Name: _______________________________ Section: __________ Score: _____ Parent’s Signature: _______

FIRST PERIODIC TEST

ENTREPRENEURSHIP 12

Directions: Read each statement carefully, and then write the letter of the answer on your answer sheets. If you have
questions, raise your hand, and ask your teacher.

1. These people are innovators and willing to take the B. intrapreneur

risks and generate unique ideas that can provide C. social entrepreneur
profitable solutions to the needs of the market and D. technopreneur
7. It refers to constantly looking for new ideas and
society.
being
A. businessmen creative.
B. entrepreneurs A. economic and dynamic
C. investors B. innovative
D. proponents C. profit potential
D. risk bearing
2. These are persons or organization that puts money
8. It allows the entrepreneur see things in a very
into financial plans, property, etc. with the
positive
expectation of achieving a profit.
and optimistic light during crisis or difficult
A. businessmen
situations.
B. entrepreneurs
A. body flame
C. investors
B. gut game
D. proponents
C. heart flame
D. mind frame
3. These are people involved with an interest or
concern
9. This refers to the driven passion and drawn to
in something, they can be resource provider, support
fulfillment in the act of process and discovery.
team, etc.
A. body flame
A. businessmen
B. gut game
B. entrepreneurs
C. heart flame
C. investors
D. mind frame
D. proponents

4. It refers to is the process by which individuals 10. These are named and unnamed needs.
pursue A. customer needs
opportunities without regard to the resources they B. enterprise needs
currently control. C. market needs
A. business D. product/services needs
B. entrepreneurship
C. investing
11. It refers to finding good chances or possibilities for
D. research
the enterprise.
5. It is some business structure/object that usually A. opportunity screening
carries out some commercial activity, creates new B. opportunity seeking
job C. opportunity seizing
positions, gains some profits. D. opportunity selling
A. association
B. company
C. enterprise 12. It is a process of cautiously selecting the best
D. organization opportunity for the enterprise.
A. opportunity screening
6. A type of an entrepreneur who puts technology at B. opportunity seeking
the core of his or her business model. C. opportunity seizing
A. extrapreneur
 D. opportunity selling C. place
D. promotion

13. It is a written document prepared by the

entrepreneur that describes all the relevant external
and internal elements involved in starting a new 19. It refers to the place occupied by the product in the
venture. minds of the consumers.
A. action research A. packaging
B. business plan B. positioning
C. journal C. price
D. survey D. promotion

14. It is commonly prepared by entrepreneurs; 20. It refers to putting the product in a package or
however, container. This includes choices on material used
he/she may consult with many other sources in its for the container, the label, and product
preparation. information.
A. action research A. packaging
B. business plan B. positioning
C. journal C. price
D. survey D. promotion

15. It is a marketing research tool in which a small 21. It refers to the name, design, color, symbol,
group features,
of people engages in a roundtable discussion a combination of these elements that make the
selected topics of interest in an informal setting. product separate and distinct from similar products
A. customer needs analysis of the competitors.
B. focus groups A. brand name
C. mean-ends analysis B. franchise
D. social listening C. logo
D. trademark
16. It gives brand an opportunity to track, analyze, and
respond to conversations through brand 22. Honda Click, Honda Aerox, and Honda ADV are
improvement and development. examples of what branding strategy?
A. customer needs analysis A. house brand approach
B. focus groups B. line extension approach
C. mean-ends analysis C. product extension approach
D. social listening D. umbrella brand approach

17. It gives your target audience a range of options and 23. It is a branding strategy where new product carries
asks them to provide feedback on each one. the brand name in a new category.
A. business plan A. house brand approach
B. market analysis B. line extension approach
C. product testing C. product extension approach
D. support teams D. umbrella brand approach

18. It is one of the 7P’s in Marketing Mix that refers to 24. The word entrepreneurship was derived from the
the individual employees or workers who are French word ‘enteprendre’ which means
directly involved in the production, marketing, and _________.
sale of the product or service. A. to create
A. packaging B. to illustrate
B. people C. to reciprocate
 D. to undertake B. if he/she knows how to obey their leader
C. if he/she responds promptly to the customer
25. Which of the following is not a common needs
competencies in entrepreneurship? D. if he/she supports his/her fellow teammates
A. communicator
B. decisive
C. leader
D. obedient

