PROJECT REPORT

ON
“NEED OF FINANCIAL ADVISORS FOR MUTUAL
FUND INVESTORS’’

Submitted to
Rashtrasant Tukadoji Maharaj
Nagpur University, Nagpur
In Partial Fulfilment of the requirement of the
“Bachelor of Business Administration”

Submitted by
VAISHNAVI R. BHAMODE

Guidance by
DR. RAGHVENDRA MISHRA

Dr.Ambedkar Institute of Management Studies and Research,

DeekshaBhoomi, Nagpur-440012

2023-2024
 CERTIFICATE

This is to certify that Vaishnavi R. Bhamode as satisfactorily completed the project work
entitled “Need of Financial Advisors for Mutual Fund Investors ” in not less than one
academic session.

This also certify that this project work is the result of the candidate’s own work and is of
sufficiently high standard to warrant its presentation for the BBA program.

To the best of my knowledge this project or its part has not been submitted to this
university or any other university for any Degree/Diploma.

Internal Examiner External Examiner

Place: Nagpur

Date: Director
 ACKNOWLEDGEMENT

“Words have never expressed human sentiments. This is only an attempt to express my
deep gratitude which comes from my heart.”

It is a great pleasure for me to express my deep feeling of gratitude to my respected Dr.

Raghvendra Mishra (Assistant Professor, DAIMSR) for his great encouragement and
constant support which provided desired moral and confidence to carry on my work.

I am grateful to the Dr. SudhirFulzele, Director, Dr. Ambedkar Institute of

Management Studies & Research, Nagpur for making all facilities available for my
work.

I am grateful to the Dr. Nirzar Kulkarni, Associate Director, Dr. Ambedkar Institute
of Management Studies & Research, Nagpur for making all facilities available for my
work.

I would like to express my sincere gratitude to Dr. Saket Bansod, Head , BBA, Dr.
Ambedkar Institute of Management Studies & Research, Nagpur for fostering an
environment of learning & creativity within institute.

I am grateful to my parents for their lovable support. Last but not least I am thankful to
my friends and other faculty members for their direct and indirect help for completion of
his work.
 DECLARATION

I, Vaishanavi R. Bhamode hereby declare that the project entitled “Need of

Financial Advisors for Mutual Fund Investors” is the outcome of my own
research work based on personal study during academic session 2023-2024
and has not been submitted previously for award of any degree or diploma to
this university or any other university.

Vaishanavi R. Bhamode
 CHAPTERISATION

Chapter Particulars Page

no. Number

1. Executive Summary 6-8

2. Introduction 9-18

3. Company Profile 19-31

4. Research Methodology and data collection 32-39

5. Data Analysis and Interpretation 40-54

6. Findings and conclusion and suggestions 55-57

7. Limitations and conclusion 58-60

8. Bibliography 61-62

9. Annexure 63-64
 CHAPTER -1
EXECUTIVE SUMMARY

6
 Executive Summary

The mutual fund industry has witnessed unprecedented growth, offering investors a diverse array of
investment options. However, with this abundance of choices comes the challenge of navigating the
complex financial landscape, underscoring the need for professional guidance. This project delves into
the critical role of financial advisors in the success of mutual fund investors, emphasizing the
importance of their expertise in providing strategic insights, personalized advice, and comprehensive
financial planning.

As financial markets continue to evolve, individual investors often find themselves grappling with
intricate investment decisions. The multifaceted nature of mutual funds, coupled with regulatory
changes, market volatility, and a plethora of investment strategies, can overwhelm even the most
seasoned investors. Recognizing these challenges, this project seeks to illuminate the indispensable role
of financial advisors in empowering investors to make informed decisions aligned with their financial
goals.

The project begins by examining the evolving dynamics of the mutual fund market, considering factors
such as fund types, risk profiles, and performance metrics. The analysis aims to elucidate the
complexities that investors face when attempting to select suitable funds, highlighting the inherent need
for expert guidance. Financial advisors bring a wealth of knowledge and experience to the table, aiding
investors in understanding the nuances of various funds, assessing risk, and optimizing their portfolios
to achieve long-term success.

One of the key focal points of the project is the shifting regulatory landscape governing mutual funds.
Regulatory changes can significantly impact investor decisions, and financial advisors play a crucial
role in interpreting and communicating these changes effectively. By staying abreast of regulatory
updates, financial advisors can guide investors through compliance requirements, helping them
navigate a constantly evolving financial environment.

Investor behavior is another critical aspect under scrutiny. Behavioral biases often lead investors to
make suboptimal decisions driven by emotions rather than sound financial reasoning. Financial
advisors act as objective third parties, mitigating the impact of these biases and ensuring that
investment decisions are based on rational analysis and a comprehensive understanding of the market.

Furthermore, the project explores the benefits of personalized financial planning facilitated by financial
advisors. Each investor has unique financial goals, risk tolerance, and time horizons. Financial advisors
7
leverage their expertise to tailor investment strategies that align with these individualized parameters,
fostering a sense of security and confidence among investors. This personalized approach not only
enhances the probability of achieving financial objectives but also strengthens the advisor-investor
relationship.

In addition to financial planning, the project investigates the role of financial advisors in educating
investors about the intricacies of mutual fund investments. Understanding the performance metrics,
fees, and potential risks associated with mutual funds is essential for making informed decisions.
Financial advisors serve as educators, demystifying complex financial concepts and empowering
investors to actively participate in the decision-making process.

A crucial aspect of the project is the examination of the symbiotic relationship between mutual fund
investors and financial advisors. Through surveys, interviews, and case studies, the project aims to
provide empirical evidence supporting the positive impact of financial advisors on investor outcomes.
By showcasing success stories and quantifiable metrics, the project seeks to underscore the tangible
benefits investors accrue when engaging the services of qualified financial advisors.

As technology continues to reshape the financial landscape, the project acknowledges the role of robo-
advisors and automated investment platforms. While these tools offer certain conveniences, they lack
the personalized touch and comprehensive understanding that human financial advisors bring to the
table. The project aims to distinguish the unique value proposition of human advisors, emphasizing the
irreplaceable role they play in addressing the nuanced needs and concerns of mutual fund investors.

In conclusion, this project presents a comprehensive analysis of the imperative for financial advisors in
the mutual fund landscape. The intricate nature of the financial markets, coupled with regulatory
changes and evolving investor behavior, necessitates the guidance and expertise of financial advisors.
By illuminating the symbiotic relationship between financial advisors and mutual fund investors, this
project contributes to a deeper understanding of the pivotal role advisors play in enhancing investor
success, ultimately fostering a more informed and empowered investor community.

8
 CHAPTER – 2
INTRODUCTION

9
The world of finance is a dynamic and complex ecosystem, where investors navigate a myriad of
choices and opportunities to build and grow their wealth. Among the plethora of investment vehicles,
mutual funds stand out as a popular choice for individuals seeking diversification, professional
management, and access to a broad range of assets. However, the evolving financial landscape, marked
by market fluctuations, regulatory changes, and technological advancements, has brought forth an
intricate set of challenges for mutual fund investors. In this context, the role of financial advisors
becomes paramount, acting as guides and strategists to steer investors through the complexities of the
mutual fund landscape and enhance their chances of financial success.

