Organize focus groups to delve deeper into specific topics and gain qualitative insights.

Competitive Analysis

Study other schools' marketing strategies to identify strengths, weaknesses, and opportunities.

5. Branding and Positioning

Developing a Unique Value Proposition (UVP)

Create a clear statement that explains what sets your school apart from others.

Logo and Visual Identity

Design a professional logo and consistent visual identity to build brand recognition.

Crafting Key Messages

Develop key messages that communicate your school’s values, mission, and benefits.

6. Advertising
Print Advertising

Step-by-Step Guide:

1. Identify target publications (local newspapers, magazines).

2. Design visually appealing ads with clear messages.
3. Negotiate ad placements and rates.
4. Monitor ad performance and gather feedback.

Example: A local high school placed ads in the community newspaper highlighting their
academic achievements and extracurricular programs.

Radio and TV Advertising

Step-by-Step Guide:

1. Choose local radio and TV stations with high audience reach.

2. Create engaging scripts and visuals.
3. Record and produce high-quality commercials.
4. Schedule ad spots during peak times.