26. Which of the following is not a career opportunity

for an entrepreneur? 32. Which best describes a risk-taker?
A. business consultant A. someone who does not know what to do and
B. employee needs to consult a professional
C. sales B. someone who knows what to do regardless
D. teacher of the outcome
C. someone who loves competition regardless
of their sales.
27. A common competency of an entrepreneur that D. someone who understands the needs of the
talks customers
about being a good example for his/her
team/management. 33. If the customer was buying a laptop, they might
A. decisive buy
B. leader it from you because it is smaller and lighter in
C. proactive weight than other options. This situation shows
D. risk taker what reason in means-end analysis?
A. benefits
28. Which of the following is not a source of B. features
opportunity? C. promotion
A. consumer preferences and piques D. values
B. industry sources
C. market analysis 34. Coke Zero, Coke Less Sugar, and Coke Red are
D. micro market examples of what branding strategy?
A. house brand approach
29. Which of the following is not included in the B. line extension approach
opportunity spotting and assessment? C. product extension approach
A. opportunity screening D. umbrella brand approach
B. opportunity seeking
C. opportunity seizing 35. Which of the following is not a core competency of
D. opportunity selling an entrepreneur?
A. economic and dynamic
30. Which of the following situations conveys a B. innovative
greater C. proactive
risk to an enterprise? D. risk bearing
A. Jollibee upgraded a new look to their sundae
B. Greenwich added a new flavor to their fries 36. Which statement best describes a risk bearing
C. Mang Inasal stopped offering unlimited rice entrepreneur?
D. McDonalds added an additional size for their A. can be compensated by his profit from the
drinks operation
B. can generate new ideas and being creative
31. Which of the following statements shows that an C. ensuring optimum utilization of limited sources
entrepreneur is good communicator? D. needs to gamble but wise enough
A. if he/she analyzes the risks involved
37. Which of the following is not a good opportunity
for a souvenir business?
A. bazaar
B. city relocation
C. holidays
D. tourist spots
38. Which of macro environmental sources of
opportunities tackle laws, rules, and regulations
that govern business practices.
A. economic
B. ecological
C. political
D. socio-cultural
39. When is the time when customers likely need your
help?
A. An item includes assembly products
B. They are buying a product referred by a friend
C. They are buying the product for the first time
and
an item includes assembly instructions
D. They purchase an item frequently
40. Which of the following statement is false?
A. Brand name refers only to the name and design
of the product
B. Cream Silk and Dove are example of house
brand approach
C. It should be capable of legal protection and
registration is one of the characteristics of a
good
brand name
D. When all the products of the company carry one
brand name; the approach adopted is umbrella
brand approach
For numbers 41 to 43. Refer to the text below.
A&A Travel and Tours has been running for at
least 5 years. They were located at a small town
in Bulacan province, which is a rural place. Even
though, they are running their business for 5
years, they have not experienced any big breaks
that may help their company to reach high
returns and sales. One thing that they consider
is their geographic location which is not a
hotspot and suitable for a travel agency. Mrs.
Mills offered the owners of A&A Travel and Tours
to exhibit their agency on a Bazaar, where all
different travel agencies will showcase and
display all the services and products offered by
each agency. The bazaar will be located at SM
Mall of Asia Arena for 3 consecutive days, from
Friday to Sunday. The bazaar aims to showcase
different travel agencies across Metro Manila and
nearby provinces by displaying their products
and services, with their most creative and unique
marketing. A&A Travel and Tours is planning to
display their products and services offerings such
as visa assistance (USA, UK, Japan, South Korea,
Australia), domestic and international flight
bookings, hotel reservations and tour packages.
41. Which best describes the bazaar as an opportunity?
A. bad opportunity
B. best opportunity
C. good opportunity
D. worst opportunity
42. What are the risks involved in the given
opportunity?
A. all have different products/services
B. customer needs will not be met
C. finances will not be forecasted
D. they belong to all the same industry
43. Which is the best opportunity assessment that will
solve the situation?
A. opportunity screening
B. opportunity seeking
C. opportunity seizing
D. opportunity selling
44. How can a market tell that a product is ‘viable’?
A. when the product is already existing
B. when the product is not risky to sell
C. when the product is unique
D. when the product/service meet your needs
45. All the following should be considered during a
product viability analysis except _________.
A. familiarity
B. lifespan
C. price point
D. seasonality
46. Suggest a best way to handle a fragile product.
A. give extra attention when shipping
B. offer fast and free shipping
C. provide an alternative shipping company
D. track the shipping once a day
47. How will you start on deciding a product/service to
sell?
A. you must be personally and emotionally
committed to its success
B. you must fail first before you reach your goals
C. you should avoid risk in thinking the
product/service that will meet the market need
D. you should be competitive in all terms

48. Suggest a best method for finding the right product

for a customer.
A. Asking and answering customer’s questions
to move along the sale
B. Asking open-ended questions to customer
C. Let the customer do all the talking and not
asking any questions
D. Run the other way when you see a customer

49. Develop a good brand name for a lugawan

business that promotes patriotism.
A. Lugaw Natin ‘To
B. Lugaw ng Sambayanan
C. Lugawan ni Juan
D. Lugaw Tayo

50. Suggest three (3) steps in formulating a brand a

name.
A. choose an existing name, modify the name
chosen, and check if the name is available
B. choose an existing name, think a name that
is better than the existing name, and check if
the name is available
C. choose the type of name, think of the name
of the other competitors, and check if the
name is available
D. choose the type of name, think what the
name will be all about and check if the name
is available

* *END OF ENTREPRENEURSHIP PERIODIC TEST* *