TRƯỜNG ĐẠI HỌC SƯ PHẠM HUẾ KIỂM TRA HỌC PHẦN

KHOA TIN HỌC HỌC KỲ 2 NĂM HỌC 2022 – 2023

Đề số 1

Môn: TIẾNG ANH CHUYÊN NGÀNH TIN HỌC

Thời gian: 90 phút
Ghi chú: Sinh viên được phép sử dụng tài liệu khi làm bài
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1. (2 points) Translate into Vietnamese
Computer hardware includes the physical parts of a computer, such as the case, central
processing unit (CPU), random access memory (RAM), monitor, mouse, keyboard, computer
data storage, graphics card, sound card, speakers and motherboard.
The computer case encloses most of the components of the system. It provides mechanical
support and protection for internal elements such as the motherboard, disk drives, and power
supplies, and controls and directs the flow of cooling air over internal components. The case
is also part of the system to control electromagnetic interference radiated by the computer and
protects internal parts from electrostatic discharge. Large tower cases provide space for
multiple disk drives or other peripherals and usually stand on the floor, while desktop cases
provide less expansion room. All-in-one style designs include a video display built into the
same case. Portable and laptop computers require cases that provide impact protection for the
unit. Hobbyists may decorate the cases with colored lights, paint, or other features, in an
activity called case modding.
2. (3 points) Translate into English
Có khá nhiều loại website, một số thông dụng nhất bao gồm : website thương mãi điện tử ;
website cá nhân ; website tin tức ; website giải trí ; website du lịch,…
Với trang web Thương mại điện tử, bạn có thể cung cấp cho khách hàng trải nghiệm mua
sắm, cho phép họ dễ dàng duyệt, chọn và mua các sản phẩm thu hút sự quan tâm của họ. Các
trang web thương mại điện tử tốt nhất làm cho trải nghiệm mua hàng trở nên dễ dàng nhất có
thể bằng cách cung cấp các trang sản phẩm có hình ảnh đẹp, mô tả sản phẩm hấp dẫn và
nhiều tùy chọn thanh toán.
Một trang web du lịch giúp du khách lên kế hoạch cho chuyến đi mơ ước của họ. Họ cung
cấp thông tin về các điểm tham quan, chỗ ở và chuyến tham quan trong một thành phố hoặc
địa điểm cụ thể. Chúng thường bao gồm những bức ảnh đẹp và video hấp dẫn khuyến khích
du khách đặt chuyến đi.
3. (3 points) Write an email to your friend to talk about your dream IT job after you graduate.
4. (2 points) Read the following text and answer the questions
E-commerce Website Design Best Practices to Follow
Your e-commerce store design will depend on the needs of your customers. Still, some standards
are relevant across industries.
Here are a few elements that are essential to every e-commerce site design:
Design for user experience
Design isn’t only about the appearance of your store but how it makes your customers feel. Your e-
commerce business must provide a unique experience that creates an emotional tether between
your buyers and your products. You want customers to envision your product in their daily life and
make it easy for them to justify their spending habits.
Beautiful photos and bright colors are lovely, but prioritizing the customer experience has the most
significant impact. After a pleasant user experience, customers are more likely to complete their
orders at a 400% higher conversion rate and become frequent shoppers.
A customer-centric design has an organic structure and flow that is consistent and easy to use for
buyers across demographics. Simplify your site navigation and include a smart search feature to
help customers quickly find their desired product.
Walk through your website to gain insight from the customer’s perspective. How easy is it to search
for products? Is it clear which steps customers should take to purchase a product?
Match brand identity
Your e-commerce website is more than a store; it’s a brand. A brand-first approach to
design ensures that your store reflects a value proposition that connects to leads, builds loyalty and
establishes your website as a standout amongst competitors.
Your brand emphasizes who you are as an online business, represents your company culture and
aligns with your product quality.
A successful design communicates your brand story through unified aesthetics and messaging.
Determine the types of product photos, fonts, iconography and color schemes that resonate with
your customers.
Be consistent with your design. Page layouts and features may change to accommodate new
products, information and navigation sequences. But your color palette, menu and logo placement,
patterns and fonts should all reflect a cohesive narrative.
Optimize for mobile
It’s common for consumers to shift between devices when shopping online. Executing an intuitive,
consistent layout across mobile devices — desktops, smartphones and tablets — cultivates a
memorable experience that makes shoppers want to visit your store.
You could turn off potential customers if your website design isn’t mobile-friendly. Over half of
users are less likely to engage with a brand following a negative mobile experience, and 67% are
more likely to buy from a store with a responsive design.
Your mobile design should align with your navigation. For instance, a store with an extensive
inventory may benefit from a product search with filtering capabilities and a hierarchical product
menu.
Test your mobile design before launch to confirm screen size adjustments and feature migration.

Questions
1. What are the most important elements of the website design step?
2. How do you help customers quickly find their desired products on an e-commerce
website?
3. How can you keep an e-commerce website consistent across many of its pages?
4. Why is optimization for mobile important for an e-commerce website?

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