Concept

Connect on personal &

emotional level
Platform for Celebrities
Involvement of audience
Intimate yet light hearted

Human side making Dynamic Format as

it relatable per guest

Inspiring Anecdotes and

philosophy
 After
Experience
Uplifted Inspired Entertained

Invaluable insights into resilience through

anecdotes of wisdom.
About the Man Behind:

Akash Afley is a seasoned entrepreneur in the

entertainment industry, boasting over 12 years
of experience as an Artist Manager and the
owner of 'Reaping Perfection Entertainment'.
This entity specializes in live events, strategic
below-the-line services, and endorsements.
Additionally, he holds the role of Founder-
Director at Rudrakash Films & Media Pvt. Ltd.

Entrepreneur | Producer | Poet | Script writer | Content creator

Key Features

Celebrity Guest
Engaging conversations
Unique story telling
Charismatic & Comforting hosting experience
Expert team with high production value
 Target Audience

Language: Hindi & Hinglish

Reach: Global
Age group: 18+
Region: Urban + Rural
Category: Interviews, talk-shows, Popular Indians,
Comedy, & Emotionally driven content
 Market Opportunity
1. Digital to Live Entertainment Scope
2. Unique Format
3. Engaging hosting
4. Production quality
5. Emotional Depth
6. Emotionally driven talk show are on high demand.

Surveys by:
Nielsen
IPSOS
Kantar
YouGov
 Present Competition & Standing out:

TRS By Ranveer Alahbadia (Beer Biceps): Topic Based Expert's Interview morever a podcast.

Curly Tales By Kamya Jani: Travel Vlog Based Celebrity interview.

Bombay Journey with Siddharth Alambayan: Guest's Mumbai tales with local places.

The Slow Interview by Neelesh Mishra: Long format with no or very less humor.

Lallantop Interview with Saurabh Dwivedi: Journalism Based Interview.

Unfiltered with Samdish: Goofy and loud content.

Raj Shamani: General Societal Topics with subject matter expert

 Present Standing:
Seven released episodes featuring seven prominent
celebrity guests.
Three episodes remaining to conclude the first season on
YouTube.
Copyright, logo, and packaging are prepared.
YouTube channel has garnered 2.7k subscribers,
surpassing the 1k threshold for monetization.
Accumulated over 2700 hours of viewing time, close to the
400 hours required for monetization.
No marketing or advertising initiatives have been
implemented to date.
The Episodes yet
 Revenue Models
Main Stream DSWAA

OTT Model YT & Sponsorship Model

Know Your Leader - Dil SE The 'Dil Se' behind corporates

Premium Live & YT

 OTT Model
Fresh and unreleased content customized for direct distribution
to over-the-top (OTT) channels prompts the inquiry: what
incentivizes OTT platforms to acquire and showcase such content?
Key factors like the value per episode, celebrity guest, content
adaptability, and production readiness play pivotal roles in
attracting OTT platforms to invest in this bespoke content.
Youtube monetisation and Sponsorship Model

Regular release and impression marketing strategies.

YouTube monetization immediately following the next

release.

Brand integration and sponsorship opportunities.

Data-driven metrics for evaluation.

Know Your Leader - Dil Se!
(NEW CHANNEL)

Revenue from Guest

Election oriented Digital

Marketing

2-3 elections every year.

Continued..
Continuation..
Scope of KYL-DS

The number of MLA seats to be The allocation of MLA seats

contested in the 2024 elections are to be contested in the
as follows: upcoming 2025 elections is
detailed as follows:
Maharashtra: 288 seats
Haryana: 90 seats Bihar: 243 seats
Jharkhand: 81 seats Delhi: 70 seats
In total, there are 459 seats up for Total: 313 seats
contention.
 Premium Live Shows
(Separate Playlist, same channel as main stream)

A live talk show tour hosted by a premium brand targeting potential

associates and customers. The event will cater to a select audience of

150-200 individuals, offering Meet & Greet sessions and a Gala Dinner.

The event will feature a Round Table setup in a cozy ambiance,

supported by sponsors aligned with the target demographic.

 The ‘Dil Se’ behind the corporates
(New Channel)

