The Fruggie Cupcakes

WESLEYAN UNIVERSITY – PHILIPPINES
Maria Aurora Extension Campus

College of Education
BASIC EDUCATION DEPARTMENT
S.Y. 2022-2023
BUSINESS PLAN
THE FRU-GGIE CUPCAKES

BARANGAY 1, MARIA AURORA, AURORA
Name of Owners:
Alvin Bernardo
Laiza Bona
Jamaica Dela torre
Rosalie Agraam
Hannah Agravante
Kyla Danseco
Zyrelle Dacquel
Lorraine de Leon
Marchie Causon
Ma. Andrea Espinosa
S.Y. 2022-2023
Table of Contents
Executive Summary 1
Opportunity 2
Expectations 3
Opportunity 4
Problem and Solution 5
Target Market 6
Competition 7
Execution 8
Marketing and Sales 9
Operations 10
Milestone and Metrics11
Company 12
Overview 13
Team 14
Financial Plan 15
Forecast 16
Financing 17
Statements 18
Profit and Loss Statement 19
Balance Sheet 20
Cash Flow Statement 21
S.Y. 2022-2023
I. Executive Summary
The Fru-ggie Cupcakes is a plant based snacks, we can guarantee that the goods is
1 vegetables with no preservatives or any other
healthy and safe since it is made of real fruits and
chemicals.
There are a total of 12 variations of our cupcake which includes 3 main cupcakes without
a jam fillings and 9 different cupcakes with jam fillings. It is made from Malunggay,
Kalabasa,and Carrots. While the fruit jam fillings are made from orange, banana (saba), and
mango. This business is expected to stand out among our competitors since this is unique and
innovative which will persuade the target market. With the hope of gaining more profit, our team
decided to offer numerous benefits and sales to our customers. There is indeed risk of bankrupt
or loss in our business since the ingredients needed are quite expensive these days, however,
through the trials conducted, we found that we are able to have a mass production or meet the
expected quantity of our product’s production. This business will be conducted inside the school
with more than 10 competitors which is why we prepared a strategic planning on how to make
this business successful.
The capital needed for this business is not that high and the team are able to provide for
it. Selling cupcakes among students is a good decision since this is one of the most consumed
food by the people or in particular, the students.
II. Opportunity
S.Y. 2022-2023
PROBLEMS
Our vegetable cupcakes business aims to solve the problem of limited healthy snack
options available for individuals with specific dietary restrictions or preferences. Many people
with dietary restrictions or preferences struggle to find snacks that are both healthy and delicious.
Some people may be allergic or intolerant to certain ingredients, while others may choose to
avoid certain foods for ethical, environmental, or health reasons.
Our vegetable cupcakes are made from wholesome, plant-based ingredients that are free
from common allergens such as dairy and nuts. We offer a range of flavors that cater to different
dietary needs and preferences, such as gluten-free, soy-free, and low-sugar options. By offering a
healthier snack alternative that is both delicious and accommodating of various dietary needs, we
aim to solve the problem of limited snack options for individuals with dietary restrictions or
preferences.
In terms of why customers will want to buy from us, we believe there are several key
factors that make our vegetable cupcakes stand out. Firstly, our cupcakes are made from high-
quality, plant-based ingredients that are both nutritious and delicious. Our cupcakes are also free
from common allergens, which means that customers with dietary restrictions or preferences can
enjoy our cupcakes without having to worry about potential allergens.
Additionally, we offer a wide variety of flavors to cater to different tastes and
preferences, and we are constantly experimenting with new flavors to keep our customers excited
and engaged. Finally, we believe that our commitment to sustainability and ethical sourcing
practices will resonate with customers who value environmentally responsible and socially
conscious businesses.
S.Y. 2022-2023
Overall, we believe that our vegetable cupcakes business offers a unique and appealing
product to customers who are seeking healthier, more inclusive snack options. By providing a
product that meets the needs of a growing market of health-conscious and conscious
consumers, we believe that we can build a loyal customer base and grow our business over the
long term.
SOLUTIONS
Our vegetable cupcakes are made with wholesome, plant-based ingredients that are
carefully sourced and free from common allergens. We use natural sweeteners such as vanilla
extract, fresh milk and a little bit sugar to sweeten our cupcakes and we never use artificial
preservatives or flavors. Our cupcakes are also made with whole grains and nutrient-dense
ingredients such as Squash, horseradish and carrots, which means that they are not only delicious
but also packed with nutrition.
One of the things that sets us apart from our competition is our commitment to inclusivity
and catering to different dietary needs and preferences. We offer a wide variety of flavors that
are gluten-free, soy-free, low-sugar, and vegan, which means that our cupcakes are accessible to
a wide range of customers with different dietary restrictions or preferences. We believe that this
inclusivity sets us apart from other snack options that are often limited in terms of their dietary
accommodations.
Another thing that sets us apart is our focus on sustainability and ethical sourcing
practices. We use organic and locally sourced ingredients wherever possible, and we strive to
minimize our environmental impact by using eco-friendly packaging and minimizing waste. We
believe that this commitment to sustainability and social responsibility sets us apart from other
snack companies that may not prioritize these values.

