(Established under the Presidency University Act, 2013 of the Karnataka Act 41 of 2013)

[2022] COURSE HAND OUT

SCHOOL: MANAGEMENT DEPT: MANAGEMENT DATE OF ISSUE: 27-04-2023

NAME OF THE PROGRAM: MBA

EXISTING P.R.C. APPROVAL REF: PU/AC-11/16/06_2019 (PREVIOUS)

NEW P.R.C. APPROVAL REF:xxxx PERCENTAGE OF CHANGE: 40%

SEMESTER/YEAR: SUMMER TERM 2022 MBA II SEMESTER AY: 21-23

COURSE TITLE & CODE: FUNDAMENTALS OF BUSINESS ANALYTICS; MBA2020

COURSE CREDIT STRUCTURE: 2 CREDITS; 0-2-2 (L-P-C)

CONTACT HOURS: 24

COURSE INSTRUCTORS: Dr. Srikanth (IC), Prof. K Durbha, Dr. Senthil, Dr.
Muruganandham, Prof. Kiran Koppada, Faculty 5

PROGRAM OUTCOMES:

An ability to lead themselves and others to achieve organizational goals

PO 1 :
contributing effectively to a team environment.
An ability to integrate functional knowledge and apply managerial skills in
√ PO 2 :
changing business environment.
An ability to identify real life problems in different management functions
√ PO 3 :
and solve them through strategic planning, critical thinking and innovation.
PO 4 : An ability to identify and evaluate business ideas and opportunities.
An ability to make data driven decisions and effectively communicate to
√ PO 5 :
different stakeholders.
An ability to evaluate and integrate ethical and societal considerations when
PO 6 :
making business decisions.
PO 7 : An ability to demonstrate commitment to continuous learning.

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COURSE PREREQUISITES:
The course is designed in such a way that students without any prior background in R Software of
Data coding can move through the course. However, students are expected to have a minimum of
numerical ability and basic descriptive statistics.

COURSE DESCRIPTION:
This course is an application-driven introduction to Business analytics. Every field of study and
area of business has been affected as people increasingly realize the value of the incredible
quantities of data being generated. But to extract value from those data, one needs to be trained in
the proper data analytics skills. The R programming language has become the de facto
programming language for data analytics. Its flexibility, powerful and expressive, which have
made it an invaluable tool for data analyst around the world. This course will introduce students
to this rapidly growing field and equip them with some of its basic principles and tools as well as
its general mindset. Students will learn concepts, techniques and tools they need to deal with
various facets of data analytics practice, including data collection and integration, exploratory data
analysis, predictive modeling, descriptive modeling, evaluation, and effective communication. The
focus in the treatment of these topics will be on breadth, rather than depth, and emphasis will be
placed on integration and synthesis of concepts and their application to solving problems.

COURSE OUTCOMES: On successful completion of the course, students shall be able to:
1) Define Business Analytics terms and skill sets needed to be an analyst [BT Level:
Knowledge]
2) Describe various concepts, tools and techniques used in Business Analytics today. [BT
Level: Comprehension]
3) Apply analytical tools and techniques to solve real world business problems [BT Level:
Application]

MAPPING OF C.O. WITH P.O. [Select only such P.O.s which are highlighted above and
mark H/M/L [Against each of the C.O. depending on degree of contribution of the C.O.to P.O.]
[H-HIGH , M- MODERATE, L-LOW]
CO # PO.02 PO.03 PO.05
1 H L M
2 M M H
3 M H H

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COURSE CONTENT (SYLLABUS):

Module:1: Introduction to Data Analytics [6 Hrs] [ Blooms ‘level selected: Knowledge]

Objectives of Analytics, Types of Business Analytics, Steps of Analytics Process. Data Collection,
Data Preparation, Detecting, treating outliers and missing values. Model Building, Interpretation,
Measurement of Model Accuracy. Big Data basics.

Module: 2: Introduction to R programming and EDA [8 Hrs] [Blooms level:

Comprehension]
Introduction to R programming, Installing R and R studio, Basic Syntax, Installing packages, Data
types in R, Data Structures in R, EDA (Exploratory Data Analytics) and Data Visualization:
Tabular data, dot and line plots, scatter plots, bar plots and pie charts.

Module: 3: Business Analytics Tools and Techniques [10 Hrs] [Blooms level:
Application]
Overview and Industry Applications of Artificial Intelligence, Machine Learning, Deep Learning.
Summarizing data using descriptive statistics, correlation. Simple Supervised Learning
techniques: Linear (Simple and Multiple) Regression, Decision Trees. Unsupervised Learning:
Clustering using KMeans. Time Series Forecasting, ARIMA.

DELIVERY PROCEDURE (PEDAGOGY):

1. Lectures (24 hours)
2. Experiential hands on R programming in Lab
3. Assignment on R codes
4. Project Presentation in Lab

REFERENCE MATERIALS: Textbooks, reference books, any other resources, like

webpages.
Text books:
T1: Introducing Data Science, Davy Cielen, Arno D.B.Meysman, Mohamed Ali, Manning, 2016
T2: Business Analytics: The Science of Data - Driven Decision Making, Prof U. Dinesh Kumar,
Wiley, 2020

Reference books & Links:

R1: Data Analytics using R by Seema Acharya, McGraw Hill, 2018
R2: R programming for beginners: Sandip Rakshit, Mc Graw Hill Education, Year,
R3: Stanford Andrew Ng: https://www.youtube.com/channel/UC5zx8Owijmv-bbhAK6Z9apg
R4: KrishNaik https://www.youtube.com/channel/UCNU_lfiiWBdtULKOw6X0Dig
R5: Introduction to R & RStudio: https://www.youtube.com/watch?v=lL0s1coNtRk
R6: R Basic Syntax: https://www.geeksforgeeks.org/introduction-to-r-studio/

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GUIDELINES TO STUDENTS:
Revising the relevant chapters at the completion of each module is imperative. Trying out a variety
of diagrams and solving numerical exercises relevant to the topic from online and offline sources
will be extremely helpful. All classes both theory and practicals will be held in Lab.

