KPI No.

ESI/KPI/Division/Number/Year/Version

Validity Date XX March 2023

Key Performance Indicator – Area Sales Manager Revision No. 0

(ASM) - West Page 1 of 3

LEMBAR PENGESAHAN
APPROVAL SHEET

KPI
Area Sales Manager – West 2
Area Sales Manager – West 2

PT EVO SHINE INDONESIA

Prepared by: Accepted by: Acknowledge by:

Diterima oleh: Diketahui oleh:
Dibuat oleh:

(Hendri Kusuma) (Pieter Indradinata Palim) (Neo Steven)

Head Sales - West Area Sales Manager – West CEO
2

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Do not copy or duplicate this KPI without permission in writing from the management of PT Evo Shine Indonesia

Key Performance Indicator – Area Sales Manager
(ASM) - West
Job Scope & SOP / KPI/KPI
Lingkup Pekerjaan dan SOP
Responsible for achieving target Visit 40 customers per
visit to the customer, fleet and month (consist 20 high
end user frequency buying
names)
Responsible for achieving selling Achieve 100% target
in targets for tire products selling in, target number
assigned to him is set separately
according to the number
assigned to ASM.
Responsible for achieving the Achieve 100% of target
target buying name from the buying names, target
selling of tire products assigned to number is set separately
him according to the number
assigned to ASM.
Responsible for achieving the SE’s Achieve 100% of SE’s
target of visit, daily book order target visit, daily book
(DBO), and active buying name orders (DBO), and active
from the selling of tire products buying name, target
assigned to him number is set separately
according to the number
assigned to ASM.
Dateline to submit Workplan Submit on last day in 3rd
(third) week every
month.
Dateline to submit Expense Submit every week on
Report Monday on the
following week.
No aging stock Ensure stocks to be sold
within 3 months from
arrival
Coaching SE Coaching 1 SE per month
Competitor price and market Monthly report
situation competitor price and
market situation on mid
of the month
Dilarang memperbanyak atau menggandakan setiap halaman dari KPI ini tanpa seizin management PT Evo Shine Indonesia
Do not copy or duplicate this KPI without permission in writing from the management of PT Evo Shine Indonesia
KPI No. ESI/KPI/Division/Number/Year/Version
Validity Date XX March 2023
Revision No. 0
Page 2 of 3
Method of
Measurement/Metode
Pengukuran
Calculated the number of
visits recorded in the
Vendis system
Calculated quarterly
against target. (Refer to
appendix)
Calculated annually against
target.
(Refer to appendix)
Calculated monthly against
target.
(Refer to appendix)
Send by email and date of
submission.
Send by email and date of
submission.
HS to be notified about
aging stock from Logistic
every Friday.
ASM fill in the report
(Coaching Report) and
submit to HS.
ASM fill in the report
(Competitor Price and
Market Report) and submit
to HS.
Criteria/Kriteria
The visit is valid and recorded in
the Vendis system, and Area
Sales Manager (ASM) tag the
location of the customer into
the Vendis system.
This target figure has been
approved by the respective
Head of Sales
This target figure has been
approved by the respective
Head of Sales
This target figure has been
approved by the respective Head
of Sales
Approval from direct superior by
email.
Approval from direct superior by
email.
No stocks left more than 3 months
from arrival.
Selected SE to be coached by ASM
on respected area.
Get updated information from the
market.
 KPI No. ESI/KPI/Division/Number/Year/Version

Validity Date XX March 2023

Key Performance Indicator – Area Sales Manager Revision No. 0

(ASM) - West Page 3 of 3

APPENDIX

ASM TARGET

A. TARGET VISIT MONTHLY:

B. ANNUAL SELL IN TARGET

WEST 2
LT 7,440
CHAOYANG TIRE (in set)
MCT 13,680

C. ANNUAL BUYING NAMES AND DBO

WEST 2
BUYING NAMES 368
TIRE (CY)
DBO CONFIRMED 40,320

Dilarang memperbanyak atau menggandakan setiap halaman dari KPI ini tanpa seizin management PT Evo Shine Indonesia
Do not copy or duplicate this KPI without permission in writing from the management of PT Evo Shine Indonesia