Professional Documents
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SSRN-id3846759
SSRN-id3846759
eofBusi
nessManagementwi
thhi
stor
icalandgl
obalper
spect
ive.
ByDr
.i
qbal
shaukat
.
Busi
nessmanagementi
sthei
ntegr
alpar
tofourcor
por
atewor
ld.Success
f
ullbusi
nesscanber
unonl
ywi
tht
hehel
pofbusi
nessmanagement
.Int
he
ear
lyagemandoi
ngt
hebusi
nessf
orear
ningandnecessi
ty.Wi
tht
he
passageoft
imet
hemanr
egul
ari
zedt
heal
lthet
rade.
inei
ght
eencent
ury
manybusi
nessi
nst
it
utescamei
nbei
ng.
in1819t
hef
ir
stbusi
nesscamei
n
t
obei
ngi
nFr
ance.I
n1857i
nhungr
yBudapest
.i
nUSATheHassBusi
ness
schoolcameI
ntobei
ngi
n1898i
nuni
ver
sit
yofCal
i
for
niaandWat
son
schoolcamei
ntobei
ngi
nPennsy
lvani
aUSA1898.
TheHar
var
duni
ver
sit
y
est
abl
i
shed st
art
ed mast
er’
s pr
ogr
am and est
abl
i
sh r
esear
ch cent
er
r
egar
dingt
heBusi
nessmanagementst
udi
esi
n1908.
In1916uni
ver
sit
yof
Chi
cagost
art
edt
heDoct
orat
e(PHD)pr
ogr
am.I
n1946f
ir
stbusi
nessschool
i
nIndi
anst
ateJhar
khand.I
nthe17&18Cent
urycol
oni
zat
ionofv
ari
ouspar
t
ofwor
ldexpendedbyf
ewcount
ri
es.Manymul
ti
nat
ional
swasest
abl
i
shed
dur
ing t
he ei
ght
een cent
ury
.Forexampl
e Nest
le,Lev
erBr
other
s,Ci
ty,
Col
gat
e,andBar
clayTher
oleofbusi
nessi
sver
yimpor
tanti
nvar
iousway
s.
Wecanmakepl
anni
ngwi
tht
heToolofmast
er,i
ncr
ement
,Capi
talbudget
.
Wi
tht
hepr
act
icebusi
nessmanagement
.Wi
tht
hehel
p ofpr
act
iceof
busi
nessmanagementwecanscant
hei
deaeasi
l
yanddev
elopmentof
pr
oductaccor
ding t
o need oft
ime per
iod.Wi
tht
he bestpr
act
ice of
busi
ness managementwe can r
un ev
ery sy
stem ef
fect
ivel
ywhi
ch i
s
i
ntr
oducedi
nmar
ketf
ort
hei
nnov
ati
onanddev
elopmentsuchasERPS.
We
canconductt
heSWOTanal
ysi
sinwhi
chwecananal
yzet
hest
rengt
hand
weaknesswi
tht
hehel
pofbusi
nessmanagement
.Wecananal
yzet
he
I
nUSA t
hebet
terst
yleofbusi
nessmanagementi
mpl
ement
edwi
tht
he
i
ntent
ion ofhi
gh l
evelofout
putand gr
owt
h ofeconomy
.Inv
ari
ous
dev
eloped count
ri
es pr
omot
ion ofbusi
ness educat
ion i
sver
yvi
tal
.In
dev
elopedcount
ri
esBusi
nessmanagementcour
sesar
etheessent
ialpar
t
ofcur
ri
cul
um.Thati
swhyt
heypr
oducet
hepeopl
ewhopr
act
ici
ngt
he
Wi
tht
hehel
pofgoodbusi
nesssy
stem wecanmi
nimi
zeourpr
obl
ems
whi
chwear
efaci
ngi
nvar
ioussi
tuat
ionsandcondi
ti
ons.
goodbusi
ness
sy
stem cangi
vet
hest
rat
egywhi
chcanbesuper
iort
ocompi
l
ati
on.
