DIGITAL MARKETING - MCQ

1. Social networks are organized primarily around __________.

A. brands
B. people
C. discussions
D. interests
View Answer
Ans : B
Explanation: Social networks are organized primarily around people.

2. Which social network is considered the most popular for social media marketing?
A. Twitter
B. Facebook
C. Linkdin
D. Whats App
View Answer
Ans : B
Explanation: Facebook is the biggest social media site around, with more than two billion people using it every month.

3. What is the name for Facebook`s ranking algorithm?

A. Like Rank
B. Face rank
C. Page rank
D. Edge rank
View Answer
Ans : D
Explanation: Edge rank is the name for Facebook`s ranking algorithm.

4. Which of the following is an important aspect of creating blogs and posting content?
A. Using a witty user name
B. Posting at least once a month to the blog
C. Social Media Optimization
D. All of the above
View Answer
Ans : D
Explanation: All of the above option is an important aspect of creating blogs and posting content.

5. What is meant by "micro-blogging"?

A. Blogs which are posted by companies, not individuals
B. Blogs with limited individual posts, limited by character count typically
C. Blogging from mobile devices
D. All of the above
View Answer
Ans : B
Explanation: micro-blogging means blogs with limited individual posts, limited by character count typically.
6. What is "social media optimization"?
A. Creating content which easily creates publicity via social networks
B. Writing clear content
C. Creating short content which is easily indexed
D. Hiring people to create content for social networks
View Answer
Ans : A
Explanation: social media optimization means creating content which easily creates publicity via social networks.

7. What would the marketing budget section of a marketing plan detail?

A. The cost to write the plan
B. The marketing personnel job descriptions
C. The expected costs for each ad campaign based on the delivery method
D. None of the above
View Answer
Ans : C
Explanation: The marketing budget section of a marketing plan detail is the overall marketing budget for a year.

8. What is the name of Facebook's analytic package?

A. Princeps
B. Viewership
C. Discover
D. Insights
View Answer
Ans : D
Explanation: Insights is the name of Facebook`s analytic package.

9. How does creating a social network marketing plan differ from a traditional marketing plan?
A. The brand image should be completely different for social marketing
B. The staff requirements and skill sets for social marketing are different
C. Other than the method of delivery, a marketing plan either way will be similar
D. None of the above
View Answer
Ans : B
Explanation: Creating a social network marketing plan differ from a traditional marketing plan because the staff requirements and
skill sets for social marketing are different.

10. Which of the following is functions of social media for business?

A. Are you participating in the conversation and sharing?
B. Are you listening and monitoring what is being said about you?
C. Both A and B
D. None of the above
View Answer
Ans : C
Explanation: There are two functions of social media for business : Are you participating in the conversation and sharing? and Are
you listening and monitoring what is being said about you?

11. What feature does LinkedIn offer for pay accounts?

A. Ability to post pictures
B. Increased abilities to connect directly and send messages to people
C. Ability to post in Groups and create a Group
D. Ability to block users
View Answer
Ans : B
Explanation: LinkedIn offer for pay accounts to Increased abilities to connect directly and send messages to people.

12. Why is it important to post to a blog regularly?

A. It reduces the cost per blog post
B. It gives the social media marketing specialist something to do
C. It allows more chances for the company to put down the competition
D. Keep readers engaged and also gives search engines content to index
View Answer
Ans : D
Explanation: Keep readers engaged and also gives search engines content to index is important to post to a blog regularly.

13. How can a company use the same material for both traditional and social network marketing?
A. Posting a luring comment on Twitter to the company site
B. Selling ad space on the company website
C. Utilizing a television ad campaign online as well on their site and sites such as YouTube
D. Creating a magazine print ad with the company website
View Answer
Ans : C
Explanation: Company use the same material for both traditional and social network marketing for Utilizing a television ad campaign
online as well on their site and sites such as YouTube

14. How is site traffic useful in evaluating marketing?

A. Overall site traffic can be followed and a general idea of marketing's impact on it can be determined
B. There is no correlation site traffic and marketing
C. Ads can send receivers to a specific landing page, which can be tracked
D. Product sales from the company website can be attributed directly to the marketing campaign
View Answer
Ans : C
Explanation: Site traffic useful in evaluating marketing for Ads can send receivers to a specific landing page, which can be tracked

15. How does a blog directly impact sales of a company?

A. It is typically used as the way to disperse company coupons
B. It can be used to talk negatively about the competition
C. It tells customers what products to buy
D. Typically a blog does not directly create sales
View Answer
Ans : A
Explanation: A blog directly impact sales of a company : It is typically used as the way to disperse company coupons

16. What traditional marketing technique is YouTube closest to?

A. Print advertising
B. Radio advertising
C. Mail Advertising
D. Television advertising
View Answer
Ans : D
Explanation: Television advertising is traditional marketing technique is YouTube closest.

