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Opportunities for the Electric Toothbrush

Market in Vietnam

Publisher: Lucintel

Lucintel, the premier global management consulting and market research firm, creates your
equation for growth — whether you need to understand market dynamics, identify new
opportunities, or increase your profitability
Table of Contents

1. Executive Summary

2. Market Background and Classifications


2.1: Introduction, Background, and Classifications
2.2: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2015 to 2026


3.1: Macroeconomic Trends and Forecast
3.2: Global Electric Toothbrush Market Trends and Forecast
3.3: Electric Toothbrush Market in Vietnam Trends and Forecast
3.4: Electric Toothbrush Market in Vietnam by Technology Type
3.4.1: Sonic/Side-by-Side
3.4.2: Rotation
3.5: Electric Toothbrush Market in Vietnam by End User
3.5.1: Children
3.5.2: Adult
3.6: Electric Toothbrush Market in Vietnam by Bristle Type
3.6.1: Soft
3.6.2: Nanometer
3.7: Electric Toothbrush Market in Vietnam by Distribution Channel
3.7.1: Supermarkets/Hypermarkets
3.7.2: Department Stores
3.7.3: E-retailer
3.7.4: Other
3.8: Per Capita Electric Toothbrush Spending in Vietnam
3.8.1: Per Capita Electric Toothbrush Spending in Vietnam by Technology Type
3.8.2: Per Capita Electric Toothbrush Spending in Vietnam by End User
3.9: Growth Opportunity Analysis
3.9.1: Growth Opportunities for the Electric Toothbrush Market in Vietnam by
Technology Type
3.9.2: Growth Opportunities for the Electric Toothbrush Market in Vietnam by
End User
3.9.3: Growth Opportunities for the Electric Toothbrush Market in Vietnam by
Bristle Type
3.9.4: Growth Opportunities for the Electric Toothbrush Market in Vietnam by
Distribution Channel

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© Lucintel, Tel: 972-636-5056, Fax: 877-883-1540, E-mail: helpdesk@lucintel.com 1
Disclaimer

It has been our intent to maintain the accuracy of the information presented in this report.
However, because of circumstances beyond our direct control, Lucintel does not make any
guarantees, expressed or implied, to the accuracy of the information contained in this report.
Much of the information provided in this report is obtained from third-party industry sources,
along with suppliers, producers, and other sources; thus, Lucintel cannot make any
assurances or guarantees on their behalf.

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Copyright

This report is protected by copyright of Lucintel. No part of this report may be copied or
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electronic or otherwise, or be given to any third party without prior written permission.

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About Us

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1. Executive Summary

NOTE: This report studies trends, opportunities and forecast in Electric Toothbrush
Market in Vietnam to 2028 by technology type (sonic/side-by-side and rotation), end
user (children and adult), bristle type (soft and nanometer), and distribution channel
(supermarkets/hypermarkets, department stores, e-retailer, and others)

The future of the electric toothbrush market in Vietnam looks promising with opportunities in
the supermarkets/hypermarkets, department stores, and e-retail markets. The major drivers
for this market are rise in disposable income, awareness towards oral hygiene and
increasing awareness about the benefits of using electric toothbrushes.

Year-on-year demand (in millions of dollars and million units) changes in the electric
toothbrush market in Vietnam by various segments in 2020 :

Segment 1 : XX%
Segment 2 : XX%
Segment 3 : XX%
Others : XX%

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A summary of the electric toothbrush market in Vietnam and its characteristics is provided in
the following table.

Table 1.1: Electric Toothbrush Market in Vietnam Parameters and Attributes

Market Parameters–Electric Toothbrush Market in


Attributes
Vietnam

Market Stage

Market Size ($M) in 2020

Market Size ($M) in 2026

Five Year Growth Rate (CAGR: 2015-2020)

Forecast Period Market Growth Rate


(CAGR: 2021-2026)

Price Sensitivity

Major Competitors (2020)

Degree of Competition

Degree of Technical Change (Year-over-Year)

Market Concentration (Percentage of Market


Controlled by Top Five Competitors)

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2. Market Background and Classifications

2.1 Introduction, Background, and Classifications

Market Classifications

The electric toothbrush market in Vietnam can be classified into the following major
categories.

Electric Toothbrush Market in Vietnam

Figure 2.1: Classified of the Electric Toothbrush Market in Vietnam

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2.2 Supply Chain

Supply chain analysis in this report will help you to understand presence of major players in
various nodes of value chain of the electric toothbrush market in Vietnam. It also provides
insights about sequence of processes involved in production and distribution of products in
this market. The supply chain structure of the electric toothbrush market in Vietnam is
indicated in the figure below.

