PROPOSAL ON

FACTOR THAT INFLUENCE BEST PROMOTIONAL ITEMS FOR BRAND

AWARENESS

1.1 INTRODUCTION

Promotional items, also known as promotional products or giveaways, are items branded
with a company’s logo or message and distributed to promote a brand, product, or event.
These items help increase brand awareness, build customer loyalty, and attract new
customers.

Branding is one of the most important marketing tools used to increase visibility.
However, with the current abundance of brands and advances in technology, this is
becoming increasingly difficult. The internet is becoming more and more pervasive in
every consumer's life, with consumers spending most of their free time on computers,
smartphones and social networks. Currently, the most popular advertising is on social
networks, forums and similar communication sites. In 2019, 79% of businesses used
online social media, and this figure is rising. Among the fastest growing tools are social
networks. Almost everyone who has internet access also uses different social networks.
So, in today's world, it is compelling for a company to take advantage of them.

Therefore, in order to increase the brand awareness, it is necessary analysing and

understanding what consumers want and seek when they go online. According to
(Adcock, D.; Halborg, A.; Ross, 2001), the main feature that differentiates consumers is
that online consumers have a computer and the internet. The aim will be to determine
what factors increase the brand awareness, how the consumer searches for information on
the Internet and what should be done to increase brand awareness.

1.2 STATEMENT OF PROBLEM

One major fact is that we are being bombarded with advertisement messages day-in-day -
out from all imaginable media. The average consumer is exposed to a very large number
of advertisements every day, particularly the urban and semi-urban population.
 Advertising has been perceived as a veritable medium of stimulating, motivation and
influencing the purchase and other behavioral response of their prospective customers.
The potency of advertising in product promotion cannot be over emphasized.
Though Laspotech Radio station are made known to their customers through advertising,
there are still some problems affecting customers’ awareness of their products.
Though there are other media through which Laspotech advertises its studio, television
advertising is of more important in Laspostech advertising. Although there are certain
problems encountered by Laspotech in advertising its studio in Lagos metropolis; such as
the appropriate time to reach the target audience at the same time, the problem of which
television houses within Lagos metropolis watch most, the quality and clarity of
messages that will be best understood by Laspotech customers or perspective customers.
Despite all the benefits derivable from sales promotion and the need to keep up with stiff
competition in the market place, many organizations especially in the developing
countries still fail to accept sales promotion as a marketing tool to be reckoned with?
The question the researcher seeks to address is, what is the actual impact of television
advertising of Laspotech studio on residents of Lagos metropolis concerning numerous
problems confronting television advertising production?

1.3 AIMS AND OBJECTIVES OF THE STUDY

The aim of this study is to identify the factor that influence best promotional items for
brand awareness. This will be determined through the objectives outlined below:-

i. To shows and educate student the relevance of promotion items in brand awareness.
ii. To buttress on the usefulness of promotion in a brand and to emphasize on the need of
props in the studio.
iii. To explain concept of broadcast journalism and its contribution towards the development
of the country.
iv. To recommend suitable promotional tool for Laspotech studio
1.4 LIMITATIONS OF THE STUDY
However, there is no boon with a bane. This study and its research course
inconsequentially adapted some inept in which the team tried to solve .

● Material: The research topic is limited in material and this posed a major difficulty in

reaching our goal.

● Duration: This research work had to be completed with a brief space of time, during a

pandemic that produced movement restrictions. More so the research team are students,
who have academic responsibilities to bear alongside the research work

● Finance: This is a threat that shook the foundation of this research, the insufficiency of

funds especially when needed stood as a great opposition in reaching our goal

● TeamWork: This should not have been a problem but alas it stood as one. The research

team is a group of five from different backgrounds and with different ideologies.
Everyone wanting to be heard and ideas implemented became a serious issue.

2.1 REVIEW OF LITERATURE

Promotion is a tool used by retailers and manufacturers to invite consumers to buy more
or attempt to service or product. Used as a result of sales promotion for storing large
amounts, inviting many new customers and more sales increase.
Promotion is one of the elements of the marketing-mix that is often turned to by local
self- governments, particularly under the conditions of market economy, where
competitiveness is one of the key determinants. In competitive surroundings, it is not
enough to prepare a' production offer. It is also necessary to communicate the fact of its
existence, so that the prospective users can show their interest in the product and their
willingness to purchase it. Communication with the external and internal environment,
which is one of the basic tasks of promotion, should constitute an element of a wider
marketing activity conducted within the framework of the accepted marketing strategy.
The formation and implementation of such a marketing activity is related to the
 development of the tools to influence the market, which are referred to as marketing-mix.
Following the above terminology, the set of promotion tools (instruments) is referred to
as promotion-mix.

4.0 PRESENTATION

Having gone through all the body of knowledge at our disposal and consulting with
relevant professionals in the field, the research team will put up a proper assessment and
presentation of the said topic as product catalog are meant to capture dynamic actions in
sports broadcasts, improving the visual impact and giving viewers a more immersive
experience.

5.0 SUMMARY AND CONCLUSION

Catalog, which improve the quality and aesthetic appearance of product while offering
producers and directors a wealth of creative options, are essential tools in the TV studio
setting. TV studios may greatly improve their shows, fascinate consumers, and keep a
competitive advantage in the ever changing media landscape by investing in stabilizing
technology.
 References

Adcock, D.; Halborg, A.; Ross, C. 2001. Marketing Principles and Practise. England.

https://www.researchgate.net/publication/
376458552_Brand_Awareness_and_Promotion_in_Social_Networks_Based_on_the_Exa
mple_of_a_Lithuanian_Supermarket_Chain/link/6579a564cbd2c535ea2196d2/
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