COURSE SCHEDULE:
SN ACTIVITY STARTING CONCLUDING TOTAL
DATE DATE PERIODS
1 Over View of the course TBA TBA 1
2 Module : 01 6
3 Module: 02 7
4 Assignment/activity/Guest Lecture/ 1
5 Module:03 9
6 Learning feedback, discussion Continuous

SCHEDULE OF INSTRUCTION:
SN Modules Topics CO Delivery Mode Reference
Introduction to Business Experiential Lab
Analytics, Objective & Types session T1 Chapter-
1 1
of Business Analytics 1.1

Steps of Analytics Process, Experiential Lab T1 Chapter-

2 1 session
Data, Data Preparation 1.3, 2.1,2.2
Detecting and treating outliers Experiential Lab T1 Chapter-
3 Module 1: 1
and missing values session 2.2, 2.3
Introduction to
Data Analytics Experiential Lab T1 Chapter-
4 Model Building and accuracy 1 session 2.5
Experiential Lab T1 Chapter-
5 Interpretation of outputs 1 session 2.7
Experiential Lab T1: Chapter-
6 Big Data Basics – the 6 Vs 1 session 1.4
https://www.y
Introduction to R programming, Experiential Lab outube.com/w
7 2 session atch?v=lL0s1c
Module 2: Installing R, R studio & packages
Introduction to oNtRk
R https://www.g
programming
Experiential Lab eeksforgeeks.o
8 and EDA Basic Syntax 2
session rg/introduction
-to-r-studio/

4
 Experiential Lab R1 pg135&
Data types in R, Filtering, 2
9 session T3 & Code &
slicing sub setting of data
Data document
Exploratory Data Analytics: Experiential Lab R1 & Code &
10 2
Basics, Correlation session Data document
Summarizing data using 2
Experiential Lab R1 & Code &
11 session Data document
descriptive statistics
Data Visualization: Tabular Experiential Lab R1 & Code &
12 2
data, Line, Scatter plot session Data document
Data Visualization: bar plots, Experiential Lab R1 & Code &
13 2
pie charts, advanced session Data document

Experiential Lab Sample data

14 Project presentations 2 set “US cause
session
of death”
Overview of AI, ML and DL and Experiential Lab
15 3 T1 & T2
applications session

Machine Learning Process & Experiential Lab

16 3 T1 & T2
Types session
Supervised Learning: Linear Experiential Lab T1 Chapter-
17 (Simple & Multiple) Regression 3 session 3.1, T2 pg 169
Simple & Multiple Regression Experiential Lab Code & Data
18 Module 3: Exercise 3 session
Business will be given
Analytics Tools Unsupervised Learning: Experiential Lab Code & Data
19 3
and Techniques Clustering session will be given
Experiential Lab Code & Data
20 Clustering Exercise 3
session will be given
Time Series Forecasting concepts Experiential Lab T1 Chapter-
21 3
& ARIMA session 3.1, T2 pg 169
Experiential Lab Code & Data
22 Time series Forecasting exercise 3
session will be given
Deep Learning concepts and Experiential Lab Online
23 3
applications – high level overview session Resources
Experiential Lab
24 Summary of course 3
session

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ASSESSMENT SCHEDULE:
S Conte Course Duration Mar Weig Tentativ
Assessment type
N nts outcome# In Hours ks htage e Dates
1 Quiz / Viva 1&2 1&2 30 mins 20 10%
Offline lab exercises on
given R code analysis for
2 skill development 2 2&3 1 hr each 20 10%
(Written report about
concepts)
Group Assignment
(Review of digital / e-
Resources from
Presidency University –
link given in references
3 2 2 2 hrs 50 25%
section [Mandatory to
submit screenshot
accessing digital
resource, otherwise it will
not be evaluated]
Attendance and Class All All Continuou
4 10 5%
Participation units outcomes s
Final Individual Project
Report based on
All All
5 Analytical Dataset (Code, 3 hrs 100 50%
units outcomes
Analysis, Interpretation
report incl concepts)

COURSE CLEARANCE CRITERIA:

A minimum of 75% attendance is mandatory for the eligibility to write the Examination. All
examination regulations applicable to the University Mid and End Term Examinations apply to
this course as well.

CONTACT TIMINGS IN THE CHAMBER FOR ANY DISCUSSIONS:

Students are free to consult the faculty during all working days from Monday – Saturday based on
the convenience of faculty.
All the course related information will be announced in the class room and the same will be
communicated to the students through app.. However, the students should take the responsibility
to update themselves
Students may use the latest edition of text books and reference books. Students should be present
in all the classroom within 5 minutes of the commencement of the session. Late comers beyond 5
minutes will not be allowed in class room. Use of mobiles within class room is strictly prohibited.

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Target set for course Outcome attainment:
SN C.O.# Course Outcomes Target set for
attainment
01 CO1 Describe what Business Analytics is and the skill 60%
sets needed to be an analyst
02 CO2 Convert data to results by applying statistical tools to 70%
carry out data analysis
03 CO3 Employ the ‘critical thinking’ for real time business 60%
decision making

Signature of the Course Instructor (IC)

This course has been duly verified Approved by the D.A.C.

Signature of the Chairperson D.A.C.