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Case 2:24-cv-00377-SPG-E Document 1-7 Filed 01/16/24 Page 1 of 29 Page ID #:77

Exhibit G
Case 2:24-cv-00377-SPG-E Document 1-7 Filed 01/16/24 Page 2 of 29 Page ID #:78

AEG has Ticketmaster in its sights; The L.A.-based entertainment giant


ramps up its AXS ticket-selling business at Staples, other sites. - Correction
Appended
Los Angeles Times
February 4, 2013 Monday
Home Edition

Correction Appended

Copyright 2013 Los Angeles Times All Rights Reserved

Section: CALENDAR; Entertainment Desk; Part D; Pg. 1


Length: 883 words
Byline: Todd Martens, Wesley Lowery

Body

Ticketmaster, long the dominant player in the concert ticket space, now has major company.

Los Angeles-based AEG, the sports and entertainment empire that owns Staples Center, Nokia Theatre,
L.A. Live, the Kings and a minority stake in the Lakers, is angling to reinvent the ticketing business. It's
counting on Staples Center, the busiest concert venue in the United States, to get there.

AEG is now selling concert tickets at its trio of L.A. Live venues via its 18-month-old AXS ticketing
platform. It's the company's attempt to build a national rival to Ticketmaster and challenge the traditional
concert business, including battling scalpers.

A mobile app, for instance, will allow fans to order concessions from their seats.

"AXS is not a ticket transaction for us," said AEG Chief Executive Tim Leiweke. "AXS is a relationship for
us. From the moment someone says they want to go to an event, to the moment they walk out of the
event, we want to capture that relationship from beginning to end."

Tickets for a June 26 Beyonce concert go on sale Feb. 11 and that will be the first Staples Center show
available exclusively via AXS.com rather than Ticketmaster. For now, the trio of sports teams that call the
venue home will continue to use Ticketmaster, but that will change this summer with Kings tickets for
next season, said Bryan Perez, AEG's president of digital, ticket and media.

AEG has been considering a full-scale ticket service since antitrust regulators in 2010 approved
Ticketmaster's merger with AEG rival Live Nation Entertainment.

How big a deal is AXS to Ticketmaster?


Case 2:24-cv-00377-SPG-E Document 1-7 Filed 01/16/24 Page 3 of 29 Page ID #:79
AEG has Ticketmaster in its sights; The L.A.-based entertainment giant ramps up its AXS ticket-selling
business at Staples, other sites. - Correction Appended

"Our potential flow of tickets from our owned-and-operated venues to AXS is about 20 million" tickets,
Leiweke said.

Launching a ticketing firm can be fraught with peril, as Live Nation learned in 2009. The promoter opted
to launch its own ticketing service rather than renew with Ticketmaster, but the ticketing system struggled
with its first major on-sale. Days later, Live Nation and Ticketmaster announced they were merging.

Perez is confident that AXS is ready for the rush that selling Beyonce tickets could bring. "We build
buildings," he said, "so we're patient. We've been doing this for 18 months."

AEG's movement toward the development of its own ticketing arm makes strategic sense, said Dean
Budnick, executive editor of Relix Magazine and co-author of "Ticket Masters," the definitive book on the
event ticketing industry.

Ticketing events in its own venues, said Budnick, allows AEG to cash in on ticketing fees for events and
keep that money from going to Ticketmaster, which essentially amounts to subsidizing its chief
competitor, Live Nation.

Budnick theorizes that Live Nation has long been able to offer more money to performers by using ticket-
fee revenue. Now AEG may be able to increase pay for performers at some of its venues, making them
more competitive for major shows.

For concertgoers, this could mean higher ticket prices in cities where both Live Nation and AEG have
venues -- if the powerhouses enter bidding wars for major concert tours and events, Budnick said.

AEG's attempts to rewrite the ticketing rules include an endeavor dubbed AXS Invite that will allow ticket
purchasers to reserve adjacent seats and then invite friends via email or social networks to purchase
those seats.

Of even bigger interest to fans may be AEG's thoughts on how to thwart scalpers, who use computers to
bulk-buy tickets. "The current method of selling tickets is like Black Friday," Perez says. "You open the
doors at midnight, and people get trampled to death."

AEG's solution is Fair AXS, which will allow fans to sign up to purchase tickets up to a week in advance
of the on-sale date. Customers can select up to three sections in which they would like to sit, and tickets
will be purchased in advance via a lottery system. If tickets remain, there will be a general on-sale.

