Blog

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"text": "Blogging.",
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"text": "What comes to mind when you read that word?",
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"text": "Maybe it’s chillaxing on the beach with a laptop and a martini
while typing up your latest adventure? Yeah, that stereotype is about as old and
tired as the content best practices from the last decade. (Not to mention
unrealistic. Also, don’t take your laptop to the beach.)",
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"text": "Maybe it’s the endless to-do list-slash-content calendar that’s
one more dismal thing you have to do to make your business run – and what’s it even
do, again?",
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"text": "Here’s a bit of news: if your ideas about ",
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"text": " fall into either camp, you’re doing it wrong.",
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"text": "Here’s what blogging looks like in the 2020s, plus how to create
long-form blogs that work FOR you (rather than being WORK for you).",
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"text": "[bctt tweet=”What does #blogging look like in 2021? ? How do you
create long-form blogs that work FOR you (rather than being WORK for you)?
@JuliaEMcCoy has the answers on the Write Blog ?” username=””]",
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"text": "What IS Long-Form Content?",
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"text": "Like a lot of things in the content world, the idea of ",
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"text": "long-form ",
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"text": "comes from journalism. There, it referred to a story that ran over
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"text": "It’s hard to pin an exact number on that average because it
changes.",
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"text": "Let’s paint a picture. The phrase ",
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"text": "has floated around on the internet for a long time – the first
mentions ",
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"text": "However, by 2018, the average had crept up to ",
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"text": ". Blog posts that went over that frequently ranked higher, got
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"text": "And guess what? Marketers noticed. By 2020, HubSpot found that the
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backlinks.",
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"text": "However, according to Core DNA, your content doesn’t get to wear
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"text": "Like everything, long-form content is a tool with some very good
applications. Use it when:",
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"text": "You’re building ",
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"text": ". One meaty, well-researched article full of links to articles
that deep-dive into subtopics can transform your content. Long-form content is
excellent here.",
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"text": "You’re trying to outrank competitors with long-form content. If
your competition is routinely posting 2,000-word articles, your little 1,100-word
work of art won’t cut it. In these cases, long-form content combined with the
skyscraper technique can work wonders.",
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"text": "The topic needs it. What’s worse than bad content? Content that
fails to fully address the topic. If the topic needs 2,000 words, don’t try to
squeeze it into an 800-word blog article simply because you ",
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writer do one 2,000-word article that really delves into the topic than four 800-
word posts that scratch the surface.",
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"text": "The content will land in front of the reader in the deeper stages
of the buyer’s journey. A 35-minute read might be intimidating to a casual browser
or someone with a short attention span. Target serious seekers with your long-form
content.",
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Expertise, Authority, and Trustworthiness – or ",
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{
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"text": "[bctt tweet=”If longer articles catch more eyeballs, win more
clicks, and result in more shares, then longer is always better. Right? ? …Wrong.
Long-form content is a tool with some very good applications. Learn WHEN to use it
here ?” username=””]",
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"text": "How to Create Long-Form Blogs That Everyone Will Love",
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"text": "So, you’ve got pillar content planned that will position you as an
authority in your industry. Great! Here are four tips to follow when creating long-
form blogs that will impress both your readers and the search engines.",
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"text": "1. Break Out the Statistics!",
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"text": "Did you know that blogs are considered the ",
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"text": "fifth-most trustworthy",
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"text": " source of information? And having statistics in your blogs is one
of the easiest ways to boost that trustworthiness rating.",
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"text": "Statistics have a lot of benefits, especially when they’re unique
to your business. They give your readers some brain candy, and they prove to Google
that you’re an expert in your industry.",
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"text": "Therefore, DO:",
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"text": "Compile unique statistics to give to your writers whenever
possible.",
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"text": "Emphasize fresh statistics (within two or three years, depending
on your industry).",
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blog.",
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cardContent
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author
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""
category
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(2) ['#Information', '#longBlogs']
date
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"3 Jul 2024"
description
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"Blogging."
heading
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"How to Create Long-Form Blogs That Your Readers (and Google) Will Love"
image
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"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAA
readTime
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"6 min"
slug
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"how-to-create-long-form-blogs-that-your-readers-(and-google)-will-love"
views
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"0"

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