively. As the tim-
condition). ing of the repair process can affect judgments of trust
repair (Tomlinson, Dineen & Lewicki, 2004), we indi-
Three-Stage Experimental Design cated that the repair processes occurred the day after
We carefully constructed our study’s vignette follow- the unexpected negative event.
ing Rungtusanatham et al. (2011). We developed the
scenario from extant literature and existing, proven Pilot Test, Sample, and Measures
vignettes (e.g., Thomas, Fugate & Koukova, 2011) and Before data collection, we conducted a pilot test
pretested it in interviews with experienced managers. with 225 participants (Mage = 22.4 years; 66.2 percent
The pretest participants deemed the study realistic. male) enrolled in a general management program
Participants in all 12 conditions received identical and 115 managers from a survey research firm

October 2018 69
Journal of Supply Chain Management

(Mage = 48.4 years; 58.3 percent male) for measure- interorganizational relationship (“Please indicate how
ment refinement purposes. Their comments led to you would consider the business relationship between
minor changes in wording to enhance comprehensi- the buying company BYR and your company, SPLR”),
bility of the items and clarity of meaning before dis- the initial nature of the interpersonal relationship
tributing the experiment to the study population. For (“Please indicate how you would consider the inter-
our main data collection, we recruited 605 sales and personal relationship between the purchasing manager
supply managers from a survey research firm Pat and you, Sam”), and the repair processes (“Please
(Mage = 39.2 years; 57.2 percent male) (Lee, Seo & indicate how you, in your role as Sam, would assess
Siemsen, 2018; Schoenherr, Ellram & Tate, 2015). All the nature of Pat’s reaction on behalf of BYR”). Chi-
participants were prequalified, as they needed to have square analyses of responses to the first and second
experience in sales and/or purchasing. Participants’ manipulation check questions revealed significant dif-
average sales and/or purchasing experience was ferences across the two interorganizational relation-
6.4 years, and their average experience in general was ship conditions (v2(1) = 376.5, p < .001) and the two
18.3 years. Of the 605 managers, 333 (55 percent) interpersonal relationship conditions (v2(1) = 514.1,
further indicated frequent involvement in similar (in- p < .001), respectively. Chi-square analyses of
novation-related) buyer–supplier projects, similar to responses to the third question revealed significant
the one provided in this study. We also conducted a differences across the three repair process conditions
hierarchical regression analysis with an additional (v2(4) = 1088.7, p < .001). As our control condition,
control variable for the participants’ experience (expe- we used a repair process without a substantive
rience versus no experience) and found no significant response. The transgressor only implicitly acknowl-
effect on our dependent variables. Table 1 provides an edged the damage to the buyer–supplier relationship
industry breakdown of the sample. by acting kind toward the partner but did not offer an
We adapted constructs for the dependent variables explicit apology or reparation for the negative event.
from existing, seven-point Likert scales. We used con- Prior research has labeled this behavior as a “no apol-
firmatory factor analysis to assess the validity and reli- ogy” condition (Tomlinson et al., 2004).
ability of the measures. No items were dropped and
the model showed acceptable goodness-of-fit values
(see Appendix B for all scale items, factor loadings, ANALYSIS AND RESULTS
and reliability indicators). Average variance extracted Table 2 shows the data means, standard deviations,
(AVE) values were greater than .50 (Hair, Black, Babin and correlations. We conducted preliminary analyses
& Anderson, 2010), and Cronbach’s alpha values to provide evidence for the effect of the unexpected
exceeded the .70 threshold (Kline, 2000). A post hoc negative event on interorganizational trust loss and
analysis revealed that statistical power was well above the effect of the repair processes on interorganiza-
the threshold of .80, suggesting that the sample size tional trust repair in both types of interorganizational
was large enough for our research (Blome, Schoenherr relationships (see Eckerd & Handley, 2015). The anal-
& Kaesser, 2013; Fugate, Stank & Mentzer, 2009). yses, depicted in Figure 2, allow us to establish the
face validity of our data.
Manipulation Checks We evaluate our hypotheses in two stages. After
We used three categorical multiple-choice questions mean-centering the variables to create interaction
to check the manipulations of the initial nature of the terms, we used regression analysis. We did not use
hierarchical linear modeling to test the direct, indirect,
and moderation effect, as our sampling process did
TABLE 1 not result in a two-level nested data structure
Industry Breakdown (Preacher, Rucker & Hayes, 2007). If necessary, we
performed additional analyses using analysis of vari-
Industry Sector f Percent ance (ANOVA). Stage 1 (Hypotheses 1 and 2) exami-
1. Automotive 11 1.8 nes the breach scenario and includes three submodels.
2. Chemicals/Pharmaceuticals 13 2.1 Our dependent variables are the change in interorga-
3. Consumer Goods 158 26.1 nizational trust (i.e., interorganizational trust loss and
4. Electronics 52 8.6 interorganizational trust repair).
5. Industrial Machinery 17 2.8 In line with previous studies (e.g., Eckerd & Handley,
6. Services including 207 34.2 2015), we calculate interorganizational trust loss as the
Financial Services interorganizational trust level after the unexpected neg-
7. Other 147 24.3 ative event less the initial interorganizational trust level
before the event. Similarly, we calculate interorganiza-
N = 605. tional trust repair as the interorganizational trust level

