BENITO ARDIAN
33,
ABOUT ME
I am wri ng to express my strong
interest in the posi on of Bussines
Stategic Manager / Sales Manager
/ Regional Sales Manager . With
my extensive experience in
consumer products, proven track
record in handling FMCG business.
As a mo vated Regional Sales
Manager, I have successfully
managed sales teams and
achieved excep onal results in
driving revenue growth. I have a
deep understanding of the market
dynamics, par cularly in the
consumer products as well as
commodi es sector.
My ability to iden fy
opportuni es, develop effec ve
sales strategies, create compe tve
strategy and build strong
rela onships with clients has
consistently resulted in exceeding
sales targets.
In addi on to my strong sales
background, I have a genuine
passion for exploring new
des na ons. .
I am confident that my
combina on of experience, skills,
and passion make me the ideal
candidate for the Regional Sales
Manager posi on at your
organiza on. I am excited about
the opportunity to contribute to
your sales team and drive
con nued success.
LANGUAGES
INDONESIAN
ENGLISH
Apt. West Vista The Crest Tower: 18.
West Jakarta 11750, Indonesia, West
Jakarta, 11750, Indonesia
GONO SANTOSA +628111683127
BUSSINES STRATEGIC MANAGER benitoardian@gmail.com
WORK EXPERIENCE
ASIA SAKTI WAHID Bussines Strategic Manager
GROUP
• Develop and implement business strategies to achieve
Jakarta company goals and objec ves.
Feb 2024 - Present
• Conduct market research and analysis to iden fy emerging
trends, opportuni es, and compe ve landscape.
• Collaborate with senior management to define strategic
priori es and develop ac on plan
• Evaluate and priori ze business development opportuni es
and partnerships.
• Lead cross-func onal teams to execute strategic ini a ves
and projects.
• Monitor and report on the performance of strategic ini a ves,
providing insights and recommenda ons for improvement.
• Prepare and present strategic plans, reports, and
recommenda ons to senior management and stakeholders
• Doing bussiness review with Distributors Patner, quarterly.
• Foster a culture of con nuous improvement and innova on
within the organiza on
WILMAR Regional Sales Manager
INTERNATIONAL
• Develop and implement effec ve sales strategies for Horeca
Jakarta Channel
Jul 2018 - Aug 2023
• Breakdown Sales Target regional
• Lead horeca sales team members to achieve sales targets
• Hire, mentor & coach sales team members
• Forecas ng sales & demand into factory
• Manage P&L
• Establish produc ve and professional rela onships with key
personnel in assigned customer accounts
• Establish produc ve and professional rela onships with
distributors patner in na onal wide.
• Monitor and analyze performance metrics and suggest
improvements
• Prepare monthly, quarterly and annual sales forecasts
• Perform research and iden fy new poten al customers and
new market opportuni es
• Liaise with Marke ng and Product Development departments
to ensure brand consistency
• Stay up-to-date with new product launches and ensure sales
team members are on board.
 PT. CIPTAYASA Regional Sales Manager
DRIVING LICENSE PUTRA MANDIRI
• Iden fying and acquiring new customers, as well as up-selling
Denpasar to exis ng customer bases across the Bali & Nusa Tenggara
Aug 2016 - Mar 2018 region
Driving license category
SIM A & C • Effec vely managing and driving the sales cycle from
prospec on through to successful closure
• Building and maintaining rela onships with key customers and
accounts for growth and reten on
PERSONAL DETAILS
• Managing and leading regional sales teams to achieve sales
targets and inspire high performance in line with set KPIs and
Date of birth
targets.
27 Oct 1981
• Building strong rela onships with key accounts in the region
Na onality
Indonesia • Growing a sustainable and robust sales pipeline and ensuring
accurate and rigorous forecas ng and account planning
Visa status • Developing & implemen ng sales strategies and plans to meet
- revenue goals

Marital status • Conduc ng market research and compe tor analysis in the
Single region
• Prepare regular reports and conduct monthly mee ngs to
review performance

