LEADERSHIP ACADEMY 2

MODULE THREE

KEEP NETWORK ACTIVE

Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 INTRODUCTION

LEADERSHIP ACADEMY 1 · MODULE ONE

2 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 LEADERSHIP ACADEMY 2

DIRECTORS MODULES

Module 1
Director’s role and
responsibilities

Module 2
Leadership
development

Module 3 Module 4
Keep network Train the
active trainers

3 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 GOAL OF MODULE 3
KEEP NETWORK ACTIVE

Learn how to keep your network active

4 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 HOW TO WORK
WITH YOUR NETWORK

How to reach fulltime income on Build your

Gold Director level dream business

Recruit and
Keep network
Core principles Develop leadership
active

Develop core Communication,

Prospect
Main activities and recruit team and coach trainings
and events

5 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 KEEP THE GROWTH
AND ACTIVITY IN PG

Keep network
active

Trainings Follow up Catalogue launch

Communication
on in-actives and events

6 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 IMPORTANT PRINCIPLES OF
NETWORK MARKETING

7 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 THREE INSEPARABLE PARTS OF
THE NETWORK MARKETING
BUSINESS

Building
customers’
Data base Leading
new
consultants

Developing
downline

8 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 UNDERSTANDING THREE MAIN
BUSINESS METRICS

GOOD BAD

Business >7,500 BP <3000

Volume in PG

Activity % of PGs 75% 25%

Recruitment 10-15% 5%

9 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 WHY IS IT SO CRUCIAL TO
HAVE GOOD FUNDAMENTAL
METRICS?

10 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 25% RETENTION
YOUR ORGANIZATION
1ST YEAR

11 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 25% RETENTION

1 YEAR
ST You lose 3/4 of
your managers

2 YEAR
ND
Only 1 re-qualifies and stays

12 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 25% RETENTION
2 YEAR
ND

NEW
NEW

NEW NEW NEW

To grow, you need to replace 3 and bring 1 new

13 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 75% RETENTION
1 YEAR
ST

14 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 75% RETENTION

1 YEAR
ST
You lose 1/4 of
your leaders

2 YEAR
ND
NEW NEW NEW NEW

3 re-qualify and stay

15 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 HOW TO WORK
WITH YOUR NETWORK

How to reach fulltime income on Build your

Gold Director level dream business

Recruit and
Keep network
Core principles develop
active
leadership

Communication,
Prospect Develop core
Main activities and recruit
trainings
team and coach
and events

16 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 AGENDA
• Communication
• Trainings and events
• Follow up

17 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 COMMUNICATION
WHEN YOU BECOME AN EFFECTIVE COMMUNICATOR
YOU WILL GAIN A LEVEL OF CONFIDENCE TO BUILD
YOUR BUSINESS THAT YOU NEVER THOUGHT POSSIBLE!

18 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 FUNDAMENTALS SKILLS OF
EFFECTIVE COMMUNICATOR

• Effective questioning
• Active listening
• Summarizing and highlighting s
• Duplicable

19 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 WHAT NEEDS TO BE
COMMUNICATED TO
CONSULTANTS
• General information
– Values, vision, mission, history of company etc
• The Structure ‘s events, rules, values,
traditions
– Structure’s time table
– Core team principles, rules
– Success achievements of consultants
• Products
– product stories
– new products
– Special offers
• News from the company
– Sales and recruitment campaigns
– Special programs for consultants

LEADERSHIP ACADEMY 1 · MODULE ONE

20 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 COMMUNICATION CHANNELS

DIRECTORS WEEKLY MEETINGS ONLINE TOOLS AND EVENTS BUSINESS PLANNING SESSION

For all consultants For all consultants For Managers

LEADERSHIP ACADEMY 1 · MODULE ONE

21 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 TARGETED
AUDIENCE IN PG
• Consultants
– Newcomers
– Buying Buyers for themselves
– Sellers
• Core team
– Consultants
– Managers