"If it's a big-bang on-sale, and everyone has to buy at once, naturally the guy with the hardware to
overwhelm the system is going to have the advantage," Perez said. "There's a better way to do this."

There's another reason AEG wanted to launch a competitor to Ticketmaster: data. If there are, for
example, a lot of advance requests for tickets via Fair AXS, AEG can add shows. If there are few, the
company will learn earlier that interest is low and perhaps "that the prices should be lower and there
should be more marketing," Perez said.

AEG has also been buying and investing in technology companies such as Carbonhouse and ByPass to
ensure that it's more than just a platform to move tickets. The goal, said Perez, is that if a repeat Kings
customer walks into Staples Center, he can use an app to have his desired snack-bar items awaiting him
at his seat. Other fan-friendly aspects include an elimination of print-at-home fees and more transparent
ticketing costs, meaning consumers know up-front the final cost of a ticket.

Page 2 of 3
Case 2:24-cv-00377-SPG-E Document 1-7 Filed 01/16/24 Page 4 of 29 Page ID #:80
AEG has Ticketmaster in its sights; The L.A.-based entertainment giant ramps up its AXS ticket-selling
business at Staples, other sites. - Correction Appended

AEG also intends to pitch a service to other venue owners that allows them to sell tickets directly on their
sites rather than force consumers to visit a third-party destination. "This isn't about controlling the front
door," Perez said. "It's about controlling the process and making fundamental changes in the way people
purchase tickets."

--

todd.martens@latimes.com

wesley.lowery@latimes.com

Correction

AEG ticketing: An article in the Feb. 4 Calendar section about AEG's ticket platform, AXS, said Beyonce
would give a concert at Staples Center on June 26. The concert will be June 28.
Correction-Date: February 05, 2013

Graphic

PHOTO: "AXS is a relationship for us," says AEG Chief Executive Tim Leiweke, left, with Bryan Perez.
PHOTOGRAPHER:Bob Chamberlin L.A. Times PHOTO: AEG EXECS Bryan Perez, left, and Tim
Leiweke take a ride outside Staples Center's AXS box office. PHOTOGRAPHER:Bob Chamberlin Los
Angeles Times

Load-Date: February 5, 2013

End of Document

Page 3 of 3
Case 2:24-cv-00377-SPG-E Document 1-7 Filed 01/16/24 Page 5 of 29 Page ID #:81

Joint Venture Gives Live Music and Events a New TV Home


The New York Times
January 19, 2012 Thursday
Late Edition - Final

Copyright 2012 The New York Times Company

Section: Section B; Column 0; Business/Financial Desk; Pg. 6; MEDIA DECODER


Length: 816 words
Byline: By BRIAN STELTER

Body

6:25 p.m. Updated Ryan Seacrest, his talent agency CAA and the events promoter A.E.G. have been
talking for three years about making a cable channel for concerts, live events and other entertainment.

Now they have found the channel space for it at HDNet, the pioneering but poorly distributed channel
owned by the billionaire sports and media mogul Mark Cuban. This summer, HDNet will become AXS
TV, a joint venture of Mr. Cuban, Mr. Seacrest's media holding company, CAA and A.E.G.

''We're going to be able to take what I had hoped to do with HDNet - which was to be live, live, live - and
accelerate that considerably,'' Mr. Cuban said in a telephone interview before the deal was announced
Wednesday afternoon.

Similarly, Mr. Seacrest - who has been the host of the live Fox broadcast ''American Idol'' for nearly a
decade - said that ''music, live entertainment and live events'' would be the base of the channel. His
production company will conceive shows for the channel, as it already does for E! and Bravo, two
channels that are owned by Comcast. Financial terms of the joint venture were not disclosed, and Mr.
Cuban would not say whether he retained the majority ownership of HDNet. But Mr. Cuban and his new
partners said he would continue to run the channel, which was formed in 2001 as a destination for what
was then hard to find on television: high-definition programming.

HDNet grew as high-definition viewership grew, and Mr. Cuban said it was profitable last year. But to
date it is offered in just 27 million households, putting it out of reach of most of the roughly 100 million
cable and satellite households in the United States. The partners said Wednesday that their top priority
was gaining wider distribution. ''Distribution will be the first step,'' Mr. Seacrest said.