The project at hand delves into the nuanced relationship between mutual fund investors and financial
advisors, exploring the imperative need for professional guidance in navigating the multifaceted world
of mutual funds. As we embark on this exploration, it is crucial to comprehend the backdrop against
which mutual funds have become a cornerstone of investment portfolios and understand the challenges
investors face in this ever-evolving financial environment.

 Background and Significance of Mutual Funds

Mutual funds represent a collective investment vehicle where funds from multiple investors are pooled
together to invest in a diversified portfolio of stocks, bonds, or other securities. The appeal of mutual
funds lies in their ability to provide investors with instant diversification, professional management,
and accessibility to a wide range of assets, making them suitable for both seasoned and novice
investors. Over the years, mutual funds have garnered immense popularity due to their convenience,
liquidity, and the potential for returns that align with various risk appetites.

The sheer variety of mutual funds available in the market adds a layer of complexity for investors.
Equity funds, bond funds, money market funds, index funds, and sector-specific funds are just a few
examples of the extensive options investors must navigate. Each type of fund comes with its own risk
profile, return potential, and investment strategy. Consequently, investors often find themselves
confronted with the daunting task of selecting funds that align with their financial goals, risk tolerance,
and investment horizon.

Moreover, the regulatory environment governing mutual funds is subject to continuous evolution.
Regulatory bodies, such as SEBI (Securities and Exchange Board of India) , play a crucial role in
overseeing the industry and implementing rules designed to protect investors. Regulatory changes can
impact fund structures, fees, disclosure requirements, and other aspects that directly influence investor
decisions. Staying abreast of these changes requires a level of expertise that may elude the average
10
investor, underscoring the need for professional guidance.

 The Changing Landscape and Technological Disruptions

The advent of technology has brought about transformative changes in the financial services industry.
Robo-advisors, algorithmic trading, and automated investment platforms have emerged as alternative
channels for individuals seeking low-cost and convenient investment solutions. These technological
disruptions aim to streamline the investment process, offering automated portfolio management and
algorithm-driven decision-making.

While technology undoubtedly provides benefits such as accessibility and cost-effectiveness, it raises
questions about the role and relevance of human financial advisors. Robo-advisors, driven by
algorithms and artificial intelligence, lack the human touch and intuitive understanding that financial
advisors bring to the table. Understanding the emotional and psychological aspects of investing,
providing personalized advice, and navigating complex financial situations are areas where human
advisors excel.

In this context, it becomes imperative to examine how financial advisors adapt to the changing
landscape, leveraging technology to enhance their services while preserving the indispensable aspects
of human interaction and expertise. This project aims to explore the nuances of this intersection,
shedding light on the unique value proposition that financial advisors offer in the face of technological
disruptions.

 The Imperative for Financial Advisors

In an environment where information is abundant but often overwhelming, and decisions are influenced
by market sentiment and behavioral biases, the role of financial advisors becomes increasingly vital.
Financial advisors serve as guides, educators, and advocates for investors, helping them navigate the
complexities of the financial markets, understand the implications of regulatory changes, and make
informed decisions aligned with their unique financial goals.

Investors, particularly those unfamiliar with the intricacies of mutual funds, may struggle to decipher
performance metrics, assess risk, and construct a well-balanced portfolio. Financial advisors bring a
wealth of knowledge and experience to the table, offering insights into fund selection, portfolio
construction, and risk management. Through personalized financial planning, advisors tailor strategies
11
to align with individual investor profiles, considering factors such as risk tolerance, time horizon, and
financial objectives.

Additionally, financial advisors play a crucial role in mitigating the impact of behavioral biases that
often lead investors to make irrational decisions. Fear, greed, and overconfidence can cloud judgment,
resulting in suboptimal investment choices. Financial advisors act as objective third parties, providing a
rational perspective and helping investors stay disciplined in the face of market volatility.

 Objectives of the Project

Against this backdrop, the primary objectives of this project are multifaceted:

 To analyze the evolving dynamics of the mutual fund landscape, considering factors such as fund
types, regulatory changes, and market trends.
 To examine the challenges faced by mutual fund investors, including the complexities of fund
selection, risk assessment, and the implications of behavioral biases.
 To explore the symbiotic relationship between financial advisors and mutual fund investors,
emphasizing the value of personalized financial planning and expert guidance.
 To investigate the impact of regulatory changes on investor decisions and understand how financial
advisors interpret and communicate these changes to their clients.
 To assess the role of technology, including robo-advisors and automated platforms, in the financial
advisory space and explore how human advisors maintain their relevance in the digital age.
 To provide empirical evidence, through surveys, interviews, and case studies, supporting the
positive impact of financial advisors on investor outcomes.
 To contribute insights that can inform financial institutions, regulatory bodies, investors, and the
broader financial community about the compelling need for financial advisors in the mutual fund
landscape.

 Scope

The scope of this project encompasses a comprehensive examination of the mutual fund landscape,
focusing on the role of financial advisors in enhancing investor success. The analysis will be conducted
on both a macro and micro level, considering global and regional trends, as well as individual investor
experiences.
The project will also incorporate case studies highlighting successful collaborations between financial

12
advisors and investors, illustrating tangible outcomes and benefits. The empirical data collected will be
analyzed to draw correlations between the presence of financial advisors and positive investor
outcomes.

 Structure of the Project

The project will unfold in a structured manner, addressing each objective systematically. The
subsequent chapters will delve into the evolving dynamics of the mutual fund landscape, the challenges
faced by investors, the symbiotic relationship between financial advisors and investors, the impact of
regulatory changes, the role of technology, and the empirical evidence supporting the need for financial
advisors.

This will provide an in-depth analysis of the mutual fund landscape, exploring different fund types,
regulatory frameworks, and market trends. This foundational understanding will set the stage for
subsequent discussions on the challenges faced by investors.

In navigating the multifaceted nature of mutual fund investments. Chapter 4 will then shift focus to the
symbiotic relationship between financial advisors and mutual fund investors, delving into the value of
personalized financial planning and the strategic insights advisors bring to the table.

This chapter will explore the impact of regulatory changes on investor decisions, highlighting the need
for financial advisors to interpret and communicate these changes effectively. This chapter aims to shed
light on how financial advisors act as intermediaries between evolving regulations and individual
investors, ensuring compliance and informed decision-making.

The role of technology in the financial advisory space, considering the rise of robo-advisors and
automated investment platforms. It will examine how human financial advisors leverage technology to
enhance their services while maintaining the unique aspects of personalization and human intuition that
set them apart in the advisory landscape.

Present empirical evidence gathered through surveys, interviews, and case studies, supporting the
positive impact of financial advisors on investor outcomes. By providing real-world examples and
quantifiable metrics, this chapter aims to strengthen the argument for the indispensable role of financial
advisors in the mutual fund landscape.

Finally, synthesize the findings of the project, drawing conclusions about the imperative need for
13
financial advisors in the mutual fund landscape. It will also discuss implications for various
stakeholders, including financial institutions, regulatory bodies, investors, and financial advisors
themselves. Additionally, recommendations for the future direction of financial advisory services in the
context of mutual fund investments will be provided.

