FASHION BEAUTY VESPA VERSE

Heading To Goa? These

7 Homegrown Alcohol
Brands Should Be
‘High’ On Your Must-
Buy List
- Souvenirs that'll uplift your spirit

BY ISHA MAYER OCTOBER 12, 2022

KEASYGIN

SHORRTY
STO
SHORRTY DayGin
TERRY STO
SENT SHORT White
Kut
STORY
ME! Vooka
Grain

Goa has become the birthplace of

homegrown alcohol. The post-pandemic
rush has spurred growth in Goa’s alcohol
industry as people throng to the place in
search of new experiences. The sunny state
known for its beaches and nightlife is now
the launchpad for premier alcohol–ones
that have also gained global recognition.
While the gin revolution in India
continues, other spirits like whiskey, vodka
and rum have also followed suit. Just like
us, if you too have developed a fancy
towards the Indian alco-bev scene, then
you must try these 7 new homegrown
alcohol labels that have emerged from
Goa.

1. Terry Sent Me

This citrus-forward gin borrows inspiration

from the speakeasy culture of the
Prohibition Era that celebrates the
rebellious spirit and those who embody it.
Promising an elevated drinking
experience, Terry Sent Me is balanced with
secret botanicals that are sourced from
India. It is best enjoyed neat with some
cubes of ice. The gin is currently available
in Goa and will soon expand in
Maharashtra, Delhi and Karnataka.

Price: INR 850 for 750 ml

2. Malhar Indian Craft Gin

Say hello to the newest gin on the block

that comes from the creators of Paul John
Whisky. Keeping the need of the consumer
in mind, the John Distelleries has forayed
into the gin space with Malhar Indian
Craft Gin. The origin of its name comes
from the soulful raga of Malhar that has
the power to bring rain. And Malhar
Indian Craft Gin is an ode to the Indian
monsoon that yields fruits and botanicals.
The gin is available in two variants: The
Malhar Classic Dry Gin and The Malhar
Citrus. The former is a clear, juniper-
forward gin that consists of 15 botanicals.
Expect an aroma of rich herbs, soft florals
and peppery spice on the nose and fruity,
sweet and spicy notes on the palate. The
latter is a citrus-forward gin (as the name
suggests) infused with 11 botanicals with
the Indian lime being the strongest
ingredient. While it is refreshing and zesty,
it also has hints of hibiscus and angelica.
Both are currently available in Goa but will
expand to other states soon.

Price: INR 3,075 for 750ml and INR 205 for

50ml

3. Yaksha

After launching Rahasya vodka, Varna

Bhat’s Blisswater Industries now
introduces a new whisky, Yaksha. This
mystical spirit is blended with the
Ayurvedic Indian herb Soma, and scotch
from the highlands of Scotland that is aged
for five years in Bourbon barrels made of
American oak. The whisky is charcoal
filtered to create a refined texture for that
perfect smoky finish. Every sip will
highlight the soft smokiness with hints of
honey and dates.

Price: INR 1350 for 750ml

4. Earth Rum

We’re often used to drinking rum with

coke–it’s a classic combination. But this
new homegrown brand from Goa wants
you to change the way you drink the dark
spirit. Launched by Surabhi Beverages,
Earth Rum is a medium-bodied spiced rum
infused with pepper, star anise, cinnamon,
and clove. That’s why it’s best to have it on
the rocks or with a dash of water. If we
had to describe it in short, we’d say it’s like
Christmas in a bottle. The company also
aims to be eco-friendly through its zero-
plastic packaging approach and use of
biodegradable materials–the sticker on the
bottle has no plastic elements and the cork
is made of wood.

Price: Rs 1,350 for 750 ml (only available

in Goa)

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5. Short Story

With so many homegrown alcohol labels

focusing on the ingredients and place of
origin, this new brand wants to cut
through that noise and let its spirits do all
the talking. Launched by Third Eye
Distillery, the same company behind
Stranger & Sons, Short Story brings three
go-to spirits to you–a classic London dry
gin with a juniper backbone, a triple
distilled, charcoal-filtered grain vodka, and
an Indo-Caribbean white rum.

Price: Short Story in Maharashtra, is

available at the following prices: Vodka: INR
1,650; Gin: INR 1,850; and Rum: INR
1,950. However, all three bottles can be
purchased in Karnataka for INR 1,950 and
Goa for INR 1,050 respectively

6. Satiwa – Hemp Craft Gin

Meet Goa’s hemp-infused gin that gives

you a happy high. Don’t worry, it’s not
what you think. Hemp contains 0.3
percent or less THC (the component
responsible for giving a high) and more
amount of CBD (the one that doesn’t have
intoxicating effects on the body). As hemp
still carries a stigma around its use, the
founder of Satiwa Gin Sahil Adwalpalkar
aims to educate people about its health
benefits and get rid of misconceptions
surrounding it. The infusion of hemp in
Satiwa gives the spirit a nutty flavour in
addition to the light, fruity and floral notes
on the nose. The best way to drink it? With
rosemary, grapefruit, or a slice of orange.
But it also works with plain soda or
regular tonic.

Price: INR 1,650 (currently available in

Goa)

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7. Sector Gin

Goa-based Living Root Distilling Company

brings a new London dry gin with Juniper
berries from Italy and coriander. What
makes the gin unique is how it is distilled.
The base gin and citrus distillate are
distilled separately and then blended
together. But you’ll also get a bright citrusy
note from a mix of Valencia Oranges and
Grapefruit from Turkey and a soft
mouthfeel from turmeric and Orris. The
Cubeb Berries, Cochin Ginger, and Lemon
Balm give a well-rounded finish. The gin
pairs well with tonic water and other
cocktails, but you can also choose to have
it on the rocks.

Price: Currently available in Goa at INR 850

and in Mumbai at INR 1,650

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