When
wehav
ethegoodcompet
it
ion st
rat
egywecannotbecal
i
phi
nmar
ketat
anyt
imeori
nanysi
tuat
ion.
wit
hthehel
pofgoodmanagementsy
stem we
canaccumul
atet
hebr
andequi
tyandposi
ti
vemar
ketr
eput
ati
on.
wit
hthe
hel
pofaccumul
atedofbr
andwecanaccesst
her
eal
i
zat
ionofbr
and;
Thus
wecansayt
hatbr
andcanbeeasi
l
yval
ued.
Thev
aluat
ionoft
hatwecan
easi
l
ycal
cul
ati
on cust
omershi
p ofbr
and.
Good busi
nessmanagement
r
educe t
he chance ofdi
sast
erofbr
and ofcompany
.Good busi
ness
managementi
sthegr
eatf
ramewor
kfort
heent
erpr
iseswhoent
ert
he
mar
ketnewl
ywhof
acet
heheav
il
ycompet
it
ioni
nmar
ketandaccesst
he
mar
ketaccor
dingt
othet
argetofbusi
nesspl
anni
ng.
Wit
hthehel
pofsound
mar
ket
ing sy
stem we can make t
he good pol
i
cy of mar
ket
ing
or
ient
ati
on.
Mar
ket
ingor
ient
ati
oni
sast
rat
egywhi
chpr
ovi
det
hepowerf
ull
t
oolt
obusi
ness.
Whenwehav
ethegoodmanagementsy
stem wecan
adoptt
hegoodpr
oduct
ionconceptaccor
dingt
otheneedanddesi
gnof
cust
omer
sandmai
ntai
nthemar
ketv
iabl
esi
tuat
ion/
/whenwemaket
he
pr
oduct
ion conceptwe consi
derone t
hing t
hatcust
omershoul
d be
sat
isf
ied.
Ingoodbusi
nessmanagementwecannoti
gnor
ethev
iew and
needofcust
omer
s.
Wi
tht
hehel
pofsoundmanagementsy
stem wecanal
lthei
ntegr
atedal
l
t
he mar
ket
ing f
unct
ions accor
ding t
o needs.
wit
hthe hel
p of good
management sy
stem we can cr
eat
e t
he good r
elat
ionshi
p wi
th
cust
omer
.Wi
tht
hehel
pofgoodmanagementwecansuppl
ythegoodon
t
her
egul
arbasi
s.Thi
sisonl
ypossi
blewhenhav
etheawar
enessal
lthe
conceptofpr
oduct
ionconceptsel
l
ingconceptandmar
ket
ingconceptand
Wi
tht
hehel
pofsoundbusi
nessmanagementwecaneasi
l
yunder
standal
l
t
hechangesofenv
ironment
s.Goodmanagementsy
stem pr
ovi
despat
h
how t
ofacet
heenv
ironment
alchal
l
engesi
nvar
ioussi
tuat
ions.
wit
hthe
hel
p ofsound busi
ness managementwe can deci
sion wi
thf
lex
ibi
l
ity
accor
ding t
o t
he r
equi
rement of busi
ness.
Wit
h t
he hel
p of good
managementsy
stem we can easi
l
y adoptt
he env
ironmentchanges
accor
dingt
othenat
ionalandi
nter
nat
ionalr
egul
ati
onsandcust
oms.
wit
h
t
hehel
pofgoodbusi
nessmanagementsy
stem wecanbr
oadcastal
lthe
i
nfor
mat
ionr
egar
dingt
hebusi
nessaccor
dingt
othel
awsofcount
ry.
Somet
imegov
ernmentmakest
hev
ari
ousl
awsf
orv
ari
oussect
ors,
whi
ch
shoul
dbeobey
edbyt
hecompanyThuswecansayt
hatenv
ironment
al
changescanbemoni
tor
edwi
tht
hehel
pofgoodmanagementsy
stem.
wit
h
t
he hel
p ofgood managementsy
stem we can f
ulf
ilt
he st
anderof
mar
ket
ing env
ironmentf
it
.we can measur
ethatwe can t
ake deci
sion
accor
ding t
o t
he env
ironment st
ander
.Thi
s st
ander pr
ovi
des t
he
Pr
oducti
nwhi
chwedeci
dedwhati
sthedesi
gnandcouponandbr
and
qual
i
typackagi
ngf
unct
ioni
ngandst
yleofpr
oduct
.Wi
tht
hehel
pofsound
busi
nessmanagementwecanar
ranget
othecust
omerandbr
andneeds
wi
thoutt
hisconceptpr
oductwannotbedev
eloped.
