Grape leaves rolling

machine

planning and development product

Dr . Rami Al-Dweeri
 Executive summary
-
We want to help chefs reduce it effort
-
We give effective results in a short time with high quality
-
We want to make the machine out of iron and plastic so that
its weight is not heavy
-
And its price is suitable for all social classes

Marketing plan
 Introduction
Are you tired of rolling grape leaves?

The product is a mechanical device designed to

facilitate the process of wrapping grape leaves. It
compresses the leaves and, from the same
device, dispenses a specific amount of filling, as
determined by the consumer. The filling is placed
on the leaf and then rolled. The device comes in
two sizes: a smaller one for household use, which
is significantly lighter than the larger size. The
larger size is intended for restaurants serving
Middle Eastern cuisine. Its user-friendly design
ensures that all consumers can easily use it,
reducing both time and effort.
1- Our vision : to sell our product in global markets and create
new production lines .

2-Our mission: enable restaurants and mothers to roll grapes

leaves in a shorter and faster time without getting tired

3-Objectives: 1- increase awareness and recognition about the

product.
2-Converting the product from a luxury product to a need
product,
define your goals
set realistic goals that are achievable

create awareness
01 for people about my product

Achieving sales
02 as a beginning , the profits should be 30%

create a website
03 with all the information about my product
and involve feedback from people who
purchase the product

Create a page
04 on social media and reach 100,000 followers
 01
know our
audience
• restaurants who provide arabic food

• people who cook in house

• Targeting the age between 25-60, their
status is mostly married, there is no specific
gender, maybe a mother, maybe an single
dad , maybe a man who lives alone.
Target Market I fully understand the importance of accurately identifying the target
audience. I have a clear plan to reach the target demographics and
present "Wrap Roller" as a suitable solution for them.

For Home Users:

▪ I will design the compact version of "Wrap Roller" with

soothing colors and a contemporary design that
complements the look of home kitchens.

▪ I will target social media platforms such as Instagram and

Interest to reach this audience. I will share illustrative
videos demonstrating how to use the product to prepare
delicious dishes at home.

▪ I will use the hashtag "#WrapRollerHome" to

encourage users to share their creations and
meals prepared using "Wrap Roller."
• I will directly approach restaurant and cafe owners using
communication methods like email and phone calls.

• I will offer exclusive product presentation sessions to

showcase how "Wrap Roller" can enhance preparation
and presentation processes in their establishments

• I will also provide customization options to suit the unique

needs of each restaurant.

• For each category, I will ensure the provision of excellent

technical support and customer service to address
inquiries and assist them in efficiently using "Wrap Roller."
I will emphasize product quality and precision in design
and performance, ensuring that customers feel they are
investing in a product that offers true value.

• Continuing to foster innovation and engaging with

customers, I will ensure that "Wrap Roller" becomes not
only a product but also a unique experience that caters to
the needs and desires of all
 02
competitors
analysis
• Our product works without external
interference

• As for the competitors’ product, it needs

human intervention

• (there are no direct competitors, people

always seek to facilitate their business, so
they will quickly accept the product)
 Tactics and Strategies
6 months after the product was launched
budget 1-sales should increase by 20% Adapt and Improve
2-increase the number of website visitors by 35%
As a beginning The budget Monitor the plan’s
3-Also, social media should be increase by 35%
should be light and performance and be
affordable for cost ready to adjust strategies
based on the results

Timeline Measurement and Metrics

launching machine in the In this step we will measure the success of plan If we
season of varicose veins achieve 35% of sales
such as april and may people became fully aware of my product
months in 2024 Here we know that our plan is success
 market trend
• We will stand out by launching a new product that has
never before , facilitated the process of rolling grape
leaves.

• The old machine in the market that needs someone to

put the paper and put the filling

• However, with the presence of our machine, it does not

need human intervention at all. It puts the paper and
the filling and gives the final shape by itself.
 marketing channels
channels for reaching our audience Such as :

know my show it in
paid advertising, social media
target appliances
paid to very such as
audience and stores
famous chef who youtube ,
communicate 1-Electric stores.
known for his facebook,
with them by 2-to restaurants
delicious food instagram
emails or 3-Through
for using his
phone intermediaries in
machine in front
of people . neighboring
countries.
 Promotions
I am the owner of an innovative project named "Wrap Roller," and I am committed to developing creative
marketing strategies to capture customers' attention and increase awareness of my product:

I will share diverse content, including Collaborate with digital Offer special deals to customers:
illustrative photos and videos influencers to promote • I will present limited-time offers
showcasing how to use the product the product on the product to incentivize
and prepare delicious wrapped meals. customers to make a purchase
I am committed to effectively implementing these strategies to ensure the success of "Wrap Roller" and to provide
customers with a distinctive usage experience. I will continue to learn and improve constantly to deliver the best
value and satisfaction to my customers.

Participate in food Rely on personal stories and
exhibitions and events: experiences:
in local and international • I will publish it on social media
platforms to highlight the product's
benefits through real experiences.
I will offer referral rewards:
• I will boost the friend referral
program, allowing customers to
refer their friends to purchase
"Wrap Roller" in exchange for
rewards or discounts.
•
Swot analysis
The iron we use waterproof That is, if exposed to •
O
the target group is large in the market
water, it will not be destroyed. (high profit returns)

• Very fast producing approximately 60 pieces in

30 minutes.

w
• Its performance is good as it brings out the final
shape beautifully. • The inability to use it without electricity.

• The quality is: that it does not spoil easily and is • Expensive .
long lasting.

• Keeping pace with technology and saving time

and effort
T • Ease of competitors entering the
market and making a similar
product
 Estimated sales
According to 2021 And as for other
statistics statistics
49% 30%
there are 10,000 restaurants
providing arabic food
the percentage of the percentage of my
mothers in Jordan sales to this category 50%

that our sales for this

category
Estimate
cost
 manufacturing cost for
the small machine: the large machine:
at the price of 80 jd at a price of 150 jd

1- Aluminum 1 and half sheet: 18jd 1- Aluminum 3 and half sheet: 27jd

2-plastic 1/2 sheet : 10jd 2-plastic 1/5sheet : 20jd

3-Control panel 1 : 15jd 3-Control panel 1 : 15jd

4-electrical wires : 5jd 4-electrical wires : 8jd

5-accessories (handle, rubber, glass) : 7jd 5-accessories (handle, rubber, glass) : 10jd

Total manufacturing cost = 55jd per item Total manufacturing cost = 80 per item
 The break even point
To calculate we must consider the following information :

1- fixed cost: website 3000 , warranties every month 500 = 3,500

2-variable cost: marketing cost 10,000 , raw material 30,000 , distribution 8,000, Manufacturing and
production cost 50,000 =98000

The profit per item

1- the manufacturing cost for the small size is 55 we sell it at a price of 80 so the profit per item is 25

2-the manufacturing cost for the large size is 80 we sell it at a price of 150 so the profit per item is 70
Thanks!

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