17. What is another term for "social media"?

A. Advertising Socialization
B. Consumer Generated Media
C. Media Optimization
D. Consumer Media Advertising
View Answer
Ans : B
Explanation: Consumer Generated Media is another term for "social media"

18. What is meant by "Marketing Creative"?

A. The employees in the marketing department
B. The methods used to distribute marketing material
C. The branding image of the company
D. The content for marketing and its creative aspect
View Answer
Ans : D
Explanation: Marketing Creative: The content for marketing and its creative aspect

19. What is one measure a company can use to validate the usefulness of its video posts on YouTube?
A. The number of followers
B. The number of videos the company has up
C. The amount of views of the video
D. The sales volume of the company
View Answer
Ans : C
Explanation: The amount of views of the video is one measure a company can use to validate the usefulness of its video posts on
YouTube.

20. How can a company convert posts on Twitter to sales?

A. Write demanding points about the competition
B. Write posts about personal information of the CEO
C. Creating posts which drive followers to their site
D. Marketing advertisements which are not serious
View Answer
Ans : C
Explanation: A company convert posts on Twitter to sales by Creating posts which drive followers to their site

************** E Comm ************************

1. Which of the following describes e-commerce?
A. Doing business electronically
B. Doing business
C. Sale of goods
D. All of the above
Answer: A. Doing business electronically
2. Which of the following is part of the four main types for e-commerce?
A. B2B
B. B2C
C. C2B
D. All of the above
Answer: D. All of the above
3. Which type of e-commerce focuses on consumers dealing with each other?
A. B2B
B. B2C
C. C2B
D. C2C
Answer: D. C2C
4. Which segment do eBay, Amazon.com belong?
A. B2Bs
B. B2Cs
C. C2Bs
D. C2Cs
Answer: B. B2Cs
5. Which segment is eBay an example?
A. B2B
B. C2B
C. C2C
D. None of the above
Answer: D. None of the above
6. In which website Global Easy Buy is facilitated?
A. ebay.com
B. amazon.com
C. yepme.com
D. None of these
Answer: A. ebay.com
7. Which type deals with auction?
A. B2B
B. B2C
C. C2B
D. C2C
Answer: D. C2C
8. The best products to sell in B2C e-commerce are:
A. Small products
B. Digital products
C. Specialty products
D. Fresh products
Answer: B. Digital products
9. Which products are people most likely to be comfortable buying on the Internet?
A. Books
B. PCs
C. CDs
D. All of the above
Answer: D. All of the above
10. Which products are people most likely to be more uncomfortable buying on the Internet?
A. Books
B. Furniture
C. Movies
D. All of the above
Answer: B. Furniture
11. Digital products are best suited for B2C e-commerce because they:
A. Are commodity like products
B. Can be mass-customized and personalized
C. Can be delivered at the time of purchase
D. All of the above
Answer: D. All of the above
12. The solution for all business needs is
A. EDI
B. ERP
C. SCM
D. None of the above
Answer: B. ERP
13. Which form of e-commerce currently accounts for about 97% of all e-commerce revenues?
A. B2B
B. B2C
C. C2B
D. C2C
Answer: A. B2B
14. Most individuals are familiar with which form of e-commerce?
A. B2B
B. B2C
C. C2B
D. C2C
Answer: B. B2C
15. What are plastic cards the size of a credit card that contains an embedded chip on which digital information can be stored?
A. Customer relationship management systems cards
B. E-government identity cards
C. FEDI cards
D. Smart cards
Answer: D. Smart cards
16. What is the process in which a buyer posts its interest in buying a certain quantity of items, and sellers compete for the
business by submitting successively lower bids until there is only one seller left?
A. B2B marketplace
B. Intranet
C. Reverse auction
D. Internet
Answer: C. Reverse auction
17. What is another name for?
A. Direct materials
B. Indirect materials
C. EDI
D. None of the above
Answer: B. Indirect materials
18. What are ballpoint pens purchased by a clothing company?
A. Direct materials
B. Indirect materials
C. EDI
D. None of the above
Answer: B. Indirect materials
19. What are materials that are necessary for running a modern corporation, but do not relate to the company’s primary business
activities?
A. Direct materials
B. Indirect materials
C. EDI
D. None of the above
Answer: B. Indirect materials
20. What are materials used in production in a manufacturing company or are placed on the shelf for sale in a retail environment?
A. Direct materials
B. Indirect materials
C. EDI
D. None of the above
Answer: A. Direct materials
21. What is the percentage of customers who visit a Web site and actually buy something called?
A. Affiliate programs
B. Click-through
C. Spam
D. Conversion rate
Answer: D. Conversion rate
22. Which term represents a count of the number of people who visit one site, click on an ad, and are taken to the site of the
advertiser?
A. Affiliate programs
B. Click-through
C. Spam
D. All of the above
Answer: B. Click-through
23. Which is not a function of E-commerce
A. Marketing
B. Advertising
C. Warehousing
D. None of the above
Answer: C. Warehousing
24. Which is a function of E-commerce
A. Marketing
B. Advertising
C. Warehousing
D. All of the above
Answer: D. All of the above
25. All of the following are techniques B2C e-commerce companies use to attract customers, except:
A. Registering with search engines
B. Viral marketing
C. Online ads
D. Virtual marketing
Answer: D. Virtual marketing
26. Which of the following are advantages normally associated with B2B e-commerce?
A. Shorter cycle times
B. Reduction in costs
C. Reaches wider audiences
D. All of the above
Answer: D. All of the above
27. If the threat of substitute products or services is low it is a(n):