LEADERSHIP ACADEMY 1 · MODULE ONE

22 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 COMMUNICATION SCHEDULE
1st week 2nd week 3rd week
1. Greeting 1. Reminder WP
Newcomers 2. Catalogue and WP information
CONSULTANTS

2. Invitation to Catalogue
3 .Product stories launch meeting
4. Network events schedule

Buying for 1. Catalogue highlights 1. Invitation to

2. Product stories Catalogue launch
themselves
3. Loyalty program reminder meeting

1. Recognition of the previous catalogue results 1. Premier club reminder

Sellers 2 Catalogue highlights 1. Invitation to
2. next catalogue
3. Product stories. Catalogue launch
actions, special offers,
4. Premier club meeting
new products
1. Recognition of the previous catalogue
CORE TEAM

Recruiters results 1. Invitation to

2. OOM schedule Catalogue launch
3. Agreed targets on recruits and next level meeting
4. Hero product story
Managers 1. BPS BPS BPS
2. Catalogue focus Individual contact Individual contact
3. Hero product story

23 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 COMMUNICATION LINE

Director delivers
DIRECTOR information to the
core people

MANAGERS Core people

AND CORE communicates
to consultants
TEAMS

CONSULTANTS

24 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 TIPS FOR EFFECTIVE
COMMUNICATION
• Build your message simple and duplicable
• Adapt your message for consultants needs
– highlight benefits for them,
– talk their “language”
• Communicate positive information to your down line structure, negative – to
the up line
• Highlight important things
• Delegate to communicate information to managers
• Follow up
– Ask questions to check how people understood and interpreted information

”Effective communication is 20% what you know and

80% how you feel about what you know”
– Jim Rohn
LEADERSHIP ACADEMY 1 · MODULE ONE

25 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 HOW WE CAN MEASURE
EFFECTIVENESS OF COMMUNICATION

• Follow up through feedback session

• Sales results (activity, productivity,
recruitment rate)
• General reaction and interpretation of
information from consultants

26 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 TRAININGS AND EVENTS
• Oriflame academy review
• Weekly Directors meeting
• Catalogue launch

27 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 PURPOSE OF TRAININGS
AND EVENTS SYSTEM

• Deliver values, mission and vision

• Develop essential skills and competences
• Drive dreams, ambition and recognize achievements
• Create community

28 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 TOOLS AND EVENTS
TOOLS EVENTS
Oriflame academy trainings: • Part of weekly Directors
• How to make money today, meeting,
Develop skills and • How to start building business • Catalogue launch,
create competence today, • OOM, BPS,
• OOM, • Quarterly trainings for
• Beauty and Wellness academy managers

• Weekly structure’s events,

Drive dreams, • Catalogue launches,
• Recognition of results
ambitious and achievers of, • Big motivational meetings of
recognize • Testimonials up line sponsors,
achievements • Company events

• Leaders speeches, • Weekly structure’s events,

Mission, vision, testimonials, • Big motivational meetings of
• Your own and leaders up line sponsors,
values delivery example • Company events

Create community Structure’s events, traditions

29 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 DELIVERING MISSION,
VISION, VALUES

• Include the information about

vision, mission in every
structure’s events
• Share values through leaders
testimonials, both your own and
your up line sponsors success
stories

30 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 MOTIVATE AND RECOGNIZE

• Recognize achievers
– Success plan
– Sales and recruitment
– First results
– Personal cases
• Show success
–Testimonials, success stories
• Drive dreams and ambitious

31 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 DEVELOP SKILLS AND
CREATE COMPETENCE
How to earn How to How to
money prospect and develop future How to
Product info immediately recruit leaders conduct OOM
OA. Step 2 How
Getting started, OA. Step 1 Make
Newcomers catalogue launch money today
to start building
business today

Buying for Catalogue launch,

themselves Wellness club

Catalogue launch, OA. Step 2 How

Sellers OA. Step 1 Make
Beauty academy, to start building
money today
Wellness academy business today