70 Volume 54, Number 4


Toward Relationship Resilience

TABLE 2
Means, Standard Deviations, and Correlations

Construct Mean SD 1 2 3 4 5 6
a
1. Gender 1.58 .5
2. Interorganizational Trust Level 4.84 1.39 .01 .
(Initial/PreBreach)
3. Interorganizational Trust Loss 1.95 1.21 .04 .50**
4. Interorganizational Trust Repair .79 1.42 .08 .18** .16**
5. Interpersonal Trust Level 4.22 2.14 .00 .48** .17** .02
(Initial/PreBreach)
6. Interpersonal Trust Loss 1.04 1.20 .05 .31** .50** .08* .56**
7. Interpersonal Trust Repair .64 1.31 .08* .11** .07 .65** .30** .11**
a
Correlations are shown below the diagonal; N = 605; *p < .05; **p < .01; Female was coded as 1, and male was coded as 2.

FIGURE 2
Mean Values of Interorganizational Trust PreDisruption (Stage 1), PostDisruption (Stage 2), and PostRepair (Stage 3)

Interorganizational Trust Stages 1-3 Interorganizational Trust Stages 1-3


7 7
6 6
5 5
4 4
3 3
2 2
1 1
1 2 3a 3b 3c 1 2 3a 3b 3c

Collaborative Interorganizational Relationship Adversarial Interorganizational Relationship

Note: 1 = Stage 1 Interorganizational Trust Level (PreBreach); 2 = Stage 2 Interorganizational Trust Level (PostBreach/PreRe-
pair); 3a = Stage 3 Interorganizational Trust Level (PostRepair)/Penance; 3b = Stage 3 Interorganizational Trust Level (PostRe-
pair)/Regulation; 3c = Stage 3 Interorganizational Trust Level (PostRepair)/No Apology.

after the repair process less the interorganizational trust interorganizational trust loss and that the effect is
level after the event but before the buying organiza- stronger for collaborative than adversarial interorgani-
tion’s repair process. The results of a within-subjects zational relationships. In addition, this direct relation-
ANOVA show a significant decrease of interorganiza- ship is weaker when the interpersonal relationship is
tional trust in both collaborative and adversarial collaborative and stronger when the interpersonal
interorganizational relationships following an unex- relationship is adversarial in nature (Figure 3).
pected negative event (F = 11.89, p < .01). Moreover, Stage 2 (Hypotheses 3–5) examines the repair
the results (Table 3, Models 1–3) show that the effect is scenario and includes four submodels to evaluate
stronger for a collaborative than an adversarial interor- interorganizational trust repair. The results of a within-
ganizational relationship (Model 2, b = .34, p < .01). subjects ANOVA show that both initially collabora-
Next, the findings show a significant interaction tive and adversarial interorganizational relationships
between the type of the interorganizational relationship recover from the negative event in terms of interorgani-
and the type of the interpersonal relationship in affect- zational trust repair (F = 13.48, p < .001), thus provid-
ing interorganizational trust loss (Model 3, b = .64, ing support for Hypotheses 3a and 3b. However, the
ΔR2 = .06, p < .01). results (Table 4, Models 4–7) further show that the
Overall, the results provide support for Hypotheses 1a– effect of the initial nature of the interorganizational
1c and 2a–2b, indicating that both collaborative and relationship on interorganizational trust repair is in the
adversarial interorganizational relationships suffer opposite direction of that hypothesized (b1 = .46,
from an unexpected negative event in terms of p < .001). Initially collaborative interorganizational

October 2018 71
Journal of Supply Chain Management

TABLE 3
Hierarchical Regression Analysis of Interorganizational Trust Loss

Dependent Variable (DV): Interorganizational Trust


Loss
Model 1 Model 2 Model 3
Construct B SE B SE B SE
Control Variables
(Constant) 1.8*** .16 1.78*** .16 1.8*** .16
Gender .10 .10 .11 .10 .10 .10
Main Effects
Initial Nature of Interorganizational .34** .10 .33** .10
Relationshipa
Initial Nature of Interpersonal Relationshipa .33** .10 .33** .10
Moderating Effect
Initial Nature of Interorganizational .64** .19
Relationship 9 Initial Nature of
Interpersonal Relationship
F .97 8.27*** 9.04***
R2 .00 .04 .06
Adjusted R2 .00 .04 .05
N = 605; **p < .01; ***p < .001.
a
Adversarial was coded as 0, and collaborative was coded as 1.

repair processes (Model 5, b1 = 2.05, p < .001;