REFERENCE • Represen ng the company at regional events

• Analyzing market trends and compe tors’ ac vi es in the
MARDIANA HANDJOJO region
Wilmar Group Indonesia • Developing and managing regional sales budgets and expenses
T: +62811306890

PT. TIRTA VARIA Manager VIT

INTIPRATAMA
• Develop and implement sales strategies to increase market
(AQUA share and profitability
DISTRIBUTOR) • Monitor and analyze sales performance metrics and trends
Jakarta
Dec 2014 - Jul 2016 • Establish and maintain rela onships with owner, principals
Danone & key customer
• Lead and mo vate sales teams to achieve sales goals
• Create and proposed trade promo on/consumer promo on
• Monitor and evaluate compe tor ac vi es
• Develop and implement sales training programs
• Create and manage sales incen ve programs
• Develop and manage customer service policies
• Analyze customer feedback and develop strategies to improve
customer sa sfac on
• Manage selling in & selling out VIT products.
• Making sales repor ng monthly, quarterly

PT. SUMBER TIRTA Sales Manager

SENTOSA - ORANG
• Achieve growth and hit sales targets by successfully managing
TUA GRUP the sales team
Jakarta
• Design and implement a strategic plan that expands company’s
Nov 2010 - Nov 2014
customer base and ensure it’s strong presence
• Own recrui ng, objec ves se ng, coaching and performance
monitoring of sales representa ves.
• Build and promote strong, long-las ng customer rela onships
by partnering with them and understanding their needs
 • Present sales, & AR reports and realis c forecasts to the
management team
• Iden fy emerging markets and market shi s while being fully
aware of new products and compe on status
• Responsible the whole opera onal branch (delivery, AR
collec on & stock demand to factory)

QUALI NOODLE & Supervisor

RICE
• Assist in the hiring and training of new employees as well as
Yogjakarta the con nuous training of exis ng staff
Oct 2006 - Mar 2008
• Oversee both front and back of house opera ons, including
wait staff, kitchen crew, and bussing staff
• Maintain rela on with stakeholder internal & ecxternal
• Maintain high-quality food standards
• Oversee our kitchen staff’s compliance with all health code
and sanita on requirements
• Provide excep onal customer service and lead staff to do the
same
• Respond to customer complaints quickly and resolve them
effec vely
• Develop strategies for improving our customers’ dining
experience
• Work with staff to project future needs for kitchen supplies,
goods, and cleaning products.
• Maintain inventory of all needed supplies
• Iden fy methods our restaurant can use to cut waste,
decrease costs, and improve profits
• Manage the work schedules of our restaurant’s staff

PT. INTER DELTA TBK Technical Sales Respresenta ve

Semarang
Mar 2005 - Sep 2006 1. Achieve sales target
2. Be knowledgeable about the product
3. Iden fy prospec ve customers, lead genera on and
conversion
4. Contact new and exis ng customers to discuss needs
5. Emphasize the features of products to highlight how they
solve customer problems
6. Answer ques ons about the products
7. Nego ate prices and terms and prepare sales agreements
8. Collaborate with colleagues in many different sectors
9. Maintain contact lists and follow up with customers to
con nue rela onships.
10. Do regular visit to customer inside city and canvassing
outside city twice a months.

EDUCATION

STIE YKPN Bachelor Degree Economy Management

Yogjakarta
2004 Economy degree with marke ng major
SMU KRISTEN YSKI High school diploma
Semarang
2000 Social Major

SKILLS

SALES & DISTRIBUTION BUSSINES STRATEGY & DEVELOPMENT

COMPETITIVE ANALYSIS CONSUMER PRODUCT

DISTRIBUTED TEAM MANAGEMENT DISTRIBUTION MANAGEMENT

HOBBIES

COOKING, LISTENING MUSIC & TRAVELLING

COURSE

PPM MANAGEMENT Execu ve Development Program

Oct 2018