Split Happens

1. Loss of Clarity :
- Sinek explains that companies often start with a clear vision and strong motivation. They
know their "Why" (their purpose), which drives them forward and leads to success.
- However, as these companies grow, they can lose sight of their "Why." They become more
focused on the "What" (the products and services) and the "How" (the processes and
methods), forgetting the fundamental reason that originally motivated them.

2. Examples of Failure*:
- Sinek provides examples of companies that initially succeeded by staying true to their
"Why" but later failed because they lost this clarity. He often mentions companies that, after
achieving success, began to focus primarily on profits and financial outcomes at the expense
of their original vision.

3. *Consequences*:
- The loss of clarity leads to a decrease in innovation and motivation within the
organization. Employees become less engaged and less passionate about their work.
- Customers can also sense this loss of vision, leading to decreased loyalty and satisfaction.

4. *Rediscovering the "Why"*:

- Sinek emphasizes the importance of returning to basics and rediscovering the "Why."
Leaders must continuously remind their team of the organization's purpose.
- It is crucial to maintain this clarity and motivation at all levels of the organization to
ensure sustainable success.

5. *Inspirational Leadership*:
- Leaders who manage to maintain their "Why" inspire and motivate not only their team but
also their customers.
- Strong and inspiring leadership is essential to maintain the organization's direction and
vision in the long term.
In summary, the chapter "Split Happens" from *"Start with Why"* warns against the dangers
of losing clarity of an organization's vision and stresses the importance of always keeping the
"Why" in mind to ensure sustainable growth and success.