SUGGESTED OUTLINE FOR BRAND BUILDING STRATEGY

I. For groups that write plan / project:

BRANDING PROPOSAL FOR …..[your brand here]

(06/2023 – 12/2023)

1. Salience (Brand Identity: category, brand elements including brand name, logo,
slogan/tagline, product lines & product description, functions, attributes, POP,
POD, USP, product design, package design, house style, uniform,etc.), Brand
meaning, Brand Feelings
2. Target market & Target Customer
3. Pricing strategy
4. Channel Strategy (what channels to sell products)
5. Objectives of brand building campaign
6. Marketing strategies and action plan for launching and building the brand in 6
months (make sure it can reflect Brand Image, Feelings)
7. Budget

II. For groups that implement plan / project in reality:

A REPORT ON BRANDING STRATEGY FOR …[ your brand here]

(05/2023 – 06/2023)
1. Salience (Brand Identity: category, brand elements including brand name, logo,
slogan/tagline, product lines & product description, functions, attributes, POP,
POD, USP, product design, package design, house style, uniform,etc.), Brand
meaning, Brand Feelings
2. Target market & Target Customer
3. Positioning (DN định vị họ là ai trên thị trường ngay từ khi mới thành lập đến nay)
4. Pricing & Channel strategy
5. Situation Analysis (State what the business has done so far  SWOT analysis 
define problems it is facing to)
6. Objectives of brand development campaign
7. Marketing strategies, action plan, budget for developing the brand in one month
8. Result evaluation (achievements, pitfalls, suggested solutions for pitfalls)