Business Getting started, OA. Step 1 Make

Step 2, OOM, feed-
back session after
builders catalogue launch money today
OOM

LA1. Managers LA1. Managers LA1. Managers

Managers modules modules modules

32 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 DEVELOP SKILLS AND
CREATE COMPETENCE

ORIFLAME OPPORTUNITY MEETING

• Based on leaders wishes

• Global TOP 15 took part in
development
• New brand promise
• Adjustable for individual needs

33 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 ATTRACTIVE IMAGES

34 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 USER FRIENDLY

35 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 EASY ADJUSTABLE FOR YOUR
NEEDS

Add your personal stories

36 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 JOIN NOW!
Get started today and live
the life of your dreams.
YOUR DREAMS – OUR INSPIRATION TM

37 Copyright ©2013 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 DEVELOP SKILLS AND CREATE
COMPETENCE
TRAININGS FOR CONSULTANTS. STEP 1 AND
STEP 2

• Modern methods and tools

• Based of the best practice
of successful leaders in the
World of Oriflame

• Fresh images
• Online methods incorporated
• Connection with OOM

38 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 HOW TO MAKE MONEY TODAY
STEP 1

39 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 HOW TO START BUILDING
A BUSINESS TODAY
STEP 2

40 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 DEVELOP SKILLS AND
CREATE COMPETENCE
BEAUTY ACADEMY

41 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 DEVELOP SKILLS AND
CREATE COMPETENCE
WELLNESS ACADEMY

42 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 WEEKLY DIRECTORS’
MEETING PURPOSE

Develop
Drive
skills and dreams and
competence ambitions and
recognize
achieves

Create
community

Weekly Directors meeting

43 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 WEEKLY DIRECTORS MEETING

AUDIENCE SCHEDULE
• All consultants and • One time per week
guests

CONTENT ORGANIZATION
• Directors OOM • Core team
• Training part
• Informational part
• Recognition part

44 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 WEEKLY DIRECTORS MEETING
AGENDA

1st week
• Big OOM
• Recognition results of previous catalogue
• Training part
• Testimonials
• Focus of new catalogue
2nd week
• Big OOM
• Training part
• Beauty master classes
• Testimonials
3rd week
• Big OOM
• Training part
• Testimonials
• Launch of the new catalogue

LEADERSHIP ACADEMY 1 · MODULE ONE

45 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 WEEKLY DIRECTORS MEETING

PLANNING MEETING WITH MANAGERS

• Outline Agenda
• Appoint Leads
• Everyone Takes Notes
• Delegate and Get Commitment
• Motivate and Inspire

46 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 WEEKLY DIRECTORS MEETING

CONDUCTING MEETING’S ESSENTIALS

• Start on time
• Always open and close meeting yourself
• Include min 2-3 testimonials
• Introduce your Core team
• Use visuals aids (PPTs, products display)
• Use right motivational music
• Delegate presentation and demonstration to
managers

47 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 WEEKLY DIRECTORS MEETING
CONDUCTING MEETING ESSENTIALS

DELEGATION

BEFORE DURING AFTER

• Discuss Tasks • Monitor • Recognize/Reward
• Get Agreement • Praise / Reprimand
• Set Check Points

”The first rule of management is delegation.

Don’t try and do everything yourself because you can’t.”
–AntheaTurner

48 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 WEEKLY DIRECTORS MEETING

FEEDBACK SESSION AFTER MEETING

• Spend 30 min after meeting for a

feedback session with your
managers
• Use corporate coaching model
conducting feedback session
• Give motivation and inspiration

49 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 TIPS

EVERY TIME WHEN YOU ORGANIZE AN EVENT

ASK YOURSELF THREE QUESTIONS:

• What is the target audience?

• What is outcome of the meeting?
• What is the difference from other events?

