OUTLINE FOR PR PROJECT PROPOSAL

PART 1: CONCEPT & INITIATION

A. ANALYZING
1. About the Enterprise (name, brief history, vision, mission, core values, market share,
product(s) / service(s), highlights of current marketing activities from 2019 to now)
2. Situational Analysis (reflect the current situation of the enterprise by analyzing S.W.O.T)
3. Scope of Work (what should enterprise do next?)
4. Objectives & KPIs Setting
5. Target Audience(s)
B. CONCEPT
1. Creative Idea for Future Project
2. Name of Project
3. Main Activities of the Project
4. Total Cost
5. Proposed Timeline for the Main Activities

PART 2: DESIGN & DEVELOPMENT

A. WORK BREAKDOWN STRUCTURE (WBS)

1. Project Breakdown Structure
2. Organization Breakdown Structure
B. CRITICAL PATH METHODS (CPM) & BAR CHARTS WITH FLOAT
1. Activity 1
2. Activity 2
3. Activity 3
…

PART 3: IMPLEMENTATION & CONSTRUCTION

A. GANTT CHART OF THE WHOLE PROJECT

B. BUDGET CATEGORY

PART 4: EVALUATION

A. KPIs MEASUREMENT
B. RISK MANAGEMENT