MihoYo

New Business Model

Travel Guide

Overview

Geography About Mihoyo

. MiHoYo has released bestselling video
Landmarks games with themes centered around
renowned intellectual properties, which
Festivals form a multi-dimensional matrix of
products that enhances its lead in
competition; at reasonable prices;
Cuisine MiHoYo’s original intellectual properties
have attracted a large number of users
with high consumer stickiness.
Architecture
 Lush and green landscapes
Tall and steep cliffs

Free-to-Play (F2P)
x

Ancient ruins
Rolling hills
 Free-to-Play
miHoYo's games, such as Genshin Impact,
Honkai Impact 3rd, and Tears of Themis,
are available for free download and play.
This lowers the entry barrier for
players, attracting a large user base.
Gacha System
Travel Guide

But How Actually Gacha

Systems Generate Profit?
Gacha System Profit

High Player Engagement and Retention

Events, updates, and limited-time offers incentivize frequent
play and spending.

Monetization through In-Game Currency

To make more pulls, players buy additional in-game currency
with real money

Psychological Triggers
Limited-time characters or items create urgency, driving
players to spend money quickly
Battle Pass and Subscriptions
 Merchandising and
Licensing

Merchandise Merchandise Merchandise

Travel Guide

Community Engagement
and Marketing
Composer : Yu Peng Chen