A PROJECT REPORT

ON
“CONSUMER PERCEPTION TOWARD ONLINE
GROCERY STORY”
SUBMITTED IN PARTIAL FULLFILLENT OF THE REQUIREMENT
FOR THE AWARD OF THE DEGREE OF
BACHELOR OF BUSINESS ADMINISTRATION
SESSION (2023-2024)

Name of the Supervisor: Mr. Azharuddin Name: Ayush Dubey

Roll No.: 21014000786
Designation: Assistant Professor
Course: Bachelor of Business
Administration
Year: 3rd
Semester: 6th
Section: A

ALLENHOUSE BUSINESS SCHOOL

AFFILIATED TO
CHHATRAPATI SHAHU JI MAHARAJ UNIVERSITY,
 CERTIFICATE

This is to certify that Mr. Ayush Dubey of BBA 6th Semester has
completed his project entitled “CONSUMER PERCEPTION TOWARDS
ONLINE GROCERY STORY” in record of original works done under my
supervision. The work embodied the finding of his investigation conducted
during the period.
This Market Survey Study is his/her original work and has not been
submitted to any other University/Institute.

Mr. Azharuddin Dr. Shishir Gupta

Faculty Supervisor Associate Professor
(HOD-BBA)
 ACKNOWLEDGEMENT

I would like to express my sincere, gratitude and regards to the Director

Prof. (Dr) Shivani Kapoor, Head of the Department Dr Shishir Gupta
and Head of Academics Mr. Saurabh Shukla for their constant
inspiration, supervision and invaluable guidance and providing me the
infrastructural facilities like Library and Computer Laboratory, during the
preparation of the project.

I would also like to extend my sincere gratitude to all my faculty members

and specially Mr. Azharuddin (Internal guide) respectively for giving her
valuable suggestion.

With Regards

Signature of student:

_____________________

Signature of Internal Guide:

_____________________
 STUDENT’S DECLARATION

I, Gagan Bajwa a student of BBA at Allen House Business School,

Kanpur. Hereby, declare that the project work entitled “CONSUMER

PERCEPTION TOWARDS ONLINE GROCERY STORY” is compiled and

submitted under the guidance of Dr. Azharuddin This is my original
work.

Whatever information furnished in this project report is true to the best of

my knowledge.

Name: Ayush Dubey

Year: 3rd
Semester:6th
Roll no:21014000786
 PREFACE

As a part of the B.B.A curriculum and in order to gain practical

knowledge in the field of MARKET SURVEY, I am required to make a
report on “CONSUMER PERCEPTION TOWARDS ONLINE GROCERY STORY”.
The Basic Objective behind doing this project report is to get knowledge
of different tools of doing a survey.
In this project I have Included various concept, effects and implications
regarding Sampling and Hypothesis on the particular market of customers.
Doing this project report help us to enhance my knowledge regarding the
consumer perception towards online grocery story . Through this report I
came to know about the importance of team work and role to devotion
towards the work.