lnt
heseday
s'pr
oduct
pr
izei
sver
yimpor
tantbecauseoft
hisconceptt
hemanagementpay
speci
alpr
ior
it
ytot
hissegment
.Wi
tht
hehel
pofbat
termanagementt
he
pr
oductconceptpr
oper
lyi
mpl
ement
ed.
The segmentofmar
ket
ing mi
x
pl
acewher
ethepr
oducti
sdi
spl
ay.
Inpl
ace,wedeci
dedwher
ethepr
oduct
l
unged.
Thepl
acei
sver
yconcepti
nmar
ket
ing.
forexampl
ewi
tht
hehel
pof
pl
aceconceptwher
etheoutl
etsar
eal
l
owedt
osel
lthepr
oduct
.wi
thoutt
he
ar
range of pl
ace t
he pr
oper mar
ket
ing st
rat
egy can not be
i
mpl
ement
ed.
Thus,
wecansayt
hegoodsoundsy
stem i
sver
yvi
abl
eint
his
r
egar
d.I
ntheabsentofsoundmanagementwecanbedeci
dedgoodpl
ace
f
orpr
oduct
.Pr
ize i
sthe i
mpor
tantpr
ice ofmar
ket
ing mi
x.pr
ize i
sthe
i
ntegr
alpar
tofmar
ket
ing oper
ati
on.
wit
houtt
he pr
ize we cannott
he
achi
evet
het
argeti
nfi
nance.
Int
hissegmentwedeci
det
hati
stheact
ual
pr
ice and di
scountpol
i
cy.
pri
ze pol
i
cydet
ermi
ne t
he pr
ofi
tabi
l
ity
.i
fthe
companynotdeci
det
hepr
izepol
i
cypr
oper
lyt
hecompanycanf
acet
he
f
inanci
alcr
ises.
Wit
hthehel
pofgoodbusi
nessmanagementpol
i
cywecan
achi
evet
hepr
izet
arget
.Thepr
izedet
ermi
nat
ioni
sthei
mpor
tantsegment
Wi
tht
hehel
pofpr
omot
ionwel
aunchourpr
oduct
.Mai
ntoolofpr
omot
ion
si
gnboar
dadv
ert
isi
ngonTVandnewspaperandpubl
i
cci
ty.
wit
hthehel
p
ofadv
ert
isi
ngwecanachi
evet
het
argetofgr
owt
handpr
omot
ionand
dev
elopment
.wi
tht
hehel
pofbat
termanagementsy
stem wecanachi
eve
successi
nthepr
omot
ion.
Thus,
wecansaymar
ket
ingmi
xisv
eryi
mpor
tant
f
orev
erymar
ket
ingpr
ofessi
onalandmanagementconsul
tant
.Mar
ket
ing
mi
x i
s a concept whi
ch i
s l
ear
ned by ev
ery management
consul
tant
.Mar
ket
ing mi
x concept i
s t
he mai
n t
ool of mar
ket
ing
or
gani
zat
ion.
Busi
ness management hav
e power
fuli
nthe mar
ket
ing
mi
x.Mar
ket
ingpl
ani
sthei
mpor
tantpar
tofbusi
nessst
rat
egy
.i
nthuspl
an
descr
ibeandexpl
aint
hecur
rentmar
ket
ingsi
tuat
ionandexpect
edr
esul
tof
al
lresul
ts.
Ident
if
yal
lther
esour
ceswi
l
lbeneededatanyt
imei
ncl
uded
f
inanci
ngandski
l
ls.
Descr
ibeal
lther
esul
tal
lact
ionwhi
chwasment
ioned
i
nthemar
ket
ingpl
an.
Wit
hthehel
pofbusi
nessmanagementwemoni
tor
al
lther
esul
tandov
erv
iew t
heal
lst
eps.