Figure 2.2: Supply Chain of the Electric Toothbrush Market in Vietnam

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2.3 Industry Drivers and Challenges

Growth in the demand for the electric toothbrush market in Vietnam is largely dependent on
the performance of the following segments. The shares represented by these segments in
the overall electric toothbrush market in Vietnam are as follows:

Segment 1 : XX%
Segment 2 : XX%
Segment 3 : XX%
Segment 4 : XX%
Others : XX%

The following figure represents the major drivers and challenges in this market, detailed
discussion is provided in the main report.

Figure 2.3: Major Drivers and Challenges for the Electric Toothbrush Market in Vietnam

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3. Market Trends and Forecast Analysis

3.1 Market Trends and Forecast for the Electric Toothbrush Market in Vietnam

In 2020, the electric toothbrush market in Vietnam reached an estimated value of $XX million
with a CAGR of XX% by value from 2015 to 2020. Over the forecast period from 2021 to
2026, the market is expected to grow with a CAGR of XX% by value, as shown in the
following figures and table.

Trends and Forecast for the Electric Toothbrush Market in Vietnam (2015-2026)

2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026

Figure 3.11: Trends and Forecast for the Electric Toothbrush Market in Vietnam (2015-2026)

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The following tables show the electric toothbrush market in Vietnam and its annual growth
rates from 2015 to 2026

Table 3.1: Market Trends of the Electric Toothbrush Market in Vietnam (2015-2020)

Parameters 2015 2016 2017 2018 2019 2020 CAGR (2015-2020)

Value ($M) $XX $XX $XX $XX $XX $XX XX%

% Change XX% XX% XX% XX% XX%

Volume (Units) XX XX XX XX XX XX XX%

% Change XX% XX% XX% XX% XX%

Table 3.2: Market Forecast for the Electric Toothbrush Market in Vietnam (2021-2026)

Parameters 2021 2022 2023 2024 2025 2026 CAGR (2021-2026)

Value ($M) $XX $XX $XX $XX $XX $XX XX%

% Change XX% XX% XX% XX% XX%

Volume (Units) $XX $XX $XX $XX $XX $XX XX%

% Change XX% XX% XX% XX% XX%

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3.2 Electric Toothbrush Market in Vietnam by Segments

The electric toothbrush market in Vietnam consists of various segments namely Segment 1,
Segment 2, and Segment 3. Segment 1 is the largest market, it accounted for XX% of the
electric toothbrush market in Vietnam and reached $XX million by value in 2020. Segment 1
grew with highest CAGR of XX% by value from 2015 to 2020.

Over the forecast period from 2021 to 2026, Segment 1 is expected to remain the largest
segment with CAGR of XX% by value. Segment 2 is expected to remain the second largest
market over the forecast period and is expected to reach an estimated value of $XX million
with a CAGR of XX% by value in 2026, as shown in the following figures and tables .

Trends of the Electric Toothbrush Market in Vietnam ($M) by Segments (2015-2020)

2015 2016 2017 2018 2019 2020

Figure 3.12: Trends of the Electric Toothbrush Market in Vietnam ($M) by Segments (2015-
2020)

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Forecast for the Electric Toothbrush Market in Vietnam ($M) by Segments (2021-2026)

2021 2022 2023 2024 2025 2026

Figure 3.13: Forecast for the Electric Toothbrush Market in Vietnam ($M) by Segments
(2021-2026)

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Table 3.3: Market Size and CAGR of Various Segments in the Electric Toothbrush Market in
Vietnam by Value (2015-2020)

2015 2016 2017 2018 2019 2020


Market Segments CAGR (2015 -2020)
($M) ($M) ($M) ($M) ($M) ($M)

Segment 1 $XX $XX $XX $XX $XX $XX XX%

Segment 2 $XX $XX $XX $XX $XX $XX XX%

Segment 3 $XX $XX $XX $XX $XX $XX XX%

Others $XX $XX $XX $XX $XX $XX XX%

Total $XX $XX $XX $XX $XX $XX XX%

Table 3.4: Market Size and CAGR of Various Segments in the Electric Toothbrush Market in
Vietnam by Value (2021-2026)

2021 2022 2023 2024 2025 2026


Market Segments CAGR (2021-2026)
($M) ($M) ($M) ($M) ($M) ($M)

Segment 1 $XX $XX $XX $XX $XX $XX XX%

Segment 2 $XX $XX $XX $XX $XX $XX XX%

Segment 3 $XX $XX $XX $XX $XX $XX XX%

Others $XX $XX $XX $XX $XX $XX XX%

Total $XX $XX $XX $XX $XX $XX XX%

In terms of volume Segment 1 is the largest market; it accounted for XX% of the electric
toothbrush market in Vietnam and reached XX million units by volume in 2020. In 2026,
Segment 1 is expected to remain largest segment and reach XX million units by volume.