FIGURE 3 b2 = 1.13, p < .001, respectively). This suggests that
Interorganizational Trust Loss (for Different Types of both penance and regulation are positively related to
the Interpersonal Relationship) interorganizational trust repair, regardless of the initial
nature of interorganizational relationship. Last, the
Interorganizational Trust Loss results indicate a nonsignificant interaction between
-2.50 the initial nature of the interorganizational relationship
and the initial nature of the interpersonal relationship
-2.00 in affecting interorganizational trust repair (Model 6,
Collaborative b = .15, ΔR2 = .42, n.s.), thus also failing to support
-1.50 Interpersonal
Relationship Hypotheses 5a and 5b (Figure 4).
-1.00 Adversarial We performed additional ANOVA tests based on the
Interpersonal results. We used planned contrasts to evaluate whether
Relationship
-0.50 the two groups that received either penance or regula-
Collaborative Adversarial tion as a repair process were statistically different from
Interorganizational Interorganizational
Relationship Relationship the control group. The results suggest that both repair
processes had a significant and positive (p < .001)
effect on interorganizational trust repair compared
with receiving no apology. Furthermore, pairwise
comparisons showed significant differences (p < .001)
relationships recover less from an unexpected negative between both repair processes, as well as between
event than initially adversarial relationships. Thus, each repair process and the control condition, respec-
Hypothesis 3c is not supported. Next, the results show tively. Additional ANOVA tests showed that penance
a nonsignificant interaction between the initial type of was more effective than regulation at increasing
the interorganizational relationship and the repair pro- interorganizational trust for collaborative interorgani-
cesses in affecting interorganizational trust repair zational relationships (p < .001) and also significantly
(Model 7, b1 = .11, n.s.; b2 = .08, n.s., respectively), more effective for adversarial interorganizational rela-
thus failing to support Hypotheses 4a and 4b (Figure 4). tionships (p < .001). Table 5 provides a summary of
However, the results show significant main effects of the the outcomes of the hypotheses.

72 Volume 54, Number 4


Toward Relationship Resilience

TABLE 4
Hierarchical Regression Analysis of Interorganizational Trust Repair

DV: Interorganizational Trust Repair


Model 4 Model 5 Model 6 Model 7
Construct B SE B SE B SE B SE
Control Variables
(Constant) .12 .21 .23 .16 .22 .16 .22 .16
Gender .20 .12 .05 .09 .05 .09 .04 .09
Extent of Interorganizational .18** .06 .29*** .04 .30*** .04 .30*** .05
Trust Loss
Extent of Interpersonal .00 .06 .05 .05 .06 .05 .06 .05
Trust Loss
Main Effects
Initial Nature of .46*** .09 .46*** .09 .47*** .09
Interorganizational
Relationshipa
Initial Nature of Interpersonal .06 .10 .07 .10 .06 .10
Trust Relationshipa
Repair Process (Penance)b 2.05*** .11 2.06*** .11 2.06*** .11
Repair Process (Regulation)c 1.13*** .11 1.14*** .11 1.14*** .11
Interaction Effect
Initial Nature of .15 .18 .15 .18
Interorganizational
Relationship 9 Initial Nature
of Interpersonal Relationship
Initial Nature of
Interorganizational
Relationship 9 Repair
Process Interaction
Initial Nature of .11 .21
Interorganizational
Relationship 9 Repair
Process (Penance)
Initial Nature of .08 .22
Interorganizational
Relationship 9 Repair
Process (Regulation)
F 6.18*** 62.14*** 54.43*** 43.44***
R2 .03 .42 .42 .42
Adjusted R2 .03 .42 .41 .41
N = 605; **p < .01; ***p < .001.
a
Adversarial was coded as 0, and collaborative was coded as 1.
b
No apology was coded as 0 (baseline), penance was coded as 1, and regulation was coded as 0.
c
No apology was coded as 0 (baseline), penance was coded as 0, and regulation was coded as 1.

DISCUSSION AND CONTRIBUTIONS relationship resilience from prebreach of trust to


This study uses SET and investigates psychological postrepair, we find that both collaborative and adver-
contract breaches that lead the buying firm to trigger sarial interorganizational relationships suffer from an
unexpected negative events for the supplier. Using a unexpected negative event in terms of interorganiza-
holistic approach that investigates buyer–supplier tional trust loss and that the effect is stronger for

October 2018 73
Journal of Supply Chain Management

FIGURE 4
Interorganizational Trust Repair (for Different Types of the Interpersonal Relationship and Different Types of
Repair Processes)

Penance: Interorganizational Trust Repair Regulation: Interorganizational Trust Repair


2.50 2.50

2.00 2.00
Collaborative Collaborative
1.50 Interpersonal 1.50 Interpersonal
Relationship Relationship
1.00 Adversarial 1.00 Adversarial
Interpersonal Interpersonal
Relationship Relationship
0.50 0.50
Collaborative Adversarial Collaborative Adversarial
Interorganizational Interorganizational Interorganizational Interorganizational
Relationship Relationship Relationship Relationship

