Class-X Subject:

Social Science
TOPIC OF THE PROJECT – “Consumer Awareness

B. Follow the sequence of pages as given below:

i. Cover Page (Topic, Name, Roll No,Class, Subject,
Assigned by (Subject Tr name)
ii. Acknowledgement
ACKNOWLEDGEMENT FORMAT: I would like to
express my special thanks of gratitude to my teacher
(Name of the teacher) as well as our principal (Name
of the principal) who gave me the golden opportunity
to do this project on the topic (Write the topic name),
which also helped me in doing a lot of Research and I
came to know about so many new things I am really
thankful to them. Secondly I would also like to thank
my parents and friends who helped me a lot in
finalizing this project.

iii. Index (Contents with page no.)

iv. Topics to be explained
a. Who are consumers?
Consumers are the ones who buy or avail commodities or
services. In the process of buying the goods and services
till the time they use those goods and services; they have
certain rights and responsibilities as a customer which he
or she is not always aware of. This might happen due to
lack of knowledge and ignorance.

b. Consumer exploitation
Consumer exploitation is a situation in which a consumer is
cheated or given false information by the producer. Large
companies with huge wealth, power and reach can
manipulate the market in various ways. At times they pass
on false information through the media,and other sources
to attract consumers
c. Consumer rights
Consumers have certain rights that are essential for their
protection and empowerment. The key consumer rights
include the right to safety, where consumers are
safeguarded from hazardous products; the right to
information, ensuring businesses provide accurate details;
and the right to choice, allowing access to a variety of
quality goods and services. Additionally, consumers have
the rights to be heard, seek redressal, and receive
consumer education, enabling them to make informed
decisions and voice their concerns effectively. These rights
are upheld through consumer protection laws and
regulations
d. World Consumers Rights Day-15th March
World Consumer Rights Day is observed annually on
March 15 to raise global awareness about consumer
rights and needs.1The day is marked as an opportunity to
demand that the rights of all consumers are respected
and protected, and to protest against market abuses and
social injustices that undermine those rights.1The theme
for World Consumer Rights Day 2024 is 'Fair and
responsible AI for Consumers', which highlights concerns
regarding misinformation, privacy violations, and
discriminatory practices perpetuated by AI-driven
platforms.14 This theme underscores the importance of
ensuring that AI technologies respect and uphold
consumer rights in the digital age. The consumer
movement creates events and campaigns to educate
people about their fundamental consumer rights, which
include the right to safety, the right to be informed, the
right to choose, the right to be heard, the right to seek
redressal, and the right to consumer education.
Responsibility of consumers
While consumers have certain rights that are protected by
law, they also have corresponding responsibilities to
exercise those rights effectively. Some of the key
responsibilities of consumers include:
 • Reading and following product labels, instructions, and
safety guidelines carefully.3
• Investigating the quality and safety standards of
products before making a purchase.3
• Responding promptly to product recalls.3
• Recognizing and avoiding deceptive or unfair selling
practices.3
• Practicing comparison shopping to make informed
choices.3
• Being honest and transparent in their dealings with
sellers.3
• Voicing their concerns and complaints about
unsatisfactory products or services.3
• Reporting unsafe, illegal, or unethical business
practices to the relevant authorities.3
• Seeking out accurate information about products and
services before making purchasing decisions.3

Consumer awareness
Consumer Awareness
Consumer Awareness is the level of knowledge and
understanding that individuals have about their rights,
responsibilities, and the information needed to make
informed purchasing decisions.1234Empowering consumers
through education is crucial, as it allows them to make
informed decisions when purchasing products and
services.5
The key aspects of consumer awareness include:
• Awareness of consumer rights: Understanding one's

rights as a consumer, such as the right to safety, the

right to information, the right to choose, and the right to
be heard. ()
• Knowledge of product information: Being informed

about the features, quality, and safety of products

before making a purchase. ()
• Ability to identify deceptive practices: Recognizing and

avoiding unfair or misleading marketing tactics. ()

 • Comparison shopping skills: Comparing prices and products
to make the best purchasing decision. ()
e.

Consumer movement
The consumer movement emerged as a “social force” in India to
protect and advance consumer interests in the face of unethical
and unfair trade practices. As a result of these efforts, the Indian
government enforced the Consumer Protection Act of 1986, also
known as CORPA.
The Consumer Movement in India
f. The consumer movement in India has a long history, with roots
dating back to the Vedic period.7During the Indian
independence movement, leaders like Gandhi protested against
the taxation of basic consumer goods and encouraged self-
sufficiency through initiatives like the Khadi movement.7After
independence, the Indian government recognized the
importance of consumer protection and established the Indian
Association of Consumers in 1956.7However, this organization
was not effective in achieving its goals.7In the 1960s, the
consumer movement gained momentum with the founding of
organizations like the Consumer Guidance Society of India
(CGSI) and the Consumer Education and Research Centre
(CERC).7

Consumer Protection Act 1986

Overview of the Consumer Protection Act, 1986
g. The Consumer Protection Act, 1986 was enacted to provide
simpler and quicker redressal of consumer grievances.1It
introduced the concept of 'consumer' and conferred additional
rights on them.1The Act aims to protect the interests of
consumers and makes provisions for the establishment of
consumer councils and dispute resolution forums.23The Act
covers areas such as safety, quality, quantity, potency, purity,
and price of goods and services.512 The Act has been amended
several times, in 1991, 1993, and 2002, to make it more
consumer-friendly
Jago Grahak Jago
Wake up consumer. "Jago Grahak Jago" literally means 'wake up
consumer' in English. ''Jago Grahak Jago'' is a campaign to create
awareness about the consumer rights and their duties.
Jago Grahak Jago is a consumer awareness program launched in
2005 by the Department of Consumer Affairs under the
Government of India.1The program aims to educate consumers
about their rights and protect them from unfair business practices.3

Key Features of Jago Grahak Jago

• Provide information on product specifications such as quality,
quantity, potency, purity, and price to protect consumers from
unfair business practices.3
• Ensure consumers have access to products at competitive
costs.3
• Guarantee the right to consumer education.3
• Enable consumers to file complaints against unfair business
practices.3
• Ensure that consumers' interests are fairly considered in a
suitable forum.
h.