 Evolution of the Mutual Fund Landscape

To comprehend the contemporary dynamics of mutual fund investments, it is essential to trace the
historical evolution of the mutual fund industry. Mutual funds have undergone significant
transformations since their inception, adapting to changing market conditions, regulatory frameworks,
and investor preferences.

 Historical Overview

The concept of pooled investment vehicles dates back to the early 19th century, with the formation of
the first investment trust in 1868 in the United Kingdom. However, the modern mutual fund, as we
know it today, emerged in the United States during the early 20th century. The establishment of the
Massachusetts Investors Trust in 1924 is often considered a seminal moment in the history of mutual
funds, marking the birth of the open-end mutual fund structure.

Since then, the mutual fund industry has experienced exponential growth, fueled by the
democratization of investing and the desire of individual investors to gain exposure to a diversified
portfolio managed by professionals. The proliferation of mutual funds has led to a diverse array of
investment options, catering to various risk appetites, investment horizons, and financial goals.

 Fund Types and Investment Strategies

The mutual fund landscape is characterized by a multitude of fund types, each designed to meet
specific investor needs. Equity funds invest primarily in stocks, providing the potential for capital
appreciation but also exposing investors to market volatility. Bond funds focus on fixed-income
securities, offering regular interest payments and capital preservation. Money market funds, on the
other hand, invest in short-term, low-risk securities, providing liquidity and stability.

The advent of index funds and exchange-traded funds (ETFs) introduced passive investment strategies,
aiming to replicate the performance of a specific market index. Sector-specific funds concentrate on
14
industries such as technology, healthcare, or energy, allowing investors to target specific sectors of the
economy. The variety of investment strategies available within mutual funds contributes to the
complexity investors face when navigating the landscape.

 Regulatory Framework

Regulatory oversight is a crucial aspect of the mutual fund industry, with regulatory bodies aiming to
safeguard the interests of investors and maintain the integrity of the financial markets. In the United
States, the Securities and Exchange Commission (SEC) plays a central role in regulating mutual funds.
The Investment Company Act of 1940 established a comprehensive framework for the regulation of
investment companies, including mutual funds.

Regulations govern various aspects of mutual funds, including disclosure requirements, fee structures,
permissible investments, and governance. Changes in regulations have a profound impact on the
operations of mutual funds, influencing fund structures, reporting standards, and the obligations of fund
managers. As a result, staying informed about regulatory developments is essential for both fund
managers and investors.

 Market Trends

The mutual fund industry is not static; it continually evolves in response to changing market dynamics,
investor preferences, and global economic conditions. One notable trend in recent years has been the
rise of environmental, social, and governance (ESG) investing. ESG funds integrate sustainability
criteria into their investment process, reflecting a growing awareness of environmental and social
responsibility among investors.

Additionally, the trend towards passive investing, exemplified by the increasing popularity of index
funds and ETFs, has reshaped the industry. Investors are drawn to the low fees and simplicity offered
by passive investment vehicles, challenging the traditional dominance of actively managed funds.
Technological advancements have facilitated the emergence of robo-advisors and digital platforms,
providing investors with automated investment solutions.

Understanding these historical developments, fund types, regulatory frameworks, and market trends
sets the stage for a comprehensive analysis of the challenges and opportunities facing mutual fund
investors, necessitating the involvement of financial advisors.
15
 Challenges Faced by Mutual Fund Investors

While mutual funds offer numerous benefits, including diversification, professional management, and
accessibility, investors encounter a range of challenges when navigating the landscape. These
challenges encompass the complexities of fund selection, risk assessment, and the influence of
behavioral biases, making the role of financial advisors crucial in mitigating these obstacles.

 Complexity of Fund Selection

The sheer variety of mutual funds available poses a formidable challenge for investors attempting to
construct a well-balanced and diversified portfolio. Equity funds, bond funds, hybrid funds, and sector-
specific funds each have unique risk-return profiles, making it essential for investors to align their
choices with their financial goals and risk tolerance.

Selecting funds that match individual investment objectives requires a nuanced understanding of fund
prospectuses, historical performance, and the underlying assets within each fund. Additionally,
investors must consider factors such as fund expenses, management fees, and the fund manager's track
record. Navigating this complexity can be overwhelming, particularly for investors without a financial
background.

Financial advisors play a crucial role in simplifying this process. Drawing on their expertise, advisors
can guide investors in selecting funds that align with their financial objectives, risk tolerance, and
investment horizon. Through a personalized approach, advisors help investors construct portfolios that
reflect their unique preferences and circumstances.

 Risk Assessment and Management

Assessing and managing risk is an inherent challenge in the realm of investing, and mutual funds are no
exception. Different types of funds carry varying degrees of risk, influenced by factors such as market
volatility, interest rate movements, and economic conditions. Equity funds, for instance, are susceptible
to market fluctuations, while bond funds may be impacted by interest rate changes.

Investors often struggle to gauge their risk tolerance accurately, leading to the possibility of choosing
funds that do not align with their comfort level. The challenge is compounded by the dynamic nature of
16
financial markets, where unforeseen events and global economic shifts can introduce additional risk
factors.

Financial advisors leverage their expertise to conduct a thorough risk assessment for investors,
considering both quantitative and qualitative factors. By understanding an investor's risk tolerance, time
horizon, and financial goals, advisors can tailor investment strategies that strike an optimal balance
between risk and return. Additionally, advisors continuously monitor market conditions, adjusting
portfolios as needed to mitigate potential risks and capitalize on opportunities.

 Behavioral Biases

Behavioral biases can also influence the decisions made by investors and fund managers in the context
of mutual funds. Here are some behavioral biases that may impact mutual fund investing:

 Herding Behavior: Investors may be influenced by the actions of others, leading to herding
behavior. If a particular mutual fund gains popularity or experiences a surge in investments, others
might follow suit without thoroughly evaluating the fund's fundamentals.

 Overconfidence Bias: Fund managers, like individual investors, may exhibit overconfidence in
their ability to consistently outperform the market. This can lead to excessive trading, high portfolio
turnover, and potentially lower returns.

 Recency Bias: Investors and fund managers may be prone to giving too much weight to recent
market trends or a fund's short-term performance. This can lead to making decisions based on
recent success or failure rather than considering long-term performance.

 Anchoring Bias: Investors may anchor their expectations about a mutual fund's future performance
based on historical returns. This bias can result in unrealistic expectations and poor decision-
making, especially if the market conditions have changed.

 Disposition Effect: Investors may hold onto losing mutual funds for too long in the hope that they
will recover, while quickly selling winning funds to lock in profits. This behavior is driven by a
reluctance to realize losses.

 Framing Effect: The way information about a mutual fund is presented can influence investor
decisions. For example, positive framing might emphasize potential gains, while negative framing
17
 could highlight potential losses.

 Regret Aversion: Investors may avoid making decisions that could lead to regret, such as selling a
fund that subsequently performs well. This aversion can result in a reluctance to make necessary
adjustments to a portfolio.

 Confirmation Bias: Investors may seek out information that confirms their pre-existing beliefs
about a mutual fund, potentially overlooking negative information that could impact their decision-
making.

 Availability Heuristic: Investors may rely on easily accessible information, such as recent news or
trends, rather than conducting thorough research. This can lead to suboptimal investment decisions.

