Appiah-2006-Rich Media, Poor Media - The Impact of Audio:Video vs. Text:Picture Testimonial Ads On Browsers' Evaluations of Commercial Web Sites and Online Products
NEWSLETTERS AND POSTERS: Paper based communication to inform
people about their interests – Schools may use these to inform parents about events or dates. ADVANTAGES DISADVANTAGES Released regularly Requires distribution Recipients have a permanent copy No special effects Printing costs Targeted audience may not receive info
WEBSITES: Collection of webpages, text, graphics, video and sound hosted on
the internet. ADVANTAGES DISADVANTAGES Ability to add sound, video and Can be hacked/modified/introduced animation to viruses Links to other websites/hyperlinks Need computer + internet connection Use of hot spots Lack of portability when compared to paper-based system Buttons to navigate the website Need to maintain the website once set up Hit counters to see who has visited the website Worldwide advertising capability
MULTIMEDIA PRESENTATIONS: Use of a mixture of media to present
information, animations, video, sound, transitions and hyperlinks on a projector for audience to view. ADVANTAGES DISADVANTAGES Use of sound and animation/video Interactive hyperlinks built into presentation More likely to hold audience’s attention
Appiah-2006-Rich Media, Poor Media - The Impact of Audio:Video vs. Text:Picture Testimonial Ads On Browsers' Evaluations of Commercial Web Sites and Online Products