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Trends of the Electric Toothbrush Market in Vietnam (Volume) by Segments (2015-
2020)

2015 2016 2017 2018 2019 2020

Figure 3.14: Trends of the Electric Toothbrush Market in Vietnam (Volume) by Segments
(2015-2020)

Forecast for the Electric Toothbrush Market in Vietnam (Volume) by Segments (2021-
2026)

2021 2022 2023 2024 2025 2026

Figure 3.15: Forecast for the Electric Toothbrush Market in Vietnam (Volume) by Segments
(2021-2026)

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Table 3.5: Market Size and CAGR of Various Segments in the Electric Toothbrush Market in
Vietnam by Volume (2015-2020)

2015 2016 2017 2018 2019 2020


Market CAGR (2015-
(Million (Million (Million (Million (Million (Million
Segments 2020)
Units) Units) Units) Units) Units) Units)

Segment 1 XX XX XX XX XX XX XX%

Segment 2 XX XX XX XX XX XX XX%

Segment 3 XX XX XX XX XX XX XX%

Others XX XX XX XX XX XX XX%

Total XX XX XX XX XX XX XX%

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Table 3.6: Market Size and CAGR of Various Segments in the Electric Toothbrush Market in
Vietnam by Volume (2021-2026)

2021 2022 2023 2024 2025 2026


Market CAGR (2021
(Million (Million (Million (Million (Million (Million
Segments -2026)
Units) Units) Units) Units) Units) Units)

Segment 1 XX XX XX XX XX XX XX%

Segment 2 XX XX XX XX XX XX XX%

Segment 3 XX XX XX XX XX XX XX%

Others XX XX XX XX XX XX XX%

Total XX XX XX XX XX XX XX%

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3.2.1 Segment 1

Segment 1 of the electric toothbrush market in Vietnam reached a value of $XX million in
2020 with a CAGR of XX% by value from 2015 to 2020. This is mainly because of its
competitive advantage over counterparts.

Segment 1 is anticipated to grow to $XX million by 2025 at a CAGR of XX% by value from
2021 to 2026 as shown in figure 3.17. The market for Segment 1 in the electric toothbrush
market in Vietnam is expected to be primarily driven by increased demand across Vietnam.

Trends and Forecast of Segment 1 for the Electric Toothbrush Market in Vietnam
(2015-2026)

2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026

Figure 3.17: Trends and Forecast of Segment 1 for the Electric Toothbrush Market in
Vietnam (2014-2025)

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Table 3.7: Market Trends of Segment 1 in the Electric Toothbrush Market in Vietnam (2015-
2020)

Parameters 2015 2016 2017 2018 2019 2020 CAGR (2015-2020)

Shipment ($M) $XX $XX $XX XX $XX $XX XX%

% Change XX% XX% XX% XX% XX%

Volume (Units) XX XX XX XX XX XX XX%

% Change XX% XX% XX% XX% XX%

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Table 3.8: Market Forecast for Segment 1 in the Electric Toothbrush Market in Vietnam
(2021-2026)

Parameters 2021 2022 2023 2024 2025 2026 CAGR (2021-2026)

$XX
Shipment ($M) $XX $XX $XX XX $XX XX%

% Change XX% XX% XX% XX% XX%

XX
Volume (Units) XX XX XX XX XX XX%

% Change XX% XX% XX% XX% XX%

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4. Competitor Analysis

In terms of consumption, many national suppliers compete with each other in this market.
The competitive analysis of these suppliers is presented below.

4.1 Product Portfolio Analysis

The number of products offered by each supplier varies with the effort and investment each
puts into research, development, and commercialization.

Table 4.1: Product Mapping of Electric Toothbrush Market in Suppliers Based on


Markets Served

Electric Toothbrush
Segment 1 Segment 2 Segment 3
Market in Vietnam

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4.2 Business Integration

Companies with integrated business operations are likely to have greater flexibility in their
operations and higher margins than non-integrated players. Backward integrated players
have cost advantage and greater flexibility over supply bottlenecks. Companies which are
vertically integrated enjoy lower manufacturing cost with increased bargaining power over
their suppliers and customers. The table given below illustrates the relative presence of the
suppliers across the value chain of the electric toothbrush market in Vietnam.

Table 4.2: Business Integration of Major Suppliers

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4.3 Geographical Footprints

The headquarter locations of key manufacturers in the electric toothbrush market in Vietnam
are depicted below.

Figure 4.3: Headquarters of Competitors in the Electric Toothbrush Market in Vietnam

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4.4 Porter’s Five Forces Analysis

To understand the industry dynamics, Lucintel considered Porter’s Five Forces Model which
provides structured framework for analyzing competitive rivalry, buyer’s power, supplier’s
power, threat of substitute, and treat of new entrants for the electric toothbrush market in
Vietnam. The result of Lucintel’s analysis is discussed in detail in the main report.