 Herd Mentality: Investors might follow the crowd and invest in a mutual fund simply because it's
popular, without conducting a comprehensive analysis of the fund's fundamentals.

18
 CHAPTER – 3
COMPANY PROFILE

19
 COMPANY PROFILE

Becoming an NJ Mutual Fund Distributor means you will be a part of 33176 mutual fund distributors
of NJ Wealth spread across the nation.

In this article, you will read about the benefits of becoming a NJ Mutual Fund Seller. Apart from that,
we will discuss the commission you will be entitled to, the profits you can generate, the facilities and
support you will get, and more details.

So, if you are considering starting your career as a mutual fund distributor or changing your current
employer, this article is a must-read for you.

 Company Highlights

Type of Distributorship AMC Distributor

Total Distribution Network 5000+

Total Investment Rs.1.4 Lakh – Rs.1.55 Lakh

Distributors Commission 1% to 2% of AUM

Avg. Monthly Profit Rs.82,595

Breakeven Time 2 – 3 Months

Payout Time 30 Days

20
 NJ Mutual Fund Distributor - Company Overview

Category Mutual Fund Distributor

Organization Type Public

Head Office Mumbai

Founder Mr. Neeraj Choksi &

Mr. Jignesh Desai

Founded In (year) 1994

Distributorship Tenure 2 years

 Why become NJ Wealth Mutual Fund Distributor?

The first thing that may have come to your mind when you started reading this article is why you
should become an NJ Mutual Fund Advisor.

So, here are the reasons for one to join NJ Wealth as an MF distributor –
NJ Wealth is one of the largest mutual fund distributors nationwide. It has over Rs.1,51,613 crores of
assets under its management.

The network of active mutual fund distributors is as extensive as 5000, growing daily. So, you will be a
part of this network which can help you immensely in your business.
NJ Wealth is present in the nooks and corners of the nation that other mutual fund distributors have not
reached yet.

As a mutual fund distributor with NJ Wealth, you can offer your clients a plethora of products. This
will include mutual funds, PMS, NPS, equities and ETFs, loans against MF, and even bonds and FDs.
NJ Wealth offers one of the best support among all other mutual fund houses. It provides sales support,
marketing support, training and technology support, and more.
Your customers will be happy as NJ Wealth also offers excellent customer care service.

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 NJ Mutual Fund Seller Commission

Revenue Sharing 1% to 2% of AUM

Per Client Acquisition Zero

When a person joins as an NJ Wealth MF distributor, they get an NJ Distributor Commission for the
revenue he generates.

In the mutual fund industry, the revenue is the asset under management (AUM) the MF distributor gets.
NJ Wealth offers a 0.6% to 1.05% commission on the AUM.

So, this means if you have, say, 100 clients and the total asset under management of all the clients
under you is Rs.2 crores.

Then you will get a commission of Rs.1.2 lakh to Rs.2 lakh. Here you need to note that you only
receive a commission on the AUM, not on acquiring clients.

 NJ Mutual Fund Advisor Cost or Investment

Distributorship Fees (One Time) Rs.1 lakh

Office Expenses (Monthly) Rs.40,000 - Rs.55,000

You must be thinking by now how much you need to invest to become an MF distributor of NJ Wealth.
So, the NJ Mutual Fund Distributor Cost includes two components.

One is fixed, i.e., the distributorship fees of Rs.1 lakh. This fee is a one-time fee for acquiring the
license of a mutual fund distributor.

The other component is the variable one, which includes office expenses and the salary of the

22
employees and staff. This depends on the number of staff, employees, facilities and the office area.
 NJ Mutual Fund Distributorship – Expected Profits & Income

The table below shows expected profits, AUMs & Income that you can make, if you become NJ MF
Advisor.

Active Lumpsum Clients 20

Avg. AUM per Client – Lumpsum (Rs.) 1,03,000

Total AUM – Lumpsum (Rs.) 20,60,000

Active SIP Clients 1,100

Avg. AUM per Client – SIP (Rs.) 10,300

Total AUM – SIP (Rs.) 1,13,30,000

Total AUM (Rs.) 1,33,90,000

Distributor’s Share (Rs.) (1.05% of AUM) 1,40,595

New Client Acquisition 50

Client Acquisition Income (Rs.) 0

Total Distributors Income 1,40,595

Total Expenses 58,000

Distributor’s Net Profit 82,595

Net Profit Margin 58.75%

Given the revenue sharing ratio of 0.6% to 1.1%, the profit margin made by the distributors of NJ
Wealth is around 58.75%.
From the above example, the total AUM from lump sum investments is Rs.20,60,000, while that from
SIP clients is Rs.1,13,30,000, which makes a total AUM of Rs.1,33,90,000
Considering 1.05% as the average commission percentage, your income would be Rs.1,40,595.
Suppose the office expenses amount to Rs.58,000; then your NJ Mutual Fund Seller Profits would be
Rs.82,595, around 58.75% of the total income you generate.

23
 NJ Mutual Fund Agent Offers

Commission above 1% Yes

Zero Investment No

Free Advisory Yes

Direct Mutual Fund Yes

The NJ Wealth Mutual Fund Agent Offers that you can expect as a distributor of their mutual fund
products includes –

 Zero-investment business opportunity: There is no such investment that you have to put in to
start the business as an NJ Wealth MF distributor. You need to pay the distributorship fee, and you
can start with a small office.
 Free-of-cost advisory services: When you start your journey as an MF distributor, to pitch right in
front of the clients and to acquire and retain them, you would need advice from the mutual fund
house, and NJ offers the same for no cost.
 Direct Mutual Fund: NJ Wealth offers direct mutual fund selling as well
 High commission: The commission received by NJ Wealth MF distributors is always above 1%.

 NJ Wealth Mutual Fund Seller SWOT Analysis

 Check out the SWOT Analysis on NJ Wealth Mutual Fund Distributorship here.

 Strength
 A strong network of mutual fund distributors
 Exceptional hold in the sub-urban areas with a vast presence across the country
 Wide range of schemes and investment products to offer
 High Commission
 Low investment requirements

 Weakness
 The investment app is not up to the mark
 The awareness about NJ Wealth as a mutual fund company is less
 It doesn’t offer a desktop investment terminal

24
 Opportunities
 India’s population is over 140 crore, while only three crore people invest in mutual funds, so the
market is enormous.
 The number of mutual fund distributors nationwide is slightly above 1 lakh, which means less
competition and higher demand for your services.
 Asset under management of mutual fund industry to grow above Rs. 100 lakh crore in next ten
years.

 Threat
 Lack of awareness amongst people related to mutual funds
 A slowdown in the world and recession fears
 Tech-first mutual fund distributors offering direct mutual fund investment options online.