To that end, the partners announced that Dish Network had agreed to expand its distribution of the
channel to include non-high-definition homes. The change will allow AXS TV to have more than 35
million subscribers.
Case 2:24-cv-00377-SPG-E Document 1-7 Filed 01/16/24 Page 6 of 29 Page ID #:82
Joint Venture Gives Live Music and Events a New TV Home

In an interesting twist, A.E.G. plans to provide what it calls ''unique ticketing opportunities'' to Dish
Network viewers of AXS TV. Mr. Cuban imagined a scenario that would have artists announcing a
concert, then directing viewers to log online with their Dish account to get ''first crack'' at tickets.

''AXS TV brings DISH subscribers a premier TV destination for concert-goers to watch the most popular
concert acts and provide opportunities for unique ticket sales at venues near them,'' Joe Clayton, the
chief executive of Dish, said in a statement.

A.E.G., the second-largest concert promoter in the United States behind Live Nation, began to roll out the
brand name AXS, pronounced ''access,'' last year with a Web site for concert ticket sales. Executives
said Wednesday that AXS TV will take advantage of the company's events and concert sites, including
the L.A. Live entertainment complex in Los Angeles and The O2 in London, and CAA's relationships with
artists and managers.

These are ''existing resources,'' said Tim Leiweke, the president of A.E.G., that can be mined for new
content for the cable channel and its Web site.

Stressing that artists not affiliated with A.E.G. or CAA will be welcomed, he said, ''This will be open to
anyone and everyone that wants to use this platform to allow an artist to go and talk to their fans.''

He added, ''That said, I guarantee that A.E.G. is going to use it.''

With the joint venture, Mr. Cuban is taking the same approach tried by several other channel owners -
partnering with other established brands to propel a channel forward. Discovery Communications has
partnerships with Oprah Winfrey for OWN and with Hasbro for a children's channel, The Hub.

The arrangement also acknowledges what he called an ''incredibly difficult'' environment for independent
channel owners. Most major cable channels are owned by media companies that have bundles of
channels, affording those companies some advantages in negotiations with producers and distributors.

Of the joint venture assets, he said, ''it's an incredible upgrade for us that would have been difficult -
impossible - to replicate.''

Some of the existing programming on HDNet, including mixed martial arts matches and the
newsmagazine ''Dan Rather Reports,'' will remain in place on AXS TV, Mr. Cuban said. A raunchier
subset of late-night shows - what he calls ''the unrated stuff'' - will be cut out.

Reflecting the emphasis on live TV, Mr. Cuban noted that Mr. Rather already has had some live
programs on HDNet, including coverage of the New Hampshire Republican primary last week. Mr.
Rather does not have a formal contract at HDNet; ''as long as he wants to be there, he's there,'' Mr.
Cuban said Wednesday, repeating what he has said in the past.

Mr. Cuban's other channel, HDNet Movies, will remain as-is.

This is a more complete version of the story than the one that appeared in print.

http://www.nytimes.com

Load-Date: January 21, 2012

Page 2 of 3
Case 2:24-cv-00377-SPG-E Document 1-7 Filed 01/16/24 Page 7 of 29 Page ID #:83
Joint Venture Gives Live Music and Events a New TV Home

End of Document

Page 3 of 3
Case 2:24-cv-00377-SPG-E Document 1-7 Filed 01/16/24 Page 8 of 29 Page ID #:84

Ticketmaster Competitor To Unveil A Web Site


The New York Times
August 23, 2011 Tuesday
Late Edition - Final

Copyright 2011 The New York Times Company

Section: Section B; Column 0; Business/Financial Desk; Pg. 3


Length: 421 words
Byline: By BEN SISARIO

Body

In the latest volley of the entertainment industry's ticketing wars, the Anschutz Entertainment Group, a
concert promoter that owns major arenas like the Staples Center in Los Angeles and the O2 in London,
will begin selling tickets to its concerts this weekend through a sleek new Web site it has developed to
compete with Ticketmaster.

On Tuesday, A.E.G., which is owned by the Anschutz Company, will announce its new ticketing brand,
AXS (pronounced ''access''), and a Web site, axs.com, that on Saturday will begin selling tickets for
events at two spaces in Denver that A.E.G. operates, the Bluebird Theater and the Ogden Theater. The
company created axs.com with Outbox Enterprises, a ticketing start-up whose co-chief executive is
Fredric D. Rosen, Ticketmaster's chief for much of the 1980s and '90s.