Wit
hthehel
pofsoundbusi
ness
managementwecan i
mpl
ementt
hemar
ket
ing pl
an easi
l
y.I
n busi
ness
managementweconsi
deral
lphasesofbusi
nessmanagement
.Thei
mpact
ofsound managementsy
stem we can anal
yze t
he al
lthe si
tuat
ion
accor
ding t
othe cur
rentsi
tuat
ions.
Int
he pr
esentofsound busi
ness
managementwe can desi
gn t
he st
rat
egi
c mar
ket
ing pl
an.
In st
rat
egi
c
mar
ket
ing pl
an we st
udy al
lthe aspect of mar
ket
ing mar
ket
ing
l
eader
.Mar
ket
ingchal
l
enger
.Mar
ketf
oll
ower
.mar
ketni
che.
wit
hthehel
pof
soundmar
ket
ingmanagementandbusi
nessmanagementwecanpr
epar
e
t
hest
rat
egyt
ofacet
hemar
ketl
eaderandmar
ket
ingchal
l
engerandmar
ket
negot
iat
ions wi
thf
inanci
ali
nst
it
uti
on r
egar
ding l
oan Fi
nance manager
negot
iat
ions wi
thl
ease i
nst
it
uti
on. Managementconsul
tantdr
aw t
he
budgetaccor
dingt
other
esour
ceofbusi
ness.Managementconsul
tant
makesdeci
sionofi
nvest
mentaccor
dingt
otheoper
ati
onofbusi
ness.
Managementconsul
tantmakest
rend anal
yzes.
Managementconsul
tant
hav
ethepr
opersur
veyr
egar
dingt
hest
ockmar
ket
.Managementconsul
tant
per
for
mst
her
oleofcompanysecr
etar
y.Managementconsul
tantcal
lthe
Annualgener
almeet
ingandext
raor
dinar
ygener
almeet
ing.Management
consul
tant publ
i
sht
henot
iceofannualgener
almeet
ing.Management
consul
tant f
il
est
heannualr
etur
ninsecur
it
yandexchangecommi
ssi
on.
Managementconsul
tant submi
tal
lrel
evantf
orm whi
chi
srequi
redby
cor
por
atel
aws.Managementand cor
por
ate consul
tant ar
range t
he
medi
ati
onwhensomeconf
li
ctsar
ise.Managementconsul
tantar
ranget
he
r
ati
oanal
yzef
ort
hev
iew off
inanci
alposi
ti
ons.
Managementconsul
tant
pl
ay r
oler
egar
ding t
he i
mpai
rmentofasset
s.Managementconsul
tant
anal
yzet
her
iskbet
weent
heev
ent
.Managementandcor
por
ateconsul
tant
f
orecastoff
inanci
alposi
ti
on.Managementconsul
tantgi
ve deci
sion
r
egar
ding t
he oper
ati
on management
. Management and cor
por
ate
consul
tant ar
range t
he i
nvest
ment oppor
tuni
ti
es f
or t
he
company
.Management and busi
ness consul
tant conduct t
he audi
t
accor
dingt
othel
egalr
equi
rement
.Cor
por
ateconsul
tantar
ranget
hebet
ter
t
he cust
omerwhen t
heyneeded some i
nfor
mat
ion r
egar
ding t
axand
f
inanceGoodbusi
nessmanagementsy
stem pr
ovi
det
heoppor
tuni
tyt
o
cust
omerr
egar
ding t
he r
econci
l
iat
ion off
inanci
almat
ter
s Some t
ime
Suet
hecl
aim ofov
ert
axl
i
abi
l
ityGoodbusi
nessmanagementsy
stem hel
p
t
hecal
cul
ati
oni
nweal
tht
ax.Goodmanagementsy
stem hel
pthev
aluat
ion
ofasset
s.Weal
tht
axl
i
abi
l
itycanbeeasi
l
ycal
cul
atedwi
tht
hehel
pofgood
busi
nessmanagementsy
stem.