Interorganizational Trust Repair


2.50

2.00

1.50
Penance
1.00 Regulation

0.50
Collaborative Adversarial
Interorganizational Interorganizational
Relationship Relationship

collaborative than adversarial interorganizational rela- (Cropanzano & Mitchell, 2005). The supplier may
tionships. In terms of interorganizational trust repair, thus regard the negative event as a failure to recipro-
we find opposite results of those hypothesized: cate previously provided exchange benefits and
interorganizational trust repair was stronger for ini- respond by treating the interorganizational relation-
tially adversarial and lower for initially collaborative ship as more of an economic/transactional exchange
interorganizational relationships. While the effect on (Blau, 1968). Previous literature provides some sup-
interorganizational trust loss confirms our expectation port for this argument, in that violating relational psy-
and is in line with SET predictions, the effect on chological contracts may have the effect of nullifying
interorganizational trust repair is rather surprising. relational obligations and thus change the very nature
According to SET, firms assess the economic and/or of the social relationship (Robinson et al., 1994).
social outcomes from their exchanges and compare Breaching the supplier’s high expectations of receiving
them with their initial expectations (Dwyer, Schurr & exchange benefits may thus prevent favorable reciproc-
Oh, 1987). As collaborative interorganizational rela- ity behaviors from emerging and undermine its inten-
tionships are built on a general expectation of future tion to restore interorganizational trust accordingly.
interaction and confidence in achieving an equitable Another surprising finding is that adversarial interor-
split of exchange outcomes over time, the supplier’s ganizational relationships recovered from the negative
motivation to restore interorganizational trust is event, such that the interorganizational trust level
expected to be higher than in adversarial interorgani- postrepair exceeded the initial/prebreach interorgani-
zational relationships (Williamson, 2008). zational trust level, at least when the repair process
An explanation for this finding, however, could be was financial in nature. Thus, when taking the interor-
that breaching the social obligations toward the sup- ganizational trust loss and repair scenarios as discrete
plier alters the nature of an interorganizational rela- events, our results suggest that a buying firm’s breach
tionship from collaborative to adversarial of its transactional obligations does not lead to a

74 Volume 54, Number 4


Toward Relationship Resilience

TABLE 5
Summary of Outcomes for the Hypotheses Tested

Hypotheses Hypotheses Statement Outcomes


H1a An unexpected negative event leads to interorganizational Supported**
trust loss in collaborative interorganizational relationships.
H1b An unexpected negative event leads to interorganizational Supported**
trust loss in adversarial interorganizational relationships.
H1c An unexpected negative event leads to greater Supported**
interorganizational trust loss in collaborative
interorganizational relationships than in adversarial
interorganizational relationships.
H2a Collaborative interpersonal relationships lead to Supported**
weaker interorganizational trust loss in collaborative
interorganizational relationships than in adversarial
interorganizational relationships.
H2b Adversarial interpersonal relationships lead to stronger Supported**
interorganizational trust loss in collaborative
interorganizational relationships than in adversarial
interorganizational relationships.
H3a Initially collaborative relationships recover from an Supported***
NPD disruption in terms of interorganizational trust repair.
H3b Initially adversarial relationships recover from an Supported***
NPD disruption in terms of interorganizational trust repair.
H3c Initially collaborative interorganizational relationships Not supported
recover to a greater extent from an NPD disruption
than initially adversarial interorganizational relationships
in terms of interorganizational trust repair.
H4a Regulation is more effective than penance at repairing Not supported
trust in initially collaborative interorganizational
buyer-supplier relationships than in initially adversarial
interorganizational relationships.
H4b Penance is more effective than regulation at repairing Not supported
in initially adversarial interorganizational buyer-supplier
relationships than in initially collaborative
interorganizational relationships.
H5a Collaborative interpersonal relationships lead to Not supported
weaker interorganizational trust repair in collaborative
interorganizational relationships than in adversarial
interorganizational relationships following the
buying organization’s repair process.
H5b Adversarial interpersonal relationships lead to stronger Not supported
interorganizational trust repair in collaborative
interorganizational relationships than in adversarial
interorganizational relationships following the
buying organization’s repair process.
**p < .01; ***p < .001.

strong decrease in interorganizational trust. However, responding to a negative event may thus even con-
in terms of interorganizational trust repair, our results tribute to the development of interorganizational trust
suggest that a buying firm’s use of penance as a sub- by motivating the supplier to reciprocate accordingly
stantive response triggers high motivation on the sup- (Lambe et al., 2001). The psychology literature con-
plier’s side to engage in future exchanges with its ceptualizes such a development as the thriving phase
counterpart. A buying firm’s skill in effectively (Hu et al., 2015; Solinger, Hofmans, Bal & Jansen,