In its announcement, A.E.G. refers to several aspects of ticketing that Ticketmaster consumers have long
complained about. Axs.com will display the full prices for tickets, counting all fees, and the company also
says it will never charge to let people print their tickets at home. (Over the last year Ticketmaster has
made efforts to disclose most of its fees up front and eliminate the print-at-home fee, although those
changes have not been made throughout the entire site.)

A.E.G. is using the Denver theaters as a test run, and plans to introduce the system to more theaters by
the end of the year. Timothy J. Leiweke, A.E.G.'s president and chief executive, said in an interview that
the company expected to begin selling tickets for the Staples Center by early 2012, and at the O2 after
the Olympic Games next summer in London.

The company began developing its own ticketing system after the merger of Live Nation, the world's
biggest concert promoter, and Ticketmaster in early 2010. As part of the Justice Department's conditions
for approving the deal, A.E.G. was allowed to license Ticketmaster's software, but instead it chose to
build its own service as a competitor.

A.E.G.'s deal with Outbox allows it to use that company's technology for a ''white label'' ticketing system,
meaning it would make generic tickets that individual theaters or arenas could adopt. But Mr. Leiweke
said in an interview that the company's goal was to build AXS into a consumer brand for all of A.E.G.'s
Case 2:24-cv-00377-SPG-E Document 1-7 Filed 01/16/24 Page 9 of 29 Page ID #:85
Ticketmaster Competitor To Unveil A Web Site

theaters and events. Eventually, he said, the site will include video segments from concerts or a
television network that A.E.G. is developing.

''You will start to see a lot less A.E.G. and a lot more of AXS,'' Mr. Leiweke said.

http://www.nytimes.com

Load-Date: August 23, 2011

End of Document

Page 2 of 2
Case 2:24-cv-00377-SPG-E Document 1-7 Filed 01/16/24 Page 10 of 29 Page ID #:86

Parkhub, AEG Partner to Bring Game-Changing Parking Experience to


Marquee Sports & Entertainment Venues; Multiyear Agreement Names
ParkHub the Official Parking Technology Partner of Multiple AEG Owned and
Operated Venues, Includes; Full Integration Across the AXS Ticketing
Platform
Business Wire
April 11, 2023 Tuesday 4:00 PM GMT

Copyright 2023 Business Wire, Inc.

Length: 1070 words


Dateline: DALLAS

Body

ParkHub, a technology company that provides integrated software, hardware, and payment services for
the global parking industry, and AEG, the world's leading sports and live entertainment company, have
launched a strategic partnership to enhance the parking experience for fans while adding operational
efficiencies to several AEG-owned and operated venues including Crypto.com Arena (Los Angeles, CA),
Dignity Health Sports Park (DHSP) (Carson, CA) and Texas Trust CU Theatre at Grand Prairie (Grand
Prairie, TX). The agreement, brokered by AEG Global Partnerships, makes ParkHub technology
available to all three AXS ticketed venues, creating a seamless integration between the AXS ticket
purchase platform and venue parking operations. Through ParkHub's mobile point-of-sale and parking
inventory solutions, the integration across the AXS purchase flow gives fans the option to conveniently
pre-purchase parking ahead of select events and easily validate their parking pass at the venue. In
addition, the firm's business intelligence platform, Suite, will enable AEG executives to further optimize
parking operations and the guest experience by providing real-time insights into their parking operation.

"Parking is the guest's first on-site point of contact for nearly every event. With some of the world's most
well-known sports and entertainment venues in our network, we place a premium on quality operations
and state-of-the-art services for our fans," said Tyler Verdery, Vice President, AEG Global Partnerships.
"ParkHub's ability to streamline parking efficiencies and handle large volumes of traffic for sports and live
entertainment venues complements our efforts to get guests out of lines and into seats faster."

"We have seen better traffic flow around the L.A. LIVE campus and the transactions are faster now with
ParkHub," said Bill Garner, Senior Director of Parking Operations at L.A. LIVE, Crypto.com Arena and
Microsoft Theater. "Being able to take credit cards at all of our lots has greatly improved the parking
operations. Being able to see live data while in the field has allowed us to better maximize all of our
parking lots."