A. Disadvantage to the supplier
B. Advantage to the buyer
C. Advantage to the supplier
D. None of the above
Answer: C. Advantage to the supplier
28. The threat of new entrants is high when it is:
A. Hard for customers to enter the market
B. Hard for competitors to enter the market
C. Easy for competitors to enter the market
D. Easy for customers to enter the market
Answer: C. Easy for competitors to enter the market
29. If it is easy for competitors to enter the market, the threat of new entrants is considered:
A. High
B. Low
C. More
D. Less
Answer: A. High
30. An industry is less attractive for suppliers when the rivalry among existing competitors is:
A. High
B. Low
C. More
D. Less
Answer: A. High
31. Unique value auction is mainly applies to?
A. New products
B. Second-hand products
C. Engineering products
D. None of the above
Answer: B. Second-hand products
32. Paisapay is facilitated in
A. ebay.co.in
B. amazon.com
C. flipkart.com
D. None of the above
Answer: A. ebay.co.in
33. Which of the following is a useful security mechanism when considering business strategy and IT?
A. Encryption
B. Decryption
C. Firewall
D. All the above
Answer: D. All the above
34. Which of the following is not related to security mechanism
A. Encryption
B. Decryption
C. E-cash
D. All the above
Answer: C. E-cash
35. A product or service that customers have come to expect from an industry, which must be offered by new entrants if they
wish to compete and survive, is known as a(n)?
A. Switching costs
B. Loyalty programs
C. Entry barriers
D. Affiliate programs
Answer: C. Entry barriers
36. Which of the following statements accurately reflect the impact of technology?
A. Technology has caused buyer power to increase
B. Technology has lessened the entry barriers for many industries
C. Technology has increased the threat of substitute products and services
D. All of the above
Answer: D. All of the above
37. A business cannot be all things to all people. Instead, a business must:
A. Identify target customers
B. Identify the value of products/services as perceived by customers
C. All of the above
D. None of the above
Answer: C. All of the above
38. How the transactions occur in e-commerce?
A. Using e-medias
B. Using computers only
C. Using mobile phones only
D. None of the above
Answer: A. Using e-medias
39. Which type of products is lesser purchased using ecommerce?
A. Automobiles
B. Books
C. Softwares
D. None
Answer: A. Automobiles
40. A business competing in a commodity like environment must focus on which of the following?
A. Price
B. Ease / speed of delivery
C. Ease of ordering
D. All of the above
Answer: D. All of the above
41. Which of the following refers to creating products tailored to individual customers?
A. Customization
B. Aggregation
C. Direct materials
D. Reverse auction
Answer: A. Customization
42. Materials used in the normal operation of a business but not related to primary business operations are called what?
A. Supplies
B. Direct materials
C. Indirect materials
D. Daily stuff
Answer: C. Indirect materials
43. Amazon.com is well-known for which e-commerce marketing technique?
A. Banner ads
B. Pop-up ads
C. Affiliate programs
D. Viral marketing
Answer: C. Affiliate programs
44. What is the name given to an interactive business providing a centralized market where many buyers and suppliers can come
together for e-commerce or commerce-related activities?
A. Direct marketplace
B. B2B
C. B2C
D. Electronic marketplace
Answer: D. Electronic marketplace
45. Which form of e-marketplace brings together buyers and sellers from multiple industries, often for MRO materials?
A. Horizontal
B. Vertical
C. Integrated
D. Inclined
Answer: A. Horizontal
46. Which form of e-marketplace brings together buyers and sellers from the same industry?
A. Horizontal
B. Vertical
C. Integrated
D. Inclined
Answer: B. Vertical
47. Which type of add appears on a web page?
A. Pop-under ad
B. Pop-up ad
C. Banner ad
D. Discount ad
Answer: C. Banner ad
48. What type of ad appears on top of a web page?
A. Pop-under ad
B. Pop-up ad
C. Banner ad
D. Discount ad
Answer: B. Pop-up ad
49. What type of ad appears under a web page?
A. Pop-under ad
B. Pop-up ad
C. Banner ad
D. Discount ad
Answer: A. Pop-under ad
50. Which, if any, of the following types of ads are people most willing to tolerate?
A. Pop-under ad
B. Pop-up ad
C. Banner ad
D. None of the above
Answer: D. None of the above
) Which of the following is the correct depiction of Digital Marketing?
a. E-mail Marketing
b. Social Media Marketing
c. Web Marketing
d. All of the above
51. ____, social media, mobile apps, and other digital channels are all examples of digital marketing used by companies and
companies.
A. Search Engines
B. Websites
C. Emails
D. All of the above
Answer: D) All of the above
52. ____ are used in digital marketing.
A. Electronic devices
B. Internet
C. Both A and B
D. None of the above
Answer: C) Both A and B
53. ____ is/are the main component(s) of digital marketing.
A. SEO
B. SMO
C. SEM
D. All of the above
Answer: D) All of the above
54. What is the full form of SEO?
A. Search Engine Optimal
B. Social Engine Optimization
C. Search Engine Optimization
 D. Social Engine Optimal
Answer: C) Search Engine Optimization
55. What is the full form of SEM?
A. Social Engine Marketing
B. Search Engine Marketing
C. Search Engine Management
D. Social Engine Management
Answer: B) Search Engine Marketing
56. What is the full form of SMO?
A. Social Media Optimal
B. Search Media Optimal
C. Search Media Optimization
D. Social Media Optimization
Answer: D) Social Media Optimization
57. These tags are not visible to users, but search engines can see them in order to ____.
A. Index your website
B. Determine its ranking
C. Both A and B
D. None of the above
Answer: C) Both A and B