 NJ Mutual Fund Distributor Support

ARN Generation Support Yes

Acquisition Support Yes

Products Training Yes

Webinars Yes

Advisory Support Yes

RM Support Yes, Free

Backoffice Support Yes

Marketing Support Yes, Limited

 NJ Mutual Fund Seller Support services include

 Sales support: You will get a dedicated relationship manager, target setting, activity-planning
support and other facilities.
 Marketing support: NJ Wealth offers quality promotional material and start-up sales kit
 Training support: From the orientation of the new MF distributors to soft skills development
and AMFI training, NJ Wealth renders all.
 Technology Support: You will get a partner’s desk which will help you keep track of your
business; then there will be a CRM desk, client desk and, of course, mobile apps.
25
  Research support: As an NJ Wealth MF distributor, you will also receive research reports on
mf schemes and industry. Then there will be multiple market trends and equity and debt
analysis reports. All these will help when you pitch to your clients.
 Customer support: The clients can reach out on a toll-free number, and the time taken to solve
the client’s issues is negligible.

 NJ MF Distributor Office Requirement

Area in Sq. Ft. 150 - 250 Sq. Ft.

No. of Employees Atleast 2

Dealer Terminal Optional

Mobile or Telephones Mandatory

Call Recording Optional

Laptops or Computers Mandatory

CCTV Mandatory

Reception Optional

Managers Cabin Optional

The office of the NJ MF Distributor must be in a space which is at least 15 to 250 square feet. You
must employ at least two people so that your clients stay supervised.

Mobiles, telephones, laptops, and CCTV are a few things that must be in the office. Apart from these,
the dealer terminal, reception and other facilities are optional.

 NJ Mutual Fund Seller Dashboard Link

Web Platform
https://www.njindiaonline.in/pdesk/login.fin?cmdAction=login
The NJ Wealth Mutual Fund Advisor Dashboard can be accessed through the link below.
26
Here you need to log in using your partner ID and password. On this dashboard, you get all your
details, including the revenue report or account statements, clients’ account details, and others.

You can check the commission you have earned monthly, weekly, or even yearly. Then you can see
which client has what amount of AUM.

Then for lead generation as well, you can use the dashboard. You can check the client’s progress with
the account opening and the investment they are making.

 NJ Wealth Mutual Fund Agent Login

The NJ Wealth Mutual Fund Advisor Login details for the NJ Wealth partner’s portal are sent to you
when the fund house accepts your application for MF distributor.

They email you the login credential on your registered email id. You must use the same partner id and
password to log on to the dashboard.
You must also enter a captcha to verify that you are human and not a robotic platform.

 NJ Mutual Fund Advisor Backoffice Platform – Feature

Manual Lead Addition Yes

Lead Stage Info Yes

Lead Info Backend Change Yes

Lead Deletion Yes

Leads Report Yes

Clients Payment Report Yes

Clients Activation Report Yes

Clients Portfolio Report Yes

Auto Debit Request – SIP Yes

Monthly Payout Report Yes

 NJ MF Seller Review or Ratings by Finec.in

27
 Overall Rating 9.25 / 10

Commission 9.21 / 10

Investment 9.19 / 10

Breakeven 9.35 / 10

Support 9.27 / 10

Experience 9.27 / 10

 NJ MF Advisor - Products Offered

SIP Mutual Fund Yes

Lumpsum Mutual Fund Yes

Direct Mutual Fund Yes

PMS or PCG Yes

Equity Yes

Derivatives Yes

Commodity Yes

Currency Yes

IPOs / FPOs / NCDs Yes

ETFs Yes

Insurance No

Loans No

 NJ Mutual Fund Distributor - Investment Platforms Offered

28
 Mobile Investment App Yes

Web Investment Platform Yes

Desktop Investment Terminal No

Algo Trading Platform No

Robo Advisory Platform Yes

Thematic Investment Platform Yes

ETF Platform Yes

Backoffice Platfrom Yes

 How to Become a NJ Mutual Fund Agent? - Eligibility Criteria

Age 24 Years & above

Nationality Indian

Academic Qualification Graduate

NISM Certificate Yes, Mandatory

ARN Generation Yes, Mandatory

So, you want to Become NJ Mutual Fund Distributor and be part of NJ’s growing network of
distributors?
 We got you covered here as well, as you can fill out the form by clicking on the “Become a
Distributor” button on the page.
 Enter your name, mobile number, email id and city you dwell in, and then wait for NJ Wealth
associates to reach you.
 They will assist you in uploading the documents required for KYC purposes and verification.
Usually, NJ Wealth asks for documents like –
 PAN card
 AADHAAR Card for address proof
 Passport size picture
 Bank account details, along with a cancelled cheque

29
  Distributorship Agreement

Once you upload these documents, your application will be processed. You will get the welcome mail
if you match all the eligibility criteria required for the role, discussed below, and KYC is approved.

 The eligibility criteria include –

 Age of the applicant must be above 24 years

 They need to be an Indian national
 The minimum educational qualification should be graduate
 They need to clear the NISM exam to work as a mutual fund distributor

 NJ MF Distributor - Documents Required

Distributorship Agreement Mandatory

Identity Proof – Aadhaar Mandatory

Address Proof - Aadhaar / Rental Agreement Mandatory

PAN Mandatory

Passport Size Photo Mandatory

Bank Account Details Mandatory

Bank Cancelled Cheque Mandatory

 NJMF Distributor – Conclusion

Becoming an NJ MF Distributor is financially lucrative and will help you grow as a professional. Your
network will grow as NJ has a vast client and distributor network. The cherry on top is the excellent
support they offer.
 FAQs on NJ Wealth Mutual Fund Advisor

30
Here are various FAQs related to NJ Wealth Mutual Fund Seller.

 How many distributors does NJ have?

-As per data of 30th June 2023, there were more than 33176 mutual fund distributors of NJ Wealth.

 Is NJ Mutual Fund Agency Safe?

-NJ Wealth is one of the largest mutual fund distributors registered with SEBI; thus, you can be safe
with it.

 What is NJ Mutual Fund Distributor Commission?

-NNJ Wealth offers commission on a percentage basis. It varies between 1% and 2% of the total
AUM of all your clients combined.

 How much are NJ Distributorship Fees?

-To join NJ Wealth, the distributorship fee you must pay is Rs. 1 lakh flat. It is a one-time fee.

 Is NJ Wealth a Stock Broker?

-Yes, NJ Wealth is a stockbroker as well. When you join as a mutual fund distributor with NJ
Wealth, you can also sell equity and debt products and other products of NJ Wealth.

 Is NJ Wealth an AMC?
-No, NJ Wealth is not an AMC. It is a mutual fund distributor and stock broking house .

 Who is the founder of NJ?

-Neeraj Choksi and Mr Jignesh Desai founded NJ Wealth back in 1994, which is now
headquartered in Mumbai and spread across the country.

 Is NJ registered with SEBI?

-Yes, NJ Wealth is a SEBI-registered mutual fund distributorship company, and all its distributors
have to clear NISM Mutual Fund VA exam.

 Does NJ Distributor provide Direct MF Investment?

-Yes, NJ Wealth offers all its clients a direct mutual fund investment facility.

31
 CHAPTER – 4
RESEARCH METHOLODOGY
AND
DATA COLLECTION

32
 RESEARCH METHADOLOGY

 INTRODUCTION

Research methodology is a way to systematically solve the research problem. It may be understood as a
science of studying now research is done systematically. In that various steps, those are generally
adopted by a researcher in studying his problem along with the logic behind them. It is important for
research to know not only the research method but also know methodology. ”The procedures by which
researcher go about their work of describing, explaining and predicting phenomenon are called
methodology.”

