LANDING PAGE–

DISSATISFACTION LIKELY
The Ads Quality Team
Sept. 2019
LANDING PAGE RATING – DISSATISFACTION LIKELY

• What kind of LP deserves this very negative rating – Dissatisfaction Likely?

☞ An LP deserves Dissatisfaction Likely when it has nothing to do with the user

query. The LP might look harmful, scammy and / or unsafe for the user to stay on.
• The LP does not offer what the user is looking for or anything close to it
• It responds to the wrong meaning in the query so not helpful at all for the user at all
• The page looks scammy, harmful, unsafe, attempts to direct the user to download something
without permission
• It loads but completely unusable for different reasons – only loads partially, the content doesn’t
display correctly etc
• Very bad for any other reason

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EXAMPLE 1 – DISSATISFACTION LIKELY

User Query: hilton hotel tokyo official

Landing Page: HERE ☚ This is a service query with a location.

• This LP deserves a middle to low

Dissatisfaction Likely rating; approximately
-65 to -95 points.
• The LP has nothing to do with the query.
• It is a third party search engine with a
query which is changed to something
completely different from the original
query.
• It is not useful at all to the user with the
query.

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shared with third parties without Lionbridge written consent. DO NOT COPY. DO NOT DISTRIBUTE. 3
EXAMPLE 2 – DISSATISFACTION LIKELY

User Query: custom your own t shirt

Landing Page: HERE ☚ This is a service query.

• This LP deserves a mid Dissatisfaction Likely

rating; approximately -60 to 80 points.
• The LP is a page related to tax services
including “custom” taxes. Although there is a
word connection, the page has nothing to do
with the user query.
• The page itself has no issue, but it is utterly
useless for the user.

This material contains information that is proprietary and confidential to Lionbridge. It cannot be
shared with third parties without Lionbridge written consent. DO NOT COPY. DO NOT DISTRIBUTE. 4
EXAMPLE 3 – DISSATISFACTION LIKELY

User Query: hijab scarf

Landing Page: HERE ☚ This is a product group query.

• This LP deserves a low Dissatisfaction Likely

rating; approximately -80 to -100 points.
• It is not at all related to the query in any way.
• The page looks suspicious, scammy and
potentially unsafe for the user to interact.
• The quality of the LP itself is not great, though
the content displays correctly.
• It is a very bad LP to show to the user with the
query.

This material contains information that is proprietary and confidential to Lionbridge. It cannot be
shared with third parties without Lionbridge written consent. DO NOT COPY. DO NOT DISTRIBUTE. 5
EXAMPLE 4 – DISSATISFACTION LIKELY

User Query: lego friends stephanie’s house

Landing Page: HERE ☚ This is a specific product query.

• This LP deserves a low Dissatisfaction Likely rating;

approximately -80 to -100 points.
• This page has nothing to do with the query at all.
• It may be harmful for the user.
• The text “We find girls in your area looking to
Hookup” suggests they may provide services
including casual sex encounters.
• It is a very bad page for the user with the query.
• You can use the “Unexpected Porn” flag for pages
like this.

This material contains information that is proprietary and confidential to Lionbridge. It cannot be
shared with third parties without Lionbridge written consent. DO NOT COPY. DO NOT DISTRIBUTE. 6