The emergence of trust :

If a company mistreats their people, just watch how they employees treat their customers .
You can’t have a good product without people who like coming to word .
“happy employeesensure happy customers . and happy customers ensure happy share holders.
TRUST IS A FEELING
Trust begings to emerge when we have sense that another person or organizationis driven by
things other than their own self-gain .
You have to talk about your why and prove it with what you do . Again a why is just a belief ,
hows are the action we take to realize that belief ande what’s are the results of those actions .
Leading is not the sale as beign the leader .

THE ONLY DIFFERENCE BEETWEEN YOU AND THE CAVEMAN IS THE CAN
YOU DRIVE .
We’ve succed as a species because of our ability to form cultures .
-when we share values and beliefs with others , we form trust
- we’re friends with people who see the world the way we see it
“ our culture is not better than the others , they are just different “
*We do better in places that reflect our own values and beliefs .
Just as the goal is no to do bus with anyone who simply wants what you have , but to do bus
with people who believe what you believe .
Selev
aten son
→ Finding people who believe what we believe
When employees belong , they will guarantee your success and they went be working hard
and looking for innovative solutions for you , they will be doing it for themselves .
1- Give’el a cathedral :
He comes to work to be a part of something bigger the job he’s doing . simply having a sense
of why changes his entire view of his job .
Why = INSPIRE
When motivated by why , success just happen .
2-Innovation happens at the edge :
The role of a leader is not to come up with all the great ideas . The role of a leader is to
create an envir in which great ideas can happens .
great ideas can happen.
"make it better “ apple
great companies gave to their employes a purpose or challenge .
3-THE DEF OF TRUST
Trust in the bedrock the advancement of our own lives, oun families, our companies our
society and our species . We trust someone who lives in the Community .