Disclaimer: The information contained in this document is fully confidential, privileged, and

only for the information of the intended recipient and may not be used, published, or
redistributed without the prior written consent of Mohalla Tech Pvt Ltd. (ShareChat & MOJ)

ShareChat Content Moderation Revised Guidelines

1. WEAPONS

(i) Sale, purchase, or any transactional behavior with respect to guns, weapons, related products
such as ammunition – Discard

2. ALCOHOL

(i) Promotion of the direct sale of alcohol to consumers (for example, alcohol home delivery) –
Discard.

(ii) Alcohol-related content targeted at minors – Discard

(iii) Minors smoking or consuming alcohol (acting/performing by minors is fine) – Discard.

(iv) Ads in relation to alcohol are subject to state-wise guidelines.- Please reach out to the
Sharechat team if in case of ambiguity.

3. TOBACCO/ DRUGS

(i) Videos promoting the sale of hand roll cigarettes/cigarettes/hookah / electronic cigarettes –
Discard.

(ii) Sale, purchase, or any transactional behavior with respect to ganja, drugs, weed, Satta,
Matka, illegal substances – Discard.

4. ABUSIVE/PROFANE LANGUAGE

(i) Abuses used for humour/double meaning jokes and in performances/concerts/stand-ups are
adult approved unless the abuse is specifically/deliberately targeted at individuals or
communities, including but not limited to LGBTQ, Dalits, Muslims, Hindus, or on the basis of
religion, race, ethnicity, gender. This type of deliberate abuse is done without context is –
Discard.
(ii) Hate speech against individuals or communities, including but not limited to LGBTQ, Dalits,
Muslims, Hindus, or on the basis of religion, race, ethnicity, gender – Discard.

5. BLOOD/GORY AND VIOLENCE

(i) Representation of intense violence or blood – Discard.

(ii) Self-harm including suicide attempts, blood vomit, cuts on the body– Discard.

(iii) If blood is not visible in accident-related content or visuals are blurred/masked then it is fine
as long as the content is not otherwise gory. – Discard.

(iv) Violence/blood with respect to religious practices or in connection with any religion
(irrespective of whether the violence/blood is in relation to a religious festival) – Discard.

(v) Endorsing or committing suicide – Discard.

(vi) Body parts disseminated during an accident (unless part of the news, CCTV footage or
discussion of the incident/crime with blurred visuals are fine) – Discard.

(vii) CCTV footage of crime is fine. If such footage is NSFW, gory or disturbing – Discard.

(viii) Disturbing, violent, gory or NSFW images of human bodies – Discard (tattoo, skincare,
piercing videos are fine).

(ix) Images or videos showing rape or sexual assault (unless part of the news or CCTV footage
[not revealing name/place or pic of victim]), child sexual abuse (explicit or implicit) – Discard.

(x) Violence against children – Discard.

(xi) Videos by acid attack survivors or videos by creators to generate awareness about acid
attacks are fine.

6. PERSONAL INFORMATION

(i) Sharing or asking for PAN card, Aadhaar, passport – Discard.

(ii) Sharing or asking for a mobile number, if in relation to prohibited activities like selling or
dealing in drugs, prostitution, weapons, gambling, sex services or other illegal materials –
Discard.
(iii) Mobile number, or mobile number together with NSFW emojis, mentioned in a post caption
(image/video) or caption in relation to selling or dealing in drugs, weapons, gambling, abortion
services, prostitution/call girl services (for example, call me on [phone number] for XYZ service) –
Discard.

7. ANIMALS

(i) Images/videos showing animals in suffering or as abuse – Discard.

(ii) Animal rescue images/videos are generally fine. Such videos, when they are disturbing, gory
or with blood – Discard.

(iii) Content depicting or suggesting sexual activity between animals and humans or pornography
showing such sexual activity – Discard.

(iv) Raw Videos from Butcher shops are - Discard

8. ORCHESTRA / STAGE DANCE

(i) Orchestra/stage dance which involves nudity, partial nudity, touching or showing of private
parts in the performance or is otherwise NSFW – Discard.

(ii) Pole dance or lap dance in with sexual manner and with nudity – Discard.

(iii) Any dance performance, on stage or otherwise, showing any of the following:

❖ Sexual misconduct or sexual manhandling of the performer;

❖ Sexually suggestive activities or an implicit depiction of such activities between the

performers

❖ Display of nudity, sexual misconduct or sexual manhandling in the audience – Discard.

9. HATE SPEECH/POLITICAL CONTENT

(i) Content that involves hate speech or might spread misinformation against any nation –
Discard.[In case of doubts, please contact to ShareChat Team.]
(ii) Content which shows burning or defacement of the Indian flag, Ashoka Chakra – Discard.

(iii) Maps which show India without all of its constituent parts (for example, a map which shows
some Indian territory as being part of neighbouring countries) – Discard.