58. Using ____, you improve your site's structure and content and conduct promotional activities to enhance your ranking on
search engines.
A. Search Engine Optimization
B. Social Media Marketing
C. Social Media Optimization
D. Search Engine Marketing
Answer: A) Search Engine Optimization
59. ____ is/are part(s) of SEO.
A. Off-Page
B. On-Page
C. Both A and B
D. None of the above
Answer: C) Both A and B
60. In On-Page SEO, website owners use various methods and measures within their own websites to improve their website's
____ on search engines.
A. Pages
B. Ranking
C. Portal
D. Data
Answer: B) Ranking
61. An on-page search engine optimization strategy involves dealing with elements of SEO within a website, such as ____, etc.
A. Meta Tags
B. Technical Tags
C. Content Quality
D. All of the above
Answer: D) All of the above
62. The important On-Page SEO factor(s) is/are -
A. Meta Tags
B. Sitemap
C. Canonical Tag
D. All of the above
Answer: D) All of the above
63. ____ contain meta tags that contain information about their content.
A. Pages
B. Sites
C. Portals
D. Browsers
Answer: A) Pages
64. The meta tags provide information about the ____.
A. Page
B. Author
C. When it was last updated
D. All of the above
Answer: D) All of the above
65. As Meta Tags help search engines ____ the page, they are extremely important in terms of SEO.
A. Understand
B. Index
C. Both A and B
D. None of the above
Answer: C) Both A and B
66. A HTML page's header section contains the tags, e.g., ____ meta tag ____
A. <head , </head>
B. head> , </head>
C. <head> , </head>
D. >head< , </head>
Answer: C) <head> , </head>
67. These tags are not visible to users, but search engines can see them in order to ____.
A. Index your website
B. Determine its ranking
C. Both A and B
D. None of the above
Answer: C) Both A and B
68. How many types of meta tags are there?
A. 2
B. 3
C. 4
D. 5
Answer: B) 3
69. Which of the following is/are a/the type(s) of meta tags?
A. Meta Title
B. Meta Description Tag
C. Meta Keywords Tag
D. All of the above
Answer: D) All of the above
70. The meta title is the title tag that also identifies the ____ of your page.
A. Link
B. Title
C. Headline
D. Description
Answer: B) Title