Reflections on Radio, Walter Benjamin

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41

Reflections on Radio

The crucial failing of this institution has been to perpetuate the funda-
mental separation between practitioners and the public, a separation that
is at odds with its technological basis. A child can see that it is in the
spirit of radio to put as many people as possible in front of a microphone
on every possible occasion; the public has to be turned into the witnesses
of interviews and conversations in which now this person and now that
one has the opportunity to make himself heard. Whereas in Russia they
are in the process of drawing out the logical implications of the different
apparatuses, with us the mindless notion of the "offering") under whose
aegis the practitioner presents himself to the public, still has the field to
itself. What this absurdity has led to after long years of practice is that
the public has become quite helpless, quite inexpert in its critical reac-
tions, and has seen itself more or less reduced to sabotage (switching off).
There has never been another genuine cultural institution that has failed
to authenticate itself by taking advantage of its own forms or technol-
ogy-using them to create in the public a new expertise. This was as true
of the Greek theater as of the Meistersingers, as true of the French stage
as of orators from the pulpit. But it was left to the present age, with its
unrestrained development of a consumer mentality in the operagoer, the
novel reader, the tourist, and other similar types to convert them into
dull, inarticulate masses-and create a "public" (in the narrower sense of
the word) that has neither yardsticks for its judgments nor a language for
its feelings. This barbarism has reached its zenith in the attitude of the
masses toward radio programs, and now seems on the point of reversing
itself. Only one thing is needed for this: listeners must direct their re-

391
392 THE PUBLISHING INDUSTRY AND RADIO

flections at their own real reactions, in order to sharpen and justify them.
This task would of course be insoluble if their behavior really were-as
radio managers and especially presenters like to imagine-more or less
impossible to calculate, or simply dependent upon the content of the pro-
grams. But the most superficial reflection proves the opposite. No reader
has ever closed a just-opened book with the finality with which the lis-
tener switches off the radio after hearing perhaps a minute and a half of a
talk. The problem is not the remoteness of the subject matter; in many
cases, this might be a reason to keep listening for a while before making
up one's mind. It is the voice, the diction, and the language-in a word,
the formal and technical side of the broadcast-that so frequently make
the most desirable programs unbearable for the listener. Conversely, for
the same reason but very rarely, programs that might seem totally irrele-
vant can hold the listener spellbound. (There are speakers who can hold
your attention while reading weather forecasts.) Accordingly, it is the
technical and formal aspects of radio that will enable the listener to train
himself and to outgrow this barbarism. The matter is really quite obvi-
ous. We need only reflect that the radio listener, unlike every other kind
of audience, welcomes the human voice into his house like a visitor.
Moreover, he will usually judge that voice just as quickly and sharply as
he would a visitor. Yet no one tells it what is expected of it, what the lis-
tener will be grateful for or will find unforgivable, and so on. This can be
explained only with reference to the indolence of the masses and the na1'-
row-mindedness of broadcasters. Not that it would be an easy task to de-
scribe the way the voice relates to the language used-for this is what is
involved. But if radio paid heed only to the arsenal of impossibilities that
seems to grow by the day-if, for example, it merely provided from a set
of negative assumptions a typology of comic errors made by speakers-it
would not only improve the standard of its programs but would win lis-
teners over to its side by appealing to them as experts. And this is the
most important point of all.
Fragment written no later than November 1931; unpublished in Benjamin's lifetime.
Gesammelte Schriften, II, 1506-1507. Translated by Rodney Livingstone.

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