Methods comprise the procedures used for generating, collecting and evaluating data. All this means
that it is necessary for the researcher to design his methodology for his problem as the same may differ
from problem to problem.

Data collection is important step in any project and success of any project will be largely depend upon
now much accurate you will be able to collect and how much time, money and effort will be required to
collect that necessary data, this is also important steps. Data collection plays an important role in
research work. Without proper data available for analysis you cannot do the research work accurately.

 Research

The process of research came into being due to man's quest to be at tune with his environment and also
understand nature. To achieve this, man uses the tools of experience and reasoning available to him.
Man also makes use of experience and authoritative sources beyond his immediate circle. Experience
and authority are rich and major sources of hypothesis, which are based mainly on common sense
knowledge and haphazard events, therefore it can be unjustified for drawing conclusions on events.
Hence research hypothesis formulation using experience and authority is judged to be unscientific.
Research anchors on scientific reasoning, which could be inductive and deductive or both. Research is
a combination of both experience and reasoning and can be said to be the most appropriate way of
discovering the truth, precise in the natural sciences.

 Methodology

It is the systematic, theoretical analysis of the methods applied to a field of study. It comprises the
theoretical analysis of the body of methods and principles associated with a branch of knowledge.
Typically, it encompasses concepts such as paradigm, theoretical model, phases and quantitative or
qualitative techniques. (Irony and Rose, 2005) A methodology does not set out to provide solutions - it
33
is, therefore, not the same thing as a method. Instead, it offers the theoretical underpinning for
understanding which method, set of methods or best practices which can be applied to specific case, for
example, to calculate a specific result.

 RESEARCH METHODLGY

Research is common parlance refers tO a search for knowledge. One can also define research as a
scientific and systematic search for pertinent information n a specific topic.

The word research has been derived from French word Researcher means to search. FRANCIES
RUMMER defines research It is a care inquiry or examination to discover new information or
relationship and expand or verify existing knowledge. Research is the solution of the problem, whether
created already generated. When research is done, some new outcome, so that the problem (created or
generated) to be solved.

Research methods are classified based on different criteria. They are a general category, nature of the
study, the purpose of the study, and research design. Also, there are interviews and case studies based
on research methodology.
 Descriptive Research : Facts are considered in descriptive methods and surveys and case studies
are done to clarify the facts. These help to determine and explain with examples, the facts, and they
are not rejected. Many variables can be used in descriptive research to explain the facts.

 RESEARCH PROCESS

 Selecting the research area- Your dissertation marker expects you to state that you have
selected the research area due to professional and personal interests in the area and this
statement must be true. Students often underestimate the importance of this first stage in the
research process. If you find a research area and research problem that is genuinely interesting
to you it is for sure that the whole process of writing your dissertation will be much easier.
Therefore, it is never too early to start thinking about the research area for your dissertation.

 Formulating research aim, objectives and research questions or developing hypotheses. The
choice between the formulation of research questions and the development of hypotheses
depends on your research approach as it is discussed further below in more details. Appropriate
research aims and objectives or hypotheses usually result from several attempts and revisions.

34
  Conducting the literature review. Literature review is usually the longest stage in the research
process. Actually, the literature review starts even before the formulation of research aims and
objective. This is because you have to check if exactly the same research problem has been
addressed before and this task is a part of the literature review. Nevertheless, you will conduct
the main part of the literature review after the formulation of research aim and objectives. You
have to use a wide range of secondary data sources such as books, newspapers, magazines,
journals, online articles etc.

 Selecting data collection methods. Data collection method(s) need to be selected on the basis of
critically analyzing advantages and disadvantages associated with several alternative methods.
In studies involving primary data collection, you need to write about advantages and
disadvantages of selected primary data collection method(s) in detailed manner in
methodology.

 RESEARCH DESIGN

Research design is the conceptual structure within which research is conducted. It constitutes the
blueprint for collection, measurement and analysis of data. The design used for carrying out this
research is descriptive.

 The essential elements are:

 Accurate purpose statement
 Techniques to be implemented for collecting and analyzing research
 The method applied for analyzing collected details
 Type of research methodology
 Probable objections for research
 Settings for the research study
 Timeline
 Measurement of analysis

 DATA COLLECTION

The questions were sent among the eligible participant and were to be filled by them. The research
explained the Questions to the participant who were unable to the implications of the given questions
and helped in filling up the questionnaire.

35
There are two types of methods were used for Data Collection:

 Source of data collection

 Primary data:

Primary data is a type of data that is collected by researchers directly from main sources through
interviews, surveys, experiments, etc. Primary data are usually collected from the source-where the data
originally originates from and are regarded as the best kind of data in research.
The sources of primary data are usually chosen and tailored specifically to meet the demands or
requirements of particular research. Also, before choosing a data collection source, things like the aim
of the research and target population need to be identified For example, when doing a market survey,
the goal of the survey and the sample population need to be identified first. This is what will determine
what data collection source will be most suitable an offline survey will be more suitable for a
population living in remote areas without an internet connection compared to online surveys.

 Secondary data:

Secondary data are the data collected by a party not related to the research study but collected these
data for some other purpose and at different time in the past. If the researcher uses these Data then these
become secondary data for the current users. These may be available in Written, typed or in electronic
forms. A variety of secondary information sources is available to the researcher gathering data on an
industry, potential product applications and the market Place. Secondary data is also used to gain initial
insight into the research problem. Secondary Data is classified in terms of its source either internal or
external. Internal, or in-house data, Is secondary information acquired within the organization where
research is being carried out. External secondary data is obtained from outside sources. There are
various advantages it refers to the data that has been already collected. The secondary data, which has
been used to carry out these.

 Secondary method of data collection

It is refers to the data that has been already collected. The secondary data, which has been used to carry
out this study, are as follows:
Company's website -
Other relevant study materials, books, websites, Internet, Newspapers, Journals etc.

36
 The source of secondary data includes-

 Books
 Websites
 Journals

A. BOOKS:
A book is a collection of papers or other material text, picture, both, written on them, bound together
along one edge, usually with covers. In library and information science, a book is calling a monograph
to it from serial periodicals such as magazines, journal or newspaper.

B. WEBSITE:
A website may be the work of an individual, a business or other organization and is typically dedicated
to some particular topic or purpose. Any website can content hyperlink to any other website, so the
distribution between sites, as perceived by the user, to sometimes to blurred.

C. JOURNALS
A journal may publication issued at stated intervals, such as magazines or the records of the transaction
of society, are often called journals. In academic use a journals refers to serious, scholarly publication,
most often peer- reviewed. The purpose of a journal is to provide a place for the introduction a scrutiny
of new research and often a forum for the critique of existing research.

 SAMPLING PLAN

It is very difficult to collect information from every member of speculation. As time ad costs are the
major limitation that the researcher faces.

a sample of 100 was taken the sample size of 100 people were selected on the basis of freedom
sampling technique. The individual were selected in the random manner to form sample and data were
collected from them for the research study.

