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Institute/Department UNIVERSITY SCHOOL OF Program Masters of Business

BUSINESS (USB) Administration- (Business
Analytics) in association with
IBM(MB302)
Master Subject Coordinator Itti Dogra Master Subject Coordinator E- E11941
Name: Code:
Course Name Managerial Economics Course Code 23BBT-602

Lecture Tutorial Practical Self Study Credit Subject Type

3 0 0 0 3.0 T

Course Type Course Category Mode of Assessment Mode of Delivery

Major Core Graded (GR) Theory Examination (ET) Theory (TH)

Mission of the M1: Design a competent and industry-oriented curriculum blueprint, focused on outcome-based education and global standards
Department well equipped with the latest technological innovations.
M2: Fortification of students' emotional, cognitive, psychological, analytical and ethical competencies with state-of-the-art courses
to combat professional challenges.
M3: Facilitate a student-centric academic environment with co-curricular and extra-curricular activities to groom and develop
future-ready business professionals internationally.
M4: Design a transparent and seamless evaluation system for objective assessments.
M5: Align meaningful interactions with the academia, industry and community to facilitate value-driven holistic development of the
students through excellence in learning, teaching and practice-oriented research.
M6: Develop an ethical and socially responsible entrepreneurial attitude for harnessing environmental opportunities through
creativity and innovation for a vibrant and sustainable society.
Vision of the To implement sustainable, research-oriented business management innovations and disseminate knowledge, thereby developing
Department futuristic value-driven business leaders internationally, well equipped with analytical and industrial knowledge and capable of rising
above the standards, yet, humbly serving the society.

Program Educational Objectives(PEOs)

PEO1 To be able to explore areas of research, application & innovation and make impact in different types of institutional settings such
as corporate entities, government bodies, NGOs, inter-government organizations, & start-ups.
PEO2 To be able to design, and implement strategies to the organizational problems through data analysis tools, effectively deploy
knowledge of business analytics, demonstrate critical thinking skills & make the intellectual connections between quantitative and
qualitative tools, theories and context to solve the organizational problems
PEO3 To be able to work with, lead & engage big and small teams comprising diverse people in terms of gender, nationality, region,
language, culture & beliefs. To understand stated and unstated differences of views, beliefs & customs in diverse &
interdisciplinary team settings
PEO4 To be able to continuously learn and update one’s knowledge, engage in lifelong learning habits and acquire latest knowledge to
perform in current work settings
PEO5 To continuously strive for justice, ethics, equality, honesty, and integrity both in personal and professional pursuits. Able to
understand and conduct in a way that is responsible and respectful.

Program Specific OutComes(PSOs)

PSO1 To be able to apply advanced analytical foundation in key functional domains to contribute to the different verticals.

PSO2 To be able to design & demonstrate the use of tools and techniques required to provide domain specific solutions.

PSO3 To be able to demonstrate hands on experience on a number of data analysis tools to extract information for strategic decision
making to implement organizational strategies.

Program OutComes(POs)
PO1 Business Analytics Knowledge: To develop necessary skills and be able to carry out analytical procedures and support an
organization by figuring out ways to improve and optimize existing business processes with ease.

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PO2 Management Knowledge: To develop holistic understanding of core management concepts and be able to apply that in business
decisions.
PO3 Hands on Modern Data Analysis Tools: To get a real-life exposure on data analysis tools used in industry and become proficient in
their usage.
PO4 Critical Analysis & Decision Making: To understand and analyze business situations critically and be able to derive discussions to
logical conclusion.
PO5 Environment and Sustainability: To develop understanding of environment impact of businesses and be able to apply
management knowledge to develop sustainable solutions for future generations
PO6 Business Ethics & Values: To learn and apply business ethics principles and be committed to professional ethics and
responsibilities and norms of the management practices
PO7 Individual & Team Work: To develop team skills and be able to lead various cross functional team with members from different
background
PO8 Strong Communication: To be able to communicate effectively in an organization and with the other stakeholders to get inputs for
an overall improvement for business community and society at large.
PO9 Contribution to National Wellbeing: To develop understanding of national needs and be able to synchronize organizations goals
and objectives to national wellbeing
PO10 Technology Competence: To get a good exposure to work on different technology platforms in order to foster decision making in
an organization.
PO11 Research Aptitude: To develop ability and willingness to engage in research, discovery & synthesis of new knowledge and
information.
PO12 Critical Analysis & Problem Solving: To develop competence and attitude to critically analyze problems and attempt to find
solutions in a logical and comprehensive manner