S.Y. 2022-2023
Finally, we believe that our unique flavor combinations and commitment to constantly
experimenting with new flavors sets us apart from other snack companies. We offer a range of
classic and innovative flavors, such as squash, horseradish and carrot cake, that are both
delicious and unexpected. By offering a range of exciting flavor options, we believe that we can
keep our customers engaged and excited about our product over the long term.
Overall, we believe that our focus on health, inclusivity, sustainability, and innovation
sets us apart from the competition and makes our vegetable cupcakes a unique and appealing
snack option for a wide range of customers.
TARGET MARKET
Customers are one of the most important elements in the business. The customers are identified
by their demographic and psychographic factors;
Age – the products that will be offered are for all ages.
Gender – It is for all gender.
Education – whether you are a professional or not you can avail our products.
Income – since the products are budget friendly and ranging at low cost, customers can purchase
the product in any level of income that the customers have.
Interest – the product that will be offered clicks to the interests of many people especially to
those students who are fond to instagramable photography as we will also offer some photograph
photos for customers.

S.Y. 2022-2023
Lifestyle – if the customers are physically fit and do not have any allergies to the flavors or
seasonings of the products, they can freely buy the products since we are into plant-based
ingredients.
MARKET SEGMENT
Name of Attributes
segment/category
Geographic The geographic attribute of the business focuses only on a certain
municipality found in Aurora Province of the Philippines to secure
that the target market will be served properly by the business owners.
(Business Name) plan to build in Barangay 1, Maria Aurora, inside of
Wesleyan University of the Philippines Aurora Campus, where a
medium concentration of population is present. This is where the
product can be sold.
Psychographic (Business name) wants to attract to attract potential buyers especially
among students who are the major target marker, and teachers as well
as other nonmember that are minor market. As it is offering an
affordable price along with the benefits that we can get from the food
for us to have a healthy body.
Demographic The product can be sold to those who belong to the age bracket of 2
years old and above toddler, children, teenagers and adults both male
and female. One of our target markets is the students as we all know
that most of the students are on a budget especially secondary and

S.Y. 2022-2023
teachers. We know that teachers can influence students to consume
and choose these as a nutritious snack most especially the people
within a lifestyle.
Behavioral The target customers are expected to purchase the product as part of
their daily wants which can pleasure their taste buds and boost their
mood.
COMPETITION
Existing Business Products/services being offered
Holy Fries They are an independent food business offering different kind of
nutritious fries created using various vegetable. They make and
serve what they know and have perfected. Students are also their
target market inside the campus.
Lumpia Wrap and Roll are serving freshly made vegetable rolls with
different plant-based ingredients. Their options include various
flavors with the same price range.
Fruit and Vegetables They offer different chips made from several kinds of vegetable
Chips available in market.