October 2018 75
Journal of Supply Chain Management

2016). Similar findings in the services marketing liter- regulation are thus effective means for correcting the
ature also confirm the existence of a so-called recovery subjective inequity in the exchange relationship and,
paradox, in which a customer’s postfailure satisfaction ultimately, rebuilding interorganizational trust (Robin-
exceeds the prefailure satisfaction (McCullough, 2000). son et al., 1994). However, contrary to our expecta-
Unfavorable events can thus even strengthen relation- tions rooted in SET that buying organizations best use
ships when they are successfully managed (H€ ubner, regulation to repair initially collaborative interorganiza-
Wagner & Kurpjuweit, 2018; Tax & Brown, 1998). tional relationships and penance to recoup trust in ini-
Next, our results provide evidence for a significant tially adversarial interorganizational relationships, our
interaction between the nature of the interorganiza- results provide no evidence for an interaction between
tional relationship and the nature of the interpersonal the nature of the interorganizational relationship and
relationship, showing that the effect on interorganiza- the repair processes. Instead, a post hoc analysis reveals
tional trust loss is weaker for collaborative and stron- that regulation was generally less effective than penance
ger for adversarial interpersonal relationships. at repairing interorganizational trust, regardless of the
However, this interaction was not significant for initial nature of the interorganizational relationship.
interorganizational trust repair. Our results therefore These results therefore suggest that interorganizational
suggest that an effective mitigation of interorganiza- trust repair is most effective when providing benefits
tional trust loss in collaborative interorganizational that focus on restoring equity in the economic
relationships can be achieved only under conditions exchange, regardless of the initial nature of the interor-
of strong social-psychological bonds between individ- ganizational relationship (Lambe et al., 2001).
uals. Emotional investments, expressions of genuine At first glance the lack of significant results might
care and concern for the counterpart’s welfare, and a seem counterintuitive, particularly in view of prior
general belief that these sentiments will be recipro- research findings highlighting the effectiveness of social
cated are thus effective means in collaborative interor- rewards at rebuilding trust (e.g., Dirks et al., 2011).
ganizational relationships (McAllister, 1995). However, we argue that regulation may potentially
These results further corroborate previous statements encourage suppliers to overcome their concerns with
made in the extant negotiations literature (e.g., the (mid- to long-term) predictability of the buying
Lewicki & Stevenson, 1997), confirming the expecta- firm’s actions, but fail to provide the (short-term) bene-
tion that collaborative interpersonal relationships are fits necessary for them to strongly rebuild interorganiza-
conducive to the development of mutually beneficial tional trust (see Desmet, de Cremer & van Dijk, 2011).
outcomes; however, we find this to be the case only As such, regulation may only be effective under condi-
under conditions of collaborative interorganizational tions of truly long-term buyer–supplier relationships,
relationships. Our results therefore lend support to which suppliers may consider difficult to achieve within
the notion that interorganizational and interpersonal the scope of a joint NPD project. Suppliers might be
relationships operate quite differently in relational constrained to strongly rebuild interorganizational trust
exchanges, so failing to account for the role of inter- following a social repair process when involved in pro-
personal relationships limits understanding of how jects with restricted time horizons and high levels of
unexpected events affect relational outcomes at the risk and uncertainty (Leifer et al., 2000). This finding
interorganizational level (Zaheer et al., 1998). More- therefore represents an important boundary condition
over, the results indicate that collaborative interpersonal (Busse, Kach & Wagner, 2016) for the use of social
relationships may even help interorganizational rela- repair processes when working to rebuild interorganiza-
tionships become resilient against similar negative tional trust in an innovation-related (NPD) context.
events in the future. Investments in interpersonal ties Another plausible explanation could be that
may thus enable supply chain partners to jointly penance reflects a purely buyer-induced repair process
develop the ability to anticipate and overcome similar that is presumably awarded to the supplier, while reg-
unexpected negative events in the future, and allow ulation requires the joint effort of the buying firm
the interorganizational relationship to recover. and the supplier, and thus only reflects a proposition
Next, the results show that both penance and regula- to implement relational policies. As such, although
tion facilitate buyer–supplier relationship resilience by previous findings in the conflict literature suggest that
positively affecting interorganizational trust repair and successful repair processes demand “the efforts of
that the effect is stronger for penance than for regula- both the offending and offended parties, since both
tion. These findings are in line with SET predictions, play a critical role in maintaining the expressive
suggesting that the provision of exchange benefits order” (Ren & Gray, 2009; p. 107), we suggest that
resulting from the buyer’s substantive response likely positive relational developments are more likely when
creates favorable expectations of future interactions and the repair process constitutes an effort that is actually
induces the supplier to reciprocate accordingly (Nyaga awarded rather than just proposed. Furthermore, we
et al., 2013; Pulles et al., 2014). Penance and argue that regulation may contrast with a sales