Var
iousst
atementcanbeacqui
redbeby
t
het
axaut
hor
it
ycanbepr
oper
lyf
il
edwi
tht
hehel
pofgoodbusi
ness
managementsy
stem.
weal
thst
atementi
smandat
oryf
oral
lthet
axpay
er
pr
operdat
acan bef
il
ed i
nthepr
esencegood busi
nessmanagement
sy
stem.Good busi
ness management sy
stem i
s benef
ici
alf
or t
he
cal
cul
ati
onofsal
est
ax.cor
recti
nputandoutputcanbecal
cul
atedwi
th
t
hehel
pofgoodbusi
nessmanagementsy
stem.Dr
awbackofdut
iescan
beonl
ypossi
blei
fwehav
egoodbusi
nessmanagementsy
stem.Good
busi
ness managementsy
stem hel
pint
he cal
cul
ati
on off
inalsal
es
l
i
abi
l
ity
.Cust
om dut
iesar
ethei
ntegr
alpar
toft
axesI
nthe l
i
ghtofgood
busi
nessmanagementsy
stem,cal
cul
ati
onofdut
iesi
sst
rai
ghct
for
war
d.
Ther
eis no chance ofev
asi
on ofdut
ies when t
he good busi
ness
managementsy
stem sy
stem i
sexi
t.Goodbusi
nessmanagementsy
stem
hel
pthei
mpor
terandexpor
terv
aluat
ionofgoodundert
her
elev
antcust
om
l
awofcount
ry.I
nthe pr
esenceofgoodbusi
nessmanagementsy
stem we
canf
ightt
hel
egalcaseofdut
ieseasi
l
y.Good busi
nessmanagement
sy
stem sy
stem mai
ntai
nal
lther
ecor
dofcust
om dut
iesandt
ari
ff
.Int
he
t
heappr
oachofcommi
tmentandcor
rect
nessandef
fect
ivenessi
tisonl
y
possi
blewhenweadoptt
hesoundandmoder
nappr
oachmanagement
sy
stem.
count
ri
es'r
oleofpr
ofessi
onalbusi
nesseducat
ioni
snotsat
isf
act
ory
.Due
t
othi
sdef
ici
ttheycannotbeachi
evedt
heopt
imum l
evel
.Inmanycount
ri
es
heav
yamounti
sal
l
ocat
edf
ort
hebudgetf
ort
hehi
reofpr
ofessi
onser
vice
and pr
ofessi
onal
s.I
fonecompanyhi
ret
hepr
ofessi
onalbusi
nessand
managementconsul
tantwhi
chi
squal
i
fiedf
rom t
hepr
ofessi
onali
nst
it
ute
t
heycanper
for
mver
ywal
lascompar
etot
henonpr
ofessi
onalconsul
tant
.I
f
wehi
ret
hemanagementconsul
tantwhi
chi
squal
i
fiedf
rom pr
ofessi
onal
i
nst
it
ute.Theycanpr
ovi
debet
termanagementconsul
tancyaccor
dingt
o
t
heneedandr
equi
rement
soft
hebusi
ness.Thus,wecansaypr
ofessi
onal
educat
ioni
sver
yimpor
tantf
orev
erysoci
ety
.Ifwei
gnor
ether
oleof
pr
ofessi
onaleducat
ionwewi
l
lfaceser
iousconsequencesi
nthef
orm of
badeconomi
csy
stem andhi
ghestcostandpov
ert
y.Ent
ir
ewor
ldshoul
d
consi
dert
her
oleofpr
ofessi
onalbusi
ness educat
ionwi
thdev
oti
onand
ser
iousl
y.Pr
ofessi
onalbusi
nesseducat
ioni
saonl
ywayofdev
elopment
f
ordev
elopi
ngcount
ri
esi
nthi
sage.
St
rat
egi
c managementi
sthe i
mpor
tantpar
tofbusi
ness or
gani
zat
ion
management
.i
n st
rat
egi
c management we desi
gn t
he goal and
obj
ect
ive.
str
ategi
cmanagemental
l
owi
tcanbei
mpl
ement
ed.
wit
hthehel
p
ofgood and sound managementsy
stem we can desi
gn al
lgoaland
obj
ect
ive.
inst
rat
egi
cmanagementwemadeal
ter
nat
iveofev
eryst
eps.
in
st
rat
egi
cmanagementi
tcanbeassur
edhowi
tisi
mpl
ement
ed.