Figure 4.4: Porter’s Five Forces Analysis of the Electric Toothbrush Market in Vietnam

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5. Growth Opportunities and Strategic Analysis

5.1 Growth Opportunity Analysis

The purpose of this chapter is to point out some major segments of this market that are
growing rapidly. These products are projected to have a major impact on the growth of the
electric toothbrush market in Vietnam over the forecast period.

5.1.1 Growth Opportunities for the Electric Toothbrush Market in Vietnam by


Segments

The average growth rate of most of the segments of the electric toothbrush market in
Vietnam is expected to be more than XX% annually through 2026 by value. The market size
is expected to be $XX million by value by 2026. Segment 3 is expected to witness the
highest growth with XX% by value for the electric toothbrush market in Vietnam over the
forecast period and is expected to reach $XX million by 2026. The following figure depicts
different segments for the electric toothbrush market in Vietnam in terms of their projected
annual growth rates from 2021 to 2026.

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Growth Opportunities for the Electric Toothbrush Market in Vietnam by Segments

Note: Size of the Bubble Represents Projected CAGR of 2026

Figure 5.1: Growth Opportunities for the Electric Toothbrush Market in Vietnam by Segments

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5.2 Strategic Analysis

This section analyzes the strategic moves adopted by the industry players to gain
competitive advantage over rivals. The strategic analysis of competitors is based on certain
parameters, which include new product development and merger and acquisitions, by
competitors. The performance of a company in a particular business segment depends on
how it responds to the market forces.

Strategic Initiatives by Major Competitors of the Electric Toothbrush Market in


Vietnam

2018 2019 2020

Figure 5.5: Strategic Initiatives by Major Competitors of the Electric Toothbrush Market in
Vietnam

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5.2.1 New Product Development

This section highlights the new product launches by key industry players and the key
advantages or benefits of these products. New product development is the answer to
changing customer needs. Companies which respond to the changing market dynamics,
emerging issues, and customer requirements have always been in a sustainable position.
The table given below shows some of the major product launches during the trend period by
the market players.

Table 5.1: New Product Launches by Major Manufacturers (2015-2020) (Source: Lucintel)

Company Name Product/Brand Name Year Segment Key Advantage/Benefits

Company 1 Product 1 2020 Segment 1 ·

Company 2 Product 1 2020 Segment 2 ·

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5.2.2 Mergers, Acquisitions, and Joint Ventures in the Electric Toothbrush Market in
Vietnam

The following are some of the major mergers, acquisitions, joint ventures, and other
collaborations made in the electric toothbrush market in Vietnam during the trend period.

Target Company

Buyer Company

Target Company :

Buyer Company :

Year : 2019

Type : Acquisition

In 2020, Company 2 completed the acquisition of Company 1. This acquisition marks the
next step to transform Company 2 into a larger, faster growing, and more profitable
company. It will also help to strengthen their leading position in this market. This acquisition
also creates significant cross selling opportunities, increased channel presence and access
into expanded domestic and international markets.

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5.2.3 Technology Development

This section highlights the technological advancements made in electric toothbrush market
in Vietnam. Ever-changing customer needs and resultant product innovation also promotes
changes in technology used.

Table 5.2: Technological Advancements in the Electric Toothbrush Market in Vietnam

Company Name Year Technology Advancement

Company 1 2021

Company 2 2020

Company 3 2020

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6 Company Profiles of Leading Players

This section provides profiles of the major competitors of the electric toothbrush market in
Vietnam. Key information of the companies, such as their portfolio range and major market
presence, are provided in this chapter.

6.1 XYZ Company

XYZ Company

Company : XYZ Company

Headquarters :

Phone :

Web Address :

Company Overview

XYZ Company was founded in year 1987. The company provides complete solution and
holds leading position in the electric toothbrush market in Vietnam. The company has
numerous production capacities across the globe. The company sells its products through
distributors in Africa, Asia, Canada, Central and South America, the Middle East, the Pacific,
and Europe.

Business Overview

XYZ Company offers a strong product portfolio and serves almost all segments of the
electric toothbrush market in Vietnam.

Product Portfolio

The company offers different products in the below given segments of this market:

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Segment 1
Segment 2
Segment 3

Applications Served

The applications served by the product of XYZ Company include:

Application 1
Application 2
Application 3

Strategic Initiatives

The following are the major strategic initiatives adopted by XYZ Company to gain a
competitive advantage over rivals during the trend period.

New Product Development


Acquisition
Capacity Expansion
Technological Advancements

Several paragraphs and data are removed from this chapter as well as other
chapters and are available after purchasing the report. Please contact your
account manager at Lucintel or write to helpdesk@lucintel.com.

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