76 Volume 54, Number 4


Toward Relationship Resilience

manager’s incentive scheme being usually based on Finally, our results shed light on the effectiveness of
creating short-term economic rather than long-term social and psychological approaches to interorganiza-
relational benefits (John & Weitz, 1989). Thus, tional trust repair. By testing two types of repair pro-
although regulation may offer signals for long-term cesses, penance, and regulation, we provide insights
trusting behavior and the fulfillment of social obliga- into how buying firms can effectively recover the neg-
tions going forward (Dirks et al., 2011), the repair ative relational perceptions stemming from the nega-
process may still fail to induce sales managers to tive event and, in doing so, regain the supplier’s
appreciate such benefits (Murphy, 2004). interorganizational trust. Our results suggest that
penance is generally most effective at repairing
Theoretical Contributions interorganizational trust, regardless of the initial nat-
Our study offers several contributions to theory. ure of the interorganizational relationship; the use of
First, we examine suppliers’ responses to unexpected penance even helps the recovery from an initially
negative events occurring in joint NPD projects and adversarial interorganizational relationship to a
emanating from a buyer’s psychological contract postrepair interorganizational trust level that exceeded
breaches. As such, our study advances understanding the prebreach interorganizational trust level. These
of the role of the buying organization’s relational results therefore contribute to the use of relational
positioning toward the supplier in the wake of such governance mechanisms in buyer–supplier relational
an event. In doing so, our findings shed more light exchanges by showing which substantive responses
on the effects of psychological contract breaches on can be the most effective for recovery.
the supplier’s interorganizational trust toward the
buyer. Our results indicate that collaborative interorga- Managerial Contributions
nizational relationships suffer more from a negative Our study holds several implications for supply man-
event and then recover less than adversarial interorga- agers. First, we generate insights into the effectiveness of
nizational relationships. Accounting for the nature of repair processes following an unexpected negative event.
the interorganizational relationship is thus critical Our results suggest that when the buying firm breaches a
when assessing the effect of unexpected negative psychological contract, supply managers should consider
events on relational outcomes. offering monetary compensation when trying to rebuild
Second, by adapting SET predictions to both the inter- damaged trust at the interorganizational level and, ulti-
personal and interorganizational levels of analysis mately, generate successful project outcomes. This pre-
(Makadok, Burton & Barney, 2018), our study highlights scription holds regardless of the initial nature of the
the role of interpersonal relationships in affecting buyer– interorganizational relationship. Offering the supplier
supplier relationship resilience, operationalized as economic benefits seem to be a necessary response to
interorganizational trust loss and repair. Specifically, it repair damaged trust. Second, our results highlight the
responds to Carter, Meschnig and Kaufmann’s (2015) criticality of interpersonal relationships, showing that
call for multilevel SCM research, and sheds light on how collaborative interpersonal ties mitigate interorganiza-
interpersonal relationships affect the way suppliers eval- tional trust loss in collaborative interorganizational rela-
uate such buyer-induced events and approach subse- tionships. Managers must therefore realize that having a
quent recovery efforts. Our results suggest that collaborative personal relationship with their counter-
collaborative interpersonal relationships mitigate the parts (usually sales managers; Kaufmann, Rottenburger,
effect of the initial nature of the interorganizational rela- Carter & Schlereth, 2018) can generate substantial resili-
tionship on interorganizational trust loss in collabora- ence benefits for collaborative interorganizational rela-
tive interorganizational relationships; conversely, tionships when suffering from an unexpected negative
adversarial interpersonal relationships exacerbate the event; conversely, adversarial interpersonal relationships
effect on interorganizational trust loss. Our results fur- can incur additional relational costs. Investments in col-
ther suggest that collaborative interpersonal relation- laborative interpersonal ties thus seem to function as a
ships are ineffective at mitigating interorganizational protective mechanism at the organizational level. One
trust repair. Collaborative interpersonal relationships are implication of this finding is that the frequent practice of
thus critical to buyer–supplier relationship resilience in job rotation (Ortega, 2001) may have detrimental effects
two ways: they mitigate interorganizational trust loss in on trust repair.
collaborative interorganizational relationships and do Last, the findings suggest that unexpected events can
not hamper, and can even facilitate, the recovery process. be an opportunity for the buying firm to strengthen
As such, our results contribute to the understanding of relational ties with suppliers with which the relation-
buyer–supplier relationship resilience by highlighting ship has so far not been collaborative. Managers
the criticality for firms to effectively manage their inter- should therefore understand that effectively handling
personal relationships in the face of unexpected negative such events may even change an interorganizational
events occurring at the interorganizational level. relationship from adversarial to collaborative and thus

October 2018 77
Journal of Supply Chain Management

contribute to the development of buyer–supplier rela- is a valid approach to examine SCM phenomena
tionship resilience. However, given the heterogeneity (Rungtusanatham et al., 2011), we acknowledge the
inherent to supply managers’ behaviors and the strong limitations in presenting a restricted number of repair
variability in negative events that might occur during processes to the participants. Future research could
buyer–supplier exchanges, the consideration of failures therefore explore which repair processes, preferably
as opportunities to build trust among partners is with an exclusive focus on economic repair processes,
likely to be extremely risky for organizations (Smith & may fulfill the supplier’s reward expectations most
Bolton, 1998). We therefore suggest that organizations effectively. Extant literature provides an extensive list
focus on doing it right the first time, given that poor of feasible types of financial rewards, within both an
handling of such events may even lead to a stronger intraorganizational (e.g., Gupta, Raj & Wilemon,
decrease in interorganizational trust, thus producing a 1986; Sarin & Mahajan, 2001) and interorganizational
double deviation effect (Bitner, Booms & Tetreault, (e.g., Bhaskaran & Krishnan, 2009) context.
1990; Maxham & Netemeyer, 2002). Another limitation of our data is that participants
provided their answers right after having read the sce-
nario, thus putting them within the immediate reach
LIMITATIONS AND FUTURE RESEARCH of the negative event. Their answers may thus be
The findings should be viewed in light of the study’s potentially biased, as participants may fail to appro-
limitations, which in turn provide avenues for future priately recognize the relational benefits that regula-
research. This study focused on examining the role of tory repair processes likely provide long-term (Dwyer
interpersonal and interorganizational trust in buyer– et al., 1987). Social repair processes require an
supplier relationship resilience. Extant SCM literature extended time horizon, suggesting that equity is usu-
has often used other factors such as commitment, ally calibrated over a series of exchanges (Dirks et al.,
information sharing, relational norms, and conflict res- 2009). Future research, using, for example, process
olution to assess supply chain partners’ relational atti- studies, could therefore provide additional insights
tudes toward each other (Kim & Choi, 2015). Future into the effectiveness of relational repair processes by
research could thus rely on these factors to assess the testing their impact on relational outcomes over an
effect of unexpected negative events on collaborative extended period (e.g., throughout different phases of
and adversarial buyer–supplier relationships. an ongoing NPD project).
Prior research also indicates that the power-depen- Finally, similar to prior research on service recovery
dence structure (Brito & Miguel, 2017; Chae, Choi & (e.g., Maxham & Netemeyer, 2002), we suggest that
Hur, 2017; Huo, Flynn & Zhao, 2017; Reimann & future research examines the impact of experiencing
Ketchen, 2017) may affect relationships at both the multiple negative events over the course of a joint
interpersonal and interorganizational levels. Future NPD project. Our study only considered a single event
research could thus address the interaction between and subsequent recovery effort, so it remains largely
power and trust or dependence and trust at multiple unclear how multiple unexpected negative events and
levels of analysis. In our study, we assumed a bal- subsequent recovery efforts of the buying firm would
anced distribution of power, stating that terminating affect buyer–supplier relationship resilience.
the relationship with the buying firm could take some
effort but would not necessarily affect the supplier’s
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investigation of customer reactions to service fail- management and B2B negotiations. He is a member
ure and recovery encounters. Journal of Service of the editorial review boards of several journals, a
Research, 1, 65–81. member of the editorial advisory boards of the Journal
Solinger, O. N., Hofmans, J., Bal, P. M., & Jansen, P. G. of Purchasing & Supply Management and the Interna-
W. (2016). Bouncing back from psychological con- tional Journal of Physical Distribution & Logistics Manage-
tract breach: How commitment recovers over time. ment, and he serves as the European Regional Editor
Journal of Organizational Behavior, 37, 494–514. of the Journal of Supply Chain Management. His work
Tax, S. S., & Brown, S. W. (1998). Recovering and has appeared in numerous journals, including the
learning from service failure. Sloan Management
Journal of Business Ethics, Journal of Business Logistics,
Review, 40, 75–88.