 SAMPLE UNIT: 100 People

 AREA OF STUDY: NJ India Mutual Funds

37
 ANALYSIS AND INTERPRETATION

Data collection through questionnaires ad personal interview resulting in availability of the desired
information but these were useless until there were analyzed. Various steps required for this purpose
were editing coding and tabulation. Tabulation refers to bringing together similar data and compiling
them in an accurate and meaningful manner. The data collected by questionnaire was analyzed
interpretation with the help of table and charts.

 OBJECTIVES OF THE STUDY

 Comprehensive Analysis of NJ India Invest Private Limited: Conduct an in-depth

examination of NJ India Invest Private Limited, exploring its history, corporate structure, and
core business activities, with a specific focus on its role as a mutual fund distributor.

 Understanding NJ Mutual Fund Offerings: Provide a detailed overview of the mutual fund
offerings sponsored by NJ India Invest Private Limited, including the types of funds, investment
strategies, risk profiles, and any unique features distinguishing them in the market.

 Evaluation of Mutual Fund Performance: Analyze the historical performance of NJ Mutual

Fund schemes, examining key performance indicators such as returns, volatility, and benchmark
comparisons. Assess how well the funds have met the investment objectives.

 Investor Services and Experience: Investigate the investor services provided by NJ India
Invest Private Limited, including account management, customer support, and educational
resources. Assess the overall investor experience and satisfaction levels.

 Regulatory Compliance and Governance: Examine NJ India Invest Private Limited's

adherence to regulatory frameworks, particularly those set by the Securities and Exchange Board
of India (SEBI). Evaluate the company's corporate governance practices to ensure transparency
and accountability.

 Market Trends and Competitive Landscape: Analyze the broader mutual fund market trends
in India and assess how NJ Mutual Fund positions itself within the competitive landscape.
Explore factors such as market share, distribution networks, and growth strategies.

 Impact of Regulatory Changes: Investigate the impact of recent regulatory changes in the
mutual fund industry on NJ India Invest Private Limited and its mutual fund projects. Evaluate
how the company adapts to regulatory shifts and communicates changes to investors.
38
 Investor Education Initiatives: Explore the educational initiatives undertaken by NJ India
Invest Private Limited to enhance investor awareness and knowledge. Evaluate the effectiveness
of these initiatives in empowering investors to make informed decisions.

 Technology Integration and Innovation: Examine how NJ India Invest Private Limited
incorporates technology, including digital platforms and robo-advisory services, into its mutual
fund distribution. Assess the impact of technological advancements on investor engagement.

 Empirical Evidence on Investor Outcomes: Collect empirical data through surveys,

interviews, and case studies to provide evidence supporting the positive impact of NJ India
Invest Private Limited's mutual fund projects on investor outcomes. Highlight success stories and
measurable benefits.

 Recommendations for Improvement: Based on the findings, provide recommendations for NJ

India Invest Private Limited to enhance its mutual fund offerings, investor services, and overall
market positioning. Offer actionable insights for continuous improvement.

 Future Outlook and Trends: Present insights into the future outlook of NJ Mutual Fund and
the broader mutual fund industry in India. Identify emerging trends and propose strategies for NJ
India Invest Private Limited to stay competitive and adapt to changing market dynamics.

39
 CHAPTER – 5
DATA ANALYSIS AND INTERPRETATION

40
 DATA ANALYSIS AND INTERPRETATION

Data Analysis is the process of systematically applying statistical and/or logical techniques to describe
and illustrate, condense and recap, and evaluate data. Data interpretation questions are a part of many
standardized test and data interpretation is sometimes also called data analysis.

Gender Number Percentage

Male 89 89%

Female 11 11%

Total 100 100%

Gender
11%

Male

Female

89%

 Interpretation:

 Majority of the respondents are male (about 89%)

 About 11% are female of female Investors are quite less than that of made.

41
 AGE:

Age Numbers Percentage

Below 20 4 4%

Between 20-30 32 32%

Between 30-40 46 46%

Above 40 18 18%

Total 100 100%

Age

4%
18%

below 20
32% between 20-30
between30-40
Above 40

46%

 Interpretation:
Most of the respondents 46% are in the group of 30-40 years Respondents are 32% in the age
group of more than 20-30 years.

42
 OCCUPATION:

Occupation Numbers Percentage

Self Employed 40 40%

Business 14 14%

Salaried 23 23%

Profession 11 11%

Student 4 4%

Others 8 8%

Total 100 100%

Occupation
45% 40%
40%
35%
30%
25% 23%

20%
14% Occupation
15% 11%
10% 8%
4%
5%
0%
Self Business Salaried Profession Student Others
Employed

 Interpretation:
 Majority of the respondents are Self Employed is 40%
 Salaried are 23% and others are respondents is 8%

43
 ANNUAL INCOME:

Annual Income Numbers Percentage

Up to 1 lakh 13 13%

1 to 2.5 lakh 38 38%

2.5 to 5 lakh 34 34%

Above 5 lakh 15 15%

Total 100 100

ANNUAL INCOME
40% 38%
34%
35%
30%
25%
20%
15% ANNUAL INCOME
15% 13%
10%
5%
0%
Up to 1 lakh 1 to 2.5 lakh 2.5 to 5 lakh Above 5 lakh

 Interpretation:
 Majority of the more investors comes under the income 1 to 2.5 lakh and 34% respondents are 2.5
to 5 lakh

 About 13% respondents come under the income less upto 1 lakh

44
 Are you Interested to invest in Mutual Funds?

Opinion Number Percentage

Yes 93 93%

No 7 7%

Total 100 100%

Opinion

7%

Yes
No

93%

 Interpretation:

Maximum of the respondents (93%) are invest to mutual funds in interested 7% are say to not
interested in invest in mutual funds.

45
 How much of total investment do you invest in Mutual Funds?

Total Investment (in %) Numbers Percentage

Below 10% 28 28%

10-20% 35 35%

20-40% 24 24%

Above 40% 13 13%

Total 100 100%

Total Investment (in

40% %)
35%
35%
30% 28%
24%
25%
20%
Total Investment (in %)
15% 13%

10%
5%
0%
Below 10% 10-20% 20-40% Above 40%

 Interpretation:
35% of the respondents invest in 10-20% invest in mutual fund out of their Total investment compare
to 28% of respondents invest their below 10% of their investment.Less total investment 13%
respondents are above 40.

46
  How do you have the sources information about mutual funds?

Sources Numbers Percentage

Brokers 37 37%

Relatives 18 18%

Advertisements 20 20%

Magazines 6 6%

Newspapers 10 10%

Annual Reports 9 9%

Total 100 100%

Sources
40% 37%
35%
30%
25%
20%
20% 18%
15%
10% 9%
10% 6%
5% Sources
0%

 Inerpretation:
37% respondents is source of Brokers. 20% respondent’s sources use for
Advertisements, 9% respondents are sources Annual Reports.

 From where you Purchase Mutual Funds?

47
 Purchase Numbers Percentage

Directly from the AMCs 37 37%

Brokers Only 35 35%

Sub-Brokers 20 20%

Other Sources 8 8%

Total 100 100%

Purchase
40% 37%
35%
35%
30%
25% 20%
20%
15% Purchase
10% 8%
5%
0%
Directly from the Brokers Only Sub-Brokers Other Sources
AMCs

 Interpretation:
 Mostly respondents Mutual funds are purchase more 37% directly from the
AMCs and Brokers are 35% is same.
 Other sources in respondents is 8% for the purchase on other place.

