FEASIBILITY AND BUSINESS PLAN

NJOY CAFÉ OR HULMA CAFÉ

1. History of their business and how they have started.

Njoi Café, also known as Hulma Café, is owned by a married couple and their relatives,
making it a family-run business. Hulya, their late daughter, was the reason behind its
creation. Hulya+mama is the origin of the business name HULMA. Hulma began during
the pandemic, so they chose to put up this while the Al Fresco dining setting was still
ideal.

Their first line of business was the retail of handcrafted goods created by local artists in
Cabanatuan and other parts of the Philippines, not a coffee shop. Prior to deciding to
include coffee, they thought that customers might enjoy this while they were shopping
in their store.

When they first started their business, they bought supplies like coffee makers, basi,
and other necessities. They didn't bother buying new tables because they already had
them at home. They purchased goods for their shop for about 15,000 pesos. Since they
began in their home, they didn't invest a lot in building or renting out spaces.

They began selling hot coffee through a French press, and they manually processed the
cold brew. They then made the decision to include food and snacks like breads and
pasta. Their business is smoothly running 2 years now, that is started in 2021.

2. Whether they used intuition or feasibility exclusively or a combination of both methods when
deciding on launching their business.
They simply chose to launch their company without considering the impact on their business. To
express their unwavering love for their late daughter, they simply want to build the business in
her honor. And fortunately, their business became successful.

3. What are the problems and and challenges encountered in their first year of
operation.
Since they are not really businessmen, they have faced numerous issues and difficulties
in their first year of operation. Their understanding about how business operates is
 merely limited. Their regular customers' opinions and suggestions have helped them
solve business problems. They have made numerous sacrifices, but they have also
gained a wealth of knowledge.

4. Their organizational structure and roles of each personnel.

They currently have a barista who makes drinks, decorates, and serves customers. To
guarantee the best possible service and experience for their clients, they have two
cooks who plan, prepare, and cook food. Their cashier is in charge of processing and
accepting payments. Also, they have one employee who is in charge of keeping their
café clean and tidy. And also, the owner, were the Managers.

5. What kind of marketing or promotional strategies they used.

For now, they advertise their business on social media. Currently, social media
marketing is the most effective means of business promotion because it reaches millions
of people. Many people will be aware of their business, which will help them attract
clients. They also do collaborations with other shops and advocacies that is connected
to their Vision and Mission.