PRODUCT DEVELOPMENT AND

DESIGN FOR CAR SEAT TRAY

TABLE
COURSE NAME-PRODUCT DESIGN AND DEVELOPMENT
COURSE CODE-21MET816

Prepared by : Gyanendra Bohra(2023PIE5370)

Submitted to: Prof.A.P.S.Rathore(DEPARTMENT OF
MECHANICAL ENGINEERING)
Table Of Content
Acknowledgement………………………………………………………………
Introduction………………………………………………………………………..
Mission Statement………………………………………………………………
Customer Needs………………………………………………………………….
Survey Questions…………………………………………………………………………….
Critical Needs………………………………………………………………………………….
Need Matrix………………………………………………………………………..
Need Importance Rank………………………………………………………………….
Need Metrics…………………………………………………………………………………
Competitive Benchmarking………………………………………………….
Concept Generation…………………………………………………………….
Concept Sketches………………………………………………………………………….
Concept Selection………………………………………………………………..
Cost Analysis……………………………………………………………………….
Return On Investment…………………………………………………………
Conclusion………………………………………………………………………….
 Acknowledgement
I would like to express my sincerest gratitude to Professor
A.P.S.Rathore for his invaluable contribution to this project.
His guidance, expertise, and unwavering support have been
instrumental in shaping the direction and success of our
endeavor.
Throughout the journey, Professor A.P.S. Rathore has
provided invaluable insights, challenged my thinking, and
encouraged me to strive for excellence. His dedication to
academic excellence and commitment to our growth have
inspired us to push beyond our limits and achieve our full
potential.
I am deeply grateful for the countless hours Professor
A.P.S.Rathore has invested in mentoring us, sharing his
knowledge, and refining our ideas. His passion for the subject
matter has ignited our own passion and fueled our
determination to deliver nothing but the best.
I extend my heartfelt thanks to Professor A.P.S.Rathore for
his unwavering support, guidance, and belief in my abilities.
This project would not have been possible without his
invaluable contributions, and for that, I am profoundly
grateful.
Thank you, Professor A.P.S.Rathore, for being an exceptional
mentor and for making a lasting impact on our academic and
professional journey.
Warm regards,
Gyanendra Bohra(2023PIE5370)
 INTRODUCTION
In the realm of automotive innovation, the design and
development of car accessories play a pivotal role in
enhancing comfort, convenience, and overall user experience.
One such accessory that has gained significant attention is the
car seat tray table. As vehicles become more than mere modes
of transportation and evolve into mobile spaces for work,
leisure, and productivity, the integration of functional and
ergonomic accessories becomes increasingly important.
This report delves into the design and development of a car
seat tray table, exploring its significance in the context of
modern-day automotive ergonomics and user-centric design
principles. Through meticulous research, iterative design
processes, and user feedback, this project aims to create a
versatile and practical solution that addresses the diverse
needs of passengers during their journey.
The car seat tray table serves as a multifunctional platform
within the vehicle, offering users a convenient space for
various activities such as working on a laptop, enjoying a
meal, or engaging in recreational pursuits. By seamlessly
integrating into the vehicle's interior, this accessory not only
optimizes space utilization but also enhances the overall
comfort and functionality of the cabin environment.
Throughout this report, I will delve into the key stages of the
design and development process, including ideation, concept
generation, concept selection, and refinement. Additionally,
we will examine the considerations and challenges
encountered during each phase, as well as the
strategies(eg.costs,return on investment) employed to
overcome them effectively.
Mission Statement: Car Seat Tray Table

Our mission is to revolutionize the in-car experience for rear seat

passengers by introducing the Car Seat Tray Table—a cutting-edge
system designed to provide a horizontal surface for work or play,
seamlessly integrating into the interior of vehicles.

Product Description: The Car Seat Tray Table is a sophisticated

solution tailored to meet the demands of modern-day travel. It offers
rear seat passengers a stable and secure platform, transforming the
backseat into a versatile workspace or entertainment hub

Key Business Goals:

1. Support Brand Strategy: By prioritizing luxury and personal

comfort, we reinforce our brand's commitment to excellence,
setting us apart in a competitive market.
2. Differentiate from Competitors: Our innovative approach
distinguishes our products from others, offering a unique selling
proposition that resonates with discerning customers.
3. Add Functionality: We strive to exceed customer expectations
by introducing a multifunctional solution that enhances
convenience and enjoyment during travel.
4. Serve Market Demand: With a target audience encompassing
over 20,000 vehicles annually, we aim to meet the needs of a
significant portion of the automotive market.

Primary Market: Our primary market consists of customers with

children, recognizing the importance of catering to families seeking
convenience and comfort during travel.

Secondary Market: In addition to individual consumers, we also

target business customers, including corporate-owned vehicles and
driving services, recognizing the potential for our product to enhance
productivity and satisfaction for professionals on the go.
Assumptions and Constraints:

1. Integration: The Car Seat Tray Table must seamlessly

integrate into a variety of car models, ensuring ease of
installation and compatibility.
2. Aesthetic Appeal: Aesthetics are paramount, and our
product must complement the vehicle's interior design,
enhancing rather than detracting from its visual appeal.
3. Safety Standards: Compliance with government safety
standards is non-negotiable, ensuring the well-being of
passengers and meeting regulatory requirements.

Stakeholders: Our stakeholders include:

 Automobile Manufacturers: Partnerships with

manufacturers are essential for seamless integration and
widespread adoption of our product.
 Car Owners: Endorsement and adoption by car owners
drive our success, as their satisfaction is paramount.
 Passengers: Ultimately, our product enhances the in-car
experience, directly impacting passenger satisfaction and
comfort.
 Interior Designers and Engineers: Collaboration with
industry professionals ensures the optimal design and
functionality of our product.
 End Users with Disabilities: Accessibility and
inclusivity are integral to our design philosophy,
ensuring that all passengers, regardless of ability, can
benefit from our innovation.
 Customer Needs

In designing a table for car comfort, it's imperative to address critical

needs such as passenger comfort, ease of use, and safety. This report
outlines the design considerations and importance ratings for each
need.

Critical Need #1: Comfort of the Backseat Passenger: The comfort

of backseat passengers is paramount for a pleasant journey. The
table's height from the floor should accommodate both children and
adults comfortably. Considering the anthropometric data, a target
height of 61 cm is suitable, ensuring adequate legroom for most
individuals. This is particularly crucial for long drives where
passengers may spend extended periods seated in the car.

Critical Need #2: Strength of the Tray-Table: The tray-table's

strength is essential to support various items placed on it securely.
With a target weight-bearing capacity of 8 kg, the table should
accommodate textbooks, laptops, and other essentials commonly used
in the car. This ensures durability and prevents accidents caused by
the table collapsing or items sliding off during travel.

#NEED Analysis-The table is comfortable to have in the car.

The table is easy to maintain.
The table is easy to use.
The table protects items placed on it.
The table is safe.
The table is high quality.
Survey Questions: The survey questions aim to gather feedback on
additional features desired in car seats, passenger preferences, and
potential uses for a table in the car. By understanding consumer needs
and behaviors, car manufacturers can tailor their designs to better
meet customer expectations and enhance the driving experience.