"From my point of view, ParkHub has brought visibility to the daily operations of the parking system with
intuitive and informative reports in real time and at my fingertips," said Jim Madsen, Senior Vice
Case 2:24-cv-00377-SPG-E Document 1-7 Filed 01/16/24 Page 11 of 29 Page ID #:87
Parkhub, AEG Partner to Bring Game-Changing Parking Experience to Marquee Sports & Entertainment
Venues; Multiyear Agreement Names ParkHub the Official Parking ....

President, L.A. LIVE Operations. "I get a daily report at the end of the night and don't have to wait for
others to complete their task to see how we did. For the line staff, it has simplified the process and
reduced the need for multiple scanners."

In addition to real-time validation of pre-purchased parking, ParkHub also gives fans the option to
purchase on-site parking through Prime-ParkHub's handheld mobile point-of-sale terminal that accepts
and tracks all forms of payment. Guests will experience less time waiting in long lines and more time
enjoying the main event.

"We are continually exploring new and innovative ways to deliver world-class guest experiences at
Dignity Health Sports Park and our partnership with ParkHub helps us provide a new level of hospitality
and convenience, both of which we prioritize for the fans we host each year," said Adam Link, Vice
President of Event Services at Dignity Health Sports Park. "We're thrilled to be integrating their
technology into our parking operations and know that our fans will see it as a valuable new benefit that
gives them more time to focus on the fun and excitement of live events at our venue."

"We are excited to partner with AEG to provide our best-in-class parking hardware, software and services
to customers at world-class venues like Crypto.com Arena, Dignity Health Sports Park and Texas Trust
CU Theatre at Grand Prairie," said Chris Elliston, Chief Revenue Officer at ParkHub. "ParkHub gives
venues and parking operators the ability to quickly and easily authenticate parking passes sold via the
AXS platform, as well as accept cash, credit, and contactless NFC payments on-site, all while tracking
parking availability in real time. This partnership is a win for venues, a win for parking operators, and a
huge win for fans."

"Through the use of ParkHub's platform, we have been able to create a cashless transaction allowing
more vehicles to park in a shorter period of time," said Jeff Kehr, General Manager of Texas Trust
Theatre at Grand Prairie. "Their technology is driving more revenue to our bottom line and has enhanced
the fan's experience by integrating prepaid parking into the event ticketing process."

ABOUT PARKHUB

ParkHub is optimizing the world's journeys by providing cutting-edge enterprise technology to support the
global parking industry. The company's products offer contactless payment options, real-time operational
data, robust performance analytics, and leading integrations with ticketing and parking reservation
providers. For more information, visit parkhub.com .

ABOUT AEG

Headquartered in Los Angeles, California, AEG is the world's leading sports and live entertainment
company. The company operates in the following business segments: Facilities, which through its
affiliation with ASM Global, owns, manages or consults with more than 300 preeminent arenas, stadiums,
convention centers and performing arts venues around the world; Music through AEG Presents, which is
dedicated to all aspects of live contemporary music performances, including producing and promoting
global and regional concert tours, music and special events and world-renowned festivals such as the
Coachella Valley Music and Arts Festival; Real Estate, which develops world-class venues, as well as
major sports and entertainment districts like Crypto.com Arena and L.A. LIVE, Mercedes Platz in Berlin
and The O2 in London; Sports, as the world's largest operator of high-profile sporting events and sports
franchises including the LA Kings, LA Galaxy and Eisbaren Berlin; and Global Partnerships, which
oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and
other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and

Page 2 of 3
Case 2:24-cv-00377-SPG-E Document 1-7 Filed 01/16/24 Page 12 of 29 Page ID #:88
Parkhub, AEG Partner to Bring Game-Changing Parking Experience to Marquee Sports & Entertainment
Venues; Multiyear Agreement Names ParkHub the Official Parking ....

music brands, and its integrated entertainment districts, AEG entertains more than 160 million guests
annually. More information about AEG can be found at www.aegworldwide.com .

View source version on businesswire.com:


https://www.businesswire.com/news/home/20230411005126/en/

CONTACT: ParkHub
Brian Castle
919.360.9690

Brian.Castle@parkhub.com BECK Media & Marketing for AEG Global Partnerships


Shannon Donnelly
310.300.4820

Shannon.Donnelly@BECKMedia.com

http://www.businesswire.com

Load-Date: April 11, 2023

End of Document

Page 3 of 3
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