काम जज़्बाती होकर नही, पूरे जज़्बात के साथ कीजिये

Esteemed figures in top management and renowned personalities in the business
realm will engage with an audience comprising 50-100 HR and Administrative
professionals. The establishment of a new channel will leverage professional
networking akin to LinkedIn to broaden outreach. Aligning with HR's team-building
endeavors and considering a presentation to the Ministries of Commerce & Industry or
Corporate Affairs are avenues worth exploring.
 Milestones & Estimation
In 3 Months - The Foundation
1. Completion of Season 1 on YouTube is ongoing.
2. A backlog of 5-6 unreleased episodes is prepared for pitching to OTT
platforms.
3. The team has been recruited and trained.
4. Initiating pitches for KYL - Dil Se project.
5. Exploring sponsorship-based models and commencing OTT
endeavors.
Monetization of YouTube content has been implemented.
Revenue Generated: NIL & NA
 Milestones & Estimation
In 6 Months - The Sprouting
1. Season 2 comprises 4 episodes that have been released on YouTube.
2. A reserve of 5-6 unreleased episodes is being upheld.
3. Over-the-top (OTT) platform negotiation is underway, progressing towards a
consensus.
4. A total of 12-15 KYL - Dil Se episodes have been released, with revenue estimated at 12
Lakhs.
5. Sponsorships are being secured for the YouTube mainstream, with revenue projected
at 5 Lakhs.
6. Premium live show dates have been scheduled in coordination with confirmed
sponsors.
Revenue Generated: 17 Lacs + YT Monetization
 Milestones & Estimation
In 12 Months - The Shaping
1. Season 2 concludes as Season 3 commences on YouTube.
2. Successfully monetized the OTT platform, generating a revenue of 1.5 Crores from 15 lakh
subscribers.
3. The YouTube sponsorship model is operational, generating revenue of 15 lakhs.
4. Completed 4 out of 9 PLS city tours, garnering revenue of 8 lakhs.
5. Secured 'Dil Se' corporate partnerships for 5 shows, resulting in revenue of 10 lakhs.
6. The KYL-Dil Se initiative is running smoothly, with revenue amounting to 12 lakhs.
Awaiting estimation for YouTube monetization revenue.

Revenue Generated: 1.95 Cr.+ YT Monetization

 Milestones & Estimation
In 18 Months - The Arrival
1. The third season on YouTube concludes.
2. Over-the-top (OTT) platform proves successful for the second season, generating a
revenue of 1.5 crore.
3. The YouTube Sponsorship Model generates revenues ranging from 30 to 50 lakhs.
4. Completion of all 9 PLS city tours with the addition of 5 more shows, resulting in a revenue
of 10 lakhs.
5. Expansion of the 'Dil Se' behind Corporates initiative with 5 additional shows, yielding a
revenue of 10 lakhs.
6. KYL-Dil Se project is running successfully, generating a revenue of 12 lakhs.
Awaiting estimation for YouTube monetization revenue.

Revenue Generated: 2.32Cr.+ YT Monetization

 Total Estimated Revenue Generated in 18
Months:
INR 17 Lacs + INR 1.95 Crore + INR 2.32 Crore =
INR 4.44 Crore + Revenue from YouTube
Monetization
 Expenses - 18 Months
1. Recruitment of 4 team members at a monthly rate of 2.25 Lacs; Total for 17
Months: 38.25 Lacs
2. Compensation for Host & executor: 1 Lac per Month; Total for 18 Months: 18
Lacs
3. Initial investment in Machinery & equipment: 5 Lacs
4. Monthly Office Overhead: 50,000; Total for 18 Months: 9 Lacs
5. Initial Production costs: 20 Lacs
6. Acquisition of Rights for S1 and packaging: 10 Lacs
7. Allocated budget for Digital Marketing: 1.5 Lacs per Month; Total: 27 Lacs
Total Expenses over 18 Months: ₹1,27,25,000/- (1.27 Crores)

Initial Capital required for establishment: ₹65,00,000/- (65 Lacs)

 Total Figure Vs Investment

Estimated Profit at the end of 18 Months:

Total Estimated Generated Revenue - Total Expense = 4.44Cr - 1.27Cr

3.17Cr + YT Monetization
 How Does Arrival look like:
1. Ensuring at least one season is available on a leading OTT platform.
2. Maintaining a presence with at least three seasons on YouTube.
3. The success of KYL - Dil Se, resonating beyond traditional political narratives, with
approximately 25 episodes released.
4. Completion of a successful premium live show tour across nine cities.
5. Production of 12 episodes showcasing the inner workings of corporations in "The 'Dil Se'
Behind" series.
6. Rudrakash Films & Media Pvt. Ltd. has emerged as a prominent content producer in the
nation, boasting a library of over 100 high-quality videos.
7. Utilizing outdoor media for free promotional campaigns across major Indian cities,
generating significant media buzz.
8. Commencement of merchandise sales.
Poised for growth after a brief pause, prepared for the next phase of advancement.
Tavern / Cafe Dil Se with Merchandise Sale. Brand Diversification Starts.
 Stakes and Deals

Equity Investment in Rudrakash Films & Media Pvt. Ltd.

Offer: 12% Stake in the company for a lifetime or until voluntary

dissolution.

Investment: INR 65 Lakhs for the initial foundation phase.

 Conclusion & opening Discussions
Join the journey of India's most intriguing
heartfelt celebrity talk show

Email:
dilsewithakashafley@gmail.com
Call:
Gauravjit Khandagale: 9892012354
Akash Afley: 9766711448