S.Y. 2022-2023
OUR ADVANTAGES
The consumers only deserve the best and healthy; thus, (Business Name) comes to
provide the best, not only for a single entity but for a whole other sphere that benefits with every
purchase. Compared to its leading competition, the product that (Business Name) offers is the
budget friendly anyone could find. (Business Name) is also true to its words when it claims their
products to be delicious and nutritious as they are made from healthy ingredients.
Wrap and Roll offers several advantages over its competition. Those advantage are
exceptional customer service and commitment. The owners of Wrap and Roll themselves to
being on location every day and getting to know the majority of their clients and making their
products from scratch to something exquisite. Delicious and freshly made pastries. Wrap and
Roll will bake pastries daily and only sell what is freshly made for that day. There will never be a
stale pastry served and making sure that the fruits and vegetables are fresh and clean.
BUSINESS LOCATION
Our business is located at Brgy.1 Maria Aurora, Aurora. It is in front of Wesleyan
University. The business location also surrounded by different establishments including, Palawan
pawnshop, Milk tea shop, Computer shop, restaurant etc. The location of the business gave us
the opportunity to gain more customers, especially during week days because it is the days were
S.Y. 2022-2023
students come and go everyday. The main aim is to introduce and produce the product to the
target market.
III. Execution
MARKETING AND SALES
Our business team have various marketing strategy and the very common one is the
social networking. We have created a facebook page in order to establish the image of our
business in the public. With the use of this, we are able to promote our product and collect orders
from our customers. We are also using traditional marketing strategy such as flyers which is a
piece of paper that contains important informations about our business.
The tagline is “Paradise is only a cupcake away” since it conveyed the sensation of being
in a paradise which is the good and positive vibe in relation to our cupcakes when you eat one.
We decided this tagline since we want it not just to be catchy but also profound and meaningful.
A perfect word to substitute in the term “paradise” is The Fru-ggie Cupcakes.
OPERATIONS
TOOLS AND EQUIPMENT
We used 3 classification of baking tools and equipment first is measuring tools, measuring tools
helps in measuring baking ingridients accurately second is bake wares used to cut and shape
ingridients and bake products, last is Miscelleneous tool, Miscellaneous tools intended for
particular purposes that plays vital refers in baking. first classification of baking tools is
measuring tools, in measuring tools we have measuring spoon to measure small volums of
ingridients, measuring cup used to measure dry ingridients, measuring jar used to measure liquid
S.Y. 2022-2023
ingridients, oven thermometer is used to measure heat inside the oven. Second classification of
baking tools is bake wares in bake wares we have muffin pan used for baking miffins and
cupcake easily and evenly, jelly roll pan is a shallow rectangular pan used for baking rolls, last is
cookie sheet is a thin, flat metal pan that has no or only shallow sides to bake a varriety of bakes
product. Last classification of baking tools is miscellaneous tools, in miscellaneous tools we also
have oven it is one of the most important equipment in baking that used nkt just for baking but
also for drying and heating mixtures, food processor used fot chopping, slicing and shredding
ingridients, pastry bag used for designing baked product, pastry used to form desired design on
baked product and the last one is strainer it is used to separating dirt and lumos from dry
ingridients.
TECHNOLOGY
We have three technologies used to make our product. First, we used an oven to cook the
product we made. Second, we also used a mixer to make it easier and not spend a long time
mixing when it is done manually or and lastly, blender, we use a blender to crush and refine all
the ingredients we will use, instead of chopping them finely, the process of making our product
will take longer. Technology helps us , especially in the production of our products, to make our
production process easier
IV. Company
OVERVIEW
There is no mistake, taste the best cupcake, Fru-ggie Cupcake! it is made with fruit and
vegetable so it is not only delicious but very nutritious Fru-ggie Cupcake is ready to serve you
the tasty cupcakes that is made by the following management team:

S.Y. 2022-2023
MANAGEMENT TEAM
NAME POSITION RESBONSIBILITY
Alvin Bernardo Manager The leader and supervised
all the business activity
Laiza Bona Assistant Manager Managed the creation of
fruit jam fillings
Hannah Agravante The They are assigned in
T Rosalie
h Agraam
e F r
Bakers u - baking
g the cupcakes
g i e
Jamaica Dela Torre The Treasurer Keeps the money of the
business including capital.
Marchie Causon They sell and promote the
Zyrelle Dacquel The business and implement all
Kyla Danseco Sellers the strategic plan to gain
Lorraine De leon more customers and assure
Andrea Espinosa that all cupcakes are sold.
Our company envisioned to make cupcake that is affordable in the market and suitable to the
taste of the people. it is designed according to the occassion needs by the customers. our
company aims to expand its branches so that many people can taste our fruggie cupcake
Advisors
The advisor for this business plan is solely Ms. Marialyn Rivera, who supervised and managed
the team on how to make this business more successful.
PROCEDURES:
S.Y. 2022-2023
PRODUCT: FRUITS AND VEGGIE BASED CUPCAKES
INGREDIENTS QUANTITY
Flour 1 kl.
Egg 10 pcs.
Milk 1 liter
Sugar 1 cup
Baking Powder 1 tablespoon
Butter 1/4
Oil 1 tablespoon
Kalabasa ¼ kl.
Malunggay 1 kl. (5 pesos)
Carrots ¼ kl.
Saba 1 kl.
Orange 2 pcs.
Mango 2 pcs.
Vanilla Extract 1 tblspn
Water
GENERAL PROCEDURE:
1. We will need a (fresh malunggay leaves and separate it from its branches; Processed
carrots; squash) that will be used as that main ingredient of the cupcake
S.Y. 2022-2023
2. Refine it in the blender together with 1/3 cup water.
3. Transfer to the bowl and set aside.
4. Combine the following ingredients in a bowl:
 ¼ cup melted butter
 1 cup white sugar
5. Once the sugar and the butter is well combined, add in 2 eggs
6. After mixing add 1 tablespoon of vanilla extract then 1 cup fresh milk.
7. And add ½ cup of (malunggay juice; carrots; squash) that we made earlier.
8. Mix it well and now let’s add the dry ingredients. Add 2 and ½ cups flour and 1
tablespoon of baking powder.
9. Mix together all the ingredients and prepare the mixture.
10. Arrange the molders and cupcake cups then add a scoop of our butter in it.
11. Put it in the oven at 150 degrees and wait 10 minutes to bake.
12. Then prepare the ingredients for icing. Separate the white and egg yolk.
13. Melt ½ cup sugar with 1/3 cup of water and ½ teaspoon of tartar cream.
14. Use mixer until you create the consistency of the icing you want.
THE THREE MAIN FLAVORS

