THE UNITED REPUBLIC OF TANZANIA

MINISTRY OF
EDUCATION, SCIENCE AND TECHNOLOGY
DAR ES SALAAM INSTITUTE OF TECHNOLOGY
DAR ES SALAAM INSTITUTE OF TECHNOLOGY
(DIT) OF GENERAL STUDIES (GS)
DEPARTMENT

COURSE PROGRAMME : BEng, BTech

Course Name: Entrepreneurship for Engineers

Course Code: GSU 08201

Lecturer: CPA Dr. Amos Japhet Nsanganzelu [Ph.D. (Business Management-Finance and Accounting), MBA (Finance and
Strategic Management), B. Com Accounting (Hons.), CPA, ACPA 2174, Adv. Cert in Supply Chain Management (SCM),
Adv. Dip. LTM, FCILT)]

GROUP ASSIGNMENT FOR GSU 08201 – ENTREPRENEURSHIP FOR ENGINEERS

INSTRUCTIONS

1. Each work must be printed in Times New Roman, Font 12, Line spacing 1.5
2. Each group must be INDEPENDENT. Nothing is to be copied from any group
3. Do not copy or submit any plan DOWNLOADED from the internet
4. Each group should consist of 10 participants
5. Submission should be in both soft and hard copies
6. The work must be submitted on 10th May 2024

QUESTION
Select a business idea in relation to your course of study/profession and prepare a business plan which can be used in
applying for a loan from lenders. Include the following issues/sub-topics and the attached Business Plan Workbook
provided, in your Plan:
1. Executive Summary
2. Background
3. Business Description
4. Regulatory Framework
5. Market Analysis (especially the target market, estimated size of the market size, and market trend)
6. Competition Analysis (identify the competitors, state their strengths and weaknesses)
7. Marketing Plan (explain your product/service, price, distribution, and promotion means)
8. Operational/Production Plan (include a list of inputs needed in the business, their quantity and costs (Use a
Table)

Entrepreneurship for Engineers-Group Assignment (Project) BEng 2023-2024 Page 1

 9. Management/ Organization Plan (include positions/posts, duties/responsibilities, qualification and salary (use
table)
10. Financial Plan (start- up costs, operating costs, estimated sales for the first year, and cash flow statement (use
table)

Prepare your Business Plan by following the Business Plan Workbook below:

PARTS OF THE BUSINESS PLAN

1.0: AN OVERVIEW/EXECUTIVE SUMMARY

This comes immediately after the title page. It is a concise explanation of the venture. It is important because
financiers do not have time to read very long reports. The executive summary is written after the plan has been
finished. It should be the last item to be written. The executive summary briefly:

• States the purpose of the venture

• The need for the offerings
• Targeted market/s and market projections
• Financial needs of the venture and financial projections
• Unique features of the venture

2.0: BUSINESS BACKGROUND INFORMATION

• Provide the Background/history of your business

3.0: BUSINESS DESCRIPTION

3.1 Owners/partners
• Define your background and those of any sponsors
• Describe the proposed ownership structure of the business.
3.2 The business
• Describe your proposed business
• Justify the need for your business in the market place
• Describe in detail the choice of your business locations
3.3 Industry
• Describe the size of the industry of your proposed business.(i.e sector)
a. personal services
b. business services
c. repair services
d. entertainment and recreation services, and
e. hotel and lodging services
• Describe the key characteristics of the industry to which your proposed business belongs
3.4 Products or services
• Describe the product (s) or service (s) of your business
3.5 Entry or growth strategy for new project
• Describe the strategy for your entry into or growth in the market for your products or services

4.0: THE MARKETING PLAN

4.1 Customers
• Who are your potential customers?

Entrepreneurship for Engineers-Group Assignment (Project) BEng 2023-2024 Page 2

4.2 Competition
• Compare your proposed products or services with those of your competitors
• Describe the overall strengths and weakness of you potential competitors
4.3 Pricing strategy
• Describe your pricing strategy
4.4 Sales tactics
• Describe the methods your will use to make sales.
• Advertising and promotion strategy
• Describe the methods you will employ to promote your products or services
4.5 Distribution strategy
• Distribution strategy
• Describe the channels of distribution that you will use

5.0: OPERATIONAL (PRODUCTION) PLAN

5.1 Product/service design and development

• Describe the proposed design and development of your products or services.
5.2 Production facilities and capacity
• Describe the machinery and equipment you will require for your production
• Describe the features of your proposed workshop/shed/factory/labour.
• Describe the other equipment that you will require for your business
• Describe your monthly raw material requirements
5.3 Production strategy
• Describe your monthly labour requirements
• Calculate the cost of production
5.4 Production process/service and government regulations
• Describe the production process
• Identify the government regulations that will affect your business.

6.0: THE ORGANISATION PLAN

6.1 Organisation
• What type and numbers of members will be in the organisation?
6.2 Management Team
• Organization structure of your business
• Describe the duties and responsibilities of your proposed management team
6.3 Employees
• Identify the other personnel you will require
• Describe how you will evaluate the performance of each of your employees?
6.4 Supporting Services
• Identify the supporting services you will require for your business

7.0: PREMISES AND GENERAL ESTABLISHMENT

7.1 Type, size, and location of premises
7.2 Cost of premises

8.0: FINANCIAL PLAN

8.1 Pre-operational costs

Entrepreneurship for Engineers-Group Assignment (Project) BEng 2023-2024 Page 3

 • Estimate your working capital requirements for the first three years of operation.
• Identify your per-operational costs
8.2 Profit and loss projections
8.3 Balance sheet projections
8.4 Cash flow projection
8.5 Break –even analysis
8.6 Financial requirements
8.7 Proposed capitalisation
8.8 Calculate the Expected profitability ratios
8.9 Implementation schedule
• Prepare a schedule showing the timing of the major events necessary to start your business.
8.10 Critical risks and problems
• Indicate the critical risks and potential problems you are likely to face.

9.0: APPENDICES:

This includes;
• Technical data on products
• Consultant’s reports on products or markets
• Organization charts
• Audited Accounts
• CVs key managers and technical staff.
• Names of accountants, solicitors and bankers.

Entrepreneurship for Engineers-Group Assignment (Project) BEng 2023-2024 Page 4