YouTube Shorts is the short form section of the American online video sharing platform YouTube.

Shorts focuses on vertical videos that are less than 60 seconds of duration and various features for
user interaction. As of May 2024, Shorts have collectively earned over 5 trillion views since the
platform was made available to the public on July 13, 2021, which include video views that pre-date
the YouTube Shorts feature.[1] Creators earn money based on the amount of views they receive, or
through ad revenue.[2] The increased popularity of YouTube Shorts has led to concerns about
addiction for teenagers.[3]

History

Duration: 15 seconds.0:15

A 2022 video of Endeavour docking at the ISS in a format suitable for YouTube Shorts

YouTube's intent in the creation of YouTube Shorts in 2019 was to compete with TikTok,[4] an online
video platform for short clips. The company started by experimenting with vertical videos up to a
length of 30 seconds in their own section within the YouTube homepage.[5] This early beta was
released only to a small number of people. Shortly after TikTok was banned in India in September
2020, the YouTube Shorts beta was made available in India.[6] In March 2021, the beta was released
in the U.S. and was later globally released on July 13, 2021.[7][8]

In August 2022, YouTube announced plans to make the Shorts feature available on its smart TV app.
[9] In December, YouTube published its annual blog post documenting the top videos and creators of
the year, with Shorts receiving its own section of the post for the first time.[10]

At the annual Made on YouTube event in New York on September 21, 2023, Google announced
YouTube Create, a video editing app designed for YouTube creators, in order to facilitate the growth
of Shorts. At launch, the app was only available on Android.[11][12]

Features

YouTube Shorts presents user-generated vertical or square videos up to 60 seconds long.[13][14][15]

It allows users to add licensed music and on-screen captions.[6] Viewers can scroll through an
endless feed of videos algorithmically tailored for the user.[7][16] Although intended to be watched
on smartphones, YouTube Shorts can be viewed on all other devices.[17]

YouTube Shorts includes features that are similar to those of TikTok, such as live videos, “collabs”,
easy editing tools, and playlists.[4] It also includes tools that edit long-form YouTube videos into
YouTube Shorts.[4] YouTube Shorts offers creators the ability to interact with viewers by responding
to comments with additional videos, a feature primarily made popular by TikTok.[18] Shorts creators
can also use stickers to interact with their audience through formats such as Q&As.[4] The Financial
Times reports that fewer than 10 percent of creators use YouTube's editing tools for Shorts.[19]
Many use TikTok's tools instead, though videos with TikTok branding are downgraded from YouTube's
platform.[19]
YouTube Shorts added a feature that sends default reminders to users ages 13 to 17 to take a break
or go to bed due to the increase in young users.[3] There is currently no measure to restrict the use
of the application.[3]

Usage

Since its inception in 2019, the usage of YouTube Shorts has continuously increased. In September
2022, Alphabet announced that YouTube Shorts generated over 30 billion views daily.[2] The number
of monthly users also increased from 1.5 billion in 2022 to 2 billion as of 2023.[3]

The popularity of YouTube Shorts has caused some concerns within the company, with some
believing that it will "cannibalize" YouTube's long-form video content.[19] YouTube's official response
is that Shorts is designed to be an additional format option for creators.[19]

Monetization

In August 2021, YouTube released the YouTube Shorts fund, a system in which the top Shorts creators
could get paid for their work. YouTube described this as a way to "monetize and reward creators for
their content" and said it would be a $100 million fund distributed throughout 2021 and 2022,
similar to TikTok's $1 billion creator fund.[20] YouTube told The Hollywood Reporter that the fund is
"just a stopgap until YouTube develops a long-term monetization and support tool for short-form
creators".[21][22][23][24]

In September 2022, YouTube announced that Shorts would become part of the YouTube Partner
Program starting in February 2023.[2][25][26] The program allows eligible creators to receive a share
of the ad revenue.[2] Partnered YouTube channels can also utilize the 'members' and 'supers'
features that allow users to pay a monthly subscription for the content or a one time donation
respectively.[27]

YouTube Shorts creators receive a percentage of ad money earned on ads that play before and after
their videos similar to YouTube.[28] Creators on YouTube Shorts earn 45 percent of the ad money,
while creators on YouTube earn 55 percent.[28]

According to the YouTube policies, creators who upload content with some degree of copyright
infringement, non-original content, or other violations of the community guidelines will not be
eligible for monetization.[29]