82 Volume 54, Number 4


Toward Relationship Resilience

Journal of Operations Management, International Journal relationships. Currently, you are facing the following
of Physical Distribution & Logistics Management, Journal situation: SPLR and one of its business customers,
of International Marketing, Journal of Supply Chain BYR, have initiated an innovation project to jointly
Management, and Journal of Purchasing & Supply develop a new hard disc drive (HDD). If successful,
Management. Lutz Kaufmann may be contacted at: the new product would have a large impact on both
kaufmann@whu.edu BYR’s and SPLR’s profits; an efficient and effective
execution of this innovation project is therefore
Jens Esslinger (Ph.D., WHU—Otto Beisheim School important.
of Management) is a Researcher at WHU—Otto At the moment, the innovation project is at the end
Beisheim School of Management in Vallendar/Duessel- of the Business/Technical Assessment stage. You have
dorf, Germany. His research interests include B2B nego- already provided BYR with the requested assessment
tiations, supply chain disruptions, and the impact of of the new HDD and agreed with your counterpart,
psychological contracts on buyer–supplier relationships. Pat Hill, central purchasing manager at BYR, that BYR
Jens Esslinger may be contacted at: jens.esslinger@ will provide you with the signed documents today.
whu.edu These are intended to approve the Product Concept
Development stage and enable SPLR to continue with
Craig R. Carter (Ph.D., Arizona State University) is the innovation project.
a professor of supply chain management and Dean’s
Council of 100 Distinguished Scholar in the W.P.
Carey School of Business at Arizona State University. Scenario (collaborative interorganizational
His primary research stream focuses on sustainable relationship/adversarial interorganizational
supply chain management. A second, more recent area relationship)
of research examines behavioral, decision-making phe- SPLR has been working with BYR before. During
nomena within supply management contexts. A third this time, you have developed a close business relation-
research focus considers and analyzes the status and ship/maintained an arms-length business relationship that
evolution of research in the supply chain management is largely governed by mutual norms of exchange rather
discipline, and provides guidance and thought leader- than by formal contracts/formal contracts rather than by
ship regarding future research directions in the disci- mutually agreed upon exchange norms. Both of you value
pline. Dr. Carter’s research has appeared in the the social nature of your relationship/your relationship is
leading supply chain management journals, including purely transactional in nature with reasonably strong/
the Journal of Supply Chain Management, Journal of Busi- rather weak relational ties and a high degree of/relatively
ness Logistics, and Decision Sciences Journal. He serves little cooperation. SPLR is keen to continue this relation-
as an Advising Editor for the Journal of Supply Chain ship in order to be able to do business with BYR in the
Management and as an Associate Editor for the Journal future and hence receive long-term financial and nonfinan-
of Business Logistics, Journal of Operations Management cial benefits from the exchange/SPLR is generally uncertain
and Decision Sciences Journal. about the continuity of the relationship beyond this innova-
tion project and therefore focuses exclusively on receiving
financial benefits from the exchange—without developing
any long-term reciprocal expectations from and obligations
APPENDIX A toward BYR.. Overall, you wouldn’t say that you are
VIGNETTE: SCENARIO AND too dependent on BYR. Should any major problems
MANIPULATIONS arise, SPLR is generally able to replace BYR and
execute this and future similar innovation projects
Participants received one of 12 experimental condi-
with a different partner. Terminating the relationship
tions based on a combination of three of the follow-
with this buying company could take some effort,
ing scenarios:
but would not necessarily hurt your company’s
operations.
Scenario (Introduction)
You are Sam Morris, a member of the central sales
department at SPLR. SPLR is a medium-sized com- Scenario (collaborative interpersonal
pany that supplies technical components to the elec- relationship/adversarial interpersonal
tronics industry. The company operates in a highly relationship)
competitive market and puts a strong focus on You have been working with Pat ever since you
developing innovative products. As a sales manager started to interact with BYR. During this time, Pat
at SPLR, your task is to manage customer has practically always been a cooperative