10. BULLYING/ HARASSMENT

(i) Body shaming (such as for being too fat or thin, or calling attention to a person’s body with the
intent of shaming them) – Discard.

(ii) Scolding, swearing, cursing without context– Discard.

11. SEXUAL CONTENT

(1) Intense kissing – Discard.

(2) Pornographic content or content where any sexual organ (penis, testicles, breasts, female
nipples, vagina, pubic hair, buttock) is visible (includes nudity or visibility through
transparent/semi-transparent clothing) – Discard.

(3) Sexual organs are not visible (i.e. no nudity) but the content is focussed on sexual organs
(breasts, nipples, vagina, pubic hair, buttock) and the content looks non-consensual – Discard.

(4) Images/videos showing body art, and also including visible sexual organs – Discard.

(5) If the focal point of the video/image is cleavage or the intent is to promote nudity/sexual
content – Discard.
[This will require a close call by the moderator. In case of doubts, please contact
ShareChat.]
(6) Content of women with a sexual or derogatory caption or where the subject of the image is
represented in a sexual way and morphed– Discard.

For example, captions like the following are not permitted:

· कौन कौन चोदे गा इसे?
· Who will sleep with this slut?
· Look how big her boobs/butts are.
(7) CCTV footage of sexual content – Discard.

(8) Sexually suggestive female dance which looks like a private moment and not a performance
or rehearsal – Discard.

(9) Food items/Plants (such as cake etc.) with the representation of sexual organs – Discard.

(10) Showpieces/decoration items with the representation of sexual organs – Discard.

(11) Any kind of sex toy advertisement/exhibition – Discard.

(12) Images of lingerie or undergarments with derogatory captions like “what is your bra size?” –
Discard.

(13) Child nudity, content where children’s visible private parts/genitals are the focus/visible –
Discard.

(14) Child pornography – Discard.

(15) Twerking by minors –Discard if the creator visibly looks like a minor/under <18.
[This will require a contextual call by the moderator. In case of doubts, please
contact ShareChat.]

12. NSFW HASHTAGS

(i) All generally used and known NSFW hashtags like #sex+sex #Porn #fuck #boobs or #call me
for sex services & #Hot bhabhi/chut, #aunty lover #bhabhi lover #sexy videos #hot videos with
explicit emojis (if used with on content or as the caption in a post) – Discard.

13. SUPERSTITIOUS ITEMS/ BLACK MAGIC / VOODOO – Discard

14. PRE-NATAL SEX DETERMINATION – Discard.

15. SPAM/BAIT - Discard

● Vashikaran Specialist/ all Love or Marriage problem solution, voodoo magic, totka, black
magic etc (Astrology/tarot card reading is fine)
● Bait - Mis-leading content to gain likes and Shares.
 ● Content that asks to increase fake followers/get cheap chatroom coins, get shared chat
badges by paying such x amount or to purchase share chat profiles - Discard

16. Adult Approved:

● Content that have high cleavage/skin exposure and visibility with intense
kissing/Adult/Double meaning jokes/NSFW gestures(masturbation/lip-locking/lip
biting/seducing etc.) falls in Adult approved(18+Pass) criteria

● If the content is not focused sexually on private parts, represented in a funny and light
sense/humour - Adult approve [This will require a contextual call by the moderator. In
case of doubts, please contact ShareChat Team]

● A performance like a normal belly dance/twerking is fine but with exotic attire
performance [Contextual cases]Adult Approve until it’s not NSFW or having sexual
gestures/touching private parts/nudity etc. [This will require a contextual call by the
moderator. In case of doubts, please contact ShareChat Team]

● Body arts without exposing private parts - Adult Approve

● Images for real-world showcasing Nudity - Adult Approve

● Images of lingerie or undergarments - Adult Approve

● Deep/Intense Kissing, body Interaction in videos which are generally given A[adult] rating
- Adult Approve

● Content showing sex organs in diagrams/models for the purpose of sex

education/awareness/treatments or general education- Adult Approve [This will require
a contextual call by the moderator. In case of doubts, please contact ShareChat Team]

● Jokes which pertain to double meaning or have sexual context/gestures - Adult Approve

● Exhibition of Art/Erotic Sculptures with sexual representation - Adult approve

 17. Silent Discard

 OTT Platform videos like Disney+ Hotstar , Amazon Prime Video, MX Player,Netflix,ZEE5,Jio
Cinema, Sony LIV, Sun NXT etc
 Slide show, animations ,animated video's etc
 Copyrighted clip of cricket & any other sports ( includes direct clippings or recordings with
channel or platform logos etc)
 Edited commercial clips of TV, Movies, OTT etc

Note: Audience shooting cricket matches and sports events in stadium (cheering videos, supporting videos, sports celebrity videos
of stadiums & field etc) will be approved.