Chapter 1 : Introduction

1.1 Background
With advances in the marketing industry and information
technology, I was encouraged to do an internship at Argia Academy
Indonesia. My intention was to gain experience or basics in marketing
that could be useful for my future life.

The reason I did an internship at Argia Academy was because it

was close to my house. Not only that, Argia Academy itself has many
learning programs, which made it easier for me to learn.

1.2 Company Profile

Argia Academy was originally a business division of CV Argia
Teknologi Nusantara which was formed at the end of 2017 which
focused on Facebook Marketing education and training services, website
creation, SEO, and Google Ads. CV Argia Teknologi Nusantara itself
was founded on August 11 2011 with its main business fields being
software consultants and online marketing consultants.
As time goes by, demand for digital marketing education and training
services has increased, especially from partner companies CV
ArgiaTeknologi Nusantara. The majority of partners complain about the
difficulty of finding digital marketing talent who can help handle their
digital marketing needs.
Seeing this need, finally, at the beginning of 2019, ARGIA ACADEMY
was developed into an Education and Training Institution under PT Argia
Akademi Indonesia to become a more professional and credible
institution.
 1.3 Purposes
1.This Practical Work Report at Argia Academy Nusantara was
written to fulfill the English Report Assignment as a requirement for
completing the final assignment in this last semester.
2.This Practical Work Report at Argia Academy Nusantara was
written to enrich knowledge about the experience of Industrial Work
situations for vocational school students majoring in Computer and
Network Engineering.
3.This Practical Work Report at Argia Academy Nusantara was
written to enrich skills experience, especially related to marketing and
creating online websites.

1.4 Advantages
1.This Practical Work Report at Argia Academy Nusantara was
created to provide useful information regarding the situation in the
Practical Work environment to all vocational school students majoring in
Computer and Network Engineering, especially for Nglegok 1 Vocational
School students who will carry out internships.
2.This Practical Work Report at Argia Academy Nusantara was
created to obtain information about all the knowledge that can be
obtained during the 6 month internship that has been carried out,
especially knowledge information about digital marketing and the online
web.