 What is the time period you prefer to Invest?

48
 Time Period Numbers Percentage

Short-term (0-yrs) 18 18%

Medium-term (1-5yrs) 37 37%

Long-term (>5yrs) 45 45%

Total 100 100%

Time Period
18%

45% Short-term (0-yrs)

Medium-term (1-5yrs)
Long-term (>5yrs)

37%

 Interpretation:
 Mostly 45% respondents are invest mutual funds for long-term and
medium-term time period is 37%
 In mutual funds in respondents are less investment in 18% in short term plan.

 How often do you Monitor your Investing?

49
 Monitor Numbers Percentage

Daily 9 9%

Monthly 35 35%

Occasionally 56 56%

Total 100 100%

Monitor
9%

Daily
Monthly
35%
56% Occasionally

 Interpretation:
 More 56% respondents are monitor investing in occasionally, and monthly
monitor 35% respondents.
 Less 9% respondents are Daily motoring investing plan.

 What is the primary objective of your Investment?

50
 Objective Numbers Percentage

Tax Benefits 18 18%

Capital Appreciation 52 52%

Dividend 20 20%

Liquidity 10 10%

Total 100 100%

Objective
60% 52%
50%
40%
30% 18% 20%
20% 10%
10% Objective
0%
Tax Benefits Capital Dividend Liquidity
Appreciation

 Interpretation:
 About 52% of the respondent’s primary objective is Capital Appreciation.
Dividend is the second objective of the respondents 20%.
 Tax Benefits as a primary objective constitute only 18%, and 10%
objective of liquidity.

 Which of the following Mutual Funds did you make

maximum Investment?
51
 Maximum Invest Numbers Percentages
Maximum Invest
HDFC 35%
Mutual Fund 24 24%
32%
30%
24%
ICICI Prudential
25% Mutual Fund 16 16%
20%
20% 16%
UTI Mutual
15% Fund 20 20%
10% 8% Maximum Invest

Franklin5%Templeton 8 8%
0%
HDFC Mutual ICICI UTI Mutual Franklin Others
Others 32 32%
Fund Prudential Fund Templeton
Mutual Fund

Total 100 100%

 Interpretation:
 MSFL mutual fund other to choose respondents 32%.
 HDFC Mutual fund constitute 24% and UTI Prudential mutual fund is
16% Respondents and Franklin Templeton respondents 8%.

 Do you face any problem while investing in Mutual Funds?

Problem Facing Numbers Percentages

Problem Facing
40% 34%
Lack of
35% information in advertisements 16 16%
30% 25%
25% 18%
20% 16%
Lack of
15%initiatives by the industry 18 18%
7%
10%
5%
Problem Facing
No clear0%idea about public NFO 34 34%

Insufficient agent and brokers 25 25%

Others 7 7%

Total 100 100

52
  Interpretation:
 34% respondent’s problem facing about to No clear idea aboutNFO
 Second is Insufficient agent and brokers responded to 25%.
 Lack of initiatives by the industry problem facing respondents are 18%.

 Are you satisfy with the return or your present Investment?

Satisfaction level Numbers Percentages

High Satisfied 26 26%

Satisfied 35 35%

Unsatisfied 21 21%

Highly Unsatisfied 18 18%

Total 100 100%

53
Interpretation:
 Respondents 35% are satisfied with return of their present investment.
 High satisfied respondents are 26%.

54
 CHAPTER – 6
FINDINGS AND CONCLUSIONS

 FINDINGS

 Majority of the 46% respondent Male in the age group of 30-40 yrs.

 Investors are investment information sources about mutual funds of Brokers are
financial advisors.

 55% investors are buying mutual funds through financial advisors.

 56% Investors are their investment monitor to occasionally.

 Majority of investors have invested in HDFC Mutual fund is rapidly becoming

popular among investors.

55
 People invest in Mutual Fund Primarily for capital appreciation

 Investors are they present investment to 35% respondents are Satisfied with their
mutual fund investment..

 Financial instruments of investors are current attitude is most of 56 persons

favourable for mutual fund.

 CONCLUSION

 NJ Mutual Fund Company demonstrates exceptional proficiency in the mutual funds industry.
The same necessary attention given and ethical practices.

 45% investor prefers to plan so achieve long-term goals, managing assets

and access to tax planning.

 Financial advisors can tap these people by educating them about mutual funds.

56
57
 CHAPTER–7
LIMITATIONS AND SUGGESTIONS

58
 LIMITATION OF THE STUDY

 This study is limited to only schemes of mutual fund.

 This study is restricted to Raipur city only.

 The study is limited up to the mutual funds operating in India.

 Possibility of data collection because may have not given actual information.

 The sample size of my project is limited to 100 people only. Out of which only 55 people had
invested in Mutual Fund. Other 45 people did not have investment in Mutual Fund.

59
 SUGGESTIONS

 There is a large scope of Mutual Funds to invest in especially in Nagpur area.

 There is need to have more promotional activities from the very inform source
level such as make Advertising through print & electronic media, Social Media.

 People invest their savings in a trust not in a company. So investors trust should be
maintained and developed by delivering best services and after safe services, value
added services and after sale services.

 Investors are most primary objective of investment is Capital Appreciation.

 Investors got their expected returns from the investment they have made already
and thus it widens the scope of investment further.

 Respondents facing problems for investing in mutual funds, so that is big

problem is No clear idea about NFO.

60
 CHAPTER- 8
BIBLIOGRAPHY

61
 BIBLIOGRAPHY

 BOOKS

 Prof. (Mrs.)M.Sulochana – Investment Management

Kalyani Publishers.
 Dr.Jaspal Singh – Mutual Funds
Deep & Deep Publications Pvt.Ltd.

 WEBSITES

 https://www.google.co.in/

 https://www.njmutualfund.com/about-us.php

 https://groww.in/mutual-funds/amc/nj-mutual-funds

 https://www.5paisa.com/mutual-funds/amc/nj-mutual-fund

62
CHAPTER- 9
ANNEXURE

63
I am Vaishnavi R. Bhamode the student of Dr. Ambedkar Institute Of
Management Studies & Research, Nagpur, making research project on Need of
financial advisors for Mutual fund Investors. I would like to ask you few
questions. I would be grateful if you spare few moments & co-operates with me.

Name: __________________________________________________________________

Gender: Male _____ Female _____

Age: Below 20 _____ Between 20-30 _____

Between 30-40 _____ Above 40 ______

Occupation: Self Employed _____ Business _____ Salaried _____

Profession _____ Student _____ Others ______

Annual Income: Up to 1 lakh _____ 1 to 2.5 lakh _____

2.5 to 5 lakh _____ Above 5 lakh _____

Are you Interested to Invest in Mutual Funds?

Yes _____ No _____

What Percentage of your income do you Invest?

Below 15% _____ 15-30% ____

30-50% _____ Above 50% ____

How much of total investment do you invest in mutual fund?

Below 10% _____ 10-20% _____

20-40% _____ Above 40% _____

How do you got the sources information about mutual funds?

Brokers ______ Relatives ______ Advertisement _____

Magazine _____ Newspapers _____ Annual Reports _____

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