Inst
rat
egi
c
Somet
ime pr
ofessi
onalbusi
ness consul
tant or
gani
zat
ion make t
he
ar
rangementf
ormember
sto at
tended t
he conf
erence i
n dev
eloped
count
ri
es.Pr
ofessi
onal
busi
nessconsul
tantor
gani
zat
ionnegot
iat
ionwi
dth
i
nter
nat
ionalbodi
eshow t
orul
esofengagementbet
ween t
he f
orei
gn
gov
ernedcompani
es.Pr
ofessi
onalmanagementor
gani
zat
ionpr
ovi
det
he
oppor
tuni
ti
es of st
udy t
o exi
st member i
n dev
eloped count
ri
es.
Pr
ofessi
onalbusi
ness managementor
gani
zat
ion pr
ovi
de t
he hel
pto
member
s how t
o make t
he engagement of ser
vices wi
th cl
i
ent
.
Pr
ofessi
onalbusi
ness or
gani
zat
ion pr
ovi
de t
he gui
dance ofnot
eto
memberi
nthecasei
tisneeded.Af
tert
hef
orm ofor
gani
zat
ionr
egar
ding
wor
ldt
rade or
gani
zat
ion,
theyest
abl
i
shedt
hev
ari
ousst
andar
dsr
egar
ding
t
heenv
ironment
alpol
l
uti
onandcondi
ti
onofl
abor
sandot
herkeyi
ssues.
Pr
ofessi
onalbusi
ness management or
gani
zat
ion gui
dance not
es t
o
member
s.Pr
ofessi
onalmanagementconsul
tant i
nst
it
ute publ
i
sh t
he
di
rect
oryofmember
sfort
hei
nfor
mat
ion.Somet
imesomeor
gani
zat
ion
chal
l
enge t
he cr
edi
bil
i
ty ofmemberpr
ofessi
onalhel
pint
hisr
egar
d.
Pr
ofessi
onalbusi
ness managementor
gani
zat
ion educat
ethe member
when he dev
iat
efr
om st
andar
ds.Pr
ofessi
onalbusi
ness consul
tant
or
gani
zat
ion educat
ethememberhow t
o coor
dinat
ewi
th gov
ernment
r
egar
dingt
heser
vices.Pr
ofessi
onalmanagementor
gani
zat
ionhel
pthe
memberhowt
odealwi
thUNr
eli
abl
ecl
i
entandwhi
chi
snotr
egi
sterunder
t
her
ulesandr
egul
ati
ons.Pr
ofessi
onalbusi
nessmanagementor
gani
zat
ion
mai
ntai
nthest
atusofi
tsmember
s.Pr
ofessi
onalor
gani
zat
iondesi
gnt
he
code of et
hics of i
nter
nat
ional st
andar
ds. Pr
ofessi
onal busi
ness
Pr
ofessi
onalbusi
nessconsul
tant bodypl
ayt
her
oleofr
egul
ator
.Ifwe
supposet
hatt
hepr
ofessi
onalbodi
eswi
l
lnoteducat
ethemanagement
consul
tantTheeconomi
csect
orwi
l
lfaceheav
ylossandnotsust
aint
he
obj
ectofdev
elopmentandaccur
acy
.Pr
ofessi
onalor
gani
zat
ionspr
ovi
de
t
he r
out
e ofdev
elopmentofser
vices Pr
ofessi
onalor
gani
zat
ion gi
ve
gui
dance t
o member how t
he v
alue added ser
vices i
s per
for
med.
Pr
ofessi
onalbusi
nessmanagementconsul
tantor
gani
zat
iongi
vegui
dance
howt
hebusi
nessoper
ati
oncanbei
mpr
oved.
Ref
erences.
:
Sci
ent
if
icmanagementt
heor
ysi
nce1945.UNCPr
essBooks.
DuBr
in,
Andr
ewJ.(
2009)
.Essent
ial
sofmanagement(
8thed.
).Mason,
OH:
Thomson Busi
ness & Economi
cs. I
SBN 978-
0-324-
35389-
1. OCLC
227205643.