Internship Case Study

Submission Guidelines:
1. Please do not spend more than 3 hours on this case study.
2. Feel free to reach out to me (on hardik.nischal9@gmail.com) if you have any questions
or doubts.
3. State any assumptions you make in your solution.
4. Submit your work within 2 days from receiving it via email only.

Goal 1: Analyzing a Domain

1. Identify Key Players: List the top 5 companies (in India and Global each) operating in
the B2B Gen AI space. Specify the metrics used to shortlist them (e.g.- user base,
revenue, market share, etc.).
2. Analyze Success Factors: Identify what drove success for these companies (could be
features, a marketing play or anything). Specify the metrics used to evaluate their
success (e.g.- user engagement, retention rate, etc.).
3. Identify Opportunities: Identify what these companies are not doing and why you
would implement them in your own company (operating in the same space).

Goal 2: Building a Company in an Ideal World

1. Company Concept: Elaborate on any one idea for building a Company you are most
driven towards (can be in any space).
a. Target Audience: Define the target audience for your company.
b. Problem Statement: Describe the problem your company aims to solve.
c. Top Pain Points: Identify the key challenges faced by your target audience.
d. Top Unique Value Propositions: Explain how your company will differentiate
itself from competitors.
e. Existing Solution(s): Discuss existing solution(s) to the problem.
f. Potential Solution: Outline your proposed solution to the problem.
2. Feature Selection: List the top 3 functionalities of your app. Explain the reasoning
behind choosing these features.
3. User Journey Map: Choose the most crucial feature (out of 3) and create a user journey
map for it. If possible, use a design tool; otherwise, use pen and paper.