7 Skills Every Key

Account Manager
Needs To Succeed

BY TATIANA CASTANO
It takes a special set of skills to succeed as a key
account manager.

An existing client's interaction with your agency

will determine whether or not they will be with
will be you for a longer time. And that's where key
account manager responsibilities come in!

A Key Account Manager (KAM) is responsible for

maintaining and growing relationships with key
customers. The goal of key management skills is
to understand the customer's needs and
challenges and provide tailored solutions that
meet those needs.

What does a key account manager do?

As a small agency, there is a high chance that 80%

of your new business comes from those existing
20% clients. Now, this figure may vary from
agency to agency but these are some of your "key
accounts" that drive the majority of your revenue.

BY TATIANA CASTANO
That’s where key account management (KAM)
comes in. It makes sense for you to invest in
resources and appoint a dedicated person who
looks after those clients and make sure to provide
the best client experience.

A Key Account Manager (KAM) plays a critical role

in the success of a business. The importance of a
KAM can be summarized as follows:

Maintaining and growing key relationships: A

KAM is responsible for maintaining strong
relationships with key customers,
understanding their needs, and working to
meet those needs.
Identifying new business opportunities: A
KAM is also responsible for identifying new
business opportunities with key customers
and working to expand the relationship.
Improving customer satisfaction: A KAM acts
as a liaison between the customer and the
company, ensuring that customer needs are
met and issues are addressed in a timely
manner.
BY TATIANA CASTANO
 Increasing efficiency: A KAM is responsible for
coordinating the efforts of different
departments within the company to ensure
that the customer is receiving the best
possible service.
Driving revenue: A KAM is responsible for
securing large, profitable contracts and
maintaining high sales levels with key
customers.

Key Account Manager vs Account Manager:

What’s the difference?

So what does an account manager do, even

though the responsibilities and skills of account
managers & key account managers are similar, the
two roles are distinct. Unlike account managers,
KAM focus only on building post-sales
relationships with high-value clients; they have a
high long-term perspective.

BY TATIANA CASTANO
When we talk about account managers vs account
executives, Account managers treat every client
the same whereas key account managers need to
customize their services as per the client's needs.

Top 7 Account Manager Skills you need to

develop:

1. Strategic Outlook
2. Data-Driven Mindset
3. Communication Skills
4. Adaptability
5. Developing Relationships
6. Project Management
7. Skills in Empathy And Listening

BY TATIANA CASTANO