October 2018 83
Journal of Supply Chain Management

partner/counterpart/barely ever been a cooperative part- Scenario (substantive response/general


ner/counterpart. Pat is generally willing/typically not will- introduction that all participants received)
ing to exchange information on a regular basis with During a brief telephone conference at 2 p.m. on Octo-
you or to assist you in case you have any problems. ber 25, 2017, Pat explained the situation by stating: “I
As such, both of you treat each other in a highly am contacting you to inform you that the innovation
respectful manner/rather disrespectful manner and usu- project suffered from some setbacks. At the moment, we
ally/rarely take the other’s welfare into consideration are not able to sign off on the contract with the technical
when making important decisions. You are confident/ specifications for the new HDD and therefore cannot
not always confident about Pat’s honesty and are there- approve the product concept development stage. The
fore very motivated/not motivated to maintain this rela- reason is that there have been significant miscalculations
tionship on a personal level, even/particularly if it made by our accounting department. The total project
takes you some effort. costs have been estimated too low, which now have a
severe impact on the overall profitability of the entire
innovation project. As such, we are currently not able to
Scenario—Continued (project delay) approve the next stage of the product development pro-
Yesterday at 8 p.m., you noticed that BYR did not cess before we receive a final decision from our Chief
meet today’s deadline of your joint innovation pro- Purchasing Officer (CPO). We hope to find a solution
ject. Your R&D department informed you that BYR for this issue very soon.
did not sign off on the necessary documents to (penance)
approve the finalized technical specifications you Anyway, although we are not contractually obligated to
determined over the past months. As a result, you take any action, we would like to make up for this inconve-
cannot proceed with the development of the new nience. Therefore, we would like to compensate you. We
HDD. Today, on October 25, 2017, at 11:30 a.m., will also cover any additional costs that you may incur as a
you and your colleagues at SPLR observed that you result. Also, if there is any other way I can make up for
have not received any notification from BYR. You the delay, please let me know.”
do not know the reason and whether BYR will (regulation)
approve the next stage of the project soon, although Anyway, although we are not contractually obligated to
you know that the project will eventually move for- take any action, we would like to make up for this inconve-
ward. Furthermore, you do not know whether BYR nience. Therefore, we would like to invite you to join our
will provide you with a justification for the delay strategic supplier council. It will provide you with better
and whether the company will offer you any sup- transparency of the processes at BYR in the future. The
port to make up for this unexpected negative event. other companies that compose the Council have found
Although the delay does not constitute a breach of membership to be quite valuable. Membership, for exam-
BYR’s formal contractual obligations toward SPLR— ple, includes monthly conference calls where we discuss the
given the very risky nature of joint innovation pro- latest market trends and how we can jointly leverage our
jects, formal contracts usually do not account for innovation capabilities. We are doing this as a signal of
such unexpected events—the event severely disrupts respect to show you that our business relationship is of
your company’s project schedule. You cannot pro- utmost importance to us. Also, if there is any other way I
ceed with the product concept development without can make up for the delay, please let me know.”
having the final approval for the technical specifica- (no repair process/implicit acknowledgement control)
tions from BYR and know that any delay would be At the moment, we are not able to fulfill scheduled tar-
expensive for SPLR. Your company already invested gets. However, we are aware of this issue and hopefully
significant amounts into new machinery and will will resolve it as soon as possible. Regarding the delay, I
therefore run into cash flow problems if you are assume this should not be an issue for you. With your
not able to generate sales from the new product excellent team and problem-solving skills, we are sure that
soon. you will find a good solution for this issue.”

84 Volume 54, Number 4


Toward Relationship Resilience

APPENDIX B
CONSTRUCT ITEMS AND RELIABILITY

SFL (N = 605)
Interorganizational Trust (adapted from Morgan and Hunt (1994); prebreach: a = .97; postbreach/
prerepair: a = .97; postrepair: a = .97; AVE = .87)
This buying company treats my company, SPLR, fairly and justly. .91
This buying company has high integrity. .94
This buying company can be counted on to do what is right. .96
This buying company is sincere in its promises. .95
This buying company is an organization my company, SPLR, trusts completely. .89
Interpersonal Trust (adapted from Morgan and Hunt (1994); prebreach: a = .99; postbreach/prerepair:
.99; postrepair: .97; AVE = .95)
Jan treats me fairly and justly. .97
Jan has high integrity. .98
Jan can be counted on to do what is right. .98
Jan is sincere about promises. .98
Jan is a person I trust completely. .96
SFL = standardized factor loadings (AMOS); a = Cronbach’s alpha.
Measures of overall model fit: v2/d.f. = 4.16; RMSEA = .072; GFI = .96; AGFI = .93; NFI = .99; CFI = .99; TLI = .99.

October 2018 85

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