Competitive audit

Competitive audit goal

Comparing the audit experien

Competitor type Location(s) Product offering Price

(direct or indirect) ($ - $$$$)

Shoprite Direct Lekki lagos Food, appliance, Clothing $

Foodco Indirect Dugbe, Ibadan Food $

Twins faja Direct Akure, Ondo Clothing, food $

Comparing the audit experience of competitors app

Website Business size Target audience

(URL) (small, medium, large)

Shoprite.mobi Large Everyone

Foodco.org Small Families

Twinsfajasupermarket.co Medium Young adults

 First impressions
Unique value proposition Desktop website experience
Okay
"Your one stop shop" + appealing design
- less features
Okay
"Healthy living" + fast load time
- complicated navigation
Okay
"Energize your youthness" + Makes people feel welcome
- laggy
First impressions
App or mobile website experience Features
Good Outstanding
+ Appealing to the eye + multiple payment options
- app isn't multilingual + live updates
Okay Okay
+ Smooth interface + filter option available
- Rigorous payment process - add to cart is unresponsive
Good Good
+ App is welcoming + option to add multiple addresses
- No audio + in-app tracker
 UX
(rated: needs work, okay, good, or outstanding)
Interaction
Accessibility User flow
Outstanding Outstanding
+ multiple card features + simple payment process
+ live updates features + Straight to the point use flows
Okay Needs work
+ price filtering - can't find customer support
- cart usage is stressful - repetitive payment process
Outstanding Okay
+ Voice assist + ease of use
+ Available in three languages - Difficult to find key info (menu, location, hours)
tstanding)
Visual design
Navigation Brand identity
Outstanding Outstanding
+ Can navigate through voice + Diverse payment option
+ Easy to switch languages + Voice control
Okay Okay
+ can switch language easily + Clear brand identity
- can't click some icons - Only use two colors
Okay Good
+ switch addresses easily + Appealing imagery
- No bright colors to switch too + Good fonts
 Content
Tone Descriptiveness
Straight forward and simple Outstanding
+ Focused on important info
+ Straight to the point
Friendly and formal Okay
+ simple to use
- wordy
Multilingual Good
+ Colorful
- Unnecessary details