Text Books
Sr No Title of the Book Author Name Volume/Edition Publish Hours Years
1 , Managerial Economics: Principles Dominick Salvatore 8th edition Oxford Press 2018
and Worldwide Applications
2 Managerial Economics Vanita Aggarwal 5th Pearson Education 2014
India

Reference Books
Sr No Title of the Book Author Name Volume/Edition Publish Hours Years
1 Managerial Economics Peterson, Lewis and Jain 4TH EDITION Prentice Hall of 2015
India
2 Managerial Economics V. L. Mote, Samuel Paul, G. S. 4TH EDITION McGraw Hill 2012
Gupta Education

Course OutCome
SrNo OutCome
CO1 To understand competition strategies, including costing, pricing, product differentiation, and market
environment according to the natures of products and the structures of the markets.
CO2 To Evaluate the links between production costs and the economic models of supply.
CO3 To Apply different degrees of competition in a market affect pricing and output.
CO4 To apply the circular flow of income and expenditure.
CO5 To analyse the income determination through classical and Keynesian economics.

Lecture Plan Preview-Theory

Mapped with
Pedagogical
Unit No LectureNo ChapterName Topic Text/ Reference Books CO Numer
Tool**
(s)
1 1 Introduction & Why we should study Economics: The ,T-, Managerial Economics: PPT CO2
Basic Concepts Ten Principles of Economics Princi,R-Managerial Economics

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1 2 Introduction & Fundamentals of Demand: Demand ,T-Managerial Economics,R- PPT CO2

Basic Concepts Function Managerial Economics
1 3 Introduction & Law of Demand and its Exceptions ,T-, Managerial Economics: PPT CO2
Basic Concepts Princi,R-Managerial Economics
1 4 Introduction & Change in Demand ,T-, Managerial Economics: PPT CO2
Basic Concepts Princi,R-Managerial Economics
1 5 Introduction & Demand forecasting ,T-, Managerial Economics: PPT CO2
Basic Concepts Princi,R-Managerial Economics
1 6 Introduction & Elasticity of Demand: Price Elasticity of ,T-, Managerial Economics: PPT CO2
Basic Concepts Demand, Degrees, Determinants, Princi,R-Managerial Economics
Measures
1 7 Introduction & Income Elasticity of Demand ,T-, Managerial Economics: PPT CO2
Basic Concepts Princi,R-Managerial Economics
1 8 Introduction & Cross Elasticity of Demand ,T-, Managerial Economics: PPT CO2
Basic Concepts Princi,R-Managerial Economics
1 9 Introduction & Theory of Utility, Concept of Marginal ,T-, Managerial Economics: PPT CO2
Basic Concepts Utility Princi,R-Managerial Economics
1 10 Introduction & Law of Diminishing Marginal Utility ,T-, Managerial Economics: PPT CO2
Basic Concepts Princi,R-Managerial Economics
1 11 Introduction & law of equi marginal utility ,T-, Managerial Economics: PPT CO2
Basic Concepts Princi,R-Managerial Economics
1 12 Introduction & Indifference Curve Analysis: Properties ,T-Managerial Economics,R- PPT CO2
Basic Concepts Managerial Economics
1 13 Introduction & Budget Line, Determination of ,T-Managerial Economics,R- PPT CO2
Basic Concepts Consumer Equilibrium Managerial Economics
1 14 Introduction & Explanation and Measurement of Price ,T-Managerial Economics,R- PPT CO2
Basic Concepts Effect, Income Effect and substitution Managerial Economics
effect
1 15 Introduction & Consumer Surplus ,T-Managerial Economics,R- PPT CO2
Basic Concepts Managerial Economics
2 16 production and Production Frontier ,T-Managerial Economics,R- PPT CO3
cost analysis Managerial Economics
2 17 production and Short run and Long run Production ,T-Managerial Economics,R- PPT CO3
cost analysis Function Managerial Economics
2 18 production and Iso-quant Curves ,T-Managerial Economics,R- PPT CO3
cost analysis Managerial Economics
2 19 production and Producer Equilibrium ,T-Managerial Economics,R- PPT CO3
cost analysis Managerial Economics
2 20 production and Optimal Combination of Inputs and ,T-Managerial Economics,R- PPT CO3
cost analysis Economies of Scale Managerial Economics
2 21 production and Cost and Revenue Concepts: Long Run ,T-Managerial Economics,R- PPT CO3
cost analysis and Short Run Cost Curves Managerial Economics
2 22 production and Traditional and Modern Theory of Cost ,T-Managerial Economics,R- PPT CO3
cost analysis Managerial Economics
2 23 production and the relevance of shape of cost curves in ,T-Managerial Economics,R- PPT CO3
cost analysis decision making Managerial Economics
2 24 production and Relationship between Total Revenue, ,T-Managerial Economics,R- PPT CO3
cost analysis Average Revenue, Marginal Revenue, Managerial Economics
and elasticity of demand
2 25 production and Perfect Competition: Features ,T-Managerial Economics,R- PPT CO1
cost analysis Managerial Economics
2 26 production and equilibrium in perfect competition ,T-Managerial Economics,R- PPT CO1
cost analysis Managerial Economics
2 27 production and Monopoly: features ,T-Managerial Economics,R- PPT CO1
cost analysis Managerial Economics
2 28 production and monopoly: equilibrium ,T-Managerial Economics,R- PPT CO1
cost analysis Managerial Economics
2 29 production and Monopolistic Competition ,T-Managerial Economics,R- PPT CO1
cost analysis Managerial Economics

