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This study generated a systematic and comprehensive view of park and recreation CEO competen-
cies by examining how CEOs in public parks and recreation subjectively ranked various competen-
cies using Q-sorts and Q-methodology. Results found three different types of CEOs: the practical CEO,
the structured CEO, and the traditionalist CEO. The Practical CEO focused on employee involvement
in decision making thus making the work environment a more positive and reinforcing place. The
Structured CEO placed an emphasis on structure, organization, and skills. The Traditionalist CEO
placed emphasis on formal skill sets, task orientation, and external validation of skills. Understand-
ing that the importance of specific competencies is viewed from different perspectives allows a more
informed understanding of how CEOs in public parks and recreation perceive the importance of
competencies.
social, and historical contexts in which this importantly) in the reflections of the individ-
knowledge is constructed’ (Stainton-Rogers, ual as he or she sorts the statements in the
1998, p. 6). Traditional quantitative measures context of a singular situation’ (p. 5). The
look for objective measures that can be com- sorting process, as well as the statements
pared across subjects, such as intelligence, to be sorted become essential to the utiliz-
athletic ability, knowledge, and the like. The ation of Q-methodology. Statements for this
Q-methodology, by contrast, deals with states study were drawn from the work of Hurd
of mind where how the individual respondent and McLean (2004). Q-methodology does
orders stimuli is more important than how not limit itself to statements. Photographs
the respondent compares to others. It can be and drawings can also be utilized.
used to study a single individual as is com-
monly done in psychology, education, and
sociology, or to examine collections of individ- Q-sample and P-sample
uals as is done in this article. Q-methodology requires the development of
The completed rankings, or Q-sorts, are the Q-sample and the P-sample. In Q-method-
correlated and factor analysed to identify ology the Q-sample is usually derived in two
specific respondent groups (Brewer et al., ways. The first method is naturalistic. Here
2000). Outputs of Q-methodology are Q- statements are recorded from qualitative
factors and ‘they represent complementary interviews with study participants. The
states of subjectivity. . .’ (Brown, 1991). statements are analysed and used as the
Brown goes on to suggest the ‘Q-factors basis of the Q-sample. The second method,
that do emerge are themselves generaliz- and the one used for this study, is called
ations of attitudes held by persons defining ready-made (McKeown and Thomas, 1988).
a given factor. As such, they permit direct Ready made Q-samples come from sources
comparisons of attitudes as attitudes . . . irre- other than interviews. They may include
spective of the number of people who research literature, an existing scale (i.e.,
subscribe to them’ (McKeown and Thomas, attitude scale), or standardized items. The
1988, p. 37). This enables researchers to Q-sample consists of statements for evalu-
categorize respondents who share similar ation and were developed by Hurd and
attitudes and perspectives (Brewer et al., McLean’s (2004) research on CEO competen-
2000). Brown (1991) continues stating, ‘the cies. The sample size is determined by multi-
bottom line is that meanings are not to be plying the Q-sample, or the number of
found solely in the categorical cogitations statements ranked (82) by the P-sample, or
of the observer, but as well (and even more the number of people (13) ranking them
Using Q-Methodology in Competency Development 159
Table 4 Traditionalist CEO factor scores Table 5 Shared factors among 2þ factors
Note: PR ¼ Practical CEO; ST ¼ Structured CEO; Note: PR ¼ Practical CEO; ST ¼ Structured CEO;
TR ¼ Traditionalist CEO. TR ¼ Traditionalist CEO.
162 McLean et al.
Brown, S. R. (1991) Q-methodology, available tion Agencies, Journal of Park and Recreation
at: http://facstaff.uww.edu/cottlec/QArchive/ Administration, 22, 43– 61.
Primer1.html Hurd, A. R. and McLean, D. D. (2004) An analysis of
Butler, G. D. (1949) Introduction to community perceived competencies of CEOs in public
recreation, second edition, New York, parks and recreation agencies, Managing
McGraw-Hill. Leisure, 9, 96 – 110.
Clark, A. H. (2002) Understanding sustainable Jacobson, S. W. and Aaltio-Marjosola, I. (2001)
development in the context of other emer- ‘Strong’ objectivity and the use of Q-Method-
gent environmental perspectives, Policy ology in cross-cultural research, Journal of Man-
Sciences, 35, 69 – 90. agement Inquiry, 10, 228–246.
Garson, D. G. and Overman, E. S. (1983) Public Kraus, R. G. and Curtis, J. E. (1990) Creative
management research in the United States, management in recreation, parks, and leisure
New York, Praeger. services, St. Louis, MO, Times Mirror/
Gulick, L. (1937) Papers on the science of adminis- Mosby.
tration, New York, Institute of Public McKeown, B. F. and Thomas, D. B. (1988) Q-Meth-
Administration. odology: Quantitative Applications in the
Hjelt, G. and Shivers, J. S. (1972) Public adminis- Social Sciences, Newbury Park, CA, Sage
tration of recreational services, Philadelphia, Publications.
PA, Lea & Febiger. Smale, B. J. A. and Frisby, W. (1992) Managerial
Hurd, A. R. (2001) An analysis of the perceived work activities and perceived competencies
competencies of chief executive officers in of municipal recreation managers, Journal of
public parks and recreation agencies, unpub- Park and Recreation Administration, 10(4),
lished doctoral dissertation, Indiana Univer- 81 – 108.
sity, Bloomington, IN, USA. Stainton-Rogers, W. (1998) Q Methodology, tex-
Hurd, A. R. (2004) Competency Development tuality, and tectonics, Operant Subjectivity,
for Board Members in Public Park and Recrea- 21(1/2), 1– 18.
1. Knowledge of business and adminis- 11. Ability to treat people fairly and with
trative principles respect
2. Ability to effectively manage contracts 12. Knowledge of computers and technol-
3. Ability to manage projects ogy and their roles in the organization
4. Sound budgetary skills 13. Possess effective public speaking skills
5. Sound financial management skills 14. Possess effective written and verbal
6. Ability to raise funds communication skills
7. Knowledge of human resources 15. Possess good listening skills
management 16. Ability to be an effective facilitator
8. Understanding of personnel law 17. Knowledge of marketing
9. Ability to recruit, hire and train knowl- 18. Ability to work effectively with
edgeable staff the media
10. Understand and maintain labour 19. Possess an understanding of customer
relations service practices
Using Q-Methodology in Competency Development 165