Competitor type Location(s) Product offering Price
(direct or indirect) ($ - $$$$)
Shoprite Direct Lekki lagos Food, appliance, Clothing $
Foodco Indirect Dugbe, Ibadan Food $
Twins faja Direct Akure, Ondo Clothing, food $
Comparing the audit experience of competitors app
Website Business size Target audience
(URL) (small, medium, large)
Shoprite.mobi Large Everyone
Foodco.org Small Families
Twinsfajasupermarket.co Medium Young adults
First impressions Unique value proposition Desktop website experience Okay "Your one stop shop" + appealing design - less features Okay "Healthy living" + fast load time - complicated navigation Okay "Energize your youthness" + Makes people feel welcome - laggy First impressions App or mobile website experience Features Good Outstanding + Appealing to the eye + multiple payment options - app isn't multilingual + live updates Okay Okay + Smooth interface + filter option available - Rigorous payment process - add to cart is unresponsive Good Good + App is welcoming + option to add multiple addresses - No audio + in-app tracker UX (rated: needs work, okay, good, or outstanding) Interaction Accessibility User flow Outstanding Outstanding + multiple card features + simple payment process + live updates features + Straight to the point use flows Okay Needs work + price filtering - can't find customer support - cart usage is stressful - repetitive payment process Outstanding Okay + Voice assist + ease of use + Available in three languages - Difficult to find key info (menu, location, hours) tstanding) Visual design Navigation Brand identity Outstanding Outstanding + Can navigate through voice + Diverse payment option + Easy to switch languages + Voice control Okay Okay + can switch language easily + Clear brand identity - can't click some icons - Only use two colors Okay Good + switch addresses easily + Appealing imagery - No bright colors to switch too + Good fonts Content Tone Descriptiveness Straight forward and simple Outstanding + Focused on important info + Straight to the point Friendly and formal Okay + simple to use - wordy Multilingual Good + Colorful - Unnecessary details