S.Y. 2022-2023
FORECAST
The team is expecting to sell a total of at least 30 bundles of cupcakes in one week during
the business expo and a total of 50 pieces for each purchase of per pieces. We are expecting to
sell this expected quantity to earn enough profit to cover all the expenses and cost in this
business. The Team will maximize the use of many strategies to meet its expectations and the
forecast, selling 30 bundles in one week is quite difficult so we have to do every possible way in
achieving it.
FINANCIAL AND ACTIVITY HIGHLIGHTS (WITH USE OF CHARTS)
DISTINCTION OF PURCHASES
ASSORTED
MALUNG 11.56%
GAY
16.51%
24.76% 47.16%
KAL- CARROTS
ABASA
S.Y. 2022-2023
15.09% 84.90% ITEMS SOLD FROM 424 PIECES IN TOTAL
PER PIECES PER BUNDLES
The table shows the different options we offer to our customers, and in 5 days of selling during
the business expo, we are able to sell a total of 424 pieces. It implies that the carrot cupcake is
the famous option among the customers
FINANCING NEEDED
Members Contribution per head
10 100
S.Y. 2022-2023
BEGINNING CAPITAL 1000 PESOS
The team started with a 1000 pesos as the beginning capital
KEY ASSUMPTIONS
The forecast was done carefully, with todays inflation, we have to do research about the
current prics of all the ingredients and supplies that we needed in this operation. We performed a
trial to test and estimate how much ingredients like egg and flour needed to create a 50 cupcakes.
With that trial and research, we come up with a conclusion that 100 pesos capital investment of
each members is enough the cover the expenses in our first day of operation then circulate and
use it for the consecutive days of operation. That is how the assumptions are made in forecasting.
KEY METRICS
The Fruggie Cupcake will primarily rely on a capital investment from the group members
as the main source of financing for the participation in the business expo. As a group, we have
collectively decided to invest our own money into the venture specifically for the expo. This
capital investment demonstrates our shared commitment to showcasing the Fruggie Cupcake
brand and its products at the event. At this stage, we have not pursued external financing options
such as credit cards, lines of credit, business loans, or equity investments from others for the
expo. However, as the business progresses and additional opportunities arise, we may consider
exploring these financing options to support future endeavors. The specific details and timing of
such financing options will be determined based on the needs and growth of the business. For the
business expo, the funds will primarily come from the capital investment made by the group
members, ensuring our control over financial decisions and the success of our participation.
S.Y. 2022-2023
REVENUE IN 5 DAY BUSINESS OPERATION
REVENUE
3K
2.5K 2500
2322
2K
1.5K 1400
1350
1K
880
500
DAY 1 DAY 2 DAY 3 DAY 4 DAY 5
DAYS OF OPERATION
S.Y. 2022-2023
EXPENSES IN 5 DAY BUSINESS OPERATION
EXPENSES
3K
REV
2.5K
ENU
2K
E IN
REV
1500
5
1.5K
REV ENU
ENU 1000
1K E IN
REV 900
850
E IN 5005
500 ENU
5 DAY
DAY 1 DAYE2 IN DAY 3 DAY 4 DAY 5
DAYS OF OPERATION
S.Y. 2022-2023
NET PROFIT IN 5 DAY BUSINESS OPERATION
PROFIT
3K
2.5K
2K
1500
1.5K
1K
1000
500 500
500 380
DAY 1 DAY 2 DAY 3 DAY 4 DAY 5
DAYS OF OPERATION
S.Y. 2022-2023
USE OF FUNDS
The funds obtained through capital investment, primarily from the group members, will
be allocated as follows:
1. Buying Ingredients and Materials: A significant portion of the funds will be used to purchase
high-quality ingredients and materials necessary for baking our fruggie cupcakes. This includes
fruits, vegetables, baking supplies, packaging materials, and other essential items to ensure the
production of quality products.
2. Transportation for Delivery: A portion of the funds will be allocated towards
transportation expenses associated with delivering our cupcakes to customers. This may
involve purchasing or leasing a delivery vehicle, maintaining it, and covering fuel costs,
allowing us to provide efficient and reliable delivery services.
3. Booth Decorations: Some funds will be utilized to create an attractive and appealing
booth. This includes investing in booth decorations such as banners, signage, display
S.Y. 2022-2023
stands, and other visual elements that align with our brand image and enhance customer
engagement.
SOURCES OF FUNDS
The Fruggie Cupcake will primarily rely on a capital investment from the group members
as the main source of financing for the participation in the business expo. As a group, we have
collectively decided to invest our own money into the venture specifically for the expo. This
capital investment demonstrates our shared commitment to showcasing the Fruggie Cupcake
brand and its products at the event. At this stage, we have not pursued external financing options
such as credit cards, lines of credit, business loans, or equity investments from others for the
expo. However, as the business progresses and additional opportunities arise, we may consider
exploring these financing options to support future endeavors. The specific details and timing of
such financing options will be determined based on the needs and growth of the business. For the
business expo, the funds will primarily come from the capital investment made by the group
members, ensuring our control over financial decisions and the success of our participation.