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2 30 production and equilibrium in monopolistic competition ,T-Managerial Economics,R- PPT CO1

cost analysis Managerial Economics
3 31 macro Nature and scope of macroeconomics ,T-Managerial Economics,R- PPT CO4
economics Managerial Economics
3 32 macro Concept of National Income ,T-Managerial Economics,R- PPT CO4
economics Managerial Economics
3 33 macro Methods of measuring national income ,T-Managerial Economics,R- PPT CO4
economics Managerial Economics
3 34 macro circular flow of income ,T-Managerial Economics,R- PPT CO4
economics Managerial Economics
3 35 macro Classical theory of income, output and ,T-Managerial Economics,R- PPT CO5
economics employment Managerial Economics
3 36 macro Keynesian Theory of Employment with ,T-Managerial Economics,R- PPT CO5
economics regard to their Assumptions, Managerial Economics
Characteristics
3 37 macro principle of effective demand ,T-Managerial Economics,R- PPT CO5
economics Managerial Economics
3 38 macro Consumption Function ,T-Managerial Economics,R- PPT CO4
economics Managerial Economics
3 39 macro Investment Function ,T-Managerial Economics,R- PPT CO4
economics Managerial Economics
3 40 macro multiplier T-Managerial Economics PPT CO4
economics
3 41 macro Concepts, Causes and Theories of ,T-Managerial Economics,R- PPT CO5
economics Inflation Managerial Economics
3 42 macro Deflation, Stagflation, The Inflationary ,T-Managerial Economics,R- PPT CO5
economics Gap Managerial Economics
3 43 macro The Phillips Curve ,T-Managerial Economics,R- PPT CO5
economics Managerial Economics
3 44 macro cost push and demand pull inflation ,T-Managerial Economics,R- PPT CO4
economics Managerial Economics
3 45 macro revision of macro concepts ,T-Managerial Economics,R- PPT CO4
economics Managerial Economics

Assessment Model
Sr No Assessment Name Exam Name Max Marks
1 20MP03 External Theory 60
2 20MP03 Assignment 12
3 20MP03 Business Quiz 4
4 20MP03 Attendance Marks 2
5 20MP03 Discussion Forum 4
6 20MP03 Mid-Semester Test-1 20
7 20MP03 Surprise Test 12
8 20MP03 Mid-Semester Test-2 20

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CO vs PO/PSO PSO3 PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12 PSO1 PSO2

CO1 NA NA 3 NA NA 1 NA NA NA NA NA NA NA NA NA

CO2 1 NA 2 NA NA 1 NA NA NA NA NA NA NA NA NA

CO3 1 NA 1 NA NA 1 NA NA NA NA NA NA NA NA NA

CO4 1 NA NA NA NA NA NA NA NA 1 NA 1 NA NA NA

CO5 NA NA NA NA NA NA NA NA NA NA NA NA 1 NA NA

Target 1 NA 2 NA NA 1 NA NA NA 1 NA 1 1 NA NA

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