50 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 ROLE PLAY

• Prepare questions and structure of feedback

session with managers after weekly Director’s
meeting
• Prepare the agenda of Director’s weekly meeting
for the 1st week of upcoming catalogue

51 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 CATALOGUE
LAUNCH EVENT
PURPOSE:
TO KEEP NETWORK ACTIVE THROUGH:

• Giving information about

upcoming catalogue in an
inspirational way
• Focusing on new products and
high profitable products

52 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 CATALOGUE
LAUNCH EVENT
• Part of Directors meeting of the 3rd
week
• Content – new products and
catalogue launch
• Includes presentation, video,
demonstration and testimonial parts
• Conducted by leader, his managers’
and core team

53 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 ONLINE EVENTS AND TOOLS
• Holding events – OOM, BPS, Directors meetings
• Communication
• Oriflame Academy trainings

54 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 NETWORK WEBSITE
MY NETWORK AT A GLANCE!

• Three ways to transform your life

• Picture of my network success
• My personal & network story
• How WE Look Great
• How WE Make Money
• How WE Have Fun
• How YOU can do the same
– Join now!
– Back Office Training Centre

55 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 PURPOSE OF THE DIRECTOR’S
NETWORK WEBSITE
• The Director’s online office latest schedule and news updates –
meetings/trainings – for the whole network.
• Personal group takes to learn about the network
• Conducting network trainings and events
• Conducting L3 meetings and webinars with the manager’s team and
their Core Teams
• Displaying for testimonies and motivating experiences
• Teaching your manager team how to build their Core Teams

LEADERSHIP ACADEMY 1 · MODULE ONE

56 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 CREATE
COMMUNITY
• Network traditions
• Team building
• Special occasions’ events
• Party, beauty and wellness events

57 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 TOP LEADER SPEAKS

“Training and event system is the key element

of successful growing structure”

Conducting events and trainings on regular base I get

so many benefits as:

• High level of motivation and energy

• Show success stories
• Right attractive atmosphere for newcomers and guests
• Great experience to team work
• Opportunity to involve newcomers and find out among
them potential leaders. “Test on leadership”

Tips:
• Conducts events on regular base
• Create own traditions for your network
• Recognize people on each event
• Delegate and involve your Core team

Anna Akhumian,
Senior President Director, Russia
LEADERSHIP ACADEMY 1 · MODULE ONE

58 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 FOLLOW UP SYSTEM

FOLLOW UP CONTACT GROW

LEADERSHIP ACADEMY 1 · MODULE ONE

59 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 FOLLOW UP SYSTEM

• Active consultants – keep them active

• Inactive consultants – reactivate and keep active

60 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 FOLLOW UP WITH
INACTIVE CONSULTANTS

Availability of
Description current catalogue When contact
Those were active in previ-
Inactive 1 ous catalogue,but still
YES On 3rd week of catalogue
catalogue didn’t place an order in
current catalogue

Inactive 2 Those were active last time

NO On 1st week of catalogue
two catalogues ago
catalogues

Inactive 3 Who was active last time On 2nd week of catalogue

NO
catalogues two catalogues ago

61 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 FOLLOW UP TOOLS

• A&N
• Personal Group development
report (PGD report)
• Email

LEADERSHIP ACADEMY 1 · MODULE ONE

62 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 ALERT & NOTIFICATION REPORTS

63 LEADERSHIP ACADEMY 2 · MODULE THREE

 PERSONAL GROUP DEVELOPMENT
REPORT

64 LEADERSHIP ACADEMY 2 · MODULE THREE

 3 MAIN CONCLUSIONS
 Keep network active through:
– Set up constant communication process
– Conduct weekly Director’s meetings
– Hold Oriflame academy trainings
 Follow up inactive and keep have activity rate not less
than 70%
 Use online tools for communication and follow up

LEADERSHIP ACADEMY 1 · MODULE ONE

65 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

 CONGRATULATION!

See you on next Module

-Train to trainers

66 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE

LEADERSHIP ACADEMY 2 · MODULE THREE