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WESLEYAN UNIVERSITY – PHILIPPINES

Maria Aurora Extension Campus

THE FRU-GGIE CUPCAKES

this business successful.

food by the people or in particular, the students.

avoid certain foods for ethical, environmental, or health reasons.

enjoy our cupcakes without having to worry about potential allergens.

Additionally, we offer a wide variety of flavors to cater to different tastes and

but also packed with nutrition.

snack companies that may not prioritize these values.

snack option for a wide range of customers.

by their demographic and psychographic factors;

Gender – It is for all gender.

the product in any level of income that the customers have.

photos for customers.

Geographic The geographic attribute of the business focuses only on a certain

municipality found in Aurora Province of the Philippines to secure

(Business Name) plan to build in Barangay 1, Maria Aurora, inside of

Wesleyan University of the Philippines Aurora Campus, where a

medium concentration of population is present. This is where the

product can be sold.

Psychographic (Business name) wants to attract to attract potential buyers especially

as other nonmember that are minor market. As it is offering an

for us to have a healthy body.

that most of the students are on a budget especially secondary and

teachers. We know that teachers can influence students to consume

and choose these as a nutritious snack most especially the people

Existing Business Products/services being offered

nutritious fries created using various vegetable. They make and

target market inside the campus.

different plant-based ingredients. Their options include various

flavors with the same price range.

Chips available in market.

Our business is located at Brgy.1 Maria Aurora, Aurora. It is in front of Wesleyan

MARKETING AND SALES

piece of paper that contains important informations about our business.

A perfect word to substitute in the term “paradise” is The Fru-ggie Cupcakes.

TOOLS AND EQUIPMENT

production process easier

the tasty cupcakes that is made by the following management team:

NAME POSITION RESBONSIBILITY

Alvin Bernardo Manager The leader and supervised

all the business activity

Laiza Bona Assistant Manager Managed the creation of

fruit jam fillings

Hannah Agravante The They are assigned in

Jamaica Dela Torre The Treasurer Keeps the money of the

business including capital.

Marchie Causon They sell and promote the

Zyrelle Dacquel The business and implement all

Kyla Danseco Sellers the strategic plan to gain

Lorraine De leon more customers and assure

Andrea Espinosa that all cupcakes are sold.

the team on how to make this business more successful.

Baking Powder 1 tablespoon

Malunggay 1 kl. (5 pesos)

Vanilla Extract 1 tblspn

3. Transfer to the bowl and set aside.

4. Combine the following ingredients in a bowl:

 ¼ cup melted butter

 1 cup white sugar

tablespoon of baking powder.

9. Mix together all the ingredients and prepare